Variable Rate Technology Market
Variable Rate Technology Market Forecasts to 2030 - Global Analysis By Type (Crop Protection Chemical VRT, Yield Monitoring, Irrigation VRT, Seeding VRT, Fertilizer VRT, Soil Sensing and Other Types), Crop Type, Component, Farm Size, Technology, Application and By Geography
According to Stratistics MRC, the Global Variable Rate Technology Market is accounted for $8.6 billion in 2023 and is expected to reach $23.2 billion by 2030 growing at a CAGR of 15.2% during the forecast period. The agricultural variable rate technology market is made up of company sales of this technology. With a focus on the automated applications utilised in agriculture, this technological area deals with automated applications. Information about agriculture is gathered via sensors, maps, and GPS. Farmers can use a gadget called Variable Rate Technology (VRT) to apply water, fertiliser, seed, and pesticides to different parts of a field at various rates. By tailoring the planting and crop nutrition solutions for each zone, they can take advantage of every opportunity.
According to USDA, over 60% of the United States' agricultural input dealers offer some kind of variable-rate technology services. Contrasting to this, less than 20% of the acreage is currently being managed using technology due to the relatively higher costs of gathering precise field data.
Market Dynamics:
Driver:
Increasing demand for workforce automation
The dramatic fall in the number of agricultural labourers is being replaced by an efficient technological solution to address the supply and demand imbalance in the farming industry. One of the main factors propelling the need for variable rate application technologies is also the growing labour shortage in the agricultural sector. The use of the variable rate technology mechanism results in a large decrease in overall labour costs by automating the application of pesticides, fertilisers, irrigation water, and other farm inputs at various rates across the field.
Restraint:
Lack of Standardization
A high level of understanding is needed before implementing variable rate farming methods, which are still in the early stages of development. Numerous interfaces, technologies, and protocols are used to integrate the full variable rate irrigation system; all of these elements must be in sync to prevent any technological hiccups. The market expansion may be hampered by the inaccurate data, which could result in the wasteful use of agricultural inputs and have a detrimental impact on crop output.
Opportunity:
Growing use of digital technology
Significant advancements in a variety of fields, including agriculture, have been made possible by innovation and technology. Some of the most recent technologies utilised in precision farming include sensing technologies, software applications, communication systems, data analytics tools, and positioning technology. Numerous technological advancements, like driverless vehicles, automated milking systems, and crop dusting drones, are creating significant and alluring potential for the expansion of precision agriculture.
Threat:
High costs of agriculture VRT equipment
Small, medium-sized, and large farms can all use the agriculture VRT, although huge farms are the ones that are mostly using it. Smart sensors, drones, VRT, GPS, GNSS, guidance tools, and receivers are only a few of the pricey but very effective technology and techniques utilised in agriculture variable rate. Due to the substantial investment required, producers in underdeveloped nations with limited resources for agricultural practises prefer traditional farming over innovative technology-based farming.
Covid-19 Impact
The need for agricultural equipment and related technology has temporarily diminished due to the COVID-19 pandemic epidemic. Due to the low level of employee involvement required in VRT and the fact that labour prices are rising daily, the agriculture variable rate technology industry has rebounded since the epidemic. The pandemic's acute labour shortage, which had a negative impact on overall production, forced farmers to learn the benefits of investing in technologies rather than relying on workers. Using variable rate technology in agriculture is a great approach to get around these problems. It had a positive long-term impact on the target market by assisting farmers in comprehending the financial benefits of making an investment in variable rate technology.
The map-based segment is expected to be the largest during the forecast period
The map-based segment is estimated to have a lucrative growth. Map-based VRT adjusts the application rate using an electronic map, also referred to as a prescription map. As the applicator moves over the field, the input concentration is calculated using a prescription map of the planned speed and the field position from a GPS device. Some strategies rely on a variety of information sources, while others just use one. These systems must be able to locate the machine in the field and link its location to the desired application rate by scanning the prescription map.
The cereals and grains segment is expected to have the highest CAGR during the forecast period
The cereals and grains segment is anticipated to witness the fastest CAGR growth during the forecast period, owing to the crops that are harvested the most worldwide are grains and cereals. Cereals like wheat, corn, and rice have the highest rate of adoption among the many crop types because they are typically farmed on huge farms. VRT assists in reducing input utilisation, hence reducing negative environmental effects including soil erosion and deterioration as well as greenhouse gas emissions. VRT reduces input waste while assisting in increasing crop and land yield.
Region with Largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to extensive farmlands and rapid population expansion. Given the huge farmlands and rapid population increase, it is one of the potential markets for agriculture VRT. The need for Variable Rate Technologies is driven by the pressure the region's emerging nations' growing populations place on the agriculture sector to raise output.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to increasing activities by key market players. Variable rate technology is gaining popularity as a result of a shortage of agricultural employees and increased input costs. In order to calculate the image of a field that a satellite would see if there were no clouds blocking its camera, the new "ClearSky" service feeds radar data into a deep neural network. Weather-dependent imaging, however, frequently experiences gaps of several weeks between clear images.
Key players in the market
Some of the key players profiled in the Variable Rate Technology Market include Topcon Corporation, Trimble, Inc., CNH Industrial N.V., Deere & Company, AGCO Corporation, Ageagle Aerial Systems, Lindsay Corporation, Raven Industries, Inc, AG Leader Technology, Valmont Industries, Inc., Yara International, Climate LLC, Farmers Edge Inc, Crop Quest Inc and Hexagon Agriculture.
Key Developments:
In June 2023, Yara International ASA today announced at the 4th World Intelligent Farming Summit, that the company is opening its AgTech portfolio up to third parties through the new agricultural API-solution, YaraFX Insight.
In Aprl 2023, Hexagon Agriculture division launches app and exhibits technologies for manufacturers and producers in Agrishow 2023. The trade show, considered the greatest agribusiness fair in Latin America, will take place this year from May 1 to May 5, in Ribeirão Preto/SP.
Types Covered:
• Crop Protection Chemical VRT
• Yield Monitoring
• Irrigation VRT
• Seeding VRT
• Fertilizer VRT
• Soil Sensing
• Other Types
Crop Types Covered:
• Fruits and Vegetables
• Oilseeds and Pulses
• Cereals and Grains
• Other Crop Types
Components Covered:
• Software
• Services
• Hardware
• Other Components
Farm Sizes Covered:
• Small Farms
• Mid-sized Farms
• Large farms
Technologies Covered:
• Sensor-based
• Map-based
• Other Technologies
Applications Covered:
• Crop Protection Chemicals
• Fertilizers
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Variable Rate Technology Market, By Type
