
Prescriptive And Predictive Analytics Market
Prescriptive & Predictive Analytics Market Forecasts to 2028 – Global Analysis By Type (Services, Solution), Application (Finance, Human Resource) and By Geography
According to Stratistics MRC, the Global Prescriptive & Predictive Analytics Market is accounted for $6,133.19 million in 2020 and is expected to reach $1,6420.56 million by 2028 growing at a CAGR of 13.1% during the forecast period. Growing focus towards accepting analytics solutions to predict future market trends, rising implementation of new technologies such as Big Data and AI are driving the market growth. However, privacy concerns and stringent regulations regarding the use of data are hampering the growth of the market.
Predictive analytics is the practice of pulling out information from current data. It aids users to define and understand the purchasing forms of customers, and forecast upcoming trends for an association. Prescriptive analytics is a method of advanced analytics, committed to procuring the best course of action for a presented situation. It examines data or content and is characterized by techniques, such as simulation, graph analysis, complex event processing, machine learning, and recommendation engines.
Based on the deployment model, the on-premises segment is going to have lucrative growth during the forecast period, as it delivers confidentiality and privacy parameters to the administrative data; hence, most of the organizations are implementing the on-premises deployment model mainly industry sector such as defense, health care and BFSI, where privacy and security in statistical modeling tools has utmost significance
By geography, North America is going to have high growth during the forecast period, owing to initial and heavy usage of advanced analytics across the majority of its industries. Besides, major numbers of vendors of the prescriptive and predictive analytics were based in the U.S and these vendors are benefiting significantly, owing to the growing digital industry in the country which deliver an additional benefit to the development of market growth.
Some of the key players profiled in the Prescriptive & Predictive Analytics Market include Accenture, Alteryx, Angoss, Ayata, FICO, Inkiru, International Business Machines (IBM) Corporation, KXEN, Megaputer, Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute Inc, Pegasystems.
Types Covered:
• Services
• Solutions
Software Systems Covered:
• Customer Relationship Management
• Data-Mining
• Decision Support Systems
• Fraud Detection Systems
• Performance Management Systems
• Risk Assessment and Management Systems
Analytics Covered:
• Collection Analytics
• Marketing Analytics
• Predictive Analytics
• Prescriptive Analytics
• Supply-Chain Analytics
• Behavioural Analytics
• Talent Analytics
Applications Covered:
• Sales & Marketing
• Human Resource
• Finance
• Operations
• Supply -Chain Management
Delivery’s Covered:
• On-Site
• Cloud Based
End Users Covered:
• Aerospace
• Banking, Financial Services and Insurance (BFSI)
• Distribution Management
• Educational Organizations
• Energy (Oil & Gas Exploration)
• Government and Defense
• Healthcare & Pharmaceutical
• Insurance
• Intelligence Organization
• IT and Telecom
• Manufacturing
• Retail
• Social Media & Entertainment
• Industrial
• Other End User Industries
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Prescriptive & Predictive Analytics Market, By Type
5.1 Introduction
5.2 Services
5.3 Solutions
6 Global Prescriptive & Predictive Analytics Market, By Software System
6.1 Introduction
6.2 Customer Relationship Management
6.3 Data-Mining
6.4 Decision Support Systems
6.5 Fraud Detection Systems
6.6 Performance Management Systems
6.7 Risk Assessment and Management Systems
7 Global Prescriptive & Predictive Analytics Market, By Analytics
7.1 Introduction
7.2 Collection Analytics
7.3 Marketing Analytics
7.4 Predictive Analytics
7.5 Prescriptive Analytics
7.6 Supply-Chain Analytics
7.7 Behavioral Analytics
7.8 Talent Analytics
8 Global Prescriptive & Predictive Analytics Market, By Application
8.1 Introduction
8.2 Sales & Marketing
8.3 Human Resource
8.4 Finance
8.5 Operations
8.5.1 Distribution Management
8.5.2 Inventory Planning
8.6 Supply -Chain Management
9 Global Prescriptive & Predictive Analytics Market, By Delivery
9.1 Introduction
9.2 On-Site
9.3 Cloud Based
10 Global Prescriptive & Predictive Analytics Market, By End User
10.1 Introduction
10.2 Aerospace
10.3 Banking, Financial Services and Insurance (BFSI)
10.4 Distribution Management
10.5 Educational Organizations
10.6 Energy (Oil & Gas Exploration)
10.7 Government and Defense
10.8 Healthcare & Pharmaceutical
10.9 Insurance
10.10 Intelligence Organization
10.11 IT and Telecom
10.12 Manufacturing
10.13 Retail
10.14 Social Media & Entertainment
10.15 Industrial
10.15.1 Automotive
10.15.2 Chemistry
10.15.3 Mining
10.16 Other End User Industries
10.16.1 Agriculture
10.16.2 Gaming
10.16.3 Logistics
10.16.4 Public Sector
10.16.5 Sports
10.16.6 Travel and Hospitality
11 Global Prescriptive & Predictive Analytics Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Accenture
13.2 Alteryx
13.3 Angoss
13.4 Ayata
13.5 FICO
13.6 Inkiru
13.7 International Business Machines (IBM) Corporation
13.8 KXEN
13.9 Megaputer
13.10 Microsoft Corporation
13.11 Oracle Corporation
13.12 SAP SE
13.13 SAS Institute Inc
13.14 Pegasystems
List of Tables
1 Global Prescriptive & Predictive Analytics Market Outlook, By Region (2019-2028) (US $MN)
2 Global Prescriptive & Predictive Analytics Market Outlook, By Type (2019-2028) (US $MN)
3 Global Prescriptive & Predictive Analytics Market Outlook, By Services (2019-2028) (US $MN)
4 Global Prescriptive & Predictive Analytics Market Outlook, By Solutions (2019-2028) (US $MN)
5 Global Prescriptive & Predictive Analytics Market Outlook, By Software System (2019-2028) (US $MN)
6 Global Prescriptive & Predictive Analytics Market Outlook, By Customer Relationship Management (2019-2028) (US $MN)
7 Global Prescriptive & Predictive Analytics Market Outlook, By Data-Mining (2019-2028) (US $MN)
8 Global Prescriptive & Predictive Analytics Market Outlook, By Decision Support Systems (2019-2028) (US $MN)
9 Global Prescriptive & Predictive Analytics Market Outlook, By Fraud Detection Systems (2019-2028) (US $MN)
10 Global Prescriptive & Predictive Analytics Market Outlook, By Performance Management Systems (2019-2028) (US $MN)
11 Global Prescriptive & Predictive Analytics Market Outlook, By Risk Assessment and Management Systems (2019-2028) (US $MN)
12 Global Prescriptive & Predictive Analytics Market Outlook, By Analytics Type (2019-2028) (US $MN)
13 Global Prescriptive & Predictive Analytics Market Outlook, By Collection Analytics (2019-2028) (US $MN)
14 Global Prescriptive & Predictive Analytics Market Outlook, By Marketing Analytics (2019-2028) (US $MN)
15 Global Prescriptive & Predictive Analytics Market Outlook, By Predictive Analytics (2019-2028) (US $MN)
16 Global Prescriptive & Predictive Analytics Market Outlook, By Prescriptive Analytics (2019-2028) (US $MN)
17 Global Prescriptive & Predictive Analytics Market Outlook, By Supply-Chain Analytics (2019-2028) (US $MN)
18 Global Prescriptive & Predictive Analytics Market Outlook, By Behavioral Analytics (2019-2028) (US $MN)
19 Global Prescriptive & Predictive Analytics Market Outlook, By Talent Analytics (2019-2028) (US $MN)
20 Global Prescriptive & Predictive Analytics Market Outlook, By Application (2019-2028) (US $MN)
21 Global Prescriptive & Predictive Analytics Market Outlook, By Sales & Marketing (2019-2028) (US $MN)
22 Global Prescriptive & Predictive Analytics Market Outlook, By Human Resource (2019-2028) (US $MN)
23 Global Prescriptive & Predictive Analytics Market Outlook, By Finance (2019-2028) (US $MN)
24 Global Prescriptive & Predictive Analytics Market Outlook, By Operations (2019-2028) (US $MN)
25 Global Prescriptive & Predictive Analytics Market Outlook, By Distribution Management (2019-2028) (US $MN)
26 Global Prescriptive & Predictive Analytics Market Outlook, By Inventory Planning (2019-2028) (US $MN)
27 Global Prescriptive & Predictive Analytics Market Outlook, By Supply -Chain Management (2019-2028) (US $MN)
28 Global Prescriptive & Predictive Analytics Market Outlook, By Delivery (2019-2028) (US $MN)
29 Global Prescriptive & Predictive Analytics Market Outlook, By On-Site (2019-2028) (US $MN)
30 Global Prescriptive & Predictive Analytics Market Outlook, By Cloud Based (2019-2028) (US $MN)
31 Global Prescriptive & Predictive Analytics Market Outlook, By End User (2019-2028) (US $MN)
32 Global Prescriptive & Predictive Analytics Market Outlook, By Aerospace (2019-2028) (US $MN)
33 Global Prescriptive & Predictive Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2019-2028) (US $MN)
34 Global Prescriptive & Predictive Analytics Market Outlook, By Distribution Management (2019-2028) (US $MN)
35 Global Prescriptive & Predictive Analytics Market Outlook, By Educational Organizations (2019-2028) (US $MN)
36 Global Prescriptive & Predictive Analytics Market Outlook, By Energy (Oil & Gas Exploration) (2019-2028) (US $MN)
37 Global Prescriptive & Predictive Analytics Market Outlook, By Government and Defense (2019-2028) (US $MN)
38 Global Prescriptive & Predictive Analytics Market Outlook, By Healthcare & Pharmaceutical (2019-2028) (US $MN)
39 Global Prescriptive & Predictive Analytics Market Outlook, By Insurance (2019-2028) (US $MN)
40 Global Prescriptive & Predictive Analytics Market Outlook, By Intelligence Organization (2019-2028) (US $MN)
41 Global Prescriptive & Predictive Analytics Market Outlook, By IT and Telecom (2019-2028) (US $MN)
42 Global Prescriptive & Predictive Analytics Market Outlook, By Manufacturing (2019-2028) (US $MN)
43 Global Prescriptive & Predictive Analytics Market Outlook, By Retail (2019-2028) (US $MN)
44 Global Prescriptive & Predictive Analytics Market Outlook, By Social Media & Entertainment (2019-2028) (US $MN)
45 Global Prescriptive & Predictive Analytics Market Outlook, By Industrial (2019-2028) (US $MN)
46 Global Prescriptive & Predictive Analytics Market Outlook, By Automotive (2019-2028) (US $MN)
47 Global Prescriptive & Predictive Analytics Market Outlook, By Chemistry (2019-2028) (US $MN)
48 Global Prescriptive & Predictive Analytics Market Outlook, By Mining (2019-2028) (US $MN)
49 Global Prescriptive & Predictive Analytics Market Outlook, By Other End User Industries (2019-2028) (US $MN)
50 Global Prescriptive & Predictive Analytics Market Outlook, By Agriculture (2019-2028) (US $MN)
51 Global Prescriptive & Predictive Analytics Market Outlook, By Gaming (2019-2028) (US $MN)
52 Global Prescriptive & Predictive Analytics Market Outlook, By Logistics (2019-2028) (US $MN)
53 Global Prescriptive & Predictive Analytics Market Outlook, By Public Sector (2019-2028) (US $MN)
54 Global Prescriptive & Predictive Analytics Market Outlook, By Sports (2019-2028) (US $MN)
55 Global Prescriptive & Predictive Analytics Market Outlook, By Travel and Hospitality (2019-2028) (US $MN)
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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