Prebiotic Fiber Market

According to Stratistics MRC, the Global Prebiotic Fiber Market is accounted for $6,676 million in 2023 and is expected to reach $11,666 million by 2030 growing at a CAGR of 8.3% during the forecast period. Prebiotics are dietary fibers that are primarily found in whole foods like onions, garlic, asparagus, and other comparable foods. The beneficial bacteria that reside in the human gut depend on these fibers as a vital natural food source. Prebiotic fiber is an indigestible food ingredient that helps to encourage the growth of beneficial bacteria in the human gut, which is beneficial to the host.

According to the World Health Organization, in 2020, 149 million children under the age of five were too short for their age (stunted), 45 million did not weigh enough for their height (wasted), and 39 million were overweight.



Market Dynamics:

Driver:

Increasing gut health awareness

The global Prebiotic Fiber market expected to drive growth during the forecast period. Consumers are becoming more aware of the link between their digestive system and general health as a result of the growing body of scientific research highlighting the critical role of gut health in maintaining overall wellbeing. Moreover, a balanced gut microbiome is crucial for better immunity, digestion, and mental health, according to the media, health influencers, and medical professionals. Since prebiotic fiber products are known to selectively nourish beneficial gut bacteria, promoting a healthier gut environment, this growing awareness is driving the demand for these products.

Restraint:

High costs of product development

The global Prebiotic Fiber market expected to hinder growth during the forecast period. The costs of research and development (R&D) that go into creating products with prebiotic fiber-enriched ingredients can be high. Extensive testing and trials are needed to investigate and incorporate different prebiotic fiber sources into various food and beverage applications. Additionally, smaller and medium-sized businesses might experience financial limitations when conducting thorough R&D, which would restrict their ability to compete in the market with cutting-edge products.

Opportunity:

Increased probiotic-prebiotic synergy

The global Prebiotic Fiber market expected to drive growth during the forecast period. Prebiotics and probiotics working together to create symbiotic products have received more attention recently. Symbiotic products aim to deliver both live probiotic strains to directly introduce beneficial microorganisms into the gut and prebiotic fibers to nourish beneficial gut bacteria. The demand for symbiotic products is likely to increase as consumers become more aware of the potential synergistic effects of combining prebiotics and probiotics.

Threat:

Strong Competition from Alternatives

The global Prebiotic Fiber market expected to hamper growth during the forecast period A variety of substitutes, such as other dietary fibers, useful ingredients, and synthetic alternatives, compete for market share in the prebiotic fiber sector. In order to differentiate their prebiotic fiber products in a crowded market where consumers have many options when looking for solutions for their gut health, market players must do their homework.

Covid-19 Impact:

The COVID-19 pandemic had a conflicting effect on the market for prebiotic fiber. Initial panic purchases and stockpiling of necessities disrupted supply chains and caused short-term problems. However, during the pandemic, consumers paid more attention to their health and wellbeing, which led to an increase in demand for functional foods, including those that contain prebiotic fiber. Interest in foods with prebiotic fiber has increased as people become more aware of the link between immune health and gut health. Additionally, supplement manufacturers modified their marketing strategies to target health-conscious consumers looking for support for their digestive health as online health supplement shopping increased.

The functional food and beverage segment is expected to be the largest during the forecast period

The functional food and beverage segment is expected to be the largest share during the forecast period. Numerous functional food and beverage products, including yogurt, granola bars, breakfast cereals, energy drinks, and health beverages, contain prebiotic fiber. These goods appeal to health-conscious consumers looking for convenient ways to enhance gut health because they provide additional health benefits in addition to their basic nutritional value. Prebiotic fiber is added to these products to improve their nutritional value and meet the rising demand for functional ingredients that promote overall wellbeing.

The Galacto-Oligosaccharide (GOS) segment is expected to have the highest CAGR during the forecast period

The Galacto-Oligosaccharide (GOS) segment is anticipated to witness the fastest CAGR growth during the forecast period Prebiotic fiber, known as GOS, is derived from lactose, which is frequently present in dairy products. Health-conscious consumers looking for digestive health support have taken notice of its capacity to selectively stimulate the growth of beneficial gut bacteria, such as Bifidobacteria. To improve the prebiotic properties of many food and beverage products, such as infant formula, dairy goods, and dietary supplements.

Region with largest share:

The North America region market is estimated to witness a largest share of the Prebiotic Fiber market during the forecast period The demand for functional foods and ingredients has been driven by North America, which is made up of both the United States and Canada. Prebiotic fiber-rich products have become more popular in the region as a result of the well-established food and beverage industry and strong consumer awareness of gut health. The need for prebiotic fiber supplements and foods that have been fortified has also increased due to an increase in the prevalence of digestive health problems and an aging population that needs support for their digestive systems.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period. Functional foods and ingredients are in high demand in nations like China, India, Japan, and South Korea due to rising urbanization, rising disposable income, and a growing awareness of health and wellness. The region's preference for prebiotic, fiber-rich foods and supplements has been influenced by the adoption of Western dietary patterns and a focus on digestive health. Moreover, incorporating prebiotic fibers into infant formula to support healthy gut development has been a major driver for the infant formula market as well.



Key players in the market

Some of the key players in Prebiotic Fiber market include Archer Daniels Midland Company, Beneo GmbH, Bright food (Group) Co., Ltd., Cargill, Incorporated, Clasado Biosciences, Cooperatie Koninklijke Cosun U.A., Cosucra Groupe Warcoing SA, DuPont, Ingredion Incorporated, Jarrow Formulas Inc., Jennewein Biotechnologie GmbH, Kerry Group plc , Kraft Foods Inc., Parmalat S.p.A., Prenexus Health, Solvay Pharmaceuticals SA, Stonyfield Farm, Inc., Tereos Group, The Kraft Heinz Company and Yakult Pharmaceuticals.

Key Developments:

In November 2021, Archer Daniels Midland Company, a global leader in nutrition and agricultural origination and processing, announced a significant expansion of its broad portfolio of health and wellness products and solutions with an agreement to purchase US-based Deerland Probiotics, Prebiotics, and Enzymes.

In July 2021, Taiyo GmbH, a German manufacturer of natural dietary fibers, joined forces with Asiros, a Danish fruit powder producer, to develop and promote two high-fiber fruit powder variations that eliminate the need for maltodextrin. Asiros's blends incorporate Sunfiber, a clinically validated prebiotic provided by Taiyo.

In February 2021, Cargill and Manna Tree partnered and led a financial round for the probiotic technology startup Evolve Biosystems Inc., which will help infants improve their health.

Product Types Covered:
• Galacto-Oligosaccharide
• Fructo-Oligosaccharide
• Mannan-Oligosaccharide
• Inulin
• Monosaccharide
• Disaccharides
• Other Product Types

Natures Covered:
• Organic
• Conventional
• Other Natures

Sources Covered:
• Roots and Grains
• Vegetables
• Fruits Trunk or Stem
• Other Sources

Applications Covered:
• Food and Beverages
• Dietary Supplements
• Animal Feed
• Premixes
• Pet Food
• Pharmaceutical
• Cosmetics
• Functional Food & Beverages
• Other Applications

Sales Channels Covered:
• Direct Sales
• Indirect Sales
• Supermarket/Hypermarket
• Online Stores
• Retail Stores
• Other Sales Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE2
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances