Facial Recognition Market
PUBLISHED: 2024 ID: SMRC26148
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Facial Recognition Market

Facial Recognition Market Forecasts to 2030 - Global Analysis By Component (Services and Software), Application (Access Control, Attendance Tracking and Monitoring, Security and Surveillance and Other Applications), End User (Media and Entertainment, IT and Telecom, Retail and E-commerce, Healthcare, Government and Other End Users) and By Geography

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4.3 (19 reviews)
Published: 2024 ID: SMRC26148

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Facial Recognition Market is accounted for $6.6 billion in 2023 and is expected to reach $22.4 billion by 2030 growing at a CAGR of 19.2% during the forecast period. Facial recognition is a biometric technology that identifies or verifies individuals by analyzing and comparing patterns in their facial features. This technology utilizes algorithms to map unique characteristics such as the distance between the eyes, nose shape, and jawline to create a facial signature, often referred to as a faceprint. These faceprints are then compared to those stored in a database or against a live image to authenticate or identify individuals. Moreover, facial recognition is utilized in unlocking smartphones and other devices, providing a convenient and secure method for authentication.

According to the Council on Criminal Justice, thefts and robberies in major cities across the United States increased by around 20% in the first half of 2022. According to the China Internet Network Information Center (CNNIC), around 583.4 million people have preferred mobile payment transactions across the country in 2018 and 527 million users in 2017.

Market Dynamics: 

Driver: 

Rising demand for contactless solutions

With an increased emphasis on minimizing physical contact, facial recognition technology has emerged as a compelling solution across various sectors. In retail, banking, transportation, and healthcare, the integration of facial recognition enables seamless, touchless authentication processes, enhancing both convenience and safety for users. Additionally, facial recognition systems offer robust security measures, safeguarding sensitive data and premises while streamlining access control. Moreover, advancements in facial recognition algorithms have enhanced accuracy and reliability, further driving adoption.

Restraint:

Data security risks

Data security risks pose a significant impediment to the growth of the facial recognition market. Concerns about the unauthorized access, misuse, or potential breaches of sensitive personal data stored within facial recognition systems deter both consumers and businesses from adopting these technologies. Regulatory scrutiny and evolving data protection laws, such as GDPR in Europe and similar regulations worldwide, impose strict requirements on the collection, storage, and processing of biometric information, adding compliance burdens and potential liabilities for companies operating in this space. As a result, businesses hesitate to invest in facial recognition solutions, fearing the repercussions of data security lapses, thereby impeding the market's growth.

Opportunity:

Increasing adoption of biometric systems

The increasing adoption of biometric systems is substantially enhancing the Facial Recognition Market by bolstering security measures and streamlining authentication processes across various sectors. Biometric systems, particularly those utilizing facial recognition technology, offer a high level of accuracy and convenience, making them increasingly attractive for applications ranging from law enforcement to consumer electronics. As more organizations and governments recognize the value of biometric authentication in enhancing security protocols, the demand for facial recognition solutions continues to surge.

Threat:

Privacy concerns

Privacy concerns pose a significant obstacle to the growth of the facial recognition market. With the technology's capability to identify individuals from images or video feeds, there's a growing unease about its potential misuse. Many fear the infringement upon personal privacy and civil liberties, especially in public spaces where surveillance is prevalent. The collection and storage of facial data raise concerns about unauthorized access, data breaches, and the misuse of sensitive information by governments or corporations. However, the lack of robust regulations and standards for facial recognition exacerbates these worries, leaving individuals vulnerable to potential abuses.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the facial recognition market due to the widespread use of face masks, a necessary measure to prevent virus transmission, posed a challenge to facial recognition systems reliant on full facial visibility. The pandemic accelerated the development and adoption of facial recognition systems with improved mask detection capabilities, as companies sought to adapt to the new normal. Overall, while COVID-19 presented challenges to the facial recognition market, it also spurred innovation and adaptation, leading to the evolution of more robust and versatile solutions suited to the post-pandemic landscape.

The attendance tracking and monitoring segment is expected to be the largest during the forecast period

Attendance Tracking and Monitoring segment is expected to be the largest during the forecast period. By integrating facial recognition technology, companies can streamline attendance tracking processes, eliminating the need for manual check-ins and reducing the likelihood of errors or inaccuracies. This technology offers a seamless and efficient way to verify the identity of individuals, allowing for more reliable attendance data collection. Moreover, facial recognition systems can enhance security measures by accurately identifying authorized personnel and detecting unauthorized access attempts.

The Software segment is expected to have the highest CAGR during the forecast period

Software segment is expected to have the highest CAGR during the forecast period. Through deep learning techniques, software developers are refining facial recognition systems to be more accurate, efficient, and versatile. These advancements include robust face detection, improved recognition of facial features, and enhanced capabilities in challenging conditions such as low light or varying angles. Moreover, software solutions are increasingly integrating with other technologies like artificial intelligence and machine learning, enabling facial recognition systems to adapt and learn from data, thereby improving their performance over time.

Region with largest share:

Asia Pacific region is expected to register largest share of the market over the extrapolated period. As mobile devices become ubiquitous across the region, their widespread adoption serves as a catalyst for the proliferation of facial recognition technology. This integration not only simplifies the user experience but also promotes the adoption of secure biometric authentication methods, replacing traditional passwords and PINs. Moreover, the region's thriving smartphone market, coupled with increasing concerns over data security and identity theft, further drives the demand for facial recognition-enabled devices.

Region with highest CAGR:

Asia Pacific region is poised to hold profitable growth throughout the projection period. Government regulations in the Asia Pacific region are playing a substantial role in enhancing the Facial Recognition Market by providing a framework for its deployment and ensuring its responsible use. These regulations in the region create a sense of trust among consumers and businesses, fostering wider acceptance and adoption of facial recognition technology. Moreover, government mandates for security and surveillance purposes, such as in airports, border control, and law enforcement, are driving the regional demand for facial recognition systems.

Key players in the market

Some of the key players in Facial Recognition market include Aware, Inc, Ayonix Corporation, Cognitec Systems GmbH, Daon, Inc, FacePhi, Fujitsu, Gemalto NV, NEC Corporation, Onfido and Thales.

Key Developments:

In April 2023, Apple revealed that face recognition will be added to its following iPhone models. Face ID is a function that employs a TrueDepth camera system to scan and authenticate a user's face.

In February 2023, Microsoft announced the acquisition of Face++, a top Chinese face recognition business. Microsoft gained access to Face++'s technology and experience, which it said would help it extend its face recognition products in the Chinese market.

In September 2022, CyberLink Corporation successfully integrated its FaceMe AI facial recognition engine into MediaTek's AIoT platform, Genio 1200. This integration empowers IoT/AIoT developers and system integrators with precise facial recognition capabilities suitable for a wide range of industries and applications, including security, access control, public safety, smart banking, and smart retail.

In March 2022, Cognitec joined the Salto Group, adding the German company's facial biometrics technology to the portfolio of the Spanish electronic security and access control company. It is anticipated that the acquisition will increase Cognitec's research and development efforts and product line market penetration as the company collaborates with Salto to develop new technologies for developing biometric markets.

Components Covered:
• Services 
• Software

Applications Covered:
• Access Control
• Attendance Tracking and Monitoring
• Security and Surveillance
• Other Applications

End Users Covered:
• Media and Entertainment
• IT and Telecom
• Retail and E-commerce
• Healthcare
• Government
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary   
    
2 Preface   
 2.1 Abstract  
 2.2 Stake Holders  
 2.3 Research Scope  
 2.4 Research Methodology  
  2.4.1 Data Mining 
  2.4.2 Data Analysis 
  2.4.3 Data Validation 
  2.4.4 Research Approach 
 2.5 Research Sources  
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions 
    
3 Market Trend Analysis   
 3.1 Introduction  
 3.2 Drivers  
 3.3 Restraints  
 3.4 Opportunities  
 3.5 Threats  
 3.6 Application Analysis  
 3.7 End User Analysis  
 3.8 Emerging Markets  
 3.9 Impact of Covid-19  
    
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes  
 4.4 Threat of new entrants  
 4.5 Competitive rivalry  
    
5 Global Facial Recognition Market, By Component   
 5.1 Introduction  
 5.2 Services  
  5.2.1 Cloud Based Facial Recognition 
  5.2.2 Training and Consulting Services 
 5.3 Software  
  5.3.1 3D Facial Recognition 
  5.3.2 2D Facial Recognition 
    
6 Global Facial Recognition Market, By Application   
 6.1 Introduction  
 6.2 Access Control  
 6.3 Attendance Tracking and Monitoring  
 6.4 Security and Surveillance  
 6.5 Other Applications  
    
7 Global Facial Recognition Market, By End User   
 7.1 Introduction  
 7.2 Media and Entertainment  
 7.3 IT and Telecom  
 7.4 Retail and E-commerce  
 7.5 Healthcare  
 7.6 Government  
 7.7 Other End Users  
    
8 Global Facial Recognition Market, By Geography   
 8.1 Introduction  
 8.2 North America  
  8.2.1 US 
  8.2.2 Canada 
  8.2.3 Mexico 
 8.3 Europe  
  8.3.1 Germany 
  8.3.2 UK 
  8.3.3 Italy 
  8.3.4 France 
  8.3.5 Spain 
  8.3.6 Rest of Europe 
 8.4 Asia Pacific  
  8.4.1 Japan 
  8.4.2 China 
  8.4.3 India 
  8.4.4 Australia 
  8.4.5 New Zealand 
  8.4.6 South Korea 
  8.4.7 Rest of Asia Pacific 
 8.5 South America  
  8.5.1 Argentina 
  8.5.2 Brazil 
  8.5.3 Chile 
  8.5.4 Rest of South America 
 8.6 Middle East & Africa  
  8.6.1 Saudi Arabia 
  8.6.2 UAE 
  8.6.3 Qatar 
  8.6.4 South Africa 
  8.6.5 Rest of Middle East & Africa 
    
