Marine Vfd Market
PUBLISHED: 2022 ID: SMRC21468
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Marine Vfd Market

Marine Variable Frequency Drives(VFD) Market Forecasts to 2028 – Global Analysis By Type (AC Drive, DC Drive), Voltage (Low Voltage (Upto 1000 V), Medium Voltage (Above 1000 V )), Technology (Standard, Regenerative,) and By Geography

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4.5 (90 reviews)
Published: 2022 ID: SMRC21468

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Marine VFD Market is accounted for $834.62 million in 2021 and is expected to reach $1430.40 million by 2028 growing at a CAGR of 8.0% during the forecast period. Marine variable frequency drives (VFD) are used for regulating the speed and torque of motors so that they run accurately according to the demand. A variable frequency drive (VFD) is a type of motor controller that drives an electric motor by varying the frequency and voltage of its power supply. The VFD also can control ramp-up and ramp-down of the motor during start or stop, respectively.

Market Dynamics:

Driver:

Growing Need for Energy Efficient Systems in Ships


There has been a constant development of technologies across all industries to achieve greater efficiency. Energy efficiency is a major concern for every industry. According to IEA, the international shipping industry accounted for 2% of the global energy-related CO2 emission. To accomplish the International Maritime Organization’s aim of carbon neutrality in the second half of the century, ambitious and tangible strategies are required. The priority is to reduce carbon intensity in the short term, for example through energy-efficient measures and slow steaming. The Energy Efficiency Design Index (EEDI) and the Ship Energy Efficiency Management Plan (SEEMP) are the two rules now in place to encourage increased shipping efficiency. The IMO enforces both, with the EEDI focusing on energy efficiency criteria for new ships and the SEEMP on ship operational efficiency. With all regulations in place and growing concern over CO2 emissions, energy-efficient systems are gaining more momentum. The use of VFDs can reduce the energy consumption of systems.

Restraint:

High Cost & Maintenance


The cost of adding VFD to all systems is much higher than other energy-saving methods the cost of VFD, in the long run, can prove to be economical but at the time of installation, the cost is quite high in comparison to other traditional methods. The companies may refrain from putting a huge amount of money initially required to install VFD systems. Because various drive types have different system components, the foundation, wiring, and the cooling costs can also be different, adding to the overall installation cost. For the installation of VFDs, skilled technicians are required, which adds to the cost of installation. Another consideration is the cost of the replacement of parts five or 10 years after the system is installed. With the rapid technological changes in solid-state electronics, controllers are being retired approximately four to five years after their introduction. Also, the average lifespan of a VFD drive is seven to 10 years, which further depends on the application and external conditions.

Opportunity:

Execution of Remote Monitoring in VFD’s


Drives can be subject to several harmful external effects, including environmental damage, impaired power quality, and application abuse. This will result in a shutdown and may result in loss to the end-user. To keep an eye on these external conditions and minimize downtime, enterprises are looking for solutions that integrate remote monitoring. The remote monitoring of marine VFDs plays an important role in determining the deterioration status of VFDs. In addition, end-users can remotely troubleshoot minor failures of marine VFDs, reducing unplanned downtime and improving efficiency. By continuously collecting data and pushing it into the cloud, the performance of the drive can be viewed and analysed. A standard dashboard and pre-configured trend graphs and reports are available that display the real-time historical performance of the drive. Thus, the potential problems can be predicted more accurately, saving a considerable amount of money.

Threat:

Low Quality Products


Local manufacturers in most countries target the unorganized sector and compete strongly with global suppliers in the respective markets. Leading market players are currently facing strong competition from such unorganized new players in the market, supplying cheap and low-quality products. The organized sector mainly targets industrial buyers and maintains higher product quality by following various industrial standards for VFDs, while the unorganized sector offers a cheaper alternative to entering the low-priced and local untapped markets. The unorganized players are not bound to maintain certain quality and thus offer comparatively lower prices, which attracts several small buyers.

Pump segment is expected to be the largest during the forecast period

The pumps are installed with VFDs to increase energy efficiency, which will likely affect the expansion of the marine VFD market. It is the module which is broadly used for diverse purposes on board a ship and is critical for proper functioning of any ship. Thus, the use of VFD to control the functioning the pumps can save a lot of energy.

The AC drive segment is expected to have the highest CAGR during the forecast period

The AC drive segment is expected to account for a larger market share, due to increasing demand for energy-efficient solutions. AC drives are more ordinarily used VFDs. An AC drive is used to control the speed of an electric motor by changing the frequency and voltage of electric supply to the motor. A VFD controls the speed of the AC motor by changing the frequency supplied to the motor.

