Surfactants Market

Surfactants Market

Surfactants Market Forecasts to 2030 - Global Analysis By Type (Anionic Surfactants, Cationic Surfactants, Non-ionic Surfactants, Amphoteric Surfactants, Silicone Surfactants and Other Types), Substrate (Chemically Synthesized, Synthetic Surfactants and Bio-based Surfactants), Application and By Geography

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Published: 2023 ID: SMRC23459

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $63.02 BN

Projected Year Value (2030)

US $105.93 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market


According to Stratistics MRC, the Global Surfactants Market is accounted for $63.02 billion in 2023 and is expected to reach $105.93 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Surfactants, commonly referred to as surface-active agents, are substances that are essential to many businesses and common goods. They have certain qualities that make it possible for them to lessen the surface tension between various materials, such as liquids, or between a liquid and solid surface. Surfactants make it possible for processes like cleaning, foaming, wetting, and emulsification (the mixing of incompatible liquids). The molecular structure of surfactants has both hydrophilic (water-loving) and hydrophobic (water-repellent) regions. Surfactants' dual nature enables them to interact with both water and oil or grease, aiding the dispersion and removal of both substances.

According to the Household and Commercial Products Association (HCPA), the market value is around USD 180 billion per annum for home care products such as cleaner, and disinfectants for homes and commercial environments.

Market Dynamics:


Raising demand for sustainable products

The use of alternatives in petroleum-based synthetic goods is a result of the rising demand for environmentally friendly technology. Applications for bio-surfactants in different goods include emulsifying agents, biocides for sulfate-reducing bacteria, anticorrosive, and many more cutting-edge uses. They are employed in sectors like home care, industrial cleaning, food and beverage, and others because of their adaptability and effectiveness. Growing worries about resource conservation and the environment are further boosting market demand.


Competition from rivalling solutions

Surfactants are outperformed by compounds produced from polymers, natural surfactants, and enzymes. These goods are also reasonably priced and environmentally beneficial. These substitutes are soft and gentle, capable of making nice foam and ideal for those who choose to pursue the natural and organic path. Additionally, they produce actions including detergency, wetting, emulsifying, solubilising, dispersing, and foaming. Thus, the numerous advantages of alternative products pose a problem for surfactants.


Growing attention to hygiene

Surfactants act as effective detergents. Water spreads out more evenly as surfactants lower the surface tension of the liquid. Additionally, it aids in soil penetration, soil aeration, and soil trapping. By interfering with and destroying the lipids and proteins that make up the cell membrane, it can kill bacteria. Without surfactants, soaps wouldn't combine with water; instead, they would just roll off the surface, making cleaning considerably more challenging. The market is expanding as a result of an increase in personal cleanliness.


High cost of raw materials

Due to environmental concerns and the price of crude oil, the price of raw materials is erratic. Surfactant's negative environmental consequences, such as toxicity and biodegradability, have an impact on the cost of raw resources. Several regional governments have imposed rules for resource usage and environmental preservation. Market expansion would be hampered by the high cost of raw materials and technological limitations in the commercial production of petroleum products.

Covid-19 Impact

The market was positively impacted by COVID-19. The public's attention on cleanliness and hygiene intensified throughout the epidemic. Numerous product improvements contributed to the increase in sales in the household sector that was observed in Pandemic. Surfactants are often utilised as disinfectants in residential and commercial settings. The need for surfactants rises along with the use of sanitizers. Sales fell during the epidemic mostly as a result of supply chain logistical issues. But since the epidemic, the demand has substantially increased.

The anionic surfactants segment is expected to be the largest during the forecast period

The anionic surfactants segment is estimated to have a lucrative growth. Anionic surfactants are organic substances. For removing dirt, mud, and some greasy stains, anionic surfactants are the most effective. After ionisation, these surfactants begin to function. The anionic surfactants ionise and become negatively charged when they are introduced to water. Surfactants that are negatively charged adhere to positively charged substances like clay. Anionic is a widely used ingredient for detergent and cleaning solutions because it produces a significant volume of foam when combined with the base. The growing demand for linear alkyl benzene used in cleaning products and detergents is boosting the segment’s demand.

The personal care segment is expected to have the highest CAGR during the forecast period

The personal care segment is anticipated to witness the fastest CAGR growth during the forecast period. Surfactants are utilised for many unique effects, including cleaning, foaming, thickening, emulsifying, solubilizing, enhancing penetration, and antimicrobial activities. The most common surfactants used in personal care products are sodium stearate, stearic acid, and sodium lauriminodipropionate. Additionally, surfactants allow for the fine dispersion of colour pigments in lipstick and cosmetics. They can be discovered in dental pastes, hair lotions, shaving creams, hair dyes, and fragrances. The increasing use of personal care products is driving up demand in the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the rise in population. The financial growth of developing nations like China, Japan, and India is a challenge. Raw materials are very accessible in this region, and labour is inexpensive. Additionally, modernization and higher living standards are being seen throughout Asia. China is the world's largest user and net importer of non-ionic goods, which offers opportunities for expansion. The personal care, home care, textile, and industrial & institutional cleaning applications are expanding in the Asia Pacific region as a result.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to the increased demand from home care, and personal care industries. The growing cosmetic and textile sectors will support market expansion since Europe is a significant region for the fashion industry. Detergents, cleansers, and other goods using surfactants as a basic ingredient are widely produced in Germany. Due to a growing economy and increased product accessibility, nearly 50% of the market shares in Europe are now accounted for by components found in products made from renewable natural resources.

Key players in the market

Some of the key players profiled in the Surfactants Market include BASF SE, Evonik Industries AG, P&G Chemicals, Clariant International Ltd., Stepan Company, Solvay, Lonza Group Ltd., Ashland Global Holdings Inc., Lion Corporation, Croda International, Nouryon, Galaxy Surfactants Limited, Dow Inc., Kao Corporation, Huntsman Corporation and Greenko.

Key Developments:

In February 2023, Croda International Plc agreed to acquire Solus Biotech, a global leader in premium, biotechnology-derived beauty actives, from Solus Advanced Materials for a total consideration of KRW 350 Mn (approximately £232 Mn) on a debt-free, cash-free basis.

In December 2022, Evonik Industries AG launched a new biosurfactant, namely, REWOFERM RL 100. It is fully biodegradable and sourced from renewable feedstocks.

In October 2022, BASF and Hannong Chemicals, Inc. planned to create a joint venture for the commercial production of non-ionic surfactants in Asia Pacific.

In October 2022, Greenko signed an agreement to supply 250 kilo tons of surfactants to Germany-based Uniper. The exports are likely to start in 2025. The partnership is intended to explore surfactants and renewable energy opportunities to meet the growth in demand for low-carbon energy across the globe.

In May 2022, Stepan Company has started the construction at its existing Pasadena, Texas facility to build and operate a new alkoxylation plant.

Types Covered:
• Anionic Surfactants
• Cationic Surfactants
• Non-ionic Surfactants
• Amphoteric Surfactants
• Silicone Surfactants
• Other Types

Substrates Covered:
• Chemically Synthesized
• Synthetic Surfactants
• Bio-based Surfactants

Applications Covered:
• Food Processing
• Home Care
• Personal Care
• Textile & Leather
• Industrial & Institutional Cleaning
• Plastics
• Oilfield Chemicals
• Emulsion Polymerization
• Lubricants & Fuel Additives
• Agricultural Chemicals
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Surfactants Market, By Type
5.1 Introduction
5.2 Anionic Surfactants
5.2.1 Linear Alkylbenzene Sulfonates (LAS)
5.2.2 Alkyl Ether Sulfates (AES)
5.2.3 Alcoholic Sulfates
5.2.4 Sodium Lauryl Sulfates
5.3 Cationic Surfactants
5.3.1 Behentrimonium Chloride
5.3.2 Distearyl Dimethyl Ammonium Chloride
5.3.3 Quaternary Ammonium Compounds
5.4 Non-ionic Surfactants
5.4.1 Alkylphenol Ethoxylates (APE/APEO)
5.4.2 Alcohol Ethoxylates
5.4.3 Fatty Acid Alkoxylates
5.4.4 Amine Oxides
5.5 Amphoteric Surfactants
5.5.1 Alkylamphoacetates
5.5.2 Alkyliminopropionates
5.5.3 Alkylamphopropionates
5.5.4 Cocamidopropyl Betaine
5.6 Silicone Surfactants
5.7 Other Types

6 Global Surfactants Market, By Substrate
6.1 Introduction
6.2 Chemically Synthesized
6.3 Synthetic Surfactants
6.4 Bio-based Surfactants

7 Global Surfactants Market, By Application
7.1 Introduction
7.2 Food Processing
7.3 Home Care
7.4 Personal Care
7.5 Textile & Leather
7.6 Industrial & Institutional Cleaning
7.7 Plastics
7.8 Oilfield Chemicals
7.9 Emulsion Polymerization
7.10 Lubricants & Fuel Additives
7.11 Agricultural Chemicals
7.12 Other Applications

