Quinoa Seeds Market
Quinoa Seeds Market Forecasts to 2030 - Global Analysis By Seed Type (Organic and Inorganic), Colour (Black, White, Red and Other Colours), Distribution Channel, Application and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $1.19 BN |
|
Projected Year Value (2030) |
US $2.17 BN |
|
CAGR (2023 - 2030) |
14.9% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
South America |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Quinoa Seeds Market is accounted for $1.19 billion in 2023 and is expected to reach $2.17 billion by 2030 growing at a CAGR of 8.9% during the forecast period. Quinoa seeds, have gained global popularity as a nutritious and versatile superfood. It is naturally gluten-free, making it an ideal choice for individuals with gluten sensitivities or those following a gluten-free diet. Nutritional evaluations indicate that a 100 g serving of raw quinoa seeds has a food energy of 368 kcal and is a rich source (20% or higher of the daily value of protein), dietary fibre, several B vitamins, including 46% of the daily value for folate, and several dietary minerals, such as magnesium, manganese, phosphorus, and zinc.
According to FiBL, organic cereals cover nearly 160,000 hectares in South America, representing 0.3% of the total cereal area in the region and 3.1% of the world's organic cereal area.
Market Dynamics:
Driver:
Rising demand for gluten-free food products
As awareness of gluten intolerance and celiac disease grows, consumers are actively seeking alternative grains, and quinoa's inherent gluten-free nature positions it as a preferred choice. Quinoa offers a nutrient-dense option for those who must adhere to gluten-free diets, providing essential amino acids, fibre, and minerals. Its versatility in various culinary applications, replicating traditional grains in gluten-free recipes, further boosts its appeal. Furthermore, the global trend towards healthier eating habits and the rising popularity of gluten-free lifestyles contribute to the increasing demand for quinoa, propelling its market growth
Restraint:
Fluctuations in quinoa seed prices
Fluctuations in quinoa seed prices pose a notable restraint on the quinoa seed market. Influenced by factors such as weather conditions, global demand, and supply chain disruptions, unpredictable pricing creates challenges for both producers and consumers. Rapid and unpredictable changes in quinoa prices can impact the profitability of farmers and may result in market uncertainty. Also, it can influence consumer purchasing decisions and hinder the consistent adoption of quinoa as a staple, especially in regions where price stability is crucial.
Opportunity:
Health and wellness trend
Quinoa is hailed as a superfood, rich in protein, fiber, vitamins, and minerals, aligning perfectly with the growing consumer focus on nutritious dietary choices. As individuals increasingly prioritise well-being, the demand for functional and wholesome foods, such as quinoa, experiences a surge. Its gluten-free nature and the ability to address dietary requirements make it appealing to health-conscious consumers. Furthermore, promoting the grain's nutritional benefits, fostering awareness, and innovating with new product formulations that cater to health and wellness preferences fuels the market growth.
Threat:
Quality control issues
Ensuring consistent quality standards is crucial for consumer trust and market stability. Inadequate quality control, particularly for imported quinoa, can result in variations in product quality, impacting the reputation of the entire market. Consumers rely on the perceived health benefits and authenticity of quinoa, and any lapses in quality control may lead to dissatisfaction, reduced demand, and potential market setbacks. Thus, this will impede market growth.
Covid-19 Impact
The quinoa seed market faced both challenges and opportunities due to the COVID-19 pandemic. Disruptions in supply chains and logistical constraints initially impacted distribution. However, the heightened focus on health and nutrition during the pandemic led to increased consumer interest in superfoods like quinoa, boosting demand. Additionally, the pandemic underscored the importance of resilient and sustainable food sources, positioning quinoa as a sought-after grain.
The organic segment is expected to be the largest during the forecast period
The organic segment is estimated to hold the largest share. These seeds are cultivated without synthetic pesticides or fertilizers, aligning with environmentally friendly practices. These organic quinoa seeds cater to health-conscious consumers seeking nutritious, chemical-free alternatives. The demand for organic quinoa is on the rise globally, driven by an increasing emphasis on natural and eco-friendly products. Moreover, this segment reflects a broader trend in the food industry towards organic farming and sustainable agriculture, contributing to the overall expansion and diversification of the quinoa seed market.
