Cloud Services Market
PUBLISHED: 2020 ID: SMRC19203
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Cloud Services Market

Cloud Services - Global Market Outlook (2018-2027)

4.4 (27 reviews)
4.4 (27 reviews)
Published: 2020 ID: SMRC19203

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Cloud Services Market is accounted for $224.60 billion in 2018 and is expected to reach $988.62 billion by 2027 growing at a CAGR of 17.9% during the forecast period. Some of the key factors propelling the market growth include increase in adoption of cloud in SME’s, increased internet penetration, increase in demand for cloud services, need for delivering strengthen buyer experiences, and growing need for fast and flexible it systems. However, concerns associated with data security and protection is likely to restraint the market.

Cloud computing refers to the model or network where a program or applications run, which can be accessed by many devices or servers at a time. Cloud computing technology is a shift in the tradition of computing, which has given newer and faster methods to provide computing solutions, infrastructure solutions, and application layers. The cloud services market report focuses on the emerging cloud computing technology and its application. It also gives a comparative analysis of the cloud computing technology with the conventional technology and describes how the cloud computing technology scores an upper hand than the conventional technology.

By cloud type, Hybrid cloud is a combination of a public cloud provider, such as Google cloud, Amazon web services with a private cloud, i.e., designed to be used by a single organization. By allowing workloads to move between public and private clouds, as computing needs and costs change, hybrid cloud has led businesses to achieve greater flexibility and more data deployment options. Currently, many organizations of any size, be it small or large are transforming from traditional to digital mode of business. This transformation is creating a market for hybrid cloud because of the benefits provided like reduced total cost of ownership (TCO), high security, flexibility, and agility.

On the basis of geography, Asia-Pacific is expected to have considerable market growth during the forecast period, due to the presence of developing economies such as India and China. China has experienced an explosive growth in its industrial sector, whereas India’s growth has been fueled by the expansion of service-producing industries. At present, the penetration of cloud technology is relatively low in the region. The regulatory landscape, dynamic market maturity levels, and privacy & security concerns have resulted in inconsistent adoption of cloud technologies in the region.

Some of the key players in cloud services market include Amazon, Blue Coat Inc., Alibaba Cloud, Cloudera, Dell Technologies Inc., Demandware Inc., EMC, Cisco System, Inc., Fujitsu, Github, Google, Hortonworks, Hewlett Packard Enterprise Development LP, International Business Machines Corporation (IBM), Marketo Inc., Microsoft Corporation, NetSuite Inc., Nippon Telegraph & Telephone Corp., Oracle Corp., Red Hat, SAP, Salesforce Inc., Symantec Corporation, Truven Health Analytics Inc., Capgemini SE, and Vista Equity Partners.

Cloud Types Covered:
• Private Cloud
• Hybrid Cloud
• Public Cloud

Service Types Covered:
• Platform as a Service (PaaS)
• Business Process as a Service (BPaaS)
• Infrastructure as a Service (IaaS)
• Software as a Service (SaaS)
• Management & Security Services

Enterprise Sizes Covered:
• Small & Medium Enterprises
• Large Enterprises

End Users Covered:
• Energy & Utilities
• Media & Entertainment
• Retail
• Healthcare
• BFSI
• IT & Telecommunications
• Manufacturing
• Government
• Aerospace and Defense

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
      
2 Preface     

 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis      
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 End User Analysis    
 3.7 Emerging Markets    
 3.8 Impact of Covid-19    
      
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Cloud Services Market, By Cloud Type     
 5.1 Introduction    
 5.2 Private Cloud     
 5.3 Hybrid Cloud    
 5.4 Public Cloud     
      
6 Global Cloud Services Market, By Service Type     
 6.1 Introduction    
 6.2 Platform as a Service (PaaS)     
 6.3 Business Process as a Service (BPaaS)    
 6.4 Infrastructure as a Service (IaaS)    
 6.5 Software as a Service (SaaS)    
 6.6 Management & Security Services    
      
7 Global Cloud Services Market, By Enterprise Size     
 7.1 Introduction    
 7.2 Small & Medium Enterprises    
 7.3 Large Enterprises    
      
8 Global Cloud Services Market, By End User     
 8.1 Introduction    
 8.2 Energy & Utilities    
 8.3 Media & Entertainment    
 8.4 Retail     
 8.5 Healthcare     
 8.6 BFSI    
 8.7 IT & Telecommunications    
 8.8 Manufacturing    
 8.9 Government    
 8.10 Aerospace and Defense    
      
9 Global Cloud Services Market, By Geography     
 9.1 Introduction    
 9.2 North America    
  9.2.1 US   
  9.2.2 Canada   
  9.2.3 Mexico   
 9.3 Europe    
  9.3.1 Germany   
  9.3.2 UK   
  9.3.3 Italy   
  9.3.4 France   
  9.3.5 Spain   
  9.3.6 Rest of Europe   
 9.4 Asia Pacific    
  9.4.1 Japan   
  9.4.2 China   
  9.4.3 India   
  9.4.4 Australia   
  9.4.5 New Zealand   
  9.4.6 South Korea   
  9.4.7 Rest of Asia Pacific    
 9.5 South America    
  9.5.1 Argentina   
  9.5.2 Brazil   
  9.5.3 Chile   
  9.5.4 Rest of South America   
 9.6 Middle East & Africa    
  9.6.1 Saudi Arabia   
  9.6.2 UAE   
  9.6.3 Qatar   
  9.6.4 South Africa   
  9.6.5 Rest of Middle East & Africa   
      
10 Key Developments     
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 10.2 Acquisitions & Mergers    
 10.3 New Product Launch    
 10.4 Expansions    
 10.5 Other Key Strategies    
      
11 Company Profiling     
 11.1 Amazon    
 11.2 Blue Coat Inc.    
 11.3 Alibaba Cloud    
 11.4 Cloudera    
 11.5 Dell Technologies Inc.    
 11.6 Demandware Inc.    
 11.7 EMC    
 11.8 Cisco System, Inc.    
 11.9 Fujitsu    
 11.10 Github    
 11.11 Google    
 11.12 Hortonworks    
 11.13 Hewlett Packard Enterprise Development LP     
 11.14 International Business Machines Corporation (IBM)    
 11.15 Marketo Inc.    
 11.16 Microsoft Corporation    
 11.17 NetSuite Inc.    
 11.18 Nippon Telegraph & Telephone Corp.    
 11.19 Oracle Corp.    
 11.20 Red Hat    
 11.21 SAP    
 11.22 Salesforce Inc.    
 11.23 Symantec Corporation    
 11.24 Truven Health Analytics Inc.    
 11.25 Capgemini SE    
 11.26 Vista Equity Partners    


List of Tables      
1 Global Cloud Services Market Outlook, By Region (2017-2027) ($MN)     
2 Global Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
3 Global Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)     
4 Global Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)     
5 Global Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
6 Global Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
7 Global Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
8 Global Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
9 Global Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
10 Global Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
11 Global Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
12 Global Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
13 Global Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
14 Global Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
15 Global Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
16 Global Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
17 Global Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
18 Global Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
19 Global Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
20 Global Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
21 Global Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
22 Global Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
23 Global Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
24 Global Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)     
25 North America Cloud Services Market Outlook, By Country (2017-2027) ($MN)     
26 North America Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
27 North America Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)     
28 North America Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)     
29 North America Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
30 North America Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
31 North America Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
32 North America Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
33 North America Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
34 North America Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
35 North America Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
36 North America Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
37 North America Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
38 North America Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
39 North America Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
40 North America Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
41 North America Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
42 North America Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
43 North America Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
44 North America Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
45 North America Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
46 North America Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
47 North America Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
48 North America Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)     
49 Europe Cloud Services Market Outlook, By Country (2017-2027) ($MN)     
50 Europe Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
51 Europe Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)     
52 Europe Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)     
53 Europe Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
54 Europe Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
55 Europe Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
56 Europe Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
57 Europe Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
58 Europe Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
59 Europe Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
60 Europe Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
61 Europe Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
62 Europe Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
63 Europe Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
64 Europe Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
65 Europe Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
66 Europe Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
67 Europe Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
68 Europe Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
69 Europe Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
70 Europe Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
71 Europe Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
72 Europe Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)      
73 Asia Pacific Cloud Services Market Outlook, By Country (2017-2027) ($MN)     
74 Asia Pacific Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
75 Asia Pacific Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)      
76 Asia Pacific Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)     
77 Asia Pacific Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
78 Asia Pacific Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
79 Asia Pacific Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
80 Asia Pacific Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
81 Asia Pacific Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
82 Asia Pacific Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
83 Asia Pacific Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
84 Asia Pacific Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
85 Asia Pacific Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
86 Asia Pacific Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
87 Asia Pacific Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
88 Asia Pacific Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
89 Asia Pacific Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
90 Asia Pacific Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
91 Asia Pacific Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
92 Asia Pacific Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
93 Asia Pacific Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
94 Asia Pacific Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
95 Asia Pacific Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
96 Asia Pacific Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)     
97 South America Cloud Services Market Outlook, By Country (2017-2027) ($MN)     
98 South America Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
99 South America Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)     
100 South America Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)      
101 South America Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
102 South America Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
103 South America Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
104 South America Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
105 South America Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
106 South America Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
107 South America Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
108 South America Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
109 South America Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
110 South America Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
111 South America Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
112 South America Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
113 South America Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
114 South America Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
115 South America Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
116 South America Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
117 South America Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
118 South America Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
119 South America Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
120 South America Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)     
121 Middle East & Africa Cloud Services Market Outlook, By Country (2017-2027) ($MN)     
122 Middle East & Africa Cloud Services Market Outlook, By Cloud Type (2017-2027) ($MN)     
123 Middle East & Africa Cloud Services Market Outlook, By Private Cloud (2017-2027) ($MN)     
124 Middle East & Africa Cloud Services Market Outlook, By Hybrid Cloud (2017-2027) ($MN)     
125 Middle East & Africa Cloud Services Market Outlook, By Public Cloud (2017-2027) ($MN)     
126 Middle East & Africa Cloud Services Market Outlook, By Service Type (2017-2027) ($MN)     
127 Middle East & Africa Cloud Services Market Outlook, By Platform as a Service (PaaS) (2017-2027) ($MN)     
128 Middle East & Africa Cloud Services Market Outlook, By Business Process as a Service (BPaaS) (2017-2027) ($MN)     
129 Middle East & Africa Cloud Services Market Outlook, By Infrastructure as a Service (IaaS) (2017-2027) ($MN)     
130 Middle East & Africa Cloud Services Market Outlook, By Software as a Service (SaaS) (2017-2027) ($MN)     
131 Middle East & Africa Cloud Services Market Outlook, By Management & Security Services (2017-2027) ($MN)     
132 Middle East & Africa Cloud Services Market Outlook, By Enterprise Size (2017-2027) ($MN)     
133 Middle East & Africa Cloud Services Market Outlook, By Small & Medium Enterprises (2017-2027) ($MN)     
134 Middle East & Africa Cloud Services Market Outlook, By Large Enterprises (2017-2027) ($MN)     
135 Middle East & Africa Cloud Services Market Outlook, By End User (2017-2027) ($MN)     
136 Middle East & Africa Cloud Services Market Outlook, By Energy & Utilities (2017-2027) ($MN)     
137 Middle East & Africa Cloud Services Market Outlook, By Media & Entertainment (2017-2027) ($MN)     
138 Middle East & Africa Cloud Services Market Outlook, By Retail (2017-2027) ($MN)     
139 Middle East & Africa Cloud Services Market Outlook, By Healthcare (2017-2027) ($MN)     
140 Middle East & Africa Cloud Services Market Outlook, By BFSI (2017-2027) ($MN)     
141 Middle East & Africa Cloud Services Market Outlook, By IT & Telecommunications (2017-2027) ($MN)     
142 Middle East & Africa Cloud Services Market Outlook, By Manufacturing (2017-2027) ($MN)     
143 Middle East & Africa Cloud Services Market Outlook, By Government (2017-2027) ($MN)     
144 Middle East & Africa Cloud Services Market Outlook, By Aerospace and Defense (2017-2027) ($MN)     

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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