Tabletop Sweeteners Market

According to Stratistics MRC, the Global Tabletop Sweeteners Market is accounted for $2.85 billion in 2023 and is expected to reach $6.07 billion by 2030 growing at a CAGR of 11.4% during the forecast period. Tabletop sweeteners are combinations of legal sweeteners that may also include other food ingredients or food additives. These tabletop sweeteners are used sparingly to provide the required sweetness by substituting sugar. They are zero-calorie or low-calorie sweeteners because they have fewer calories than sugar-based sweeteners. There are several types of tabletop sweeteners, including liquid, pills, powder, and cubes. Sweeteners are compounds used to sweeten food and beverages instead of sugar. The health of a person is not harmed by sweeteners. Other forms of sweeteners include stevia, apartame, advantame, and neotame, with saccharin being the most widely used low-calorie sweetener.

According to the International Diabetes Federation (IDF), approximately 537 million adults (aged 20–79 years) across the globe had diabetes in 2021. This number is expected to reach 783 million by 2045, of which 541 million adults are at an increased risk of developing type 2 diabetes.



Market Dynamics:

Driver:

Rising Prevalence of diabetes and obesity

Diabetes is a serious health issue worldwide. Obesity and inactivity are two of the preventable risk factors for diabetes. Consuming simple carbohydrates, such as those found in desserts, soft drinks, and sweetened meats causes blood sugar to increase. People with type 2 diabetes are advised to minimise their intake of sugar and carbohydrates in addition to making lifestyle adjustments. Sugar consumption reduction is now necessary due to the rising incidence of diabetes, which is fueling market demand.

Restraint:

Health concerns linked to sweeteners

Overconsumption of sweets can result in health issues such dental decay, weight gain, poor nutrition, and elevated triglycerides. However, many scientists believe that consuming too much sugar can contribute to serious health issues like type II diabetes, heart disease, obesity, and, in some cases, cancer. However, more convincing evidence is needed. Specialists claim that it may also have an impact on the body's metabolism. This could limit the expansion of the market for tabletop sweeteners.

Opportunity:

Growing focus on health & wellness

The world's population is concerned about the rising death rates, and a sizable portion has begun to eat more nutritious and low-calorie diets. One of the main factors driving consumers to adopt healthy lifestyle practises, such as eating a balanced diet and paying attention to their health and wellness, is the rise in health conditions. Customers are encouraged to choose healthy eating options by the expanding variety of food options and the ease of access to varied foods. As a result, it is anticipated that increasing attention would be paid to health and wellbeing will fuel market demand.

Threat:

High cost

Natural raw resources are more expensive than the chemicals used to make artificial sweeteners. Additionally, processing sweeteners requires less time and work. For a sweetener to be classified as a natural sweetener, it must pass a number of tests, trials, and labelling standards and laws. All these factors accumulatively add up to the costs of production, ultimately leading to adding up in the cost price. As a result, sweeteners are expensive. This could be an obstacle for the market's expansion.

Covid-19 Impact

The uncertain pandemic circumstances that occurred all over the world have had a significant impact on the global market. The supply chains for finished goods as well as the components of raw materials are both impacted by COVID-19's effects. Since many major companies in these locations produce natural sweeteners for end customers around the world, the market's supply is expected to experience difficulties. However, due to consumers' increased focus on controlling their weight and adhering to various diets to preserve excellent health, regional consumption is predicted to increase in the relevant market itself.

The stevia segment is expected to be the largest during the forecast period

The stevia segment is estimated to have a lucrative growth, due to the increasing awareness about the benefits of natural ingredients. Stevia sweeteners do not add calories or carbohydrates to the food or drink they are added to. Additionally, it has no impact on insulin or blood glucose response. As a result, replacing stevia for sugar allows diabetics to eat a larger variety of foods and adhere to a healthy meal plan. Thus, with such widespread acceptability and availability of stevia, it is expected to substantially grow in the coming years as well.

The multi-serve segment is expected to have the highest CAGR during the forecast period

The multi-serve segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the benefits offered by multi-serve tabletop sweeteners. By decreasing the need for frequent replenishing, bulk packaging makes everyday use in homes, restaurants, and cafes more convenient. They frequently come in large numbers so there is no need to replenish them frequently. Additionally, multi-serve packaging provides better protection and keeps the sweetener fresh for a longer amount of time, which increases demand for these items from retail establishments.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the rising demand for low-calorie tabletop sweeteners from the increasing number of obese and diabetic populations. Customers are changing their lifestyles and becoming more health concerned, which is causing the industry to expand. Urbanisation is increasing, household incomes are rising quickly, and consumer lifestyle and food habits are changing in developing countries.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to the growing health-consciousness among consumers. Additionally, the industry is expanding as people become more aware of sugar substitutes with few or no calories. The demand for sweeteners in the region is anticipated to rise as a result of consumers in the area moving towards natural and organic products and consuming less packaged and excessively processed food.



Key players in the market

Some of the key players profiled in the Tabletop Sweeteners Market include Saraya Co. Ltd., Ajinomoto Co. Inc., Hermes Sweeteners Ltd., Cristal Union, Nutrifood, Sudzucker AG, Wisdom Natural Brands, Associated British Foods plc, The DuPont Company, Whole Earth Brands Inc., Zydus Wellness Ltd., Heartland Food Products Group LLC, PureCircle, Cargill, Inc., Stevia First Corporation and Archer Daniels Midland Company.

Key Developments:

In March 2023, Nutrifood expands Tropicana Slim into almond drink. Nutrifood Indonesia has expanded the range of its Tropicana Slim plant-based series to almond milk. The new Tropicana Slim Almond Drink Chocolicious joins the current Tropicana Slim Oat Drink, both selling in a 190ml carton.

In October 2022, Cargill, hydrocolloids specialist Unitec Foods and sugar manufacturer Fuji Nihon Seito Corporation joined forces to boost innovation and go-to-market for food ingredients solutions in Japan and Asia-Pacific region.

Product Types Covered:
• Acesulfame Potassium (Ace-K)
• Monk Fruit
• Sucralose
• Erythritol
• Xylitol
• Saccharin
• Aspartame
• Polyols
• Stevia
• Neotame
• Other Product Types

Forms Covered:
• Cube
• Tablet
• Powder
• Liquid
• Other Forms

Sources Covered:
• Artificial
• Natural

Distribution Channels Covered:
• Specialty Stores
• Online Retail
• Modern Groceries
• Business-to-Consumer
• Business-to-Business
• Convenience Stores
• Other Distribution Channels

Packaging Formats Covered:
• Bottles
• Dispensers
• Pouches & Jars
• Multi-serve
• Single-serve
• Other Packaging Formats

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances