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Web Analytics Market

Web Analytics Market Forecasts to 2028 – Global Analysis By Analysis (Behavior, Acquisition), Deployment (On-Premise, On-Demand), Application (Traffic Management, E-Mail Marketing), End User (BFSI, Logistics) and By Geography

4.8 (54 reviews)
Published: June 2021 ID: SMRC20650
4.8 (54 reviews)
Published: June 2021 ID: SMRC20650

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Web Analytics Market is accounted for $3.66 billion in 2020 and is expected to reach $16.04 billion by 2028 growing at a CAGR of 20.3% during the forecast period. Increasing shift to data-driven businesses and growing need to collect, analyze, and visualize website data by various industry verticals are driving the market growth. However, stringent government regulation over data security and privacy is hampering the growth of the market.

Web analytics help businesses to increase their web page traffic by attracting more customers and gain insights to retain or attract customers. Web analytics provides real-time data regarding consumer behavior and reveals insight that is buried in the data of each interaction. Web analytics is highly adopted by various players to optimize their web usage.

Based on the end user, the retail & consumer goods segment is going to have lucrative growth during the forecast period due to the advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers. By geography, Asia Pacific is going to have high growth during the forecast period owing to the increasing number of analytics outsourcing activities, growing implementation of the solutions, and awareness amongst the businesses to utilize the huge chunks of unstructured online data.

Some of the key players profiled in the Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.

Report Coverage

Details

Published Year:

2021

Estimated Market Size in 2020:

USD 3.66 billion

Estimated Period:

2020

Compound Annual Growth Rate (CAGR)  from 2020 to 2028:

20.3%

Predicted 2028 Value:

USD 16.04 billion

Forecast Years:

2021-2028

Tables, Graphs & Figures

377

Chapters Covered:

Type, Service, Solution, Analysis Type, Deployment Type, Service Type, Data Collection, Organization Size, Application, End User and Region

Core Drivers and Opportunities:

  • Increasing need to collect, analyze, and visualize website data by various industry verticals
  • Marketing Automation
  • Rising shift to data-driven businesses

Restraining Factors & Market Threats:

  • Stringent government regulation over data security and privacy
  • Open Source Vendors


Types Covered:
• On-Site Web Analytics
• Off-Site Web Analytics

Services Covered:
• Support & Maintenance
• Professional Services    

Solutions Covered:
• Search Engine Tracking & Ranking 
• Marketing Automation 
• Heat Map Analytics 
• Behavior-Based Targeting   

Analysis Types Covered:
• Audience Analysis 
• Conversion Analysis 
• Behavior Analysis 
• Acquisition Analysis 

Deployment Types Covered:
• On-Premise
• On-Demand   

Service Types Covered:
• Paid
• Free

Data Collections Covered:
• Web Logs
• Packet Sniffing
• JavaScript Tagging
• Web Beacons

Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SME’s)
• Large Enterprises   

Applications Covered:
• Traffic Management  
• Display Advertising Optimization  
• Social Media Management  
• Personalization  
• Mobile Analytics  
• Online Marketing & Marketing Automation  
• Multichannel Campaign Analysis  
• E-Mail Marketing  
• Performance Monitoring  
• Digital Rights Management  
• Content Marketing  
• Business and Market Research  
• Targeting & Behavioral Analysis  
• Online Fraud Detection  

End Users Covered:
• Travel & Hospitality  
• Commercial  
• Retail & Consumer Goods  
• Media & Entertainment  
• Food & Beverage  
• Energy and Utilities  
• Manufacturing  
• Healthcare & Life Sciences  
• Government & Defense  
• E-commerce  
• Telecommunication & Information Technology  
• Car  
• Banking, Financial Services and Insurance (BFSI)  
• Transportation and Logistics   

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Key Questions Answered In The Report

The Global Web Analytics Market is majorly driven by rising need to collect, analyze, and visualize website data by various industry verticals and increasing shift to data-driven businesses.

