Online Laundry Service Market
PUBLISHED: 2025 ID: SMRC28406
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Online Laundry Service Market

Online Laundry Service Market Forecasts to 2030 - Global Analysis By Service Type (Wash and Fold, Dry Cleaning, Ironing and Pressing, Pickup and Delivery Services, Duvet Clean and Other Service Types), Business Model, Delivery Mode, Payment Model, Technology, End User and By Geography

4.3 (35 reviews)
4.3 (35 reviews)
Published: 2025 ID: SMRC28406

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2030

Estimated Year Value (2024)

US $33.68 BN

Projected Year Value (2030)

US $103.12 BN

CAGR (2024- 2030)

20.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Online Laundry Service Market is accounted for $33.68 billion in 2024 and is expected to reach $103.12 billion by 2030 growing at a CAGR of 20.5% during the forecast period. An online laundry service is a digital platform that lets users schedule laundry pickup, cleaning, and delivery via a mobile app or website. It provides convenience by offering services such as washing, drying, folding, ironing, and dry cleaning. These services are typically offered with home or office pick-up and delivery, making it easier for individuals and businesses to manage their laundry needs without visiting a physical laundromat, improving efficiency and saving time.

According to Lodging Econometrics, in 2024, in the U.S., there were around 6,065 hotels under construction, 2,041 hotels for renovations, and around 661 hotels will open by the end of 2024.

Market Dynamics: 

Driver: 

Growing disposable income

Convenience-driven services are becoming more and more popular as people's incomes rise, especially in emerging markets. Online laundry services provide customers looking for convenience and luxury in their hectic life by providing time-saving options like home pick-up and delivery. Customers are more prepared to pay for high-end services like eco-friendly washing, quick turnaround times, and specialist clothing care as their disposable incomes rise. This tendency is particularly noticeable in cities, where laundry services are a vital and sought-after convenience due to both personal and professional demands, which further propels market expansion.

Restraint:

High operational costs

The logistics of pickup and delivery, which necessitate a fleet of vehicles and effective route planning to guarantee on-time service, are the main source of high operating costs. Additionally, it costs more to maintain quality control in large-scale operations, particularly when working with delicate fabrics. Operating costs are also raised by investments in technology for customer service, payment systems, and user-friendly platforms. Additionally, maintaining laundry facilities which include personnel, dryers, and washing machines contributes to continuous expenses. Online laundry businesses must therefore carefully strike a balance between competitive pricing and operating costs in order to retain profitability while satisfying client expectations.

Opportunity:

Increasing demand from commercial sectors

The online laundry service business is expanding due of the growing demand from commercial sectors. To effectively manage their daily operations, establishments like hotels, restaurants, gyms, hospitals, and workplaces need reliable, high-volume washing services. There is a constant need for professional laundry services because these industries frequently require specialized laundry care, such as linens, uniforms, towels, and medical clothing. Online platforms ease the workload for in-house employees by facilitating the scheduling of pickups and deliveries for enterprises. The demand for scalable, dependable, and time-efficient laundry solutions has increased as these sectors expand, especially in metropolitan areas, which has further boosted the market for online laundry services.

Threat:

Limited availability in rural areas

Most online laundry services are concentrated in urban and densely populated regions, where demand is higher due to busy lifestyles and a larger customer base. In rural areas, lower population density, logistical challenges, and less access to advanced technology make it difficult for service providers to establish a profitable business model. Additionally, the cost of expanding operations to these areas, including transportation and infrastructure investments, can be prohibitively high. As a result, many rural consumers lack access to the convenience of online laundry services, limiting market growth in these regions.

Covid-19 Impact                                                                                                                                                                                                          

The COVID-19 pandemic significantly impacted the online laundry service market, accelerating its growth as consumers sought contactless and convenient solutions. With lockdowns and social distancing measures in place, people turned to online services for home pick-up and delivery, reducing the need for visits to physical laundromats. Additionally, heightened hygiene awareness drove demand for disinfected and sanitized laundry. Despite early difficulties, the pandemic promoted long-term behavioural changes that accelerated the uptake of online washing services as a necessary convenience.

The IoT-enabled segment is expected to be the largest during the forecast period

The IoT-enabled segment is estimated to be the largest, due to the increasing consumer demand for convenience, automation, and personalized services. IoT integration enhances operational efficiency by enabling real-time tracking, smart inventory management, and predictive maintenance of machines. Consumers are increasingly seeking time-saving, seamless experiences, and the ability to track their laundry status via mobile apps. Additionally, the rise of smart homes and connected devices contributes to the market’s expansion, providing greater flexibility and service personalization.

The hospitality segment is expected to have the highest CAGR during the forecast period

The hospitality segment is anticipated to witness the highest CAGR during the forecast period, as hotels, resorts, and service apartments require consistent, high-quality laundry solutions for guest satisfaction. With rising customer expectations for cleanliness and convenience, IoT-enabled laundry services provide efficient solutions such as real-time tracking, quick turnarounds, and automation for improved operational efficiency. The need for large-scale, reliable laundry operations in the hospitality sector, coupled with a focus on sustainability and quality control, further accelerates the growth of online laundry services in this space.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period due to rapid urbanization, changing lifestyles, and increased disposable incomes. As consumers seek convenience and time-saving solutions, online platforms offer on-demand laundry services with enhanced features like real-time tracking and doorstep delivery. The growing adoption of smartphones and digital payment systems further fuels market growth. Additionally, rising environmental awareness encourages eco-friendly laundry solutions, while the expanding middle class in countries like India and China boosts demand for convenient laundry options.

Region with highest CAGR:

During the forecast period, the North America region is anticipated to register the highest CAGR, owing to the increasing demand for convenience, time-saving solutions, and technological advancements. Busy lifestyles, especially in urban areas, fuel the need for on-demand laundry services with features like real-time tracking and flexible delivery options. The rise of smartphone usage and digital payment methods further accelerates market growth. Further bolstering the growth of the online laundry service industry in North America is the increased consumer awareness of eco-friendly practices and sustainable washing solutions.

Key players in the market

Some of the key players profiled in the Online Laundry Service Market include Laundrapp, Cleanly, Rinse, Tidy, LaundroMate, Washmen, Zooty, Dryv, MaidThis Laundry, The Laundry Room, Hamperapp, Laundryheap, Pressing Matters, Mr Jeff, Sudsies Dry Cleaners, Clean Conscience, Laundry Locker, and Ola Laundry.

Key Developments:

In July 2023, Laundryheap expanded its operations in the U.S. with new service offerings in key cities like New York and Los Angeles. This expansion also included new app features for real-time tracking and customizable delivery options.

In June 2023, Tidy launched a new on-demand service, ""Tidy Go,"" in Canada, allowing users to schedule laundry pickups and deliveries in under an hour through their mobile app. This service also integrates AI to predict and optimize laundry routes for better efficiency.

In February 2023, Cleanly introduced a new subscription model offering unlimited laundry pickups and deliveries for a fixed monthly fee. The service also introduced green cleaning options to cater to environmentally conscious consumers.

Service Types Covered:
• Wash and Fold
• Dry Cleaning
• Ironing and Pressing
• Pickup and Delivery Services
• Duvet Clean
• Other Service Types

Business Models Covered:
• Business to Consumer (B2C)
• Business to Business (B2B)

Delivery Modes Covered:
• Standard Delivery
• Express Delivery

Payment Models Covered:
• Subscription-Based
• Pay-per-Service

Technologies Covered:
• Mobile App-Based
• IoT-Enabled
• Website-Based

End Users Covered:
• Commercial
• Residential
• Industrial
• Healthcare
• Hospitality
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
          
2 Preface         

 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
          
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Technology Analysis      
 3.7 End User Analysis       
 3.8 Emerging Markets       
 3.9 Impact of Covid-19       
          
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
          
5 Global Online Laundry Service Market, By Service Type    
 5.1 Introduction       
 5.2 Wash and Fold       
 5.3 Dry Cleaning       
 5.4 Ironing and Pressing      
 5.5 Pickup and Delivery Services      
 5.6 Duvet Clean       
 5.7 Other Service Types       
          
6 Global Online Laundry Service Market, By Business Model    
 6.1 Introduction       
 6.2 Business to Consumer (B2C)      
 6.3 Business to Business (B2B)      
          
7 Global Online Laundry Service Market, By Delivery Mode    
 7.1 Introduction       
 7.2 Standard Delivery       
 7.3 Express Delivery       
          
8 Global Online Laundry Service Market, By Payment Model    
 8.1 Introduction       
 8.2 Subscription-Based       
 8.3 Pay-per-Service       
          
9 Global Online Laundry Service Market, By Technology    
 9.1 Introduction       
 9.2 Mobile App-Based       
 9.3 IoT-Enabled       
 9.4 Website-Based       
          
10 Global Online Laundry Service Market, By End User     
 10.1 Introduction       
 10.2 Commercial       
 10.3 Residential       
 10.4 Industrial        
 10.5 Healthcare       
 10.6 Hospitality       
 10.7 Other End Users       
          
