Endpoint Protection Platform Epp Market
PUBLISHED: 2025 ID: SMRC28461
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Endpoint Protection Platform Epp Market

Endpoint Protection Platform (EPP) Market Forecasts to 2030 - Global Analysis By Solution Type (Antivirus/Antimalware, Endpoint Detection and Response (EDR), Mobile Device Management (MDM) and Other Solution Types), Deployment Mode, Organization Size, End User and By Geography

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4.7 (47 reviews)
Published: 2025 ID: SMRC28461

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Endpoint Protection Platform (EPP) Market is accounted for $17.96 billion in 2024 and is expected to reach $30.24 billion by 2030 growing at a CAGR of 12.9% during the forecast period. An Endpoint Protection Platform (EPP) is a cybersecurity solution designed to protect devices from security threats. EPP integrates various security features to defend against malware, ransomware, and other cyber attacks. It operates on the endpoint itself and monitors, detects, and responds to threats in real time. EPP solutions are often centralized, providing a single management interface for administrators to oversee the protection of all endpoints across an organization.

According to the Ponemon Report 2022, on average, organizations spend close to USD 4,252,500 annually on endpoint management, while another USD 507,250 is needed by IT and IT security help desk support.

Market Dynamics: 

Driver: 

Increasing cybersecurity threats

With endpoints being frequent targets for cyber attacks, organizations seek comprehensive security solutions to protect sensitive data and maintain system integrity. EPP platforms provide real-time threat detection, prevention, and response, helping to mitigate potential breaches. As cybercriminals become more sophisticated, the demand for EPP solutions escalates, especially in industries like finance, healthcare, and government, driving significant market expansion. The growing frequency and complexity of attacks continue to propel this market forward.

Restraint:

Complexity in integration

EPP solutions often need to be aligned with various systems, such as firewalls, SIEM, and network security tools, which can be challenging due to compatibility issues and varying technological environments. This integration process may require specialized skills, which adds to the operational burden. Additionally, complex implementations can cause disruptions in business operations, leading to delays in adoption, especially among smaller organizations with limited technical resources.

Opportunity:

Advancements in AI and machine learning

AI-driven EPP solutions can analyze large volumes of data in real time, identifying patterns and anomalies indicative of cyber attacks. Machine learning algorithms continuously learn and adapt to new attack techniques, improving the system's accuracy and efficiency over time. This proactive approach allows for quicker detection and mitigation of sophisticated threats, such as zero-day attacks and advanced persistent threats (APTs), offering enhanced security and reducing the risk of breaches, thus driving market demand.

Threat:

False positives and overhead

False positives occur in EPP occur when benign files or activities are mistakenly flagged as threats, leading to unnecessary alerts. This can overwhelm security teams and result in inefficient resource allocation. Overhead arises from the computational burden of scanning large amounts of data, which can slow down system performance. If not effectively managed, these challenges can create frustration, reduce trust in EPP solutions, and limit their adoption, thereby hampering overall market growth.

Covid-19 Impact

The covid-19 pandemic significantly accelerated the endpoint protection platform (EPP) market, driven by the surge in remote work and the increased use of personal devices for business purposes. This shift heightened cybersecurity risks, prompting organizations to invest in robust endpoint security solutions. The rise in cyber attacks targeting remote employees and critical infrastructure further fuelled demand for EPP solutions. Additionally, heightened awareness of cybersecurity vulnerabilities led to greater adoption of comprehensive protection strategies across various industries.

The encryption segment is expected to be the largest during the forecast period

The encryption segment is predicted to secure the largest market share throughout the forecast period. Encryption solutions in EPP safeguard sensitive data by converting it into unreadable formats, ensuring that unauthorized users cannot access it. These solutions typically include full-disk encryption, file-level encryption, and cloud encryption, securing data both at rest and in transit. It is a critical component of EPP as it protects endpoints from data theft, especially in industries handling personal or financial information, by providing an additional layer of security.

The IT & telecommunications segment is expected to have the highest CAGR during the forecast period

The IT & telecommunications segment is anticipated to witness the highest CAGR during the forecast period. In the IT and telecommunications sector, endpoint protection platforms (EPP) are crucial for securing a wide range of devices and networks. EPP solutions protect against cyber threats such as malware, ransomware, and unauthorized access, ensuring the integrity of communication infrastructure. Additionally, compliance with industry-specific regulations like GDPR and HIPAA drives the adoption of EPP for robust cybersecurity measures.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period due to the increasing adoption of digital transformation, remote work, and rising cyber threats. Countries like India, China, and Japan are witnessing a surge in cybersecurity investments, as businesses face heightened risks from malware, ransomware, and data breaches. The region’s expanding IT infrastructure, coupled with stringent data protection regulations, is further driving demand for EPP solutions. Additionally, the rapid growth of SMEs in Asia-Pacific is creating new opportunities for EPP vendors to cater to diverse security needs.

Region with highest CAGR:

North America is expected to witness the highest CAGR over the forecast period driven by increasing cyber threats, including malware, ransomware, and data breaches. The region's strong focus on cybersecurity regulations, such as GDPR and CCPA, is propelling organizations to invest in comprehensive endpoint security solutions. North America's well-established IT infrastructure, along with significant investments in cybersecurity innovation, further strengthens the market’s growth prospects.

Key players in the market

Some of the key players profiled in the Endpoint Protection Platform (EPP) Market include Microsoft, Cisco Systems, Broadcom, Malwarebytes, BlackBerry, McAfee Corp., CrowdStrike, Trend Micro, Sophos, Kaspersky Lab, Bitdefender, Palo Alto Networks, SentinelOne, Fortinet, Check Point Software Technologies and FireEye.

Key Developments:

In July 2024, BlackBerry launched CylanceMDR Pro, an advanced AI-powered Managed Detection and Response (MDR) solution designed to significantly enhance endpoint security. It is built upon BlackBerry's expertise in machine learning and AI technologies, allowing for rapid detection and response to security threats across an organization’s network.

In June 2020, McAfee launched Endpoint Security 10.7, a comprehensive, advanced endpoint protection solution designed to address the increasingly sophisticated cyber threats targeting organizations and individuals. The use of McAfee’s Global Threat Intelligence and advanced analytics provides an edge over traditional security platforms.

Solution Types Covered:
• Antivirus/Antimalware
• Endpoint Detection and Response (EDR)
• Mobile Device Management (MDM)
• Encryption
• Firewall
• Data Loss Prevention (DLP)
• Identity & Access Management (IAM)
• Unified Endpoint Management (UEM)
• Other Solution Types

Deployment Modes Covered:
• Cloud-based
• On-premise

Organization Sizes Covered:
• Small & Medium Enterprises (SMEs)
• Large Enterprises

End Users Covered:
• BFSI (Banking, Financial Services, and Insurance)
• Healthcare
• IT & Telecommunications
• Retail
• Government & Defense
• Energy & Utilities
• Education
• Manufacturing
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary   
     
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders  
 2.3 Research Scope  
 2.4 Research Methodology 
  2.4.1 Data Mining 
  2.4.2 Data Analysis 
  2.4.3 Data Validation 
  2.4.4 Research Approach 
 2.5 Research Sources  
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions 
     
3 Market Trend Analysis  
 3.1 Introduction  
 3.2 Drivers   
 3.3 Restraints  
 3.4 Opportunities  
 3.5 Threats   
 3.6 End User Analysis  
 3.7 Emerging Markets  
 3.8 Impact of Covid-19  
     
4 Porters Five Force Analysis  
 4.1 Bargaining power of suppliers 
 4.2 Bargaining power of buyers 
 4.3 Threat of substitutes 
 4.4 Threat of new entrants 
 4.5 Competitive rivalry  
     
5 Global Endpoint Protection Platform (EPP) Market, By Solution Type
 5.1 Introduction  
 5.2 Antivirus/Antimalware 
 5.3 Endpoint Detection and Response (EDR)
 5.4 Mobile Device Management (MDM)
 5.5 Encryption  
 5.6 Firewall   
 5.7 Data Loss Prevention (DLP) 
 5.8 Identity & Access Management (IAM)
 5.9 Unified Endpoint Management (UEM)
 5.10 Other Solution Types 
     
6 Global Endpoint Protection Platform (EPP) Market, By Deployment Mode
 6.1 Introduction  
 6.2 Cloud-based  
 6.3 On-premise  
     
7 Global Endpoint Protection Platform (EPP) Market, By Organization Size
 7.1 Introduction  
 7.2 Small & Medium Enterprises (SMEs)
 7.3 Large Enterprises  
     
8 Global Endpoint Protection Platform (EPP) Market, By End User
 8.1 Introduction  
 8.2 BFSI (Banking, Financial Services, and Insurance)
 8.3 Healthcare  
 8.4 IT & Telecommunications 
 8.5 Retail   
 8.6 Government & Defense 
 8.7 Energy & Utilities  
 8.8 Education  
 8.9 Manufacturing  
 8.10 Other End Users  
     
9 Global Endpoint Protection Platform (EPP) Market, By Geography
 9.1 Introduction  
 9.2 North America  
  9.2.1 US  
  9.2.2 Canada  
  9.2.3 Mexico  
 9.3 Europe   
  9.3.1 Germany  
  9.3.2 UK  
  9.3.3 Italy  
  9.3.4 France  
  9.3.5 Spain  
  9.3.6 Rest of Europe 
 9.4 Asia Pacific  
  9.4.1 Japan  
  9.4.2 China  
  9.4.3 India  
  9.4.4 Australia  
  9.4.5 New Zealand 
  9.4.6 South Korea 
  9.4.7 Rest of Asia Pacific 
 9.5 South America  
  9.5.1 Argentina 
  9.5.2 Brazil  
  9.5.3 Chile  
  9.5.4 Rest of South America
 9.6 Middle East & Africa 
  9.6.1 Saudi Arabia 
  9.6.2 UAE  
  9.6.3 Qatar  
  9.6.4 South Africa 
  9.6.5 Rest of Middle East & Africa
     
10 Key Developments   
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
 10.2 Acquisitions & Mergers 
 10.3 New Product Launch 
 10.4 Expansions  
 10.5 Other Key Strategies 
     
11 Company Profiling   
 11.1 Microsoft   
 11.2 Cisco Systems  
 11.3 Broadcom  
 11.4 Malwarebytes  
 11.5 BlackBerry  
 11.6 McAfee Corp.  
 11.7 CrowdStrike  
 11.8 Trend Micro  
 11.9 Sophos   
 11.10 Kaspersky Lab  
 11.11 Bitdefender  
 11.12 Palo Alto Networks  
 11.13 SentinelOne  
 11.14 Fortinet   
 11.15 Check Point Software Technologies
 11.16 FireEye   
     
List of Tables    
1 Global Endpoint Protection Platform (EPP) Market Outlook, By Region (2022-2030) ($MN)
2 Global Endpoint Protection Platform (EPP) Market Outlook, By Solution Type (2022-2030) ($MN)
3 Global Endpoint Protection Platform (EPP) Market Outlook, By Antivirus/Antimalware (2022-2030) ($MN)
4 Global Endpoint Protection Platform (EPP) Market Outlook, By Endpoint Detection and Response (EDR) (2022-2030) ($MN)
5 Global Endpoint Protection Platform (EPP) Market Outlook, By Mobile Device Management (MDM) (2022-2030) ($MN)
6 Global Endpoint Protection Platform (EPP) Market Outlook, By Encryption (2022-2030) ($MN)
7 Global Endpoint Protection Platform (EPP) Market Outlook, By Firewall (2022-2030) ($MN)
8 Global Endpoint Protection Platform (EPP) Market Outlook, By Data Loss Prevention (DLP) (2022-2030) ($MN)
9 Global Endpoint Protection Platform (EPP) Market Outlook, By Identity & Access Management (IAM) (2022-2030) ($MN)
10 Global Endpoint Protection Platform (EPP) Market Outlook, By Unified Endpoint Management (UEM) (2022-2030) ($MN)
11 Global Endpoint Protection Platform (EPP) Market Outlook, By Other Solution Types (2022-2030) ($MN)
12 Global Endpoint Protection Platform (EPP) Market Outlook, By Deployment Mode (2022-2030) ($MN)
13 Global Endpoint Protection Platform (EPP) Market Outlook, By Cloud-based (2022-2030) ($MN)
14 Global Endpoint Protection Platform (EPP) Market Outlook, By On-premise (2022-2030) ($MN)
15 Global Endpoint Protection Platform (EPP) Market Outlook, By Organization Size (2022-2030) ($MN)
16 Global Endpoint Protection Platform (EPP) Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
17 Global Endpoint Protection Platform (EPP) Market Outlook, By Large Enterprises (2022-2030) ($MN)
18 Global Endpoint Protection Platform (EPP) Market Outlook, By End User (2022-2030) ($MN)
19 Global Endpoint Protection Platform (EPP) Market Outlook, By BFSI (Banking, Financial Services, and Insurance) (2022-2030) ($MN)
20 Global Endpoint Protection Platform (EPP) Market Outlook, By Healthcare (2022-2030) ($MN)
21 Global Endpoint Protection Platform (EPP) Market Outlook, By IT & Telecommunications (2022-2030) ($MN)
22 Global Endpoint Protection Platform (EPP) Market Outlook, By Retail (2022-2030) ($MN)
23 Global Endpoint Protection Platform (EPP) Market Outlook, By Government & Defense (2022-2030) ($MN)
24 Global Endpoint Protection Platform (EPP) Market Outlook, By Energy & Utilities (2022-2030) ($MN)
25 Global Endpoint Protection Platform (EPP) Market Outlook, By Education (2022-2030) ($MN)
26 Global Endpoint Protection Platform (EPP) Market Outlook, By Manufacturing (2022-2030) ($MN)
27 Global Endpoint Protection Platform (EPP) Market Outlook, By Other End Users (2022-2030) ($MN)
     
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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