Transfer Switch Market
PUBLISHED: 2023 ID: SMRC22286
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Transfer Switch Market

Transfer Switch Market Forecasts to 2028 - Global Analysis By Type (Automatic Transfer Switch, Manual Transfer Switch and Other Types), Ampere Rating (Low 20A-300A, Medium 301A-1600A, High 1601A-4000A and Other Ampere Ratings), Transition Mode, Application and By Geography

4.6 (67 reviews)
4.6 (67 reviews)
Published: 2023 ID: SMRC22286

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $1.73 BN

Projected Year Value (2028)

US $2.86 BN

CAGR (2022 - 2028)

8.7%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

 

According to Stratistics MRC, the Global Transfer Switch Market is accounted for $1.73 billion in 2022 and is expected to reach $2.86 billion by 2028 growing at a CAGR of 8.7% during the forecast period. A transfer switch is electrical equipment that allows safe connection load between two power sources such as utility power and generator power. It prevents electricity travelling in the wrong direction. It is used to quickly and safely switch between normal and backup power sources for all electrical power required by the circuit, equipment or systems connected to the switch's output. These switches are used in all the applications where the electricity is consumed. These switches offer increased reliability, safety, cost efficiency and less hazardous to operate. With a boom in technology and manufacturing, the need for these switches is bound to increase with the emergency of standby systems.

 

 

Market Dynamics:

Driver:

Rapid pace of industrialization and urbanization

People are widely urbanizing and adopting quick modernization. The adoption of the innovative technologies in rural or underdeveloped areas is steadily rising. Residential buildings and commercial infrastructures are being built over a sizable area as a result of the rapid spread of urbanization. This increased the need of electronics and necessity of their installation which is fuelling its market demand.

Restraint:

Technical issues

The transfer switches faces technical issues and there is a chance of damage to its components due to transient voltage. The relays and contacts in power supply can fail the switches sooner. It needs an over current protection device to withstand the voltage interruptions. The sensitive loads, output issues can cause additional cost which hinders the market demand.

Opportunity:

Suitable for switching to generator power

An automatic switch provides the fastest means to transition from utilities feed to generator feed. It decreases the necessity of preserving a steady supply of electricity. Businesses can let the switchover happen automatically rather than looking for manual switches after the lights go out. It enables all the power consuming sectors to function normally which is propelling the growth of the market.

Threat:

Requirement for expert installation

The transfer switches can get disrupted due to an overload or short circuit. It needs a replacement of fuse. Skilled specialists are needed for effective installation as the fuses are connected in series and they are too intricate and complex. This need to be fixed only by experts to avoid damages and electric interruptions which further raises additional costs and hampers the market demand.

Covid-19 Impact

The covid pandemic impacted the transfer switch market drastically. The lack of business continuity projected to the financial disruptions in the market. It has ensured major negative effects on revenues and shareholder returns. Emerging nations control the majority of both manufacturers and customers of the market got affected. The disruption of the electronics value curtailed supply chain activities. It decreased sales and manufacturing revenue and affected the economy.

The automatic segment is expected to be the largest during the forecast period

The automatic segment is estimated to have a lucrative growth, due to the vital load connections. The automated switches offer dependable connections among primary and backup electrical sources. They permit functioning without supervision. The consumer can have access to automatic on and off process. These switches are rising heavily with advanced technology and good outlook and anticipated to a lucrative growth in the market.

The transition mode segment is expected to have the highest CAGR during the forecast period

The transition mode segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its wide abilities to use power. They are useful for applications requiring zero interruption of power. It can break contact with one source of power before it makes contact with another source of power. It can synchronize generator power with the utility power. All these aspects are generating the huge growth in the market.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the rapid industrialization. This region uses the transfer switches largely due to the presence of sectors like telecom, banking, textiles and hospitals. Governments and power companies are hugely investing in this sector to provide services without interruption and this anticipated to the profitable growth of the market.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to large scale adoption of emergency backup power. This region consists many industries and commercial buildings which need backup power system to avoid any power outage. The expansion of information and communication technology which require uninterrupted power supply is offering lucrative growth in this region.



Key players in the market

Some of the key players profiled in the Transfer Switch Market include Siemens AG, Camsco Electric Co, Regal Beloit, Socomec, General Electric, Russelectric, Kohler Co, Eaton Corporation PLC, ABB Group, Eltek Power Systems, Schneider Electric, Generac Power System, Cummins Inc, Emerson Electric Co, Eltek Power Systems, Caterpillar Inc, Generac Holdings Inc, C&S Electric, Deep Sea Electronics Limited

Key Developments:

In October 2022, Siemens Digital Industries Software announced the immediate availability of Siemens’ Capital™ Electra™ X, new cloud-native electrical design software as a service (SaaS) offering aimed at individual electrical designers or small teams that require an affordable yet powerful electrical design solution.

In October 2022, Schneider Electric, the global leader in the digital transformation of energy management and automation, announced the release of seven new products at its annual North American Innovation Summit. These new solutions are driven by the need to increase efficiency through digitization and electrification to reach a net-zero world.

Types Covered:
• Automatic Transfer Switch
• Manual Transfer Switch
• Other Types

Ampere Ratings Covered:
• Low 20A-300A
• Medium 301A-1600A
• High 1601A-4000A
• Other Ampere Ratings

Transition Modes Covered:
• Closed Transition Mode
• Open Transition Mode
• Soft Load Transition Mode
• Delayed Transition Mode
• Other Transition Modes

Applications Covered:
• Commercial
• Residential
• Industrial
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Transfer Switch Market, By Type
5.1 Introduction
5.2 Automatic Transfer Switch
5.3 Manual Transfer Switch
5.4 Other Types

6 Global Transfer Switch Market, By Ampere Rating
6.1 Introduction
6.2 Low 20A-300A
6.3 Medium 301A-1600A
6.4 High 1601A-4000A
6.5 Other Ampere Ratings

7 Global Transfer Switch Market, By Transition Mode
7.1 Introduction
7.2 Closed Transition Mode
7.3 Open Transition Mode
7.4 Soft Load Transition Mode
7.5 Delayed Transition Mode
7.6 Other Transition Modes

8 Global Transfer Switch Market, By Application
8.1 Introduction
8.2 Commercial
8.3 Residential
8.4 Industrial
8.5 Other Applications

9 Global Transfer Switch Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Siemens AG
11.2 Camsco Electric Co
11.3 Regal Beloit
11.4 Socomec
11.5 General Electric
11.6 Russelectric
11.7 Kohler Co
11.8 Eaton Corporation PLC
11.9 ABB Group
11.10 Eltek Power Systems
11.11 Schneider Electric
11.12 Generac Power System
11.13 Cummins Inc
11.14 Emerson Electric Co
11.15 Eltek Power Systems
11.16 Caterpillar Inc
11.17 Generac Holdings Inc
11.18 C&S Electric
11.19 Deep Sea Electronics Limited

