
Sports Nutrition Market
Sports Nutrition - Global Market Outlook (2019-2027)
According to Stratistics MRC, the Global Sports Nutrition Market is accounted for $14.71 billion in 2019 and is expected to reach $33.65 billion by 2027 growing at a CAGR of 10.9% during the forecast period. The growing number of non-traditional users, increase of health clubs and fitness centres, and the rapid pace of urbanization are some of the factors propelling the growth of the market. However, the availability of cheap counterfeit products and food safety issues are hampering the growth of the market.
Sports nutrition products are developed and are consumed by athletes and bodybuilders to improve their overall health, performance, and muscle growth. Sports nutrition helps optimize athlete performance by supplying an accurate amount of different types of nutritious foods. Sports drinks were conventionally used by athletes to replenish the water level in the body. Sports nutrition products consist primarily of energy supplements and supplements for performance enhancement.
Based on the source, the sports drink segment is anticipated to hold considerable market share during the forecast period because of increasing fitness trend across the globe, the rising concerns about physical well-being and leading a healthy lifestyle. By geography, Asia Pacific is expected to grow at a significant market share during the forecast period owing to the strong fitness culture across countries, such as China, Japan, and Australia, and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches.
Some of the key players profiled in the Sports Nutrition Market include Yakult Honsha Co. Ltd., Ultimate Nutrition Inc., The Coca-Cola Company, Reckitt Benckiser Group Plc., PowerBar Europe GmbH, Atlantic Multipower UK Limited, PepsiCo Inc., Otsuka Pharmaceutical Co. Ltd., GNC Holdings, Abbott Nutrition Inc., Glanbia Plc., Clif Bar & Company, Olimp Laboratories, Post Holdings Inc., and GlaxoSmithKline PLC.
Forms Covered:
• Powders
• Pills
• Liquid
• Capsules
• Gel
Product Types Covered:
• Protein Powder
• Iso Drink Powder
• Capsule/Tablets
• Supplement Powder
• Carbohydrate Drinks
• Protein Bars
• Non-Protein Products
• Carbohydrate/Energy Bars
• Ready-to-Drink Protein Drinks
• Nitric Oxide Boosters
Age Groups Covered:
• Above 60 Years
• 45-60 Years
• 30-45 Years
• 15-30 Years
• Less than 15 Years
Raw Materials Covered:
• Plant-Based
• Mixed
• Animal Derived
Sources Covered:
• Sports Supplements
• Sports Food
• Sports Drink
Functions Covered:
• Weight Management
• Strength & Mass Building
• Health & Wellness
• Athletic Activities
Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Departmental Stores
• Small Grocery Retailers
• Pharmacies/Drug Stores
• Large Retail & Mass Merchandisers
• Fitness Institutions (Gym & Health Clubs)
• Online Store
• Direct Selling
• Convenience Stores
• Specialty Stores
• Brick and Mortar Stores
• Traditional Retail Stores
• Institutional Sales
End Users Covered:
• Recreational Users
• Lifestyle Users
• Bodybuilders
• Athletes
• Commercials
Price Ranges Covered:
• Premium
• Economic
Natures Covered:
• Organic
• Conventional
Flavours Covered:
• Flavoured
• Regular
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Sports Nutrition Market, By Form
5.1 Introduction
5.2 Powders
5.3 Pills
5.4 Liquid
5.5 Capsules
5.6 Gel
6 Global Sports Nutrition Market, By Product Type
6.1 Introduction
6.2 Protein Powder
6.3 Iso Drink Powder
6.4 Capsule/Tablets
6.4.1 Creatine Supplements
6.4.2 Branched-Chain Amino Acids (BCAAs)
6.5 Supplement Powder
6.6 Carbohydrate Drinks
6.7 Protein Bars
6.8 Non-Protein Products
6.9 Carbohydrate/Energy Bars
6.10 Ready-to-Drink Protein Drinks
6.11 Nitric Oxide Boosters
7 Global Sports Nutrition Market, By Age Group
7.1 Introduction
7.2 Above 60 Years
7.3 45-60 Years
7.4 30-45 Years
7.5 15-30 Years
7.6 Less than 15 Years
8 Global Sports Nutrition Market, By Raw Material
8.1 Introduction
8.2 Plant-Based
8.2.1 Pea Protein
8.2.2 Potato Protein
8.2.3 Soy Protein
8.2.4 Rice Protein
8.3 Mixed
8.4 Animal Derived
8.4.1 Whey Protein Isolates
8.4.2 Casein
8.4.3 Milk Protein
8.4.4 Whey Protein Concentrates
9 Global Sports Nutrition Market, By Source
9.1 Introduction
9.2 Sports Supplements
9.2.1 Energy Bar Supplement
9.2.2 Dietary Supplement Powder
9.3 Sports Food
9.3.1 Rehydration Sports Food
9.3.2 Meal Replacement Sports Food
9.3.3 Pre-workout Sports Food
9.4 Sports Drink
9.4.1 Hypertonic Drinks
9.4.2 Hypotonic Drinks
10 Global Sports Nutrition Market, By Function
10.1 Introduction
10.2 Weight Management
10.3 Strength & Mass Building
10.4 Health & Wellness
10.5 Athletic Activities
11 Global Sports Nutrition Market, By Distribution Channel
11.1 Introduction
11.2 Supermarkets and Hypermarkets
11.3 Departmental Stores
11.4 Small Grocery Retailers
11.5 Pharmacies/Drug Stores
11.6 Large Retail & Mass Merchandisers
11.7 Fitness Institutions (Gym & Health Clubs)
11.8 Online Store
11.9 Direct Selling
11.10 Convenience Stores
11.11 Specialty Stores
11.12 Brick and Mortar Stores
11.13 Traditional Retail Stores
11.14 Institutional Sales
12 Global Sports Nutrition Market, By End User
12.1 Introduction
12.2 Recreational Users
12.3 Lifestyle Users
12.4 Bodybuilders
12.5 Athletes
12.6 Commercials
13 Global Sports Nutrition Market, By Price Range
13.1 Introduction
13.2 Premium
13.3 Economic
14 Global Sports Nutrition Market, By Nature
14.1 Introduction
14.2 Organic
14.3 Conventional
15 Global Sports Nutrition Market, By Flavour
15.1 Introduction
15.2 Flavoured
15.2.1 Berries
15.2.2 Fruit Punch
15.2.3 Vanilla
15.2.4 Citrus
15.2.5 Chocolate
15.3 Regular
16 Global Sports Nutrition Market, By Geography
16.1 Introduction
16.2 North America
16.2.1 US
16.2.2 Canada
16.2.3 Mexico
16.3 Europe
16.3.1 Germany
16.3.2 UK
16.3.3 Italy
16.3.4 France
16.3.5 Spain
16.3.6 Rest of Europe
16.4 Asia Pacific
16.4.1 Japan
16.4.2 China
16.4.3 India
16.4.4 Australia
16.4.5 New Zealand
16.4.6 South Korea
16.4.7 Rest of Asia Pacific
16.5 South America
16.5.1 Argentina
16.5.2 Brazil
16.5.3 Chile
16.5.4 Rest of South America
16.6 Middle East & Africa
16.6.1 Saudi Arabia
16.6.2 UAE
16.6.3 Qatar
16.6.4 South Africa
16.6.5 Rest of Middle East & Africa
17 Key Developments
17.1 Agreements, Partnerships, Collaborations and Joint Ventures
17.2 Acquisitions & Mergers
17.3 New Product Launch
17.4 Expansions
17.5 Other Key Strategies
18 Company Profiling
18.1 Yakult Honsha Co. Ltd.
18.2 Ultimate Nutrition Inc.
18.3 The Coca-Cola Company
18.4 Reckitt Benckiser Group Plc.
18.5 PowerBar Europe GmbH
18.6 Atlantic Multipower UK Limited
18.7 PepsiCo Inc.
18.8 Otsuka Pharmaceutical Co. Ltd.
18.9 GNC Holdings
18.10 Abbott Nutrition Inc.
18.11 Glanbia Plc.
18.12 Clif Bar & Company
18.13 Olimp Laboratories
18.14 Post Holdings Inc.
18.15 GlaxoSmithKline PLC
List of Tables
1 Global Sports Nutrition Market Outlook, By Region (2018-2027) ($MN)
2 Global Sports Nutrition Market Outlook, By Form (2018-2027) ($MN)
3 Global Sports Nutrition Market Outlook, By Powders (2018-2027) ($MN)
4 Global Sports Nutrition Market Outlook, By Pills (2018-2027) ($MN)
5 Global Sports Nutrition Market Outlook, By Liquid (2018-2027) ($MN)
6 Global Sports Nutrition Market Outlook, By Capsules (2018-2027) ($MN)
7 Global Sports Nutrition Market Outlook, By Gel (2018-2027) ($MN)
8 Global Sports Nutrition Market Outlook, By Product Type (2018-2027) ($MN)
9 Global Sports Nutrition Market Outlook, By Protein Powder (2018-2027) ($MN)
10 Global Sports Nutrition Market Outlook, By Iso Drink Powder (2018-2027) ($MN)
11 Global Sports Nutrition Market Outlook, By Capsule/Tablets (2018-2027) ($MN)
12 Global Sports Nutrition Market Outlook, By Creatine Supplements (2018-2027) ($MN)
13 Global Sports Nutrition Market Outlook, By Branched-Chain Amino Acids (BCAAs) (2018-2027) ($MN)
14 Global Sports Nutrition Market Outlook, By Supplement Powder (2018-2027) ($MN)
15 Global Sports Nutrition Market Outlook, By Carbohydrate Drinks (2018-2027) ($MN)
16 Global Sports Nutrition Market Outlook, By Protein Bars (2018-2027) ($MN)
17 Global Sports Nutrition Market Outlook, By Non-Protein Products (2018-2027) ($MN)
18 Global Sports Nutrition Market Outlook, By Carbohydrate/Energy Bars (2018-2027) ($MN)
19 Global Sports Nutrition Market Outlook, By Ready-to-Drink Protein Drinks (2018-2027) ($MN)
20 Global Sports Nutrition Market Outlook, By Nitric Oxide Boosters (2018-2027) ($MN)
21 Global Sports Nutrition Market Outlook, By Age Group (2018-2027) ($MN)
22 Global Sports Nutrition Market Outlook, By Above 60 Years (2018-2027) ($MN)
23 Global Sports Nutrition Market Outlook, By 45-60 Years (2018-2027) ($MN)
24 Global Sports Nutrition Market Outlook, By 30-45 Years (2018-2027) ($MN)
25 Global Sports Nutrition Market Outlook, By 15-30 Years (2018-2027) ($MN)
26 Global Sports Nutrition Market Outlook, By Less than 15 Years (2018-2027) ($MN)
27 Global Sports Nutrition Market Outlook, By Raw Material (2018-2027) ($MN)
28 Global Sports Nutrition Market Outlook, By Plant-Based (2018-2027) ($MN)
29 Global Sports Nutrition Market Outlook, By Pea Protein (2018-2027) ($MN)
30 Global Sports Nutrition Market Outlook, By Potato Protein (2018-2027) ($MN)
31 Global Sports Nutrition Market Outlook, By Soy Protein (2018-2027) ($MN)
32 Global Sports Nutrition Market Outlook, By Rice Protein (2018-2027) ($MN)
33 Global Sports Nutrition Market Outlook, By Mixed (2018-2027) ($MN)
34 Global Sports Nutrition Market Outlook, By Animal Derived (2018-2027) ($MN)
35 Global Sports Nutrition Market Outlook, By Whey Protein Isolates (2018-2027) ($MN)
36 Global Sports Nutrition Market Outlook, By Casein (2018-2027) ($MN)
37 Global Sports Nutrition Market Outlook, By Milk Protein (2018-2027) ($MN)
38 Global Sports Nutrition Market Outlook, By Whey Protein Concentrates (2018-2027) ($MN)
39 Global Sports Nutrition Market Outlook, By Source (2018-2027) ($MN)
40 Global Sports Nutrition Market Outlook, By Sports Supplements (2018-2027) ($MN)
41 Global Sports Nutrition Market Outlook, By Energy Bar Supplement (2018-2027) ($MN)
42 Global Sports Nutrition Market Outlook, By Dietary Supplement Powder (2018-2027) ($MN)
43 Global Sports Nutrition Market Outlook, By Sports Food (2018-2027) ($MN)
44 Global Sports Nutrition Market Outlook, By Rehydration Sports Food (2018-2027) ($MN)
45 Global Sports Nutrition Market Outlook, By Meal Replacement Sports Food (2018-2027) ($MN)
