Water Purifier Market
Water Purifier Market Forecasts to 2030 - Global Analysis By Product (Wall-mounted Purifiers, Countertop Purifiers, Under-the-sink Purifiers, Pitcher & Dispenser Purifiers, Faucet-mounted Purifiers, Gravity-based Purifiers and Other Products), Distribution Channel, Technology, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $36.75 BN |
|
Projected Year Value (2030) |
US $60.82 BN |
|
CAGR (2024 - 2030) |
9.5% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Water Purifier Market is accounted for $36.75 billion in 2024 and is expected to reach $60.82 billion by 2030 growing at a CAGR of 9.5% during the forecast period. A water purifier is a device or system that removes impurities, contaminants, and harmful substances from water to make it safe for drinking and other uses. It employs various filtration methods, including activated carbon, reverse osmosis, ultraviolet (UV) purification, and sediment filtration, to eliminate bacteria, viruses, heavy metals, and chemicals. Water purifiers are essential for improving water quality, reducing health risks, and enhancing taste.
According to estimates from the World Health Organization and the World Bank, around 1.1 billion people around the world have to drink hazardous water.
Market Dynamics:
Driver:
Urbanization & population growth
Rapid urban expansion leads to higher pollution levels and water contamination, making purification essential. Growing populations in cities strain municipal water supplies, often resulting in poor water quality. Rising awareness of waterborne diseases and improved living standards encourage households and businesses to invest in advanced water purifiers. Additionally, expanding infrastructure, higher disposable incomes, and government initiatives for clean water further boost market growth, making water purifiers a necessity in urban environments.
Restraint:
Maintenance & replacement costs
Maintenance and replacement costs in water purifiers arise due to the regular need for filter changes, servicing, and repairs to maintain purification efficiency. Components like RO membranes, UV lamps, and activated carbon filters degrade over time, requiring periodic replacement. High maintenance costs discourage adoption, particularly in developing regions, where consumers seek low-cost alternatives like boiling or bottled water. This hampers market growth, limiting penetration among middle- and lower-income households despite rising awareness of clean water needs.
Opportunity:
Increasing pollution and contamination in water sources
Industrial waste, agricultural runoff, and urbanization contribute to chemical, microbial, and heavy metal contamination, making tap water unsafe for consumption. As a result, households and businesses increasingly adopt advanced purification technologies like reverse osmosis (RO), ultraviolet (UV), and activated carbon filters. Government regulations on water quality and rising public awareness further boost demand. This growing necessity for clean, safe drinking water continues to propel the global water purifier market forward.
Threat:
Wastewater generation
Wastewater generation in water purifiers, especially reverse osmosis (RO) systems, occurs because they filter out contaminants by flushing impure water away, leading to significant water wastage. Typically, RO purifiers waste 50-75% of input water, making them less sustainable. This hampers market growth as consumers and environmentalists criticize the high-water wastage, pushing for eco-friendly alternatives.
Covid-19 Impact:
The covid-19 pandemic had a mixed impact on the water purifier market. Increased health awareness and concerns over waterborne diseases boosted demand for home water purifiers. Lockdowns and supply chain disruptions, however, slowed production and distribution. The commercial sector saw a decline due to office and restaurant closures, while online sales surged as consumers preferred e-commerce. Post-pandemic, the market rebounded with rising demand for advanced purifiers and sustainable solutions, driven by long-term health consciousness.
The wall-mounted purifiers segment is expected to be the largest during the forecast period
The wall-mounted purifiers segment is expected to account for the largest market share during the forecast period. Wall-mounted water purifiers are compact, space-saving devices designed for residential and commercial use. They typically feature RO, UV, UF, or multi-stage filtration to remove impurities, bacteria, and heavy metals from water. These purifiers are ideal for kitchens with limited counter space and provide easy access to clean drinking water.
