Proactive Security Market

According to Stratistics MRC, the Global Proactive Security Market is accounted for $41.77 billion in 2023 and is expected to reach $126.11 billion by 2030 growing at a CAGR of 17.1% during the forecast period. A strategy to protecting computer systems, networks, data, and other digital assets known as proactive security or proactive cybersecurity which focuses on preventing and mitigating security threats before they can do harm. Reactive security, on the other hand, responds to security incidents after they have already happened. Implementing preventative measures and industry standard practices can help to decrease the likelihood of security breaches. This entails patching and updating software on a regular basis, putting in place strict access limits, and using reliable authentication techniques.

According to data from the Financial Conduct Authority (FCA), has increased by more than 80%, in 2018. Considering that cyber-attacks have a direct impact on the churn rate, the financial service providers are expected to strengthen their security solutions.



Market Dynamics:

Driver:

IoT proliferation and digital transformation

IoT device proliferation across industries creates fresh security difficulties. To protect IoT networks and devices and stop vulnerabilities from being exploited, proactive security is essential. Moreover, organizations' attack surfaces grow as a result of digital transformation projects. In order to protect these new digital frontiers, proactive security is required with the proliferation of cloud services, IoT devices, and mobile technologies due to which organizations are getting more and more worried about the security of their partners and third-party suppliers. Assessing and reducing third-party risks are examples of proactive security procedures that protect the ecosystem of the firm.

Restraint:

Rapid threat landscape evolution

The threat landscape for cybersecurity is always changing as attackers create new strategies and methods. It takes constant innovation and modification in proactive security measures to stay ahead of these threats. There are many companies offering a variety of proactive security solutions in the competitive cybersecurity market. Organizations may find it challenging to select the ideal goods and services that meet their unique requirements as a result of this fragmentation thereby hampering the market growth.

Opportunity:

Zero trust security with advanced threat detection and response

Companies have opportunities to offer solutions and services that enforce stringent access controls and continuously verify the identity and security posture of users and devices as a result of the adoption of the Zero Trust security model, which operates under the assumption that nobody, inside or outside the network, can be trusted. An important opportunity is to create and improve AI-driven threat detection and response systems that can recognize and counter advanced threats instantly. This includes analyzing behavioral patterns and spotting anomalies that can point to a cyberattack using machine learning techniques which drives the growth of the market.

Threat:

Zero-day vulnerabilities

Threat actors frequently target zero-day vulnerabilities, which are security weaknesses that have not yet been patched and are unknown. Until updates are released, preventative security measures might not be able to stop attacks that take advantage of these vulnerabilities. Moreover, malicious insiders or workers who unintentionally damage security and these insider threats may be difficult to identify through proactive security measures, particularly if the insider's actions seem legitimate. Hence all the above factors hamper the proactive security market.

Covid-19 Impact

The proactive security industry and the state of cybersecurity as a whole were significantly impacted by the COVID-19 epidemic. Cyberattacks increased as a result of the pandemic. Threat actors took advantage of the confusion and weaknesses brought on by the quick transition to remote work and the rising usage of online services. To combat these attacks, proactive security measures become even more important. The movement of a significant section of the global workforce to remote work made securing remote access and endpoints a primary issue. To safeguard remote workers and the networks they accessed from diverse locations, proactive security measures were required. The lack of qualified cybersecurity professionals was made worse by the pandemic. Organizations struggled to find and keep talent for proactive security initiatives.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is estimated to have a lucrative growth, due to their size, complexity, and the allure of their assets to hackers, large businesses face special potential threats. To identify and prioritize potential risks and weaknesses, they start by completing a thorough risk assessment. It's important to concentrate on the most important assets because large businesses frequently have a wide variety of assets. Keep a current inventory of all digital assets, including network infrastructure, data, hardware, and software. The basis for preventative security measures is this inventory propel the market.

The banking, financial services, and insurance (Banking, Financial Services and Insurance (BFSI)) segment is expected to have the highest CAGR during the forecast period

The banking, financial services, and insurance (Banking, Financial Services and Insurance (BFSI)) segment is anticipated to witness the highest CAGR growth during the forecast period, as Banking, Financial Services and Insurance (BFSI) businesses must adhere to strict legal and regulatory requirements regarding information security. To protect banking IT assets and data from malware and ransom ware, banks and other financial service providers are aggressively implementing proactive security solutions. Additionally, the security providers are well-equipped to handle the modern vulnerability system in order to secure the Banking, Financial Services and Insurance (BFSI) industry, to the normal initiatives like encryption, solutions, such as advanced malware protection, security analytics, and vulnerability management, among others.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to growing requirement to defend their data against sophisticated cyber-attacks and comply with strict governmental laws. Through security analytics, AMP, security monitoring, attack simulation, security orchestration, and risk & vulnerability management, security companies all around the North American region are providing proactive security solutions. Organizations have raised their IT security investments to safeguard against cutting-edge attacks as the frequency of security breaches has significantly grown over the previous five years in this region.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the panorama of cyber threats in the APAC region is still continuously changing. Organizations in the area are progressively implementing preventative security measures to safeguard their digital assets as a result of a large rise in cyberattacks, including advanced persistent threats (APTs), ransomware, and phishing assaults. The need for proactive security is being driven by the tremendous digital revolution occurring across numerous industries in the APAC region such as the adoption of cloud computing, IoT (Internet of Things), and mobile technologies by businesses has increased their susceptibility to cyberattacks.



Key players in the market

Some of the key players profiled in the Proactive Security Market include Oracle Corp., Phantom, FireEye Inc., IBM Corp., Rapid7 Inc., RSA Security LLC (Dell Technologies), Cygilant Inc., Qualys Inc., Trustwave Holdings Inc., ThreatConnect Inc., AlienVault Inc.(AT&T Cybersecurity) , Palo Alto Networks, Symantec Corporation, Siemplify, Cisco Corporation, Skybox Security and Trustwave

Key Developments:

In September 2023, Oracle expands distributed cloud offerings to help organizations innovate anywhere. The latest additions to OCI’s distributed cloud include Oracle Database@Azure and MySQL HeatWave Lakehouse on AWS.

In September 2023, Oracle and Red Hat Expand Collaboration to Bring Red Hat OpenShift to Oracle Cloud Infrastructure. As part of the expanded collaboration, Red Hat OpenShift, the industry’s leading hybrid cloud application platform powered by Kubernetes for architecting, building, and deploying cloud-native applications, will be supported and certified to run on OCI.

In August 2023, Francisco partners to acquire The Weather Company Assets from IBM, The assets being acquired by Francisco Partners include The Weather Company's digital consumer-facing offerings.

Components Covered:
• Services
• Solutions

Organization Sizes Covered:
• Large Enterprises
• Small & Medium-sized Enterprises

End Users Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Energy & Utilities
• Government and Defense
• Healthcare & Life Sciences
• IT & Telecom
• Manufacturing
• Media & Entertainment
• Retail & eCommerce
• Travel & Hospitality
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances