According to Stratistics MRC, the Global Frozen Bakery Products Market is accounted for $24.03 billion in 2022 and is expected to reach $37.72 billion by 2028 growing at a CAGR of 7.8% during the forecast period. Bakery items, which include bread, rolls, cookies, pies, pastries, and muffins, are often made from flour or meal obtained from some type of grain. However, these products have a limited shelf life, and numerous preservation methods have been proposed to lengthen the shelf life of the products. The most significant of which is regarded as freezing.

According to the United Nations World Urbanization Report, the urban population of the world has grown rapidly from 751 million in 1950 to 4.2 billion in 2018, which shows that almost 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050.



Market Dynamics:

Driver:

Rising demand for convenience food product

Advances in food preparation methods have resulted in the growth of the fast-food industry. The growing number of convenience food restaurants for those who do not have time to prepare meals at home will promote expansion in the frozen bakery business. The growing popularity of on-the-go eating complements the expanding consumption of convenient foods. As lifestyles get busier and more frantic, ready-to-eat meals will become more popular, enhancing the overall industry prediction.

Restraint:

Shift toward conventional freshly baked product

When it comes to bakery products, most customers favour freshness over pricing, considering it as the most significant aspect. A sizable proportion of the population feels that packaged/frozen food is unhealthy and hence avoids ready-to-eat or precooked items. This demographic is increasingly drawn to freshly baked goods, which may provide a significant challenge to industry expansion. To that end, retailers must make freshness a critical component of their value proposition, using customer-friendly strategies.

Opportunity:

Adoption of individual quick frozen (IQF) technology

The individual quick-frozen (IQF) technique, which was developed, is largely responsible for the high-quality frozen bakery items. In traditional freezing, large ice crystals can injure cells and crystal fibres, causing food to dry up. IQF foods, on the other hand, produce minute ice crystals that protect the food's fibres. Microencapsulation is a novel process that can assist manufacturers in achieving their goal of increasing the shelf life and texture of gluten-free frozen baked goods.

Threat:

Lack of transport infrastructure

Refrigerated storage and transportation is required in this market for an efficient supply chain. However, developing regions such as Asia Pacific, the Gulf, and Latin America have inefficient transportation infrastructure and are poorly connected. The absence of missing links in these networks continues to limit route options, while insufficient capacity and poor infrastructure quality add costs and time to transit.

Covid-19 Impact

The COVID-19 pandemic had a negative impact on the market. Lockdowns and trade restrictions around the world led to inconsistencies in raw material supply, a loss of industrial workforce, and unclear consumption patterns, all of which hampered overall production. Furthermore, an increase in health-conscious people during the pandemic resulted in the prevalence of healthy and fresh eating, resulting in a decrease in demand for frozen goods. The market is likely to return to pre-covid levels when people return to work, increasing demand for on-the-go and convenience foods, which indirectly promotes market growth.

The ready-to-eat segment is expected to be the largest during the forecast period

The ready-to-eat segment is estimated to have a lucrative growth, Because of demanding work schedules and busy lives, there is an increase in global demand for frozen baked goods. The expanding working population, particularly working women, is likely to drive the market. Furthermore, the existence of prominent enterprises has considerably contributed to the market's growth. Additionally, the rising availability of novel goods, changing customer preferences, and the development of cold chains all contribute to the expansion of the ready-to-eat frozen bakery products market.

The pizza crusts segment is expected to have the highest CAGR during the forecast period

The pizza crusts segment is anticipated to witness the fastest CAGR growth during the forecast period, because of the increased demand in Western countries such as France, Germany, Mexico, and Spain, as well as Asia Pacific countries such as Japan, India, and China. A pizza crust fits the desire for quick and convenient eating, which is especially prevalent among the working population. Furthermore, the introduction of speciality pizza products such as dairy and gluten-free is likely to boost development in the future years.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period because of causes such as the sedentary lifestyle, growing economies, and rising disposable income. The expanding female labour force has disrupted conventional family dynamics, resulting in a considerable increase in preference for convenience and ready-to-eat food. In India, major urban centres with a high proportion of working women, for example, boosted market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. Frozen bakery items have a substantially longer shelf life than traditional products, which has raised customer interest in such products in the region. In response to increased customer demand for organic and healthy products, market competitors are focusing on producing products with healthy and organic ingredients and low artificial preservatives. Furthermore, the region's growing preference for high-quality convenience food is fuelling demand for frozen bakery items.



Key players in the market

Some of the key players profiled in the Frozen Bakery Products Market include Lantmannen Unibake International, Dawn Food Products, Inc., Bridgford Foods Corporation, T. Marzetti Company, General Mills, Inc., Premier Foods PLC, Grupo Bimbo S.A.B. De C.V., Associated British Foods PLC, Kellogg Company, Vandemoortele NV, Europastry, S.A., Aryzta AG, Cargill Incorporated, American Desserts and Alpha Baking Company Inc.

Key Developments:

In March 2021, Dawn Foods acquired JABEX, a family-owned manufacturer that specializes in high-quality fruit-based products in the bakery industry, which is headquartered in Bielsko-Biala, Poland.

In March 2020, Europastry joins with Nocilla, Nestle, Ferrero Rocher, Lotus, and Disney to develop products with high added value and quality.

In January 2020, Grupo Bimbo announced a joint venture with Food Town through its subsidiary Bimbo QSR to expand its operations in Kazakhstan.

Products Covered:
• Ready-to-eat
• Ready-to-prove
• Ready-to-bake

Specialty Types Covered:
• Non-Specialty
• Specialty

Types Covered:
• Cakes & pastries
• Pizza crusts
• Bread
• Other Types

Distribution Channels Covered:
• Specialty Stores
• Food Services
• Conventional Stores

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances