Alloy Wheel Market
Alloy Wheel Market Forecasts to 2030 - Global Analysis By Type (Forging, Casting and Other Types), Rim Size (12 Inches - 17 Inches, 18 Inches - 21 Inches, More than 22 Inches and Other Rim Sizes), Vehicle Type (Passenger Vehicle, Commercial Vehicle and Other Vehicle Types), Material Type and by Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $20.60 BN |
|
Projected Year Value (2030) |
US $35.77 BN |
|
CAGR (2023 - 2030) |
8.2% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Alloy Wheel Market is accounted for $20.60 billion in 2023 and is expected to reach $35.77 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Alloy wheels, sometimes referred to as rims, are composed of a combination of metals—usually magnesium or aluminum, blended with additional materials to improve strength and durability. Compared to conventional steel wheels, these wheels have a number of benefits, such as reduced weight, better heat dissipation, and improved aesthetic appeal. Moreover, the vehicle performs better overall and uses less fuel when its weight is reduced. Alloy wheels are also well-known for their sleek and contemporary styles, which makes them a well-liked option for auto enthusiasts who value both style and utility.
According to the International Alloy Wheel Association, alloy wheels have gained widespread popularity in the automotive industry due to their lightweight construction, improved performance attributes, and aesthetic appeal.
Market Dynamics:
Driver:
Weight loss and enhanced performance
The growing demand for lightweight materials in the automotive industry is one of the main factors propelling the alloy wheel market. Alloy wheels, which are usually made of aluminum or magnesium alloys, play a major role in lowering the total weight of automobiles. Additionally, with less unsprung weight, the vehicle performs better overall and has better handling and braking responsiveness. This weight efficiency also increases fuel efficiency.
Restraint:
Limited suitability for severe circumstances
An additional limitation found in the alloy wheel market concerns the alloy wheels poor resistance to inclement weather. Alloy wheels are more likely than steel wheels to corrode over time in areas with high snowfall or frequent use of road salt. This restriction creates difficulties for drivers in these types of climates and emphasizes the value of alloy wheel maintenance and protective coatings. Furthermore, improved corrosion resistance is the goal of alloy formulation advancements, but consumers in areas with harsh weather still have to take this limitation into account.
Opportunity:
New developments in material science
Industry experts point to the ongoing advancements in alloy wheel material technology as one opportunity. The goal of ongoing research and development is to develop sophisticated alloy formulations that strike a balance between affordability, strength, and lightweight design. Moreover, the advent of innovative alloys, such as hybrid compositions, offers wheel manufacturers a chance to launch wheels with enhanced performance attributes, broadening the market's appeal and catering to industry and consumer demands.
Threat:
Variable costs of raw materials
The alloy wheel market is threatened by the erratic pricing of raw materials, particularly magnesium and aluminum. Unpredictable changes in production costs can have an effect on manufacturer’s profit margins. Additionally, to reduce the risks brought on by the volatility of raw material prices, the industry must develop stable supplier relationships, investigate alternative materials, and implement strategic procurement practices.
Covid-19 Impact:
The COVID-19 pandemic had a major effect on the alloy wheel market, leading to production delays, problems with the supply chain, and a decrease in consumer spending on optional automotive aftermarket parts. Lockdowns, closed manufacturing facilities, and decreased customer mobility caused the market for alloy wheels to temporarily decline. Although there was a slow recovery as regulations relaxed, market fluctuations and changes in consumer preferences persisted, forcing manufacturers to modify their resilience, supply chain diversification, and digital engagement plans in order to meet the persistent difficulties.
The Casting segment is expected to be the largest during the forecast period
It is projected that the casting segment will command the largest market share for alloy wheels. Melted metal is poured into a mold during the casting process, which enables complex designs and affordable mass production. This process is the industry leader in alloy wheel production because it can produce a wide range of designs, sizes, and finishes. Additionally, casting makes it possible for producers to satisfy customer’s varied aesthetic preferences and demands for customization. Although forging provides greater strength, casting is more widely used because it can accomplish intricate designs at a much lower cost.