The processed products segment is expected to have the highest CAGR during the forecast period
The processed products segment is anticipated to have lucrative growth during the forecast period. These include quinoa flour, flakes, pasta, and other processed derivatives. Processed quinoa products capitalise on the grain's nutritional benefits, such as its high protein and fibre content. The segment's growth is propelled by the increasing demand for healthy, gluten-free options in the food industry as consumers seek innovative ways to incorporate quinoa into their diets. It reflects the market's evolution beyond raw seeds, showcasing the versatility and adaptability of quinoa in various culinary formats.
Region with largest share:
South America commanded the largest market share during the extrapolated period due to the increasing consumption of quinoa around the world. The world's top producer and exporter of quinoa is South America. Peru and Bolivia supply 80–90% of the quinoa shipped into the European Union. Italy, France, Germany, and the Netherlands are the primary markets for South American quinoa, consuming an average of 2,000–6,000 metric tonnes of the grain annually. Additionally, the primary reason for the increase in regional imports is consumer awareness of the product's nutritional qualities and health advantages. Using premium seeds, nations like Bolivia and Peru have increased their output to satisfy the demand from global markets.
Region with highest CAGR:
North America is expected to witness profitable growth over the projection period due to a heightened focus on health-conscious diets and the growing popularity of plant-based protein sources. The region, which includes both the United States and Canada, has seen an increase in demand for quinoa due to its high protein content and gluten-free status. Furthermore, North America's well-established food industry and a rising preference for superfoods position quinoa as a sought-after ingredient, fostering market growth and presenting opportunities for both local cultivation and importation of quinoa products.
Key players in the market
Some of the key players in the Quinoa Seeds Market include Alter Eco, Arrowhead Mills Inc., Andean Naturals Inc., Comrural XXI S.R.L., Irupana Andean Organic Food S.A, Highland Farm, Quinoa Corporation, Quinoabol SRL, Quinoa Foods Company SRL, The British Quinoa Company Ltd., Above Food Inc. and Ancient Harvest.
Key Developments:
In March 2023, ADM recently introduced a direct-to-consumer (D2C) brand called Knwble Grwn. The brand focuses on promoting quinoa produced by small farmers using regenerative farming methods.
In May 2022, Above Food has recently finalized the acquisition of the Northern Quinoa Production Corp. With this strategic move, the company aims to expand its production capacity for specialty ingredients.
Seed Types Covered:
• Organic
• Inorganic
Colours Covered:
• Black
• White
• Red
• Other Colours
Distribution Channels Covered:
• Offline Stores
• Online Stores
Applications Covered:
• Processed Products
• Direct Consumption
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Quinoa Seeds Market, By Seed Type
5.1 Introduction
5.2 Organic
5.3 Inorganic
6 Global Quinoa Seeds Market, By Colour
6.1 Introduction
6.2 Black
6.3 White
6.4 Red
6.5 Other Colours
7 Global Quinoa Seeds Market, By Distribution Channel
7.1 Introduction
7.2 Offline Stores
7.3 Online Stores
8 Global Quinoa Seeds Market, By Application
8.1 Introduction
8.2 Processed Products
8.2.1 Animal/Pet Food
8.2.2 Human Food
8.3 Direct Consumption
8.3.1 Flakes
8.3.2 Flour
8.3.3 Crisp
9 Global Quinoa Seeds Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Alter Eco
11.2 Arrowhead Mills Inc.
11.3 Andean Naturals Inc.
11.4 Comrural XXI S.R.L.
11.5 Irupana Andean Organic Food S.A
11.6 Highland Farm
11.7 Quinoa Corporation
11.8 Quinoabol SRL
11.9 Quinoa Foods Company SRL
11.10 The British Quinoa Company Ltd.
11.11 Above Food Inc.
11.12 Ancient Harvest
List of Tables
1 Global Quinoa Seeds Market Outlook, By Region (2021-2030) ($MN)
2 Global Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
3 Global Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
4 Global Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
5 Global Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
6 Global Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
7 Global Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
8 Global Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
9 Global Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
10 Global Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
11 Global Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
12 Global Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
13 Global Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
14 Global Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
15 Global Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
16 Global Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
17 Global Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
18 Global Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
19 Global Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
20 Global Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
21 North America Quinoa Seeds Market Outlook, By Country (2021-2030) ($MN)
22 North America Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
23 North America Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
24 North America Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
25 North America Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
26 North America Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
27 North America Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
28 North America Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
29 North America Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
30 North America Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
31 North America Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
32 North America Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
33 North America Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
34 North America Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
35 North America Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
36 North America Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
37 North America Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
38 North America Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
39 North America Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
40 North America Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
41 Europe Quinoa Seeds Market Outlook, By Country (2021-2030) ($MN)
42 Europe Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
43 Europe Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
44 Europe Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
45 Europe Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
46 Europe Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
47 Europe Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
48 Europe Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
49 Europe Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
50 Europe Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
51 Europe Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
52 Europe Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
53 Europe Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
54 Europe Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
55 Europe Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
56 Europe Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
57 Europe Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
58 Europe Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
59 Europe Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
60 Europe Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
61 Asia Pacific Quinoa Seeds Market Outlook, By Country (2021-2030) ($MN)
62 Asia Pacific Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
63 Asia Pacific Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
64 Asia Pacific Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
65 Asia Pacific Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
66 Asia Pacific Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
67 Asia Pacific Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
68 Asia Pacific Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
69 Asia Pacific Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
70 Asia Pacific Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
71 Asia Pacific Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
72 Asia Pacific Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
73 Asia Pacific Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
74 Asia Pacific Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
75 Asia Pacific Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
76 Asia Pacific Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
77 Asia Pacific Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
78 Asia Pacific Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
79 Asia Pacific Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
80 Asia Pacific Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
81 South America Quinoa Seeds Market Outlook, By Country (2021-2030) ($MN)
82 South America Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
83 South America Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
84 South America Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
85 South America Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
86 South America Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
87 South America Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
88 South America Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
89 South America Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
90 South America Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
91 South America Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
92 South America Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
93 South America Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
94 South America Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
95 South America Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
96 South America Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
97 South America Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
98 South America Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
99 South America Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
100 South America Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
101 Middle East & Africa Quinoa Seeds Market Outlook, By Country (2021-2030) ($MN)
102 Middle East & Africa Quinoa Seeds Market Outlook, By Seed Type (2021-2030) ($MN)
103 Middle East & Africa Quinoa Seeds Market Outlook, By Organic (2021-2030) ($MN)
104 Middle East & Africa Quinoa Seeds Market Outlook, By Inorganic (2021-2030) ($MN)
105 Middle East & Africa Quinoa Seeds Market Outlook, By Colour (2021-2030) ($MN)
106 Middle East & Africa Quinoa Seeds Market Outlook, By Black (2021-2030) ($MN)
107 Middle East & Africa Quinoa Seeds Market Outlook, By White (2021-2030) ($MN)
108 Middle East & Africa Quinoa Seeds Market Outlook, By Red (2021-2030) ($MN)
109 Middle East & Africa Quinoa Seeds Market Outlook, By Other Colours (2021-2030) ($MN)
110 Middle East & Africa Quinoa Seeds Market Outlook, By Distribution Channel (2021-2030) ($MN)
111 Middle East & Africa Quinoa Seeds Market Outlook, By Offline Stores (2021-2030) ($MN)
112 Middle East & Africa Quinoa Seeds Market Outlook, By Online Stores (2021-2030) ($MN)
113 Middle East & Africa Quinoa Seeds Market Outlook, By Application (2021-2030) ($MN)
114 Middle East & Africa Quinoa Seeds Market Outlook, By Processed Products (2021-2030) ($MN)
115 Middle East & Africa Quinoa Seeds Market Outlook, By Animal/Pet Food (2021-2030) ($MN)
116 Middle East & Africa Quinoa Seeds Market Outlook, By Human Food (2021-2030) ($MN)
117 Middle East & Africa Quinoa Seeds Market Outlook, By Direct Consumption (2021-2030) ($MN)
118 Middle East & Africa Quinoa Seeds Market Outlook, By Flakes (2021-2030) ($MN)
119 Middle East & Africa Quinoa Seeds Market Outlook, By Flour (2021-2030) ($MN)
120 Middle East & Africa Quinoa Seeds Market Outlook, By Crisp (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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