46 Global Sports Nutrition Market Outlook, By Pre-workout Sports Food (2018-2027) ($MN)
47 Global Sports Nutrition Market Outlook, By Sports Drink (2018-2027) ($MN)
48 Global Sports Nutrition Market Outlook, By Hypertonic Drinks (2018-2027) ($MN)
49 Global Sports Nutrition Market Outlook, By Hypotonic Drinks (2018-2027) ($MN)
50 Global Sports Nutrition Market Outlook, By Function (2018-2027) ($MN)
51 Global Sports Nutrition Market Outlook, By Weight Management (2018-2027) ($MN)
52 Global Sports Nutrition Market Outlook, By Strength & Mass Building (2018-2027) ($MN)
53 Global Sports Nutrition Market Outlook, By Health & Wellness (2018-2027) ($MN)
54 Global Sports Nutrition Market Outlook, By Athletic Activities (2018-2027) ($MN)
55 Global Sports Nutrition Market Outlook, By Distribution Channel (2018-2027) ($MN)
56 Global Sports Nutrition Market Outlook, By Supermarkets and Hypermarkets (2018-2027) ($MN)
57 Global Sports Nutrition Market Outlook, By Departmental Stores (2018-2027) ($MN)
58 Global Sports Nutrition Market Outlook, By Small Grocery Retailers (2018-2027) ($MN)
59 Global Sports Nutrition Market Outlook, By Pharmacies/Drug Stores (2018-2027) ($MN)
60 Global Sports Nutrition Market Outlook, By Large Retail & Mass Merchandisers (2018-2027) ($MN)
61 Global Sports Nutrition Market Outlook, By Fitness Institutions (Gym & Health Clubs) (2018-2027) ($MN)
62 Global Sports Nutrition Market Outlook, By Online Store (2018-2027) ($MN)
63 Global Sports Nutrition Market Outlook, By Direct Selling (2018-2027) ($MN)
64 Global Sports Nutrition Market Outlook, By Convenience Stores (2018-2027) ($MN)
65 Global Sports Nutrition Market Outlook, By Specialty Stores (2018-2027) ($MN)
66 Global Sports Nutrition Market Outlook, By Brick and Mortar Stores (2018-2027) ($MN)
67 Global Sports Nutrition Market Outlook, By Traditional Retail Stores (2018-2027) ($MN)
68 Global Sports Nutrition Market Outlook, By Institutional Sales (2018-2027) ($MN)
69 Global Sports Nutrition Market Outlook, By End User (2018-2027) ($MN)
70 Global Sports Nutrition Market Outlook, By Recreational Users (2018-2027) ($MN)
71 Global Sports Nutrition Market Outlook, By Lifestyle Users (2018-2027) ($MN)
72 Global Sports Nutrition Market Outlook, By Bodybuilders (2018-2027) ($MN)
73 Global Sports Nutrition Market Outlook, By Athletes (2018-2027) ($MN)
74 Global Sports Nutrition Market Outlook, By Commercials (2018-2027) ($MN)
75 Global Sports Nutrition Market Outlook, By Price Range (2018-2027) ($MN)
76 Global Sports Nutrition Market Outlook, By Premium (2018-2027) ($MN)
77 Global Sports Nutrition Market Outlook, By Economic (2018-2027) ($MN)
78 Global Sports Nutrition Market Outlook, By Nature (2018-2027) ($MN)
79 Global Sports Nutrition Market Outlook, By Organic (2018-2027) ($MN)
80 Global Sports Nutrition Market Outlook, By Conventional (2018-2027) ($MN)
81 Global Sports Nutrition Market Outlook, By Flavour (2018-2027) ($MN)
82 Global Sports Nutrition Market Outlook, By Flavoured (2018-2027) ($MN)
83 Global Sports Nutrition Market Outlook, By Berries (2018-2027) ($MN)
84 Global Sports Nutrition Market Outlook, By Fruit Punch (2018-2027) ($MN)
85 Global Sports Nutrition Market Outlook, By Vanilla (2018-2027) ($MN)
86 Global Sports Nutrition Market Outlook, By Citrus (2018-2027) ($MN)
87 Global Sports Nutrition Market Outlook, By Chocolate (2018-2027) ($MN)
88 Global Sports Nutrition Market Outlook, By Regular (2018-2027) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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