Region with highest share:

The Asia Pacific is projected to hold the highest market share; due to the favourable supportive schemes, huge investments in shipbuilding and port development, and rising significance of the province as a major manufacturing hub that has propelled the container trade in Asian countries. Furthermore, the rapid growth of the shipbuilding industry, as well as the rising amount of maritime trading activities, are also some of the major factors influencing the growth trajectory of the area in the market. The region has shown strong demand for marine VFD owing to the rapid growth of the shipbuilding industry. With the shift towards decarburization, there has been a strong demand for more energy-efficient engines with fewer emissions. Technological advancements and less energy consumption would further propel marine VFD deployment and open up opportunities in the emerging markets in APAC. Various countries are adopting new hybrid and electric systems in ships to save energy as well as to meet their goal of reaction in carbon emissions. The market in China is expected to grow mainly because of government initiatives to cut down carbon emissions as well as to become a leader in shipbuilding.

Region with highest CAGR:

Europe is projected to have the highest CAGR, owing to the growing seaborne trade, many advanced technologies being introduced by some key players in Europe, and rapid economic growth. Germany is the largest market in Europe in the shipbuilding industry, due to new marine VFD contracts being signed by ship manufacturers and the government.

Key players in the market:

Some of the key players profiled in the Marine VFD Market include ABB Ltd., Beard Marine Group, CG Power and IndUStrial Solutions, Danfoss A/S, Eaton Corporation, GE Power Conversion, Invertek Drives Ltd., Mitsubishi Electric Corporation, Parker Hannifin Corp, Rockwell Automation, Inc., Siemens AG, WEG Industries, Yaskawa.

Key developments:

In January 2019: Danfoss Editron partnered with Kongsberg Evotec, a part of the Kongsberg Maritime International Technology Group, to develop a fully electric-powered marine winch. Marine winches are components on vessels used in offshore industries such as fishing, research, and seismic.

In April 2021: ABB announced that it secured a contract from the Spanish shipbuilder Astilleros Gondán to supply an all-electric power solution for a fleet of fast 40 m urban passenger ferries operating on Lisbon’s Tagus River.

In January 2019: Danfoss Editron partnered with Kongsberg Evotec, a part of the Kongsberg Maritime International Technology Group, to develop a fully electric-powered marine winch. Marine winches are components on vessels used in offshore industries such as fishing, research, and seismic.

Types Covered: 
• AC Drive
• DC Drive 

Voltages Covered:
• Low Voltage (Upto 1000 V)
• Medium Voltage (Above 1000 V ) 

Technology’s Covered:
• Standard
• Regenerative
 
Applications Covered:
• Pump
• Fan
• Compressor
• Propeller
• With Shaft Generator
• Without Shaft Generator
• Crane & Hoist
• Propulsion/ Thruster

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
      
2 Preface     

 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis     

 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Technology Analysis    
 3.7 Application Analysis     
 3.8 Emerging Markets    
 3.9 Impact of Covid-19    
      
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Marine VFD Market, By Type     
 5.1 Introduction    
 5.2 AC Drive    
 5.3 DC Drive    
      
6 Global Marine VFD Market, By Voltage     
 6.1 Introduction    
 6.2 Low Voltage (Upto 1000 V)    
 6.3 Medium Voltage (Above 1000 V )    
      
7 Global Marine VFD Market, By Technology     
 7.1 Introduction    
 7.2 Standard    
 7.3 Regenerative    
      
8 Global Marine VFD Market, By Application     
 8.1 Introduction    
 8.2 Pump    
 8.3 Fan     
 8.4 Compressor    
 8.5 Propeller    
 8.6 With Shaft Generator    
 8.7 Without Shaft Generator    
 8.8 Crane & Hoist    
 8.9 Propulsion/ Thruster    
      
9 Global Marine VFD Market, By Geography     
 9.1 Introduction    
 9.2 North America    
  9.2.1 US   
  9.2.2 Canada   
  9.2.3 Mexico   
 9.3 Europe    
  9.3.1 Germany   
  9.3.2 UK   
  9.3.3 Italy   
  9.3.4 France   
  9.3.5 Spain   
  9.3.6 Rest of Europe   
 9.4 Asia Pacific    
  9.4.1 Japan   
  9.4.2 China   
  9.4.3 India   
  9.4.4 Australia   
  9.4.5 New Zealand   
  9.4.6 South Korea   
  9.4.7 Rest of Asia Pacific   
 9.5 South America    
  9.5.1 Argentina   
  9.5.2 Brazil   
  9.5.3 Chile   
  9.5.4 Rest of South America   
 9.6 Middle East & Africa    
  9.6.1 Saudi Arabia   
  9.6.2 UAE   
  9.6.3 Qatar   
  9.6.4 South Africa   
  9.6.5 Rest of Middle East & Africa   
      
10 Key Developments     
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 10.2 Acquisitions & Mergers    
 10.3 New Product Launch    
 10.4 Expansions    
 10.5 Other Key Strategies    
      
11 Company Profiling     
 11.1 ABB Ltd.    
 11.2 Beard Marine Group    
 11.3 CG Power and IndUStrial Solutions    
 11.4 Danfoss A/S     
 11.5 Eaton Corporation    
 11.6 GE Power Conversion    
 11.7 Invertek Drives Ltd.    
 11.8 Mitsubishi Electric Corporation    
 11.9 Parker Hannifin Corp    
 11.10 Rockwell Automation, Inc.    
 11.11 Siemens AG    
 11.12 WEG Industries    
 11.13 Yaskawa    


