Smart Packaging Market

Smart Packaging Market

Smart Packaging Market Forecasts to 2028 - Global Analysis By Technology (Intelligent Packaging, Modified Atmosphere Packaging and Active Packaging), Material (Liquid and Solid), Application (Automotive, Food & beverage and Other Applications), and By Geography

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Published: 2023 ID: SMRC22819

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $25,721.43 MN

Projected Year Value (2028)

US $39,695.93 MN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Smart Packaging Market is accounted for $25,721.43 million in 2022 and is expected to reach $39,695.93 million by 2028 growing at a CAGR of 7.5% during the forecast period. Smart packaging is a kind of device that boosts the engine's effectiveness and power. The term "smart packaging" refers to a particular kind of sensor-equipped packaging system used for a variety of goods, including food and pharmaceuticals. The smart packaging technology contributes to improving product quality, shelf life, freshness monitoring, and customer and product safety. These intelligent systems offer information on the product's quality and freshness when it is packaged with intelligent technology.

According to the Flexible Packaging Association, flexible packaging is mainly used for food, which accounts for more than 60% of the total market. According to the UN environment program, approximately 1.3 billion metric tons (1.43 billion tons) of all food produced globally is lost or wasted every year. In the United States, an estimated 133 billion pounds of food are wasted yearly, valued at USD 161 billion.

Market Dynamics:


Increasing demand for smart packaging in the food industry

Smart packaging can be used in the food and beverage industry to track a product's position during transportation, monitor its quality and freshness, and provide the consumer with information about its contents and nutritional value. This could improve the quality and safety of the goods as well as the shopping experience. As people become more concerned with food freshness and defence against contaminants including dust, grime, odour, water vapours, heat, oxygen, and germs, these elements are being taken into account more and more. The market for smart packaging is also being expanded by consumer demand for smart packaging that regulates temperature and keeps food safe and fresh.


High costs in mass applications

Due to the higher cost of sensors and radio frequency identification (RFIDs) used for packaging applications, better packaging is more expensive than conventional packaging, which contributes to the failure of mass applications for packaging systems. Better packaging is more expensive than traditional forms of packaging because the sensors and radio frequency identification (RFID) utilised for packaging applications are more expensive and are failing in large applications for packaging systems.


E-commerce creates an opportunity for the packaging section

In order to provide clients with security and safety, more technological advancements are being made as the e-commerce industry grows. Online shopping is becoming more popular in developed, developing, and developing nations. Additionally, intelligent packaging solutions that provide clients with information about shipment monitoring and product delivery create attractive market potential. Furthermore, it is projected that the expanding E-commerce industry, accelerated industrialisation, and rising need for superior supply chain management would present market participants with appealing possibilities.


Incorporating expensive technologies

The largest difficulty facing firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating consumers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles.

Covid-19 Impact

Construction, manufacturing, hospitality, and the tourism industries were all significantly impacted by the COVID-19 outbreak. Manufacturing operations were suspended or limited. Globally, supply networks for the construction and transportation industries were disrupted. This reduced the production of smart packaging as well as the market's demand for them, which hindered the market's expansion for smart packaging. On the other hand, businesses gradually began providing their usual goods and services. The smart packaging companies were able to resume operations at full capacity as a result, which assisted in the market's recovery by the end of 2021.

The solid segment is expected to be the largest during the forecast period

The solid segment is estimated to have a lucrative growth. Packaging that makes use of solid-state technologies, such as sensors and smart labels, to enhance the consumer experience and provide additional product information, as well as freshness, safety, and storage recommendations, is referred to as solid smart packaging. These technologies can be used to create interactive packaging that provides consumers with up-to-date product information. Solid smart packaging typically has applications like temperature-sensitive labels, humidity-sensitive labels, RFID-enabled packaging, and interactive packaging.

The food and beverage segment is expected to have the highest CAGR during the forecast period

The food and beverage segment is anticipated to witness the highest CAGR growth during the forecast period. There are a few reasons for this. They favour buying food that is always available, accessible, and has a long shelf life. Again, intelligent packing can guarantee these. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage sub-segment are motivated to use smart packaging.

Region with highest share:

North America is projected to hold the highest market share during the forecast period owing to the requirement for food and liquids has clearly increased as a result of the growing population. To meet the enormous demands of the food industry, the amount of food imported from different areas of the world has substantially expanded, which has boosted the demand for smart packaging solutions in the area. The lengthening of food shelf life and growing investment are driving up the demand for smart packaging in the North American region.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the rising adoption of advanced packaging technologies in numerous end-use industries, the rising demand for food and beverage items in the area, and the expansion of e-commerce. In addition, the Asia-Pacific region is home to a number of significant economies, including China, India, Japan, and South Korea, which are anticipated to propel the expansion of the area's smart packaging market.

Key players in the market

Some of the key players profiled in the Smart Packaging Market include Sysco Corporation, Zebra Technologies Corp., Ball Corporation, BASF SE, Crown, R.R. Donnelley & Sons Company, Avery Dennison Corporation, 3M, International Paper, Stora Enso, Sealed Air Corporation, Amcor Plc, Huhtamaki PPL Ltd, Thin Film Electronics ASA, Smartrac N.V. and Emerson Electric Co.

Key Developments:

In April 2019, Tetra Pak unveiled a linked packaging platform that would transform milk and juice cartons into technology tools, large data carriers, and interactive information conduits. Distributors will be able to track stock movements and obtain real-time information if retailers have more access to the supply chain.