The retail & consumer goods segment is growing at a highest CAGR owing to the development of the internet and the freedom to access it from anywhere, brick-and-mortar stores turned into digital retailers and the emergence of a new breed of e-retailers.

North America dominated with a significant market share due to the increase in amount of web traffic that automatically flows through servers in the U.S. and America’s excessively high number of IP addresses.

Asia Pacific market is growing at a highest CAGR owing to the increase in number of consumers and internet users coupled with high penetration of smartphones in the regions.

Key players in Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb and MicroStrategy.

1 Executive Summary           
             
2 Preface  
          
 2.1 Abstract           
 2.2 Stake Holders          
 2.3 Research Scope          
 2.4 Research Methodology         
  2.4.1 Data Mining         
  2.4.2 Data Analysis         
  2.4.3 Data Validation         
  2.4.4 Research Approach         
 2.5 Research Sources          
  2.5.1 Primary Research Sources        
  2.5.2 Secondary Research Sources        
  2.5.3 Assumptions         
             
3 Market Trend Analysis          
 3.1 Introduction          
 3.2 Drivers           
 3.3 Restraints          
 3.4 Opportunities          
 3.5 Threats           
 3.6 Application Analysis         
 3.7 End User Analysis          
 3.8 Emerging Markets          
 3.9 Impact of Covid-19          
             
4 Porters Five Force Analysis          
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers         
 4.3 Threat of substitutes         
 4.4 Threat of new entrants         
 4.5 Competitive rivalry          
             
5 Global Web Analytics Market, By Type         
 5.1 Introduction          
 5.2 On-Site Web Analytics         
 5.3 Off-Site Web Analytics         
             
6 Global Web Analytics Market, By Service         
 6.1 Introduction          
 6.2 Support & Maintenance         
 6.3 Professional Services         
             
7 Global Web Analytics Market, By Solution        
 7.1 Introduction          
 7.2 Search Engine Tracking & Ranking        
 7.3 Marketing Automation         
 7.4 Heat Map Analytics          
 7.5 Behavior-Based Targeting         
             
8 Global Web Analytics Market, By Analysis Type        
 8.1 Introduction          
 8.2 Audience Analysis          
 8.3 Conversion Analysis         
 8.4 Behavior Analysis          
 8.5 Acquisition Analysis         
             
9 Global Web Analytics Market, By Deployment Type       
 9.1 Introduction          
 9.2 On-Premise          
 9.3 On-Demand          
             
10 Global Web Analytics Market, By Service Type        
 10.1 Introduction          
 10.2 Paid           
 10.3 Free            
             
11 Global Web Analytics Market, By Data Collection        
 11.1 Introduction          
 11.2 Web Logs           
 11.3 Packet Sniffing          
 11.4 JavaScript Tagging          
 11.5 Web Beacons          
             
12 Global Web Analytics Market, By Organization Size        
 12.1 Introduction          
 12.2 Small and Medium-Sized Enterprises (SME’s)       
 12.3 Large Enterprises          
             
13 Global Web Analytics Market, By Application        
 13.1 Introduction          
 13.2 Traffic Management         
 13.3 Display Advertising Optimization        
 13.4 Social Media Management         
 13.5 Personalization          
 13.6 Mobile Analytics          
 13.7 Online Marketing & Marketing Automation       
 13.8 Multichannel Campaign Analysis        
 13.9 E-Mail Marketing          
 13.10 Performance Monitoring         
 13.11 Digital Rights Management         
 13.12 Content Marketing          
 13.13 Business and Market Research          
 13.14 Targeting & Behavioral Analysis        
 13.15 Online Fraud Detection         
             
14 Global Web Analytics Market, By End User        
 14.1 Introduction          
 14.2 Travel & Hospitality          
 14.3 Commercial           
 14.4 Retail & Consumer Goods         
 14.5 Media & Entertainment         
 14.6 Food & Beverage          
 14.7 Energy and Utilities          
 14.8 Manufacturing          
 14.9 Healthcare & Life Sciences         
 14.10 Government & Defense          
 14.11 E-commerce          
 14.12 Telecommunication & Information Technology       
 14.13 Car           
 14.14 Banking, Financial Services and Insurance (BFSI)       
 14.15 Transportation and Logistics         
             
15 Global Web Analytics Market, By Geography        
 15.1 Introduction          
 15.2 North America          
  15.2.1 US          
  15.2.2 Canada          
  15.2.3 Mexico          
 15.3 Europe           
  15.3.1 Germany          
  15.3.2 UK          
  15.3.3 Italy          
  15.3.4 France          
  15.3.5 Spain          
  15.3.6 Rest of Europe         
 15.4 Asia Pacific          
  15.4.1 Japan          
  15.4.2 China          
  15.4.3 India          
  15.4.4 Australia          
  15.4.5 New Zealand         
  15.4.6 South Korea         
  15.4.7 Rest of Asia Pacific         
 15.5 South America          
  15.5.1 Argentina         
  15.5.2 Brazil          
  15.5.3 Chile          
  15.5.4 Rest of South America        
 15.6 Middle East & Africa         
  15.6.1 Saudi Arabia         
  15.6.2 UAE          
  15.6.3 Qatar          
  15.6.4 South Africa         
  15.6.5 Rest of Middle East & Africa        
             
16 Key Developments           
 16.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 16.2 Acquisitions & Mergers         
 16.3 New Product Launch         
 16.4 Expansions          
 16.5 Other Key Strategies         
             
17 Company Profiling           
 17.1 Webtrends          
 17.2 AT Internet          
 17.3 Tableau Software          
 17.4 Splunk Technology          
 17.5 Teradata           
 17.6 SAS           
 17.7 Adobe           
 17.8 Microsoft Corporation         
 17.9 IBM           
 17.10 Hootsuite          
 17.11 Google           
 17.12 Facebook           
 17.13 Comscore          
 17.14 SimilarWeb          
 17.15 MicroStrategy          


List of Tables            
1 Global Web Analytics Market Outlook, By Region (2019-2028) ($MN)      
2 Global Web Analytics Market Outlook, By Type (2019-2028) ($MN)      
3 Global Web Analytics Market Outlook, By On-Site Web Analytics (2019-2028) ($MN)    
4 Global Web Analytics Market Outlook, By Off-Site Web Analytics (2019-2028) ($MN)    
5 Global Web Analytics Market Outlook, By Service (2019-2028) ($MN)      
6 Global Web Analytics Market Outlook, By Support & Maintenance (2019-2028) ($MN)    
7 Global Web Analytics Market Outlook, By Professional Services (2019-2028) ($MN)      
8 Global Web Analytics Market Outlook, By Solution (2019-2028) ($MN)      
9 Global Web Analytics Market Outlook, By Search Engine Tracking & Ranking (2019-2028) ($MN)   
10 Global Web Analytics Market Outlook, By Marketing Automation (2019-2028) ($MN)    
11 Global Web Analytics Market Outlook, By Heat Map Analytics (2019-2028) ($MN)     
12 Global Web Analytics Market Outlook, By Behavior-Based Targeting (2019-2028) ($MN)    
13 Global Web Analytics Market Outlook, By Analysis Type (2019-2028) ($MN)     
14 Global Web Analytics Market Outlook, By Audience Analysis (2019-2028) ($MN)     
15 Global Web Analytics Market Outlook, By Conversion Analysis (2019-2028) ($MN)     
16 Global Web Analytics Market Outlook, By Behavior Analysis (2019-2028) ($MN)     
17 Global Web Analytics Market Outlook, By Acquisition Analysis (2019-2028) ($MN)     
18 Global Web Analytics Market Outlook, By Deployment Type (2019-2028) ($MN)     
19 Global Web Analytics Market Outlook, By On-Premise (2019-2028) ($MN)      
20 Global Web Analytics Market Outlook, By On-Demand (2019-2028) ($MN)     
21 Global Web Analytics Market Outlook, By Service Type (2019-2028) ($MN)     
22 Global Web Analytics Market Outlook, By Paid (2019-2028) ($MN)      
23 Global Web Analytics Market Outlook, By Free (2019-2028) ($MN)      
24 Global Web Analytics Market Outlook, By Data Collection (2019-2028) ($MN)     
25 Global Web Analytics Market Outlook, By Web Logs (2019-2028) ($MN)      
26 Global Web Analytics Market Outlook, By Packet Sniffing (2019-2028) ($MN)     
27 Global Web Analytics Market Outlook, By JavaScript Tagging (2019-2028) ($MN)     
28 Global Web Analytics Market Outlook, By Web Beacons (2019-2028) ($MN)     
29 Global Web Analytics Market Outlook, By Organization Size (2019-2028) ($MN)     
30 Global Web Analytics Market Outlook, By Small and Medium-Sized Enterprises (SME’s) (2019-2028) ($MN)  
31 Global Web Analytics Market Outlook, By Large Enterprises (2019-2028) ($MN)     
32 Global Web Analytics Market Outlook, By Application (2019-2028) ($MN)      
33 Global Web Analytics Market Outlook, By Traffic Management (2019-2028) ($MN)     
34 Global Web Analytics Market Outlook, By Display Advertising Optimization (2019-2028) ($MN)   
35 Global Web Analytics Market Outlook, By Social Media Management (2019-2028) ($MN)    
36 Global Web Analytics Market Outlook, By Personalization (2019-2028) ($MN)     
37 Global Web Analytics Market Outlook, By Mobile Analytics (2019-2028) ($MN)     
38 Global Web Analytics Market Outlook, By Online Marketing & Marketing Automation (2019-2028) ($MN)  
39 Global Web Analytics Market Outlook, By Multichannel Campaign Analysis (2019-2028) ($MN)   
40 Global Web Analytics Market Outlook, By E-Mail Marketing (2019-2028) ($MN)      
41 Global Web Analytics Market Outlook, By Performance Monitoring (2019-2028) ($MN)    
42 Global Web Analytics Market Outlook, By Digital Rights Management (2019-2028) ($MN)    
43 Global Web Analytics Market Outlook, By Content Marketing (2019-2028) ($MN)     
44 Global Web Analytics Market Outlook, By Business and Market Research (2019-2028) ($MN)    
45 Global Web Analytics Market Outlook, By Targeting & Behavioral Analysis (2019-2028) ($MN)    
46 Global Web Analytics Market Outlook, By Online Fraud Detection (2019-2028) ($MN)    
47 Global Web Analytics Market Outlook, By End User (2019-2028) ($MN)      
48 Global Web Analytics Market Outlook, By Travel & Hospitality (2019-2028) ($MN)     
49 Global Web Analytics Market Outlook, By Commercial (2019-2028) ($MN)     
50 Global Web Analytics Market Outlook, By Retail & Consumer Goods (2019-2028) ($MN)    
51 Global Web Analytics Market Outlook, By Media & Entertainment (2019-2028) ($MN)    
52 Global Web Analytics Market Outlook, By Food & Beverage (2019-2028) ($MN)     
53 Global Web Analytics Market Outlook, By Energy and Utilities (2019-2028) ($MN)     
54 Global Web Analytics Market Outlook, By Manufacturing (2019-2028) ($MN)     
55 Global Web Analytics Market Outlook, By Healthcare & Life Sciences (2019-2028) ($MN)    
56 Global Web Analytics Market Outlook, By Government & Defense (2019-2028) ($MN)    
57 Global Web Analytics Market Outlook, By E-commerce (2019-2028) ($MN)     
58 Global Web Analytics Market Outlook, By Telecommunication & Information Technology (2019-2028) ($MN)  
59 Global Web Analytics Market Outlook, By Car (2019-2028) ($MN)      
60 Global Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2019-2028) ($MN)  
61 Global Web Analytics Market Outlook, By Transportation and Logistics (2019-2028) ($MN)    
             
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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