List of Tables
1 Global Transfer Switch Market Outlook, By Region (2020-2028) ($MN)
2 Global Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
3 Global Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
4 Global Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
5 Global Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
6 Global Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
7 Global Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
8 Global Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
9 Global Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
10 Global Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
11 Global Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
12 Global Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
13 Global Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
14 Global Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
15 Global Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
16 Global Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
17 Global Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
18 Global Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
19 Global Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
20 Global Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
21 Global Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
22 North America Transfer Switch Market Outlook, By Country (2020-2028) ($MN)
23 North America Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
24 North America Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
25 North America Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
26 North America Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
27 North America Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
28 North America Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
29 North America Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
30 North America Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
31 North America Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
32 North America Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
33 North America Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
34 North America Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
35 North America Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
36 North America Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
37 North America Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
38 North America Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
39 North America Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
40 North America Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
41 North America Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
42 North America Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
43 Europe Transfer Switch Market Outlook, By Country (2020-2028) ($MN)
44 Europe Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
45 Europe Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
46 Europe Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
47 Europe Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
48 Europe Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
49 Europe Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
50 Europe Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
51 Europe Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
52 Europe Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
53 Europe Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
54 Europe Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
55 Europe Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
56 Europe Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
57 Europe Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
58 Europe Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
59 Europe Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
60 Europe Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
61 Europe Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
62 Europe Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
63 Europe Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
64 Asia Pacific Transfer Switch Market Outlook, By Country (2020-2028) ($MN)
65 Asia Pacific Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
66 Asia Pacific Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
67 Asia Pacific Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
68 Asia Pacific Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
69 Asia Pacific Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
70 Asia Pacific Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
71 Asia Pacific Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
72 Asia Pacific Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
73 Asia Pacific Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
74 Asia Pacific Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
75 Asia Pacific Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
76 Asia Pacific Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
77 Asia Pacific Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
78 Asia Pacific Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
79 Asia Pacific Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
80 Asia Pacific Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
81 Asia Pacific Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
82 Asia Pacific Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
83 Asia Pacific Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
84 Asia Pacific Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
85 South America Transfer Switch Market Outlook, By Country (2020-2028) ($MN)
86 South America Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
87 South America Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
88 South America Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
89 South America Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
90 South America Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
91 South America Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
92 South America Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
93 South America Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
94 South America Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
95 South America Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
96 South America Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
97 South America Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
98 South America Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
99 South America Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
100 South America Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
101 South America Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
102 South America Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
103 South America Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
104 South America Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
105 South America Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
106 Middle East & Africa Transfer Switch Market Outlook, By Country (2020-2028) ($MN)
107 Middle East & Africa Transfer Switch Market Outlook, By Type (2020-2028) ($MN)
108 Middle East & Africa Transfer Switch Market Outlook, By Automatic Transfer Switch (2020-2028) ($MN)
109 Middle East & Africa Transfer Switch Market Outlook, By Manual Transfer Switch (2020-2028) ($MN)
110 Middle East & Africa Transfer Switch Market Outlook, By Other Types (2020-2028) ($MN)
111 Middle East & Africa Transfer Switch Market Outlook, By Ampere Rating (2020-2028) ($MN)
112 Middle East & Africa Transfer Switch Market Outlook, By Low 20A-300A (2020-2028) ($MN)
113 Middle East & Africa Transfer Switch Market Outlook, By Medium 301A-1600A (2020-2028) ($MN)
114 Middle East & Africa Transfer Switch Market Outlook, By High 1601A-4000A (2020-2028) ($MN)
115 Middle East & Africa Transfer Switch Market Outlook, By Other Ampere Ratings (2020-2028) ($MN)
116 Middle East & Africa Transfer Switch Market Outlook, By Transition Mode (2020-2028) ($MN)
117 Middle East & Africa Transfer Switch Market Outlook, By Closed Transition Mode (2020-2028) ($MN)
118 Middle East & Africa Transfer Switch Market Outlook, By Open Transition Mode (2020-2028) ($MN)
119 Middle East & Africa Transfer Switch Market Outlook, By Soft Load Transition Mode (2020-2028) ($MN)
120 Middle East & Africa Transfer Switch Market Outlook, By Delayed Transition Mode (2020-2028) ($MN)
121 Middle East & Africa Transfer Switch Market Outlook, By Other Transition Modes (2020-2028) ($MN)
122 Middle East & Africa Transfer Switch Market Outlook, By Application (2020-2028) ($MN)
123 Middle East & Africa Transfer Switch Market Outlook, By Commercial (2020-2028) ($MN)
124 Middle East & Africa Transfer Switch Market Outlook, By Residential (2020-2028) ($MN)
125 Middle East & Africa Transfer Switch Market Outlook, By Industrial (2020-2028) ($MN)
126 Middle East & Africa Transfer Switch Market Outlook, By Other Applications (2020-2028) ($MN)
 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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