Nickel Metal Hydride Battery Market
PUBLISHED: 2022 ID: SMRC21883
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Nickel Metal Hydride Battery Market

Nickel-Metal Hydride Battery Market Forecasts to 2028 - Global Analysis By Product (Small-Sized Ni-MH, Battery for Consumer Electronics and Large-Sized Ni-MH Battery for HEV), Sales Channel (OEM and Aftermarket), Application and By Geography

4.3 (36 reviews)
4.3 (36 reviews)
Published: 2022 ID: SMRC21883

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $617.42 BN

Projected Year Value (2028)

US $799.43 BN

CAGR (2022 - 2028)

4.4%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Fastest Growing Market

Asia Pacific


According to Stratistics MRC, the Global Nickel-Metal Hydride Battery Market is accounted for $617.42 billion in 2022 and is expected to reach $799.43 billion by 2028 growing at a CAGR of 4.4% during the forecast period. A nickel metal hydride battery is a type of rechargeable battery. The capacity of a nickel metal hydride battery can be two to three times more than that of a NiCd battery of an identical size, and its energy density can be similar to that of a lithium-ion battery. Additionally, the positive electrode's chemical reaction is comparable to that of the nickel-cadmium cell (NiCd), employing nickel oxide hydroxide in both cases (NiOOH). In place of cadmium, a hydrogen-absorbing alloy is used for the negative electrodes. These batteries are created using the reaction of cadmium and nickel to create standardised cylindrical forms that are compatible with nickel-cadmium batteries.

According to the Battelle Geneva Research Centre the key motivations for the Ni-MH studies were the environmental advantages associated with higher energy, lower pressure, and cost of Ni-MH compared to Ni-Cd. The development work was sponsored over nearly 2 decades by Daimler-Benz Comp. /Stuttgart and by Volkswagen AG within the framework of Deutsche Automobilgesellschaft. The batteries showed high energy and power densities up to 50 Wh/kg, 1000 W/kg and reasonable cycle life of 500 cycles.



Market Dynamics:

Driver:

Capable of handling the high-power levels

Nickel-Metal Hydride batteries have the high power capacities needed by electric vehicles. As a result, the global nickel-metal hydride (Ni-MH) battery market would experience growth due to the rising demand for electric vehicles. In addition, compared to a well designed charge control system, the nickel-metal hydride battery has a high energy density and may be charged and discharged quickly. These characteristics are advantageous in portable electronic gadgets. Thus, it is anticipated that the nickel-metal hydride (Ni-MH) battery market would grow throughout the predicted period due to the exponential growth in the use of electronic products and the stringent laws that have supported the expansion of consumer electronics.

Restraint:

Volatility in raw material prices

The volatility of raw material costs may hamper the Global Nickel-Metal Hydride (Ni-MH) Battery Market since most of the raw materials for creating nickel-metal hydride (Ni-MH) batteries are globally traded commodities with varying prices and may negatively influence battery manufacturers by diminishing market margins or sales due to increased battery pricing.

Opportunity:

Digital technology advances

The market for nickel metal hydride batteries is benefiting from developments in digital technology that allow for more effective production, portfolio expansion, operational maintenance, and sales tracking. Increasing disposable incomes in developing countries that are developing quickly, decentralised networks, intelligent automation, and a proliferation of demand for smart storage are a few of the important market developments.

Threat:

Availability of alternatives and restrictions

The development of the global market may be hampered by the availability of substitutes like lithium-ion batteries and restrictions put in place by different governments on the production of rechargeable batteries. This is because the manufacturing of batteries produces wastewater and releases pollutants that are harmful to the environment, including cadmium, cobalt, copper, cyanide, iron, lead, manganese, mercury, nickel, and zinc.

Covid-19 Impact

The ongoing covid-19 pandemic and severe lockdowns around the world have had a significant impact on industrial and commercial activities because to interruption in the supply chain and reduced demand. Similar trends have been seen in the industries that produce rechargeable batteries, where the decline in the use of a number of goods and gadgets has somewhat slowed the expansion of the NiMH Battery industry.

The large-sized ni-mh batteries for hevs segment is expected to be the largest during the forecast period

Based on the product, the market is classified into Small-Sized Ni-MH Battery for Consumer Electronics and Large-Sized Ni-MH Battery for HEV. The large-sized ni-mh batteries for hevs segment is projected to control the global nickel-metal hydride battery market and most liable explanation for the majority of the share during the forecast period. Due to their high energy density, large-sized batteries are increasingly being used instead of conventional ones. The market for hybrid electric vehicles, which use these batteries in their secondary cells, is experiencing a surge in demand, which is responsible for this rise.

The HEV segment is expected to have the highest CAGR during the forecast period


Based on the application, the market is segmented into HEV, Retail market, Cordless phone, Dust collector, Personal care, Lighting tools, Electric tool and Others. The HEV segment is captured to be more profitable and predicted to record a strong CAGR during the forecast period. Due to the increasing usage of Nickel metal hydride batteries in several applications including electric vehicles, cordless phones, dust collectors, personal care products, and lighting tools among others. Because of its ability to produce high power while maintaining low internal resistance, nickel-metal hydride batteries are expected to drive the nickel-metal hydride battery market over the forecast period.

Region with highest share:

North America is anticipated to hold the highest share during the forecast period. Owing to the increased use of hybrid cars, as well as telecommunications and medical device applications. Additionally, the growing number of research and development projects for battery advancements, the increased consumption of batteries across a variety of end-user industries, and the expanding popularity of consumer electronics in this region will all support the market's expansion.