5.1 Introduction
5.2 Crop Protection Chemical VRT
5.3 Yield Monitoring
5.4 Irrigation VRT
5.5 Seeding VRT
5.6 Fertilizer VRT
5.6.1 NH3 VRT
5.6.2 UAN VRT
5.6.3 Urea VRT
5.7 Soil Sensing
5.8 Other Types
6 Global Variable Rate Technology Market, By Crop Type
6.1 Introduction
6.2 Fruits and Vegetables
6.3 Oilseeds and Pulses
6.3.1 Cotton
6.3.2 Soybeans
6.4 Cereals and Grains
6.4.1 Corn
6.4.2 Wheat
6.5 Other Crop Types
7 Global Variable Rate Technology Market, By Component
7.1 Introduction
7.2 Software
7.3 Services
7.3.1 Integration and Consultation Services
7.3.2 Farm Operation Service
7.4 Hardware
7.4.1 Handheld Computers
7.4.2 Flow and Application Control Devices
7.4.3 Guidance and Steering systems
7.4.4 GPS/ DGPS Receivers
7.4.5 Yield Monitors
7.4.5 Sensors
7.4.5.1 Nutrient sensors
7.4.5.2 Soil sensors
7.4.5.3 Moisture sensors
7.4.6 Displays
7.5 Other Components
8 Global Variable Rate Technology Market, By Farm Size
8.1 Introduction
8.2 Small Farms
8.3 Mid-sized Farms
8.4 Large farms
9 Global Variable Rate Technology Market, By Technology
9.1 Introduction
9.2 Sensor-based
9.2.1 Drone-based VRT
9.2.2 Active Optical Sensor VRT
9.2.3 Satellite-based VRT
9.3 Map-based
9.4 Other Technologies
10 Global Variable Rate Technology Market, By Application
10.1 Introduction
10.2 Crop Protection Chemicals
10.2.1 Herbicides
10.2.2 Nematicides
10.2.3 Insecticides
10.2.4 Fungicides & Bactericides
10.3 Fertilizers
10.3.1 Specialty Fertilizers
10.3.1.1 Specialty compounds
10.3.1.1.1 Phosphate compounds
10.3.1.1.2 Nitrogen compounds
10.3.1.1.3 Potash compounds
10.3.1.2 Water soluble fertilizers
10.3.1.3 Enhanced efficiency fertilizers
10.3.1.3.1 Slow and controlled release
10.3.1.3.2 Nitrogen stabilizers
10.3.1.3.2.1 Nitrification inhibitors
10.3.1.3.2.2 Urease inhibitors
10.3.1.4 Micronutrients
10.3.1.4.1 Chelated micronutrients
10.3.1.4.2 Non-chelated micronutrients
10.3.2 Liquid Fertilizers
10.3.3 Organic Fertilizers
10.3.3.1 Manures
10.3.3.2 Biofertilizers
10.3.4 Other Fertilizers
10.4 Other Applications
11 Global Variable Rate Technology Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Topcon Corporation
13.2 Trimble, Inc.
13.3 CNH Industrial N.V.
13.4 Deere & Company
13.5 AGCO Corporation
13.6 Ageagle Aerial Systems
13.7 Lindsay Corporation
13.8 Raven Industries, Inc
13.9 AG Leader Technology
13.10 Valmont Industries, Inc.
13.11 Yara International
13.12 Climate LLC
13.13 Farmers Edge Inc
13.14 Crop Quest Inc
13.15 Hexagon Agriculture
List of Tables
1 Global Variable Rate Technology Market Outlook, By Region (2021-2030) ($MN)
2 Global Variable Rate Technology Market Outlook, By Type (2021-2030) ($MN)
3 Global Variable Rate Technology Market Outlook, By Crop Protection Chemical VRT (2021-2030) ($MN)
4 Global Variable Rate Technology Market Outlook, By Yield Monitoring (2021-2030) ($MN)
5 Global Variable Rate Technology Market Outlook, By Irrigation VRT (2021-2030) ($MN)
6 Global Variable Rate Technology Market Outlook, By Seeding VRT (2021-2030) ($MN)
7 Global Variable Rate Technology Market Outlook, By Fertilizer VRT (2021-2030) ($MN)
8 Global Variable Rate Technology Market Outlook, By NH3 VRT (2021-2030) ($MN)
9 Global Variable Rate Technology Market Outlook, By UAN VRT (2021-2030) ($MN)
10 Global Variable Rate Technology Market Outlook, By Urea VRT (2021-2030) ($MN)
11 Global Variable Rate Technology Market Outlook, By Soil Sensing (2021-2030) ($MN)
12 Global Variable Rate Technology Market Outlook, By Other Types (2021-2030) ($MN)
13 Global Variable Rate Technology Market Outlook, By Crop Type (2021-2030) ($MN)
14 Global Variable Rate Technology Market Outlook, By Fruits and Vegetables (2021-2030) ($MN)
15 Global Variable Rate Technology Market Outlook, By Oilseeds and Pulses (2021-2030) ($MN)
16 Global Variable Rate Technology Market Outlook, By Cotton (2021-2030) ($MN)
17 Global Variable Rate Technology Market Outlook, By Soybeans (2021-2030) ($MN)
18 Global Variable Rate Technology Market Outlook, By Cereals and Grains (2021-2030) ($MN)
19 Global Variable Rate Technology Market Outlook, By Corn (2021-2030) ($MN)
20 Global Variable Rate Technology Market Outlook, By Wheat (2021-2030) ($MN)
21 Global Variable Rate Technology Market Outlook, By Other Crop Types (2021-2030) ($MN)
22 Global Variable Rate Technology Market Outlook, By Component (2021-2030) ($MN)
23 Global Variable Rate Technology Market Outlook, By Software (2021-2030) ($MN)
24 Global Variable Rate Technology Market Outlook, By Services (2021-2030) ($MN)
25 Global Variable Rate Technology Market Outlook, By Integration and Consultation Services (2021-2030) ($MN)
26 Global Variable Rate Technology Market Outlook, By Farm Operation Service (2021-2030) ($MN)
27 Global Variable Rate Technology Market Outlook, By Hardware (2021-2030) ($MN)
28 Global Variable Rate Technology Market Outlook, By Handheld Computers (2021-2030) ($MN)
29 Global Variable Rate Technology Market Outlook, By Flow and Application Control Devices (2021-2030) ($MN)
30 Global Variable Rate Technology Market Outlook, By Guidance and Steering systems (2021-2030) ($MN)
31 Global Variable Rate Technology Market Outlook, By GPS/ DGPS Receivers (2021-2030) ($MN)
32 Global Variable Rate Technology Market Outlook, By Yield Monitors (2021-2030) ($MN)
33 Global Variable Rate Technology Market Outlook, By Sensors (2021-2030) ($MN)
34 Global Variable Rate Technology Market Outlook, By Nutrient sensors (2021-2030) ($MN)
35 Global Variable Rate Technology Market Outlook, By Soil sensors (2021-2030) ($MN)
36 Global Variable Rate Technology Market Outlook, By Moisture sensors (2021-2030) ($MN)
37 Global Variable Rate Technology Market Outlook, By Displays (2021-2030) ($MN)
38 Global Variable Rate Technology Market Outlook, By Other Components (2021-2030) ($MN)
39 Global Variable Rate Technology Market Outlook, By Farm Size (2021-2030) ($MN)
40 Global Variable Rate Technology Market Outlook, By Small Farms (2021-2030) ($MN)
41 Global Variable Rate Technology Market Outlook, By Mid-sized Farms (2021-2030) ($MN)
42 Global Variable Rate Technology Market Outlook, By Large farms (2021-2030) ($MN)
43 Global Variable Rate Technology Market Outlook, By Technology (2021-2030) ($MN)
44 Global Variable Rate Technology Market Outlook, By Sensor-based (2021-2030) ($MN)
45 Global Variable Rate Technology Market Outlook, By Drone-based VRT (2021-2030) ($MN)
46 Global Variable Rate Technology Market Outlook, By Active Optical Sensor VRT (2021-2030) ($MN)
47 Global Variable Rate Technology Market Outlook, By Satellite-based VRT (2021-2030) ($MN)
48 Global Variable Rate Technology Market Outlook, By Map-based (2021-2030) ($MN)
49 Global Variable Rate Technology Market Outlook, By Other Technologies (2021-2030) ($MN)
50 Global Variable Rate Technology Market Outlook, By Application (2021-2030) ($MN)
51 Global Variable Rate Technology Market Outlook, By Crop Protection Chemicals (2021-2030) ($MN)
52 Global Variable Rate Technology Market Outlook, By Herbicides (2021-2030) ($MN)
53 Global Variable Rate Technology Market Outlook, By Nematicides (2021-2030) ($MN)
54 Global Variable Rate Technology Market Outlook, By Insecticides (2021-2030) ($MN)
55 Global Variable Rate Technology Market Outlook, By Fungicides & Bactericides (2021-2030) ($MN)
56 Global Variable Rate Technology Market Outlook, By Fertilizers (2021-2030) ($MN)
57 Global Variable Rate Technology Market Outlook, By Specialty Fertilizers (2021-2030) ($MN)
58 Global Variable Rate Technology Market Outlook, By Specialty compounds (2021-2030) ($MN)
59 Global Variable Rate Technology Market Outlook, By Phosphate compounds (2021-2030) ($MN)
60 Global Variable Rate Technology Market Outlook, By Nitrogen compounds (2021-2030) ($MN)
61 Global Variable Rate Technology Market Outlook, By Potash compounds (2021-2030) ($MN)
62 Global Variable Rate Technology Market Outlook, By Water soluble fertilizers (2021-2030) ($MN)
63 Global Variable Rate Technology Market Outlook, By Enhanced efficiency fertilizers (2021-2030) ($MN)
64 Global Variable Rate Technology Market Outlook, By Slow and controlled release (2021-2030) ($MN)
65 Global Variable Rate Technology Market Outlook, By Nitrogen stabilizers (2021-2030) ($MN)
66 Global Variable Rate Technology Market Outlook, By Nitrification inhibitors (2021-2030) ($MN)
67 Global Variable Rate Technology Market Outlook, By Urease inhibitors (2021-2030) ($MN)
68 Global Variable Rate Technology Market Outlook, By Micronutrients (2021-2030) ($MN)
69 Global Variable Rate Technology Market Outlook, By Chelated micronutrients (2021-2030) ($MN)
70 Global Variable Rate Technology Market Outlook, By Non-chelated micronutrients (2021-2030) ($MN)
71 Global Variable Rate Technology Market Outlook, By Liquid Fertilizers (2021-2030) ($MN)
72 Global Variable Rate Technology Market Outlook, By Organic Fertilizers (2021-2030) ($MN)
73 Global Variable Rate Technology Market Outlook, By Manures (2021-2030) ($MN)
74 Global Variable Rate Technology Market Outlook, By Biofertilizers (2021-2030) ($MN)
75 Global Variable Rate Technology Market Outlook, By Other Fertilizers (2021-2030) ($MN)
76 Global Variable Rate Technology Market Outlook, By Other Applications (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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