The Titanium Alloy segment is expected to have the highest CAGR during the forecast period
In the alloy wheel market, the titanium alloy segment is projected to have the highest CAGR. Because of their remarkable strength-to-weight ratio, resistance to corrosion, and ability to withstand high temperatures, titanium alloys are becoming more and more popular. These alloys are favored for a variety of applications, including alloy wheels, because they provide better performance and durability. Furthermore, the titanium alloy market has expanded as a result of the automotive industry's growing need for lightweight, high-performance wheels. The market for alloy wheels has also seen a surge in the use of titanium alloys due to improvements in manufacturing technologies that have reduced their cost and increased their accessibility.
Region with largest share:
Asia-Pacific holds the largest market share for alloy wheels. Due to a number of factors, this region has become the dominant player in the market. The demand for alloy wheels has increased as a result of the fast industrialization and urbanization of nations like China and India, which have increased car sales and production. Further driving the market's growth is the region's expanding middle class and rising disposable incomes, which have raised consumer spending on automobiles. Moreover, several significant automakers and suppliers are based in Asia-Pacific, which supports a positive ecosystem for the alloy wheel sector.
Region with highest CAGR:
North America has the highest CAGR in the alloy wheel market. Due to a number of factors, the region has experienced significant growth in recent years. First off, buyers in North America are becoming more and more interested in customized options and high-performance cars. Additionally, automotive enthusiasts in the region have a preference for alloy wheels due to their superior handling, increased fuel efficiency, and improved aesthetics. Second, alloy wheel adoption in North America has increased due to the growing emphasis on lightweight materials for better vehicle performance and fuel economy.
Key players in the market
Some of the key players in Alloy Wheel market include Ronal Group, Borbet GmbH, Superior Industries International, Inc, Enkei International, Inc., Maxion Wheels, Steel Strips Wheels Ltd (SSWL), TSW Alloy Wheels, Stamford Sport Wheels, Uniwheelss Group and HRE Performance Wheels.
Key Developments:
In January 2024, Steel Strips Wheels Ltd (SSWL) is set to invest INR 138 crore in AMW Autocomponent Ltd as part of an insolvency resolution plan. The decision follows the approval of the resolution plan by the NCLT Ahmedabad. The investment, a blend of equity and debt, aims to settle financial and operational obligations, marking the fulfillment of SSWL's commitment under the approved plan.
In August 2023, Superior Industries, Inc., a Minnesota-based manufacturer and global supplier of bulk material processing and handling systems, announced the acquisition of CEMCO, Inc. CEMCO is a 60-year-old manufacturing company and originator of the modern Vertical Shaft Impact (VSI) Crusher, which influenced production of high quality road-making material.
In July 2023, Ronal Group is partnering with Lamborghini to develop the wheel for its SC63 Le Mans Daytona hybrid (LMDh) race car. The car will participate in the WEC FIA World Endurance Championship and IMSA (International Motor Sport Association) series from 2024. The Swiss wheel maker has vast experience in supplying motorsport-grade wheels, such as the 89 FIA World Champion titles won on its products in Formula 1.
Types Covered:
• Forging
• Casting
• Other Types
Rim Sizes Covered:
• 12 Inches - 17 Inches
• 18 Inches - 21 Inches
• More than 22 Inches
• Other Rim Sizes
Vehicle Types Covered:
• Passenger Vehicle
• Commercial Vehicle
• Other Vehicle Types
Material Types Covered:
• Magnesium Alloy
• Aluminum Alloy
• Titanium Alloy
• Other Material Types
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Alloy Wheel Market, By Type
5.1 Introduction
5.2 Forging
5.3 Casting
5.4 Other Types
6 Global Alloy Wheel Market, By Rim Size
6.1 Introduction
6.2 12 Inches - 17 Inches
6.3 18 Inches - 21 Inches
6.4 More than 22 Inches
6.5 Other Rim Sizes
7 Global Alloy Wheel Market, By Vehicle Type
7.1 Introduction
7.2 Passenger Vehicle
7.3 Commercial Vehicle
7.4 Other Vehicle Types
8 Global Alloy Wheel Market, By Material Type
8.1 Introduction
8.2 Magnesium Alloy
8.3 Aluminum Alloy
8.4 Titanium Alloy
8.5 Other Material Types
9 Global Alloy Wheel Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Ronal Group
11.2 Borbet GmbH
11.3 Superior Industries International, Inc
11.4 Enkei International, Inc.
11.5 Maxion Wheels
11.6 Steel Strips Wheels Ltd (SSWL)
11.7 TSW Alloy Wheels
11.8 Stamford Sport Wheels
11.9 Uniwheelss Group
11.10 HRE Performance Wheels
List of Tables
1 Global Alloy Wheel Market Outlook, By Region (2021-2030) ($MN)
2 Global Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
3 Global Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
4 Global Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
5 Global Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
6 Global Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
7 Global Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
8 Global Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
9 Global Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
10 Global Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
11 Global Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
12 Global Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
13 Global Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
14 Global Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
15 Global Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
16 Global Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
17 Global Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
18 Global Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
19 Global Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
20 North America Alloy Wheel Market Outlook, By Country (2021-2030) ($MN)
21 North America Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
22 North America Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
23 North America Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
24 North America Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
25 North America Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
26 North America Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
27 North America Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
28 North America Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
29 North America Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
30 North America Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
31 North America Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
32 North America Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
33 North America Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
34 North America Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
35 North America Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
36 North America Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
37 North America Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
38 North America Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
39 Europe Alloy Wheel Market Outlook, By Country (2021-2030) ($MN)
40 Europe Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
41 Europe Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
42 Europe Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
43 Europe Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
44 Europe Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
45 Europe Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
46 Europe Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
47 Europe Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
48 Europe Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
49 Europe Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
50 Europe Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
51 Europe Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
52 Europe Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
53 Europe Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
54 Europe Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
55 Europe Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
56 Europe Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
57 Europe Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
58 Asia Pacific Alloy Wheel Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacific Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
60 Asia Pacific Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
61 Asia Pacific Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
62 Asia Pacific Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
63 Asia Pacific Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
64 Asia Pacific Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
65 Asia Pacific Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
66 Asia Pacific Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
67 Asia Pacific Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
68 Asia Pacific Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
69 Asia Pacific Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
70 Asia Pacific Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
71 Asia Pacific Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
72 Asia Pacific Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
73 Asia Pacific Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
74 Asia Pacific Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
75 Asia Pacific Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
76 Asia Pacific Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
77 South America Alloy Wheel Market Outlook, By Country (2021-2030) ($MN)
78 South America Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
79 South America Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
80 South America Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
81 South America Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
82 South America Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
83 South America Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
84 South America Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
85 South America Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
86 South America Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
87 South America Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
88 South America Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
89 South America Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
90 South America Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
91 South America Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
92 South America Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
93 South America Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
94 South America Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
95 South America Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
96 Middle East & Africa Alloy Wheel Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Alloy Wheel Market Outlook, By Type (2021-2030) ($MN)
98 Middle East & Africa Alloy Wheel Market Outlook, By Forging (2021-2030) ($MN)
99 Middle East & Africa Alloy Wheel Market Outlook, By Casting (2021-2030) ($MN)
100 Middle East & Africa Alloy Wheel Market Outlook, By Other Types (2021-2030) ($MN)
101 Middle East & Africa Alloy Wheel Market Outlook, By Rim Size (2021-2030) ($MN)
102 Middle East & Africa Alloy Wheel Market Outlook, By 12 Inches - 17 Inches (2021-2030) ($MN)
103 Middle East & Africa Alloy Wheel Market Outlook, By 18 Inches - 21 Inches (2021-2030) ($MN)
104 Middle East & Africa Alloy Wheel Market Outlook, By More than 22 Inches (2021-2030) ($MN)
105 Middle East & Africa Alloy Wheel Market Outlook, By Other Rim Sizes (2021-2030) ($MN)
106 Middle East & Africa Alloy Wheel Market Outlook, By Vehicle Type (2021-2030) ($MN)
107 Middle East & Africa Alloy Wheel Market Outlook, By Passenger Vehicle (2021-2030) ($MN)
108 Middle East & Africa Alloy Wheel Market Outlook, By Commercial Vehicle (2021-2030) ($MN)
109 Middle East & Africa Alloy Wheel Market Outlook, By Other Vehicle Types (2021-2030) ($MN)
110 Middle East & Africa Alloy Wheel Market Outlook, By Material Type (2021-2030) ($MN)
111 Middle East & Africa Alloy Wheel Market Outlook, By Magnesium Alloy (2021-2030) ($MN)
112 Middle East & Africa Alloy Wheel Market Outlook, By Aluminum Alloy (2021-2030) ($MN)
113 Middle East & Africa Alloy Wheel Market Outlook, By Titanium Alloy (2021-2030) ($MN)
114 Middle East & Africa Alloy Wheel Market Outlook, By Other Material Types (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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