Region with highest CAGR:

The Asia Pacific care management solutions market is one of the fastest-growing regions and also records highest CAGR during the forecast period. This is due to the region's supply and demand for resources. China is the largest market for batteries because it is the largest rising nation on the planet and a leading producer of battery electrolytes. According to data from IEA 2020, China is a global hub for various electronic items that need batteries and has produced more than 40% of the world's electric car units. NiMH batteries are also heavily consumed and produced in India, Japan, South Korea, and other nations, which portends a significant expansion of the regional growth.



Key players in the market

Some of the key players profiled in the Nickel-Metal Hydride Battery Market include ARTS Energy, Corun USA, Duracell Inc., Energizer Holdings, Inc., FDK Corporation, GP Batteries International Limited, GS Yuasa International Ltd., Panasonic Corporation, Primearth EV Energy Co., Ltd., VARTA Microbattery GmbH, Saft, Honda, Great Power Energy, Spectrum Brands (Rayovac)

Key Developments:

In April 2020, Honda Motor Europe expanding its partnership with SNAM (Société Nouvelle d’Affinage des Métaux) to recycle end-of-life batteries from hybrids and electric vehicles in Europe. SNAM will collect lithium-ion and nickel-metal hydride (NiMH) batteries for recycling and processing them accordingly.

In March 2020, Saft unveiled Intelli-Connect, a powerful digital monitoring tool that allows battery fleet operators to monitor the condition of number of nickel technology batteries remotely.

In January 2020, German battery manufacturer, VARTA AG acquired the US based Energizer Holdings, Inc.’s subsidiary, VARTA Consumer Batteries for $401 million. The acquisition will likely strengthen VARTA AG’s battery business and expand its product portfolio. VARTA Consumer Batteries manufactures and markets dry and primary batteries globally. The company was founded in 2002 and is headquartered in Ellwangen, Germany.

Product Covered:
• Small-Sized Ni-MH Battery for Consumer Electronics
• Large-Sized Ni-MH Battery for HEV

Sales Channel Mode Covered:
• OEM
• Aftermarket

Application Covered:
• HEV
• Retail market
• Cordless phone
• Dust collector
• Personal care
• Lighting tools
• Electric tool
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Nickel-Metal Hydride Battery Market, By Product
5.1 Introduction
5.2 Small-Sized Ni-MH Battery for Consumer Electronics
5.3 Large-Sized Ni-MH Battery for HEV

6 Global Nickel-Metal Hydride Battery Market, By Sales Channel
6.1 Introduction
6.2 OEM
6.3 Aftermarket

7 Global Nickel-Metal Hydride Battery Market, By Application
7.1 Introduction
7.2 HEV
7.3 Retail market
7.4 Cordless phone
7.5 Dust collector
7.6 Personal care
7.7 Lighting tools
7.8 Electric tool
7.9 Others

8 Global Nickel-Metal Hydride Battery Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 ARTS Energy
10.2 Corun USA
10.3 Duracell Inc.
10.4 Energizer Holdings, Inc.
10.5 FDK Corporation
10.6 GP Batteries International Limited
10.7 GS Yuasa International Ltd.
10.8 Panasonic Corporation
10.9 Primearth EV Energy Co., Ltd.
10.10 VARTA Microbattery GmbH
10.11 Saft
10.12 Honda
10.13 Great Power Energy
10.14 Spectrum Brands (Rayovac)

List of Tables
1 Global Nickel-Metal Hydride Battery Market Outlook, By Region (2020-2028) ($MN)
2 Global Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
3 Global Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
4 Global Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
5 Global Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
6 Global Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
7 Global Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
8 Global Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
9 Global Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
10 Global Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
11 Global Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
12 Global Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
13 Global Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
14 Global Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
15 Global Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
16 Global Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
17 Global Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
18 North America Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
19 North America Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
20 North America Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
21 North America Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
22 North America Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
23 North America Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
24 North America Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
25 North America Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
26 North America Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
27 North America Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
28 North America Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
29 North America Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
30 North America Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
31 North America Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
32 North America Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
33 North America Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
34 Europe Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
35 Europe Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
36 Europe Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
37 Europe Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
38 Europe Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
39 Europe Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
40 Europe Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
41 Europe Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
42 Europe Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
43 Europe Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
44 Europe Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
45 Europe Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
46 Europe Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
47 Europe Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
48 Europe Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
49 Europe Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
50 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
51 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
52 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
53 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
54 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
55 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
56 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
57 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
58 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
59 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
60 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
61 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
62 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
63 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
64 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
65 Asia Pacific Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
66 South America Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
67 South America Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
68 South America Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
69 South America Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
70 South America Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
71 South America Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
72 South America Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
73 South America Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
74 South America Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
75 South America Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
76 South America Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
77 South America Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
78 South America Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
79 South America Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
80 South America Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
81 South America Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
82 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Country (2020-2028) ($MN)
83 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Prouduct (2020-2028) ($MN)
84 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Small-Sized Ni-MH Battery for Consumer Electronics (2020-2028) ($MN)
85 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Large-Sized Ni-MH Battery for HEV (2020-2028) ($MN)
86 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Sales Channel (2020-2028) ($MN)
87 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By OEM (2020-2028) ($MN)
88 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Aftermarket (2020-2028) ($MN)
89 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Application (2020-2028) ($MN)
90 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By HEV (2020-2028) ($MN)
91 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Retail market (2020-2028) ($MN)
92 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Cordless phone (2020-2028) ($MN)
93 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Dust collector (2020-2028) ($MN)
94 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Personal care (2020-2028) ($MN)
95 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Lighting tools (2020-2028) ($MN)
96 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Electric tool (2020-2028) ($MN)
97 Middle East & Africa Nickel-Metal Hydride Battery Market Outlook, By Others (2020-2028) ($MN)
 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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