9 Key Developments   
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 9.2 Acquisitions & Mergers  
 9.3 New Product Launch  
 9.4 Expansions  
 9.5 Other Key Strategies  
    
10 Company Profiling   
 10.1 Aware, Inc  
 10.2 Ayonix Corporation  
 10.3 Cognitec Systems GmbH  
 10.4 Daon, Inc  
 10.5 FacePhi  
 10.6 Fujitsu  
 10.7 Gemalto NV  
 10.8 NEC Corporation  
 10.9 Onfido  
 10.10 Thales  
    
List of Tables    
1 Global Facial Recognition Market Outlook, By Region (2021-2030) ($MN)   
2 Global Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
3 Global Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
4 Global Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
5 Global Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
6 Global Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
7 Global Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
8 Global Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
9 Global Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
10 Global Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
11 Global Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
12 Global Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
13 Global Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
14 Global Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
15 Global Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
16 Global Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
17 Global Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
18 Global Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
19 Global Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
20 Global Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   
21 North America Facial Recognition Market Outlook, By Country (2021-2030) ($MN)   
22 North America Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
23 North America Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
24 North America Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
25 North America Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
26 North America Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
27 North America Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
28 North America Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
29 North America Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
30 North America Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
31 North America Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
32 North America Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
33 North America Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
34 North America Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
35 North America Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
36 North America Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
37 North America Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
38 North America Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
39 North America Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
40 North America Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   
41 Europe Facial Recognition Market Outlook, By Country (2021-2030) ($MN)   
42 Europe Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
43 Europe Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
44 Europe Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
45 Europe Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
46 Europe Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
47 Europe Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
48 Europe Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
49 Europe Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
50 Europe Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
51 Europe Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
52 Europe Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
53 Europe Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
54 Europe Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
55 Europe Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
56 Europe Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
57 Europe Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
58 Europe Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
59 Europe Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
60 Europe Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   
61 Asia Pacific Facial Recognition Market Outlook, By Country (2021-2030) ($MN)   
62 Asia Pacific Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
63 Asia Pacific Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
64 Asia Pacific Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
65 Asia Pacific Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
66 Asia Pacific Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
67 Asia Pacific Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
68 Asia Pacific Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
69 Asia Pacific Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
70 Asia Pacific Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
71 Asia Pacific Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
72 Asia Pacific Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
73 Asia Pacific Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
74 Asia Pacific Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
75 Asia Pacific Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
76 Asia Pacific Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
77 Asia Pacific Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
78 Asia Pacific Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
79 Asia Pacific Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
80 Asia Pacific Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   
81 South America Facial Recognition Market Outlook, By Country (2021-2030) ($MN)   
82 South America Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
83 South America Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
84 South America Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
85 South America Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
86 South America Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
87 South America Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
88 South America Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
89 South America Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
90 South America Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
91 South America Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
92 South America Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
93 South America Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
94 South America Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
95 South America Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
96 South America Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
97 South America Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
98 South America Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
99 South America Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
100 South America Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   
101 Middle East & Africa Facial Recognition Market Outlook, By Country (2021-2030) ($MN)   
102 Middle East & Africa Facial Recognition Market Outlook, By Component (2021-2030) ($MN)   
103 Middle East & Africa Facial Recognition Market Outlook, By Services (2021-2030) ($MN)   
104 Middle East & Africa Facial Recognition Market Outlook, By Cloud Based Facial Recognition (2021-2030) ($MN)   
105 Middle East & Africa Facial Recognition Market Outlook, By Training and Consulting Services (2021-2030) ($MN)   
106 Middle East & Africa Facial Recognition Market Outlook, By Software (2021-2030) ($MN)   
107 Middle East & Africa Facial Recognition Market Outlook, By 3D Facial Recognition (2021-2030) ($MN)   
108 Middle East & Africa Facial Recognition Market Outlook, By 2D Facial Recognition (2021-2030) ($MN)   
109 Middle East & Africa Facial Recognition Market Outlook, By Application (2021-2030) ($MN)   
110 Middle East & Africa Facial Recognition Market Outlook, By Access Control (2021-2030) ($MN)   
111 Middle East & Africa Facial Recognition Market Outlook, By Attendance Tracking and Monitoring (2021-2030) ($MN)   
112 Middle East & Africa Facial Recognition Market Outlook, By Security and Surveillance (2021-2030) ($MN)   
113 Middle East & Africa Facial Recognition Market Outlook, By Other Applications (2021-2030) ($MN)   
114 Middle East & Africa Facial Recognition Market Outlook, By End User (2021-2030) ($MN)   
115 Middle East & Africa Facial Recognition Market Outlook, By Media and Entertainment (2021-2030) ($MN)   
116 Middle East & Africa Facial Recognition Market Outlook, By IT and Telecom (2021-2030) ($MN)   
117 Middle East & Africa Facial Recognition Market Outlook, By Retail and E-commerce (2021-2030) ($MN)   
118 Middle East & Africa Facial Recognition Market Outlook, By Healthcare (2021-2030) ($MN)   
119 Middle East & Africa Facial Recognition Market Outlook, By Government (2021-2030) ($MN)   
120 Middle East & Africa Facial Recognition Market Outlook, By Other End Users (2021-2030) ($MN)   

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


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