8 Global Surfactants Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
9.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 BASF SE
10.2 Evonik Industries AG
10.3 P&G Chemicals
10.4 Clariant International Ltd.
10.5 Stepan Company
10.6 Solvay
10.7 Lonza Group Ltd.
10.8 Ashland Global Holdings Inc.
10.9 Lion Corporation
10.10 Croda International
10.11 Nouryon
10.12 Galaxy Surfactants Limited
10.13 Dow Inc.
10.14 Kao Corporation
10.15 Huntsman Corporation
10.16 Greenko

List of Tables
1 Global Surfactants Market Outlook, By Region (2021-2030) ($MN)
2 Global Surfactants Market Outlook, By Type (2021-2030) ($MN)
3 Global Surfactants Market Outlook, By Anionic Surfactants (2021-2030) ($MN)
4 Global Surfactants Market Outlook, By Linear Alkylbenzene Sulfonates (LAS) (2021-2030) ($MN)
5 Global Surfactants Market Outlook, By Alkyl Ether Sulfates (AES) (2021-2030) ($MN)
6 Global Surfactants Market Outlook, By Alcoholic Sulfates (2021-2030) ($MN)
7 Global Surfactants Market Outlook, By Sodium Lauryl Sulfates (2021-2030) ($MN)
8 Global Surfactants Market Outlook, By Cationic Surfactants (2021-2030) ($MN)
9 Global Surfactants Market Outlook, By Behentrimonium Chloride (2021-2030) ($MN)
10 Global Surfactants Market Outlook, By Distearyl Dimethyl Ammonium Chloride (2021-2030) ($MN)
11 Global Surfactants Market Outlook, By Quaternary Ammonium Compounds (2021-2030) ($MN)
12 Global Surfactants Market Outlook, By Non-ionic Surfactants (2021-2030) ($MN)
13 Global Surfactants Market Outlook, By Alkylphenol Ethoxylates (APE/APEO) (2021-2030) ($MN)
14 Global Surfactants Market Outlook, By Alcohol Ethoxylates (2021-2030) ($MN)
15 Global Surfactants Market Outlook, By Fatty Acid Alkoxylates (2021-2030) ($MN)
16 Global Surfactants Market Outlook, By Amine Oxides (2021-2030) ($MN)
17 Global Surfactants Market Outlook, By Amphoteric Surfactants (2021-2030) ($MN)
18 Global Surfactants Market Outlook, By Alkylamphoacetates (2021-2030) ($MN)
19 Global Surfactants Market Outlook, By Alkyliminopropionates (2021-2030) ($MN)
20 Global Surfactants Market Outlook, By Alkylamphopropionates (2021-2030) ($MN)
21 Global Surfactants Market Outlook, By Cocamidopropyl Betaine (2021-2030) ($MN)
22 Global Surfactants Market Outlook, By Silicone Surfactants (2021-2030) ($MN)
23 Global Surfactants Market Outlook, By Other Types (2021-2030) ($MN)
24 Global Surfactants Market Outlook, By Substrate (2021-2030) ($MN)
25 Global Surfactants Market Outlook, By Chemically Synthesized (2021-2030) ($MN)
26 Global Surfactants Market Outlook, By Synthetic Surfactants (2021-2030) ($MN)
27 Global Surfactants Market Outlook, By Bio-based Surfactants (2021-2030) ($MN)
28 Global Surfactants Market Outlook, By Application (2021-2030) ($MN)
29 Global Surfactants Market Outlook, By Food Processing (2021-2030) ($MN)
30 Global Surfactants Market Outlook, By Home Care (2021-2030) ($MN)
31 Global Surfactants Market Outlook, By Personal Care (2021-2030) ($MN)
32 Global Surfactants Market Outlook, By Textile & Leather (2021-2030) ($MN)
33 Global Surfactants Market Outlook, By Industrial & Institutional Cleaning (2021-2030) ($MN)
34 Global Surfactants Market Outlook, By Plastics (2021-2030) ($MN)
35 Global Surfactants Market Outlook, By Oilfield Chemicals (2021-2030) ($MN)
36 Global Surfactants Market Outlook, By Emulsion Polymerization (2021-2030) ($MN)
37 Global Surfactants Market Outlook, By Lubricants & Fuel Additives (2021-2030) ($MN)
38 Global Surfactants Market Outlook, By Agricultural Chemicals (2021-2030) ($MN)
39 Global Surfactants Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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