The reverse osmosis (RO) purifiers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the reverse osmosis (RO) purifiers segment is predicted to witness the highest growth rate. Reverse Osmosis (RO) purifiers use a semi-permeable membrane to remove impurities, heavy metals, dissolved salts, and bacteria from water. The process applies pressure to push water through the membrane, leaving contaminants behind. They are ideal for areas with high TDS (Total Dissolved Solids) in water.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising water contamination, increasing urbanization, and growing health awareness. Countries like India, China, and Japan are driving demand, supported by government initiatives promoting clean drinking water. The market is expected to grow steadily, driven by innovation and increasing consumer demand. The region’s large population and increasing disposable income further fuel growth.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by growing health awareness, rising concerns over water contamination, and stringent government regulations on water quality. The United States and Canada lead the market, with high adoption of reverse osmosis (RO), ultraviolet (UV), and activated carbon filtration technologies. The presence of key market players, rising disposable income, and the need for clean drinking water in urban and rural areas fuel expansion.
Key players in the market
Some of the key players in Water Purifier market include A. O. Smith Corporation, Aquafina, Aquaguard, Blue Star Ltd., Brita GmbH, Culligan International, Coway Co., Ltd., EcoWater Systems LLC, GE Appliances, HaloSource Inc., Hindustan Unilever Pureit, Bluewater Group, Kent RO Systems Ltd., LG Electronics Inc., Livpure Pvt. Ltd., Mitsubishi Chemical Cleansui, Panasonic Corporation, Pentair PLC, Tata Swach and Whirlpool Corporation.
Key Developments:
In September 2024, LG Electronics India expanded its water purifier lineup by introducing nine new models: WW176GPRB, WW176GPBW, WW156RPTB, WW156RPTC, WW146RPLB, WW136RPNB, WW146RPLC, WW132NP, and WW131NP. These models feature an airtight stainless steel 8-liter tank made from SS 304-grade material with a dual protection seal to maintain water freshness and prevent contamination.
In April 2022, Bluewater introduced pioneering premium water purifiers for both residential and commercial use. These advanced purifiers were designed to provide high-performance filtration, removing contaminants such as bacteria, viruses, heavy metals, and microplastics, ensuring safer and healthier drinking water.
Products Covered:
• Wall-mounted Purifiers
• Countertop Purifiers
• Under-the-sink Purifiers
• Pitcher & Dispenser Purifiers
• Faucet-mounted Purifiers
• Gravity-based Purifiers
• Other Products
Distribution Channels Covered:
• Specialty Stores
• Supermarkets/Hypermarkets
• E-commerce Platforms
• Company-Owned Stores
• Other Distribution Channels
Technologies Covered:
• Reverse Osmosis (RO) Purifiers
• Ultraviolet (UV) Purifiers
• Ultrafiltration (UF) Purifiers
• Activated Carbon Filters
• Sediment Filters
• Ion Exchange Purifiers
• Multi-stage Purification Systems
• Electro-Deionization Systems
• Other Technologies
End Users Covered:
• Residential
• Commercial
• Industrial
• Healthcare
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Water Purifier Market, By Product
5.1 Introduction
5.2 Wall-mounted Purifiers
5.3 Countertop Purifiers
5.4 Under-the-sink Purifiers
5.5 Pitcher & Dispenser Purifiers
5.6 Faucet-mounted Purifiers
5.7 Gravity-based Purifiers
5.8 Other Products
6 Global Water Purifier Market, By Distribution Channel
6.1 Introduction
6.2 Specialty Stores
6.3 Supermarkets/Hypermarkets
6.4 E-commerce Platforms
6.5 Company-Owned Stores
6.6 Other Distribution Channels
7 Global Water Purifier Market, By Technology
7.1 Introduction
7.2 Reverse Osmosis (RO) Purifiers
7.3 Ultraviolet (UV) Purifiers
7.4 Ultrafiltration (UF) Purifiers
7.5 Activated Carbon Filters
7.6 Sediment Filters
7.7 Ion Exchange Purifiers
7.8 Multi-stage Purification Systems
7.9 Electro-Deionization Systems
7.10 Other Technologies
8 Global Water Purifier Market, By End User
8.1 Introduction
8.2 Residential
8.3 Commercial
8.4 Industrial
8.5 Healthcare
8.6 Other End Users
9 Global Water Purifier Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.9 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.9 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.9 Middle East & Africa
9.9.1 Saudi Arabia
9.9.2 UAE
9.9.3 Qatar
9.9.4 South Africa
9.9.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 A.O. Smith Corporation
11.2 Aquafina
11.3 Aquaguard
11.4 Blue Star Ltd.
11.5 Brita GmbH
11.6 Culligan International
11.7 Coway Co., Ltd.
11.8 EcoWater Systems LLC
11.9 GE Appliances
11.10 HaloSource Inc.
11.11 Hindustan Unilever Pureit
11.12 Bluewater Group
11.13 Kent RO Systems Ltd.
11.14 LG Electronics Inc.
11.15 Livpure Pvt. Ltd.
11.16 Mitsubishi Chemical Cleansui
11.17 Panasonic Corporation
11.18 Pentair PLC
11.19 Tata Swach
11.20 Whirlpool Corporation
List of Tables
1 Global Water Purifier Market Outlook, By Region (2022-2030) ($MN)
2 Global Water Purifier Market Outlook, By Product (2022-2030) ($MN)
3 Global Water Purifier Market Outlook, By Wall-mounted Purifiers (2022-2030) ($MN)
4 Global Water Purifier Market Outlook, By Countertop Purifiers (2022-2030) ($MN)
5 Global Water Purifier Market Outlook, By Under-the-sink Purifiers (2022-2030) ($MN)
6 Global Water Purifier Market Outlook, By Pitcher & Dispenser Purifiers (2022-2030) ($MN)
7 Global Water Purifier Market Outlook, By Faucet-mounted Purifiers (2022-2030) ($MN)
8 Global Water Purifier Market Outlook, By Gravity-based Purifiers (2022-2030) ($MN)
9 Global Water Purifier Market Outlook, By Other Products (2022-2030) ($MN)
10 Global Water Purifier Market Outlook, By Distribution Channel (2022-2030) ($MN)
11 Global Water Purifier Market Outlook, By Specialty Stores (2022-2030) ($MN)
12 Global Water Purifier Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
13 Global Water Purifier Market Outlook, By E-commerce Platforms (2022-2030) ($MN)
14 Global Water Purifier Market Outlook, By Company-Owned Stores (2022-2030) ($MN)
15 Global Water Purifier Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
16 Global Water Purifier Market Outlook, By Technology (2022-2030) ($MN)
17 Global Water Purifier Market Outlook, By Reverse Osmosis (RO) Purifiers (2022-2030) ($MN)
18 Global Water Purifier Market Outlook, By Ultraviolet (UV) Purifiers (2022-2030) ($MN)
19 Global Water Purifier Market Outlook, By Ultrafiltration (UF) Purifiers (2022-2030) ($MN)
20 Global Water Purifier Market Outlook, By Activated Carbon Filters (2022-2030) ($MN)
21 Global Water Purifier Market Outlook, By Sediment Filters (2022-2030) ($MN)
22 Global Water Purifier Market Outlook, By Ion Exchange Purifiers (2022-2030) ($MN)
23 Global Water Purifier Market Outlook, By Multi-stage Purification Systems (2022-2030) ($MN)
24 Global Water Purifier Market Outlook, By Electro-Deionization Systems (2022-2030) ($MN)
25 Global Water Purifier Market Outlook, By Other Technologies (2022-2030) ($MN)
26 Global Water Purifier Market Outlook, By End User (2022-2030) ($MN)
27 Global Water Purifier Market Outlook, By Residential (2022-2030) ($MN)
28 Global Water Purifier Market Outlook, By Commercial (2022-2030) ($MN)
29 Global Water Purifier Market Outlook, By Industrial (2022-2030) ($MN)
30 Global Water Purifier Market Outlook, By Healthcare (2022-2030) ($MN)
31 Global Water Purifier Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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