11 Global Online Laundry Service Market, By Geography    
 11.1 Introduction       
 11.2 North America       
  11.2.1 US       
  11.2.2 Canada       
  11.2.3 Mexico       
 11.3 Europe        
  11.3.1 Germany       
  11.3.2 UK       
  11.3.3 Italy       
  11.3.4 France       
  11.3.5 Spain       
  11.3.6 Rest of Europe      
 11.4 Asia Pacific       
  11.4.1 Japan       
  11.4.2 China       
  11.4.3 India       
  11.4.4 Australia       
  11.4.5 New Zealand      
  11.4.6 South Korea      
  11.4.7 Rest of Asia Pacific      
 11.5 South America       
  11.5.1 Argentina      
  11.5.2 Brazil       
  11.5.3 Chile       
  11.5.4 Rest of South America     
 11.6 Middle East & Africa      
  11.6.1 Saudi Arabia      
  11.6.2 UAE       
  11.6.3 Qatar       
  11.6.4 South Africa      
  11.6.5 Rest of Middle East & Africa     
          
12 Key Developments        
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 12.2 Acquisitions & Mergers      
 12.3 New Product Launch      
 12.4 Expansions       
 12.5 Other Key Strategies      
          
13 Company Profiling        
 13.1 Laundrapp       
 13.2 Cleanly        
 13.3 Rinse        
 13.4 Tidy        
 13.5 LaundroMate       
 13.6 Washmen       
 13.7 Zooty        
 13.8 Dryv        
 13.9 MaidThis Laundry       
 13.10 The Laundry Room       
 13.11 Hamperapp       
 13.12 Laundryheap       
 13.13 Pressing Matters       
 13.14 Mr Jeff        
 13.15 Sudsies Dry Cleaners      
 13.16 Clean Conscience       
 13.17 Laundry Locker       
 13.18 Ola Laundry       
          
List of Tables         
1 Global Online Laundry Service Market Outlook, By Region (2022-2030) ($MN)  
2 Global Online Laundry Service Market Outlook, By Service Type (2022-2030) ($MN)  
3 Global Online Laundry Service Market Outlook, By Wash and Fold (2022-2030) ($MN) 
4 Global Online Laundry Service Market Outlook, By Dry Cleaning (2022-2030) ($MN)  
5 Global Online Laundry Service Market Outlook, By Ironing and Pressing (2022-2030) ($MN) 
6 Global Online Laundry Service Market Outlook, By Pickup and Delivery Services (2022-2030) ($MN)
7 Global Online Laundry Service Market Outlook, By Duvet Clean (2022-2030) ($MN)  
8 Global Online Laundry Service Market Outlook, By Other Service Types (2022-2030) ($MN) 
9 Global Online Laundry Service Market Outlook, By Business Model (2022-2030) ($MN) 
10 Global Online Laundry Service Market Outlook, By Business to Consumer (B2C) (2022-2030) ($MN)
11 Global Online Laundry Service Market Outlook, By Business to Business (B2B) (2022-2030) ($MN)
12 Global Online Laundry Service Market Outlook, By Delivery Mode (2022-2030) ($MN) 
13 Global Online Laundry Service Market Outlook, By Standard Delivery (2022-2030) ($MN) 
14 Global Online Laundry Service Market Outlook, By Express Delivery (2022-2030) ($MN) 
15 Global Online Laundry Service Market Outlook, By Payment Model (2022-2030) ($MN) 
16 Global Online Laundry Service Market Outlook, By Subscription-Based (2022-2030) ($MN) 
17 Global Online Laundry Service Market Outlook, By Pay-per-Service (2022-2030) ($MN) 
18 Global Online Laundry Service Market Outlook, By Technology (2022-2030) ($MN)  
19 Global Online Laundry Service Market Outlook, By Mobile App-Based (2022-2030) ($MN) 
20 Global Online Laundry Service Market Outlook, By IoT-Enabled (2022-2030) ($MN)  
21 Global Online Laundry Service Market Outlook, By Website-Based (2022-2030) ($MN) 
22 Global Online Laundry Service Market Outlook, By End User (2022-2030) ($MN)  
23 Global Online Laundry Service Market Outlook, By Commercial (2022-2030) ($MN)  
24 Global Online Laundry Service Market Outlook, By Residential (2022-2030) ($MN)  
25 Global Online Laundry Service Market Outlook, By Industrial (2022-2030) ($MN)  
26 Global Online Laundry Service Market Outlook, By Healthcare (2022-2030) ($MN)  
27 Global Online Laundry Service Market Outlook, By Hospitality (2022-2030) ($MN)  
28 Global Online Laundry Service Market Outlook, By Other End Users (2022-2030) ($MN) 
          
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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