Web Analytics Market Forecasts to 2028 – Global Analysis By Analysis (Behavior, Acquisition), Deployment (On-Premise, On-Demand), Application (Traffic Management, E-Mail Marketing), End User (BFSI, Logistics) and By Geography
According to Stratistics MRC, the Global Web Analytics Market is accounted for $3.66 billion in 2020 and is expected to reach $16.04 billion by 2028 growing at a CAGR of 20.3% during the forecast period. Increasing shift to data-driven businesses and growing need to collect, analyze, and visualize website data by various industry verticals are driving the market growth. However, stringent government regulation over data security and privacy is hampering the growth of the market.
Web analytics help businesses to increase their web page traffic by attracting more customers and gain insights to retain or attract customers. Web analytics provides real-time data regarding consumer behavior and reveals insight that is buried in the data of each interaction. Web analytics is highly adopted by various players to optimize their web usage.
Based on the end user, the retail & consumer goods segment is going to have lucrative growth during the forecast period due to the advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers. By geography, Asia Pacific is going to have high growth during the forecast period owing to the increasing number of analytics outsourcing activities, growing implementation of the solutions, and awareness amongst the businesses to utilize the huge chunks of unstructured online data.
Some of the key players profiled in the Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.
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Report Coverage |
Details |
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Published Year: |
2021 |
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Estimated Market Size in 2020: |
USD 3.66 billion |
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Estimated Period: |
2020 |
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Compound Annual Growth Rate (CAGR) from 2020 to 2028: |
20.3% |
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Predicted 2028 Value: |
USD 16.04 billion |
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Forecast Years: |
2021-2028 |
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Tables, Graphs & Figures |
377 |
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Chapters Covered: |
Type, Service, Solution, Analysis Type, Deployment Type, Service Type, Data Collection, Organization Size, Application, End User and Region |
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Core Drivers and Opportunities: |
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Restraining Factors & Market Threats: |
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Types Covered:
• On-Site Web Analytics
• Off-Site Web Analytics
Services Covered:
• Support & Maintenance
• Professional Services
Solutions Covered:
• Search Engine Tracking & Ranking
• Marketing Automation
• Heat Map Analytics
• Behavior-Based Targeting
Analysis Types Covered:
• Audience Analysis
• Conversion Analysis
• Behavior Analysis
• Acquisition Analysis
Deployment Types Covered:
• On-Premise
• On-Demand
Service Types Covered:
• Paid
• Free
Data Collections Covered:
• Web Logs
• Packet Sniffing
• JavaScript Tagging
• Web Beacons
Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SME’s)
• Large Enterprises
Applications Covered:
• Traffic Management
• Display Advertising Optimization
• Social Media Management
• Personalization
• Mobile Analytics
• Online Marketing & Marketing Automation
• Multichannel Campaign Analysis
• E-Mail Marketing
• Performance Monitoring
• Digital Rights Management
• Content Marketing
• Business and Market Research
• Targeting & Behavioral Analysis
• Online Fraud Detection
End Users Covered:
• Travel & Hospitality
• Commercial
• Retail & Consumer Goods
• Media & Entertainment
• Food & Beverage
• Energy and Utilities
• Manufacturing
• Healthcare & Life Sciences
• Government & Defense
• E-commerce
• Telecommunication & Information Technology
• Car
• Banking, Financial Services and Insurance (BFSI)
• Transportation and Logistics
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Web Analytics Market is majorly driven by rising need to collect, analyze, and visualize website data by various industry verticals and increasing shift to data-driven businesses.
The retail & consumer goods segment is growing at a highest CAGR owing to the development of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers.
North America dominated with a significant market share due to the increase in amount of web traffic that automatically flows through servers in the U.S. and America’s excessively high number of IP addresses.
Asia Pacific market is growing at a highest CAGR owing to the increase in number of consumers and internet users coupled with high penetration of smartphones in the regions.
Key players in Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Web Analytics Market, By Type
5.1 Introduction
5.2 On-Site Web Analytics
5.3 Off-Site Web Analytics
6 Global Web Analytics Market, By Service
6.1 Introduction
6.2 Support & Maintenance
6.3 Professional Services
7 Global Web Analytics Market, By Solution
7.1 Introduction
7.2 Search Engine Tracking & Ranking
7.3 Marketing Automation
7.4 Heat Map Analytics
7.5 Behavior-Based Targeting
8 Global Web Analytics Market, By Analysis Type
8.1 Introduction
8.2 Audience Analysis
8.3 Conversion Analysis
8.4 Behavior Analysis
8.5 Acquisition Analysis
9 Global Web Analytics Market, By Deployment Type
9.1 Introduction
9.2 On-Premise
9.3 On-Demand
10 Global Web Analytics Market, By Service Type
10.1 Introduction
10.2 Paid
10.3 Free
11 Global Web Analytics Market, By Data Collection
11.1 Introduction
11.2 Web Logs
11.3 Packet Sniffing
11.4 JavaScript Tagging
11.5 Web Beacons
12 Global Web Analytics Market, By Organization Size
12.1 Introduction
12.2 Small and Medium-Sized Enterprises (SME’s)
12.3 Large Enterprises
13 Global Web Analytics Market, By Application
13.1 Introduction
13.2 Traffic Management
13.3 Display Advertising Optimization
13.4 Social Media Management
13.5 Personalization
13.6 Mobile Analytics
13.7 Online Marketing & Marketing Automation
13.8 Multichannel Campaign Analysis
13.9 E-Mail Marketing
13.10 Performance Monitoring
13.11 Digital Rights Management
13.12 Content Marketing
13.13 Business and Market Research
13.14 Targeting & Behavioral Analysis
13.15 Online Fraud Detection
14 Global Web Analytics Market, By End User
14.1 Introduction
14.2 Travel & Hospitality
14.3 Commercial
14.4 Retail & Consumer Goods
14.5 Media & Entertainment
14.6 Food & Beverage
14.7 Energy and Utilities
14.8 Manufacturing
14.9 Healthcare & Life Sciences
14.10 Government & Defense
14.11 E-commerce
14.12 Telecommunication & Information Technology
14.13 Car
14.14 Banking, Financial Services and Insurance (BFSI)
14.15 Transportation and Logistics
15 Global Web Analytics Market, By Geography
15.1 Introduction
15.2 North America
15.2.1 US
15.2.2 Canada
15.2.3 Mexico
15.3 Europe
15.3.1 Germany
15.3.2 UK
15.3.3 Italy
15.3.4 France
15.3.5 Spain
15.3.6 Rest of Europe
15.4 Asia Pacific
15.4.1 Japan
15.4.2 China
15.4.3 India
15.4.4 Australia
15.4.5 New Zealand
15.4.6 South Korea
15.4.7 Rest of Asia Pacific
15.5 South America
15.5.1 Argentina
15.5.2 Brazil
15.5.3 Chile
15.5.4 Rest of South America
15.6 Middle East & Africa
15.6.1 Saudi Arabia
15.6.2 UAE
15.6.3 Qatar
15.6.4 South Africa
15.6.5 Rest of Middle East & Africa
16 Key Developments
16.1 Agreements, Partnerships, Collaborations and Joint Ventures
16.2 Acquisitions & Mergers
16.3 New Product Launch
16.4 Expansions
16.5 Other Key Strategies
17 Company Profiling
17.1 Webtrends
17.2 AT Internet
17.3 Tableau Software
17.4 Splunk Technology
17.5 Teradata
17.6 SAS
17.7 Adobe
17.8 Microsoft Corporation
17.9 IBM
17.10 Hootsuite
17.11 Google
17.12 Facebook
17.13 Comscore
17.14 SimilarWeb
17.15 MicroStrategy
List of Tables
1 Global Web Analytics Market Outlook, By Region (2019-2028) ($MN)
2 Global Web Analytics Market Outlook, By Type (2019-2028) ($MN)
3 Global Web Analytics Market Outlook, By On-Site Web Analytics (2019-2028) ($MN)
4 Global Web Analytics Market Outlook, By Off-Site Web Analytics (2019-2028) ($MN)
5 Global Web Analytics Market Outlook, By Service (2019-2028) ($MN)
6 Global Web Analytics Market Outlook, By Support & Maintenance (2019-2028) ($MN)
7 Global Web Analytics Market Outlook, By Professional Services (2019-2028) ($MN)
8 Global Web Analytics Market Outlook, By Solution (2019-2028) ($MN)
9 Global Web Analytics Market Outlook, By Search Engine Tracking & Ranking (2019-2028) ($MN)
10 Global Web Analytics Market Outlook, By Marketing Automation (2019-2028) ($MN)
11 Global Web Analytics Market Outlook, By Heat Map Analytics (2019-2028) ($MN)
12 Global Web Analytics Market Outlook, By Behavior-Based Targeting (2019-2028) ($MN)
13 Global Web Analytics Market Outlook, By Analysis Type (2019-2028) ($MN)
14 Global Web Analytics Market Outlook, By Audience Analysis (2019-2028) ($MN)
15 Global Web Analytics Market Outlook, By Conversion Analysis (2019-2028) ($MN)
16 Global Web Analytics Market Outlook, By Behavior Analysis (2019-2028) ($MN)
17 Global Web Analytics Market Outlook, By Acquisition Analysis (2019-2028) ($MN)
18 Global Web Analytics Market Outlook, By Deployment Type (2019-2028) ($MN)
19 Global Web Analytics Market Outlook, By On-Premise (2019-2028) ($MN)
20 Global Web Analytics Market Outlook, By On-Demand (2019-2028) ($MN)
21 Global Web Analytics Market Outlook, By Service Type (2019-2028) ($MN)
22 Global Web Analytics Market Outlook, By Paid (2019-2028) ($MN)
23 Global Web Analytics Market Outlook, By Free (2019-2028) ($MN)
24 Global Web Analytics Market Outlook, By Data Collection (2019-2028) ($MN)
25 Global Web Analytics Market Outlook, By Web Logs (2019-2028) ($MN)
26 Global Web Analytics Market Outlook, By Packet Sniffing (2019-2028) ($MN)
27 Global Web Analytics Market Outlook, By JavaScript Tagging (2019-2028) ($MN)
28 Global Web Analytics Market Outlook, By Web Beacons (2019-2028) ($MN)
29 Global Web Analytics Market Outlook, By Organization Size (2019-2028) ($MN)
30 Global Web Analytics Market Outlook, By Small and Medium-Sized Enterprises (SME’s) (2019-2028) ($MN)
31 Global Web Analytics Market Outlook, By Large Enterprises (2019-2028) ($MN)
32 Global Web Analytics Market Outlook, By Application (2019-2028) ($MN)
33 Global Web Analytics Market Outlook, By Traffic Management (2019-2028) ($MN)
34 Global Web Analytics Market Outlook, By Display Advertising Optimization (2019-2028) ($MN)
35 Global Web Analytics Market Outlook, By Social Media Management (2019-2028) ($MN)
36 Global Web Analytics Market Outlook, By Personalization (2019-2028) ($MN)
37 Global Web Analytics Market Outlook, By Mobile Analytics (2019-2028) ($MN)
38 Global Web Analytics Market Outlook, By Online Marketing & Marketing Automation (2019-2028) ($MN)
39 Global Web Analytics Market Outlook, By Multichannel Campaign Analysis (2019-2028) ($MN)
40 Global Web Analytics Market Outlook, By E-Mail Marketing (2019-2028) ($MN)
41 Global Web Analytics Market Outlook, By Performance Monitoring (2019-2028) ($MN)
42 Global Web Analytics Market Outlook, By Digital Rights Management (2019-2028) ($MN)
43 Global Web Analytics Market Outlook, By Content Marketing (2019-2028) ($MN)
44 Global Web Analytics Market Outlook, By Business and Market Research (2019-2028) ($MN)
45 Global Web Analytics Market Outlook, By Targeting & Behavioral Analysis (2019-2028) ($MN)
46 Global Web Analytics Market Outlook, By Online Fraud Detection (2019-2028) ($MN)
47 Global Web Analytics Market Outlook, By End User (2019-2028) ($MN)
48 Global Web Analytics Market Outlook, By Travel & Hospitality (2019-2028) ($MN)
49 Global Web Analytics Market Outlook, By Commercial (2019-2028) ($MN)
50 Global Web Analytics Market Outlook, By Retail & Consumer Goods (2019-2028) ($MN)
51 Global Web Analytics Market Outlook, By Media & Entertainment (2019-2028) ($MN)
52 Global Web Analytics Market Outlook, By Food & Beverage (2019-2028) ($MN)
53 Global Web Analytics Market Outlook, By Energy and Utilities (2019-2028) ($MN)
54 Global Web Analytics Market Outlook, By Manufacturing (2019-2028) ($MN)
55 Global Web Analytics Market Outlook, By Healthcare & Life Sciences (2019-2028) ($MN)
56 Global Web Analytics Market Outlook, By Government & Defense (2019-2028) ($MN)
57 Global Web Analytics Market Outlook, By E-commerce (2019-2028) ($MN)
58 Global Web Analytics Market Outlook, By Telecommunication & Information Technology (2019-2028) ($MN)
59 Global Web Analytics Market Outlook, By Car (2019-2028) ($MN)
60 Global Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2019-2028) ($MN)
61 Global Web Analytics Market Outlook, By Transportation and Logistics (2019-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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