Web Analytics Market Forecasts to 2028 – Global Analysis By Analysis (Behavior, Acquisition), Deployment (On-Premise, On-Demand), Application (Traffic Management, E-Mail Marketing), End User (BFSI, Logistics) and By Geography
According to Stratistics MRC, the Global Web Analytics Market is accounted for $3.66 billion in 2020 and is expected to reach $16.04 billion by 2028 growing at a CAGR of 20.3% during the forecast period. Increasing shift to data-driven businesses and growing need to collect, analyze, and visualize website data by various industry verticals are driving the market growth. However, stringent government regulation over data security and privacy is hampering the growth of the market.
Web analytics help businesses to increase their web page traffic by attracting more customers and gain insights to retain or attract customers. Web analytics provides real-time data regarding consumer behavior and reveals insight that is buried in the data of each interaction. Web analytics is highly adopted by various players to optimize their web usage.
Based on the end user, the retail & consumer goods segment is going to have lucrative growth during the forecast period due to the advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers. By geography, Asia Pacific is going to have high growth during the forecast period owing to the increasing number of analytics outsourcing activities, growing implementation of the solutions, and awareness amongst the businesses to utilize the huge chunks of unstructured online data.
Some of the key players profiled in the Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.
Estimated Market Size in 2020:
USD 3.66 billion
Compound Annual Growth Rate (CAGR) from 2020 to 2028:
Predicted 2028 Value:
USD 16.04 billion
Tables, Graphs & Figures
Type, Service, Solution, Analysis Type, Deployment Type, Service Type, Data Collection, Organization Size, Application, End User and Region
Core Drivers and Opportunities:
Restraining Factors & Market Threats:
• On-Site Web Analytics
• Off-Site Web Analytics
• Support & Maintenance
• Professional Services
• Search Engine Tracking & Ranking
• Marketing Automation
• Heat Map Analytics
• Behavior-Based Targeting
Analysis Types Covered:
• Audience Analysis
• Conversion Analysis
• Behavior Analysis
• Acquisition Analysis
Deployment Types Covered:
Service Types Covered:
Data Collections Covered:
• Web Logs
• Packet Sniffing
• Web Beacons
Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SME’s)
• Large Enterprises
• Traffic Management
• Display Advertising Optimization
• Social Media Management
• Mobile Analytics
• Online Marketing & Marketing Automation
• Multichannel Campaign Analysis
• E-Mail Marketing
• Performance Monitoring
• Digital Rights Management
• Content Marketing
• Business and Market Research
• Targeting & Behavioral Analysis
• Online Fraud Detection
End Users Covered:
• Travel & Hospitality
• Retail & Consumer Goods
• Media & Entertainment
• Food & Beverage
• Energy and Utilities
• Healthcare & Life Sciences
• Government & Defense
• Telecommunication & Information Technology
• Banking, Financial Services and Insurance (BFSI)
• Transportation and Logistics
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Web Analytics Market is majorly driven by rising need to collect, analyze, and visualize website data by various industry verticals and increasing shift to data-driven businesses.
The retail & consumer goods segment is growing at a highest CAGR owing to the development of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers.
North America dominated with a significant market share due to the increase in amount of web traffic that automatically flows through servers in the U.S. and America’s excessively high number of IP addresses.
Asia Pacific market is growing at a highest CAGR owing to the increase in number of consumers and internet users coupled with high penetration of smartphones in the regions.
Key players in Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.
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