Public Cloud Market
Public Cloud Market Forecasts to 2030 - Global Analysis By Deployment Model (Platform as a Service (PaaS), Software as a Service (SaaS) and Infrastructure as a Service (IaaS)), Organization Size (Small & Medium Enterprise and Large Enterprise), Application and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $632.94 BN |
|
Projected Year Value (2030) |
US $2,176.96 BN |
|
CAGR (2023 - 2030) |
19.3% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Public Cloud Market is accounted for $632.94 billion in 2023 and is expected to reach $2,176.96 billion by 2030 growing at a CAGR of 19.3% during the forecast period. The term "public cloud" refers to an IT architecture where cloud service providers offer resources like computation and storage, applications, and develop-and-deploy environments to businesses and people on demand across open public networks. Where the physical infrastructure is typically owned and maintained by the provider, public clouds are available. They may offer either a dedicated or shared operating environment, with the advantages of accountability and the capacity to grow smoothly as needed. These services eliminate the need for upfront server purchases by providing attributes like infinite capacity, potentially appealing prices resulting from massive infrastructures and associated operational procedures, and a pay-as-you-go pricing approach.
According to the International Data Corporation (IDC) Worldwide Semi-annual Public Cloud Services Tracker, the number of companies moving to the cloud is increasing, with 73% of businesses moving the majority of their applications to the SaaS platform.
Market Dynamics:
Driver:
Integration of Big Data, AI, and ML with cloud
Organizations that provide cloud solutions and services are constantly concentrating on R&D initiatives, product updates, and new product launches due to the mix of big data, Al, and ML. Al can be used by IT workers to monitor and control crucial operations. Because they make it possible for users to monitor, analyze, and display raw data, these technologies are revolutionizing the public cloud industry. Businesses currently consume more data and have fewer storage difficulties because to the increased usage of ML and AL technology. These technologies also help businesses save operating expenses, boost productivity, and make better decisions. The expanding use of big data, AI, machine learning, and other technologies are predicted to fuel market expansion.
Restraint:
Lack of technical expertise
Organizations are accelerating the process of becoming digitally orientated by implementing cutting-edge technology to fully automate and simplify their business operations. Technical expertise on staff and efficient change management are now even more crucial for the smooth integration and operation of cloud services in businesses. Employee unwillingness to adapt to changes and increase their skill sets greatly hinders an organization's capacity to move. Due to rivals' potential large expenditures in modernizing their business practices and service offerings, these issues result in a skills shortage and may cause a corporation to become saturated.
Opportunity:
Accelerating digital adoption among enterprises
The market for public cloud services was primarily driven by the accelerated adoption of digital technologies by businesses, with the cloud serving as a key enabler. This is because adopting the cloud gives businesses the ability to increase operational efficiency and benefit from scalability, giving them a competitive edge. With more businesses focused on digital-first business strategies, the adoption of technologies like AI/ML, analytics, etc., and the creation of cloud-native applications are also projected to pick up steam in the coming years. The market is growing as a result of this growing digitalization component.
Threat:
High setup and maintenance costs
Large data sets can be expensive to store in cloud databases or data reservoirs. Because data movement is essential to cloud services' operation, more bandwidth is needed for them than for on-premises solutions. Due to the greater cost associated with this increased bandwidth demand, cloud services are often more expensive than alternatives provided on-premises. In addition, most cloud service providers charge a data egress cost if clients choose to migrate their data out from the cloud. Organizations must pay data egress expenses, which are sometimes quite expensive, to keep enterprises from deleting their data from the cloud where it now sits. The market demand is being hampered by this aspect.
Covid-19 Impact
The recent COVID-19 pandemic outbreak has had a significant impact on various economies worldwide. The national governments are placed in crisis mode, and industrial operations are temporarily paused. The COVID-19 consequences are significantly affecting the ICT sector and upsetting the electronics value chain puts products at danger of inflation. Following the COVID-19 disaster, remote working environments in tech-driven businesses are expected to reap the benefits of cloud computing for a considerable amount of time.
The software as a service (SaaS) segment is expected to be the largest during the forecast period
The software as a service (SaaS) segment is estimated to have a lucrative growth, due to its flexible pricing, simple maintenance, high compatibility, and business scale. A cloud computing service called "software as a service" (SaaS) gives customers access to a vendor's cloud-based applications. The proof-of-concepts are performed, and it is simple to utilize. According to industry estimates, more businesses are migrating to the cloud, with 73% of businesses shifting nearly all of their applications to SaaS platforms.
The small & medium enterprise segment is expected to have the highