Augmented Reality Market
PUBLISHED: 2023 ID: SMRC22836
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Augmented Reality Market

Augmented Reality Market Forecasts to 2028 - Global Analysis By Device Type (Handled Devices, Head Mounted Display, Head-Up Display and Other Device Types), Component (Software and Hardware), Technology (Anchor-Based AR Technology, Markerless AR Technology and Marker-Based AR Technology), Application and By Geography

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4.5 (30 reviews)
Published: 2023 ID: SMRC22836

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $36.19 BN

Projected Year Value (2028)

US $308.22 BN

CAGR (2022 - 2028)

42.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Augmented Reality Market is accounted for $36.19 billion in 2022 and is expected to reach $308.22 billion by 2028 growing at a CAGR of 42.9% during the forecast period. Augmented reality is a real-time representation of a physical real-world environment in which components of virtual computer-generated images are integrated. AR is the utilisation of information in the form of visuals, audio, text, and other virtual improvements in conjunction with real-world goods. Unlike simulations, augmented reality (AR) integrates and enhances the user's engagement with the real environment. The growing popularity of smart glasses, smart phones, and other handheld and wearable devices is pushing the adoption of mobile AR technology for creating immersive experiences.

According to the Ecorys VR Report, the European production value for AR/VR is expected to reach USD 40 billion by 2020. The U.K. is expected to lead the market due to the presence of numerous AR/VR companies.



Market Dynamics:

Driver:

Rising investments in AR market

Investments in the augmented reality business have increased dramatically in recent years. Companies including Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group are aggressively investing in the augmented reality market. In addition, several research institutes are conducting research in the AR application market for various goods and applications. A few research institutes are supported by private companies and venture capitalists, while others are funded by governments. Consumer, aerospace and defence, healthcare, corporations, retail, and marketing are all embracing the benefits of augmented reality.

Restraint:

Long Term Impacts of AR on Mental Health

Users of technology are having problems as a result of their excessive use of smart devices. According to a Stanford University study, users react to the immersive environment in the same manner that they do to the actual environment, which influences their psychology and behaviour. Some consumers may experience a severe form of post-traumatic stress disorder as a result of the study. Similarly, wearing the gadgets can impair the user's ability to interact socially, leading to loneliness and melancholy. As a result, mounting concerns about the impact of excessive AR usage on users are expected to impede market growth.

Opportunity:

High growth of travel and tourism industry

The tourism industry heavily relies on information. The travel and tourism business is one of the fastest expanding in the globe. AR will play an essential role in delivering information to users and improving the experience of tourists and travellers. Augmented reality can be utilised in cultural institutions to engage visitors and enhance their experience through real-time navigation. AR applications can be employed in outdoor settings. Tourists can use smart phones or other handheld devices to point toward physical objects in the real world dominate augmented reality market. This will enable them to enhance physical locations and tourist attractions.

Threat:

Reconfiguration of applications for different platforms

The majority of AR applications are developed for specific purposes and have specified configurations. As a result, these programmes cannot be used for other reasons. Hence, creating new applications frequently necessitates more effort and time. Furthermore, there are limits to Augmented Reality Applications in terms of operating systems, Android versions, development languages, and platforms. Furthermore, mobile AR is constrained by device size and processing power for AR applications.

Covid-19 Impact

Covid-19 has had a favourable impact on the expansion of the augmented reality market share, as demand for the technology grows across industries like as media and entertainment, education, healthcare, and retail. Furthermore, the adoption of augmented reality (AR) technology has been one of the leading trends in the beauty and fashion industries. It aids brands with experiential marketing, immersive storytelling, and other endeavours. With most stores closed due to COVID-19-induced lockdowns, AR came in as a valuable resource.

The head-up display segment is expected to be the largest during the forecast period

The head-up display segment is estimated to have a lucrative growth. The segment's growth is projected to be driven by continued advancements in driver assistance technologies. A driver can drive safely while simultaneously tracking vehicle data on the windscreen, such as speed, turning indicators, and warning signs. Recognising the enormous potential of the market, various automotive electronics companies, including Visteon Corporation, Continental AG, and WayRay AG, have entered the AR head-up display market to develop immersive devices.

The hardware segment is expected to have the highest CAGR during the forecast period

The hardware segment is anticipated to witness the highest CAGR growth during the forecast period, because of the increasing popularity of AR devices across many industries and industrial verticals, such as education, healthcare, construction, and retail. AccuVein Incorporated, for example, is leveraging AR-based technologies to assist medical practitioners in detecting a patient's vein for giving intravenous treatments or taking blood for blood testing, among other things. The expanding demand for AR-compatible gear shows no signs of abating, as more and more businesses invest aggressively in current AR products and solutions.

Region with highest share:

North America is projected to hold the largest market share during the forecast period. The United States accounted for the greatest proportion of the North America regional market. The United States is home to several leading technology businesses, including Google LLC and Microsoft, among others. Furthermore, the country is regarded as an early adoption of new technologies. The governments of the United States and Canada are investing extensively in the deployment of such technology for a variety of industries, including aerospace and defence, healthcare, and education, with the goal of driving regional demand.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period. Developed countries, such as Japan and Australia, are rapidly establishing themselves as regional market leaders by leveraging a huge client base and accelerating the implementation of internet-based platforms. The continuing deployment of high-speed 5G networks in Asia Pacific is also projected to drive wider use of AR technology and AR-based products throughout the region. India, with its big population and quickly expanding internet penetration rate, is developing as one of the major economies in Asia Pacific utilising AR technology in the manufacturing and healthcare industries, where more immersive and hands-on experience is critical.



Key players in the market

Some of the key players profiled in the Augmented Reality Market include Wikitude GmbH, Zappar Limited., Apple, Inc., Microsoft, Infinity Augmented Reality Limited, Magic Leap, Incorporated, Google LLC, Blippar Limited, Niantic, Inc., Sony Corporation, TreeView, DAQRI and Seiko Epson.

Key Developments:

In March 2021, Microsoft launched its new app called Microsoft Mesh that gives users across AR/VR meeting space to interact with other users and 3D content, handling all of the technical hard parts of sharing spatial multi-player experiences over the web.

In January 2021, Magic Leap partnered with Google Cloud to deliver Magic Leap enterprise solutions on the Google Cloud Marketplace and explore potential new cloud-based, spatial computing solutions running on Google Cloud.

In September 2020, Seiko Epson Corporation developed its fourth generation of optical engines for smart glasses. These optical engines boast the most advanced optical technology for Epson's next generation of smart glasses in the Moverio series.

In June 2020, Microsoft Corporation collaborated with the UK-based company Dimension. The partnership aims to provide a mixed reality immersive experience using extended reality content, digital humans, augmented and virtual reality technology, and Microsoft HoloLens.

Device Types Covered:
• Handled Devices
• Head Mounted Display
• Head-Up Display
• Other Device Types

Components Covered:
• Software
• Hardware

Technologies Covered:
• Anchor-Based AR Technology
• Markerless AR Technology
• Marker-Based AR Technology

Applications Covered:
• Industrial & Manufacturing
• Education
• Aerospace & Defense
• Healthcare
• E-commerce & Retail
• Automotive
• Gaming & Entertainment
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Augmented Reality Market, By Device Type
5.1 Introduction
5.2 Handled Devices
5.3 Head Mounted Display
5.4 Head-Up Display
5.5 Other Device Types

6 Global Augmented Reality Market, By Component
6.1 Introduction
6.2 Software
6.3 Hardware

7 Global Augmented Reality Market, By Technology
7.1 Introduction
7.2 Anchor-Based AR Technology
7.3 Markerless AR Technology
7.4 Marker-Based AR Technology

8 Global Augmented Reality Market, By Application
8.1 Introduction
8.2 Industrial & Manufacturing
8.3 Education
8.4 Aerospace & Defense
8.5 Healthcare
8.6 E-commerce & Retail
8.7 Automotive
8.8 Gaming & Entertainment
8.9 Other Applications

9 Global Augmented Reality Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Wikitude GmbH
11.2 Zappar Limited.
11.3 Apple, Inc.
11.4 Microsoft
11.5 Infinity Augmented Reality Limited
11.6 Magic Leap, Incorporated
11.7 Google LLC
11.8 Blippar Limited
11.9 Niantic, Inc.
11.10 Sony Corporation
11.11 TreeView
11.12 DAQRI
11.13 Seiko Epson

List of Tables
1 Global Augmented Reality Market Outlook, By Region (2020-2028) ($MN)
2 Global Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
3 Global Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
4 Global Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
5 Global Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
6 Global Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
7 Global Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
8 Global Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
9 Global Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
10 Global Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
11 Global Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
12 Global Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
13 Global Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
14 Global Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
15 Global Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
16 Global Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
17 Global Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
18 Global Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
19 Global Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
20 Global Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
21 Global Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
22 Global Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)
23 North America Augmented Reality Market Outlook, By Country (2020-2028) ($MN)
24 North America Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
25 North America Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
26 North America Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
27 North America Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
28 North America Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
29 North America Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
30 North America Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
31 North America Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
32 North America Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
33 North America Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
34 North America Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
35 North America Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
36 North America Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
37 North America Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
38 North America Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
39 North America Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
40 North America Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
41 North America Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
42 North America Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
43 North America Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
44 North America Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)
45 Europe Augmented Reality Market Outlook, By Country (2020-2028) ($MN)
46 Europe Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
47 Europe Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
48 Europe Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
49 Europe Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
50 Europe Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
51 Europe Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
52 Europe Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
53 Europe Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
54 Europe Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
55 Europe Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
56 Europe Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
57 Europe Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
58 Europe Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
59 Europe Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
60 Europe Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
61 Europe Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
62 Europe Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
63 Europe Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
64 Europe Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
65 Europe Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
66 Europe Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)
67 Asia Pacific Augmented Reality Market Outlook, By Country (2020-2028) ($MN)
68 Asia Pacific Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
69 Asia Pacific Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
70 Asia Pacific Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
71 Asia Pacific Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
72 Asia Pacific Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
73 Asia Pacific Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
74 Asia Pacific Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
75 Asia Pacific Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
76 Asia Pacific Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
77 Asia Pacific Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
78 Asia Pacific Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
79 Asia Pacific Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
80 Asia Pacific Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
81 Asia Pacific Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
82 Asia Pacific Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
83 Asia Pacific Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
84 Asia Pacific Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
85 Asia Pacific Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
86 Asia Pacific Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
87 Asia Pacific Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
88 Asia Pacific Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)
89 South America Augmented Reality Market Outlook, By Country (2020-2028) ($MN)
90 South America Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
91 South America Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
92 South America Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
93 South America Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
94 South America Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
95 South America Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
96 South America Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
97 South America Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
98 South America Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
99 South America Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
100 South America Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
101 South America Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
102 South America Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
103 South America Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
104 South America Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
105 South America Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
106 South America Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
107 South America Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
108 South America Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
109 South America Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
110 South America Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)
111 Middle East & Africa Augmented Reality Market Outlook, By Country (2020-2028) ($MN)
112 Middle East & Africa Augmented Reality Market Outlook, By Device Type (2020-2028) ($MN)
113 Middle East & Africa Augmented Reality Market Outlook, By Handled Devices (2020-2028) ($MN)
114 Middle East & Africa Augmented Reality Market Outlook, By Head Mounted Display (2020-2028) ($MN)
115 Middle East & Africa Augmented Reality Market Outlook, By Head-Up Display (2020-2028) ($MN)
116 Middle East & Africa Augmented Reality Market Outlook, By Other Device Types (2020-2028) ($MN)
117 Middle East & Africa Augmented Reality Market Outlook, By Component (2020-2028) ($MN)
118 Middle East & Africa Augmented Reality Market Outlook, By Software (2020-2028) ($MN)
119 Middle East & Africa Augmented Reality Market Outlook, By Hardware (2020-2028) ($MN)
120 Middle East & Africa Augmented Reality Market Outlook, By Technology (2020-2028) ($MN)
121 Middle East & Africa Augmented Reality Market Outlook, By Anchor-Based AR Technology (2020-2028) ($MN)
122 Middle East & Africa Augmented Reality Market Outlook, By Markerless AR Technology (2020-2028) ($MN)
123 Middle East & Africa Augmented Reality Market Outlook, By Marker-Based AR Technology (2020-2028) ($MN)
124 Middle East & Africa Augmented Reality Market Outlook, By Application (2020-2028) ($MN)
125 Middle East & Africa Augmented Reality Market Outlook, By Industrial & Manufacturing (2020-2028) ($MN)
126 Middle East & Africa Augmented Reality Market Outlook, By Education (2020-2028) ($MN)
127 Middle East & Africa Augmented Reality Market Outlook, By Aerospace & Defense (2020-2028) ($MN)
128 Middle East & Africa Augmented Reality Market Outlook, By Healthcare (2020-2028) ($MN)
129 Middle East & Africa Augmented Reality Market Outlook, By E-commerce & Retail (2020-2028) ($MN)
130 Middle East & Africa Augmented Reality Market Outlook, By Automotive (2020-2028) ($MN)
131 Middle East & Africa Augmented Reality Market Outlook, By Gaming & Entertainment (2020-2028) ($MN)
132 Middle East & Africa Augmented Reality Market Outlook, By Other Applications (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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