In February 2019, Sealed Air acquired the flexible packaging section of MGM. Flexible food packaging materials are provided by the well-known packaging company MGM for Southeast Asian markets for consumer packaged goods. The two major objectives of the purchase are to strengthen its position in Asia-Pacific and to advance its printing and laminating capabilities.

Technologies Covered:
• Intelligent Packaging
• Modified Atmosphere Packaging
• Active Packaging

Materials Covered:
• Liquid
• Solid

Applications Covered:
• Automotive
• Food & beverage
• Healthcare
• Personal care
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Smart Packaging Market, By Technology
5.1 Introduction
5.2 Intelligent Packaging
5.2.1 Sensors Bio Sensors Gas Sensors
5.2.2 Indicators
5.2.3 Data Carriers Barcodes 2D Matrix Codes Quick Response Codes Augmented Matrix Codes RFID Tags
5.3 Modified Atmosphere Packaging
5.4 Active Packaging
5.4.1 Antibacterial Films
5.4.2 Antioxidants
5.4.3 Carbon Dioxide Scavengers/Emitters
5.4.4 Ethylene Scavengers &Emitters
5.4.5 Ethanol Emitters
5.4.6 Flavour/Odour Absorbers
5.4.7 Moisture Scavengers
5.4.8 Oxygen Scavengers
5.4.9 Microwave Susceptors
5.4.10 Self-Venting Films
5.4.11 Temperature Control Packaging

6 Global Smart Packaging Market, By Material
6.1 Introduction
6.2 Liquid
6.3 Solid

7 Global Smart Packaging Market, By Application
7.1 Introduction
7.2 Automotive
7.3 Food & beverage
7.4 Healthcare
7.5 Personal care
7.6 Other Applications

8 Global Smart Packaging Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Sysco Corporation
10.2 Zebra Technologies Corp.
10.3 Ball Corporation
10.4 BASF SE,
10.5 Crown
10.6 R.R. Donnelley & Sons Company
10.7 Avery Dennison Corporation
10.8 3M
10.9 International Paper
10.10 Stora Enso
10.11 Sealed Air Corporation
10.12 Amcor Plc
10.13 Huhtamaki PPL Ltd
10.14 Thin Film Electronics ASA
10.15 Smartrac N.V.
10.16 Emerson Electric Co.

List of Tables
1 Global Smart Packaging Market Outlook, By Region (2020-2028) ($MN)
2 Global Smart Packaging Market Outlook, By Technology (2020-2028) ($MN)
3 Global Smart Packaging Market Outlook, By Intelligent Packaging (2020-2028) ($MN)
4 Global Smart Packaging Market Outlook, By Sensors (2020-2028) ($MN)
5 Global Smart Packaging Market Outlook, By Bio Sensors (2020-2028) ($MN)
6 Global Smart Packaging Market Outlook, By Gas Sensors (2020-2028) ($MN)
7 Global Smart Packaging Market Outlook, By Indicators (2020-2028) ($MN)
8 Global Smart Packaging Market Outlook, By Data Carriers (2020-2028) ($MN)
9 Global Smart Packaging Market Outlook, By Barcodes (2020-2028) ($MN)
10 Global Smart Packaging Market Outlook, By 2D Matrix Codes (2020-2028) ($MN)
11 Global Smart Packaging Market Outlook, By Quick Response Codes (2020-2028) ($MN)
12 Global Smart Packaging Market Outlook, By Augmented Matrix Codes (2020-2028) ($MN)
13 Global Smart Packaging Market Outlook, By RFID Tags (2020-2028) ($MN)
14 Global Smart Packaging Market Outlook, By Modified Atmosphere Packaging (2020-2028) ($MN)
15 Global Smart Packaging Market Outlook, By Active Packaging (2020-2028) ($MN)
16 Global Smart Packaging Market Outlook, By Antibacterial Films (2020-2028) ($MN)
17 Global Smart Packaging Market Outlook, By Antioxidants (2020-2028) ($MN)
18 Global Smart Packaging Market Outlook, By Carbon Dioxide Scavengers/Emitters (2020-2028) ($MN)
19 Global Smart Packaging Market Outlook, By Ethylene Scavengers &Emitters (2020-2028) ($MN)
20 Global Smart Packaging Market Outlook, By Ethanol Emitters (2020-2028) ($MN)
21 Global Smart Packaging Market Outlook, By Flavour/Odour Absorbers (2020-2028) ($MN)
22 Global Smart Packaging Market Outlook, By Moisture Scavengers (2020-2028) ($MN)
23 Global Smart Packaging Market Outlook, By Oxygen Scavengers (2020-2028) ($MN)
24 Global Smart Packaging Market Outlook, By Microwave Susceptors (2020-2028) ($MN)
25 Global Smart Packaging Market Outlook, By Self-Venting Films (2020-2028) ($MN)
26 Global Smart Packaging Market Outlook, By Temperature Control Packaging (2020-2028) ($MN)
27 Global Smart Packaging Market Outlook, By Material (2020-2028) ($MN)
28 Global Smart Packaging Market Outlook, By Liquid (2020-2028) ($MN)
29 Global Smart Packaging Market Outlook, By Solid (2020-2028) ($MN)
30 Global Smart Packaging Market Outlook, By Application (2020-2028) ($MN)
31 Global Smart Packaging Market Outlook, By Automotive (2020-2028) ($MN)
32 Global Smart Packaging Market Outlook, By Food & beverage (2020-2028) ($MN)
33 Global Smart Packaging Market Outlook, By Healthcare (2020-2028) ($MN)
34 Global Smart Packaging Market Outlook, By Personal care (2020-2028) ($MN)
35 Global Smart Packaging Market Outlook, By Other Applications (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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