List of Tables      
1 Global Marine VFD Market Outlook, By Region (2020-2028) (US $MN)      
2 Global Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
3 Global Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
4 Global Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
5 Global Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
6 Global Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)       
7 Global Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
8 Global Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
9 Global Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
10 Global Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
11 Global Marine VFD Market Outlook, By Application (2020-2028) (US $MN)      
12 Global Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
13 Global Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
14 Global Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
15 Global Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
16 Global Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
17 Global Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)      
18 Global Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
19 Global Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      
20 North America Marine VFD Market Outlook, By Country (2020-2028) (US $MN)      
21 North America Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
22 North America Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
23 North America Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
24 North America Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
25 North America Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)      
26 North America Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
27 North America Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
28 North America Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
29 North America Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
30 North America Marine VFD Market Outlook, By Application (2020-2028) (US $MN)      
31 North America Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
32 North America Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
33 North America Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
34 North America Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
35 North America Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
36 North America Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)       
37 North America Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
38 North America Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      
39 Europe Marine VFD Market Outlook, By Country (2020-2028) (US $MN)      
40 Europe Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
41 Europe Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
42 Europe Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
43 Europe Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
44 Europe Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)      
45 Europe Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
46 Europe Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
47 Europe Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
48 Europe Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
49 Europe Marine VFD Market Outlook, By Application (2020-2028) (US $MN)      
50 Europe Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
51 Europe Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
52 Europe Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
53 Europe Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
54 Europe Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
55 Europe Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)      
56 Europe Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
57 Europe Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      
58 Asia Pacific Marine VFD Market Outlook, By Country (2020-2028) (US $MN)      
59 Asia Pacific Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
60 Asia Pacific Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
61 Asia Pacific Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
62 Asia Pacific Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
63 Asia Pacific Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)      
64 Asia Pacific Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
65 Asia Pacific Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
66 Asia Pacific Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
67 Asia Pacific Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
68 Asia Pacific Marine VFD Market Outlook, By Application (2020-2028) (US $MN)      
69 Asia Pacific Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
70 Asia Pacific Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
71 Asia Pacific Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
72 Asia Pacific Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
73 Asia Pacific Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
74 Asia Pacific Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)      
75 Asia Pacific Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
76 Asia Pacific Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      
77 South America Marine VFD Market Outlook, By Country (2020-2028) (US $MN)      
78 South America Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
79 South America Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
80 South America Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
81 South America Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
82 South America Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)      
83 South America Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
84 South America Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
85 South America Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
86 South America Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
87 South America Marine VFD Market Outlook, By Application (2020-2028) (US $MN)       
88 South America Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
89 South America Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
90 South America Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
91 South America Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
92 South America Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
93 South America Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)      
94 South America Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
95 South America Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      
96 Middle East & Africa Marine VFD Market Outlook, By Country (2020-2028) (US $MN)      
97 Middle East & Africa Marine VFD Market Outlook, By Type (2020-2028) (US $MN)      
98 Middle East & Africa Marine VFD Market Outlook, By AC Drive (2020-2028) (US $MN)      
99 Middle East & Africa Marine VFD Market Outlook, By DC Drive (2020-2028) (US $MN)      
100 Middle East & Africa Marine VFD Market Outlook, By Voltage (2020-2028) (US $MN)      
101 Middle East & Africa Marine VFD Market Outlook, By Low Voltage (Upto 1000 V) (2020-2028) (US $MN)      
102 Middle East & Africa Marine VFD Market Outlook, By Medium Voltage (Above 1000 V ) (2020-2028) (US $MN)      
103 Middle East & Africa Marine VFD Market Outlook, By Technology (2020-2028) (US $MN)      
104 Middle East & Africa Marine VFD Market Outlook, By Standard (2020-2028) (US $MN)      
105 Middle East & Africa Marine VFD Market Outlook, By Regenerative (2020-2028) (US $MN)      
106 Middle East & Africa Marine VFD Market Outlook, By Application (2020-2028) (US $MN)      
107 Middle East & Africa Marine VFD Market Outlook, By Pump (2020-2028) (US $MN)      
108 Middle East & Africa Marine VFD Market Outlook, By Fan (2020-2028) (US $MN)      
109 Middle East & Africa Marine VFD Market Outlook, By Compressor (2020-2028) (US $MN)      
110 Middle East & Africa Marine VFD Market Outlook, By Propeller (2020-2028) (US $MN)      
111 Middle East & Africa Marine VFD Market Outlook, By With Shaft Generator (2020-2028) (US $MN)      
112 Middle East & Africa Marine VFD Market Outlook, By Without Shaft Generator (2020-2028) (US $MN)      
113 Middle East & Africa Marine VFD Market Outlook, By Crane & Hoist (2020-2028) (US $MN)      
114 Middle East & Africa Marine VFD Market Outlook, By Propulsion/ Thruster (2020-2028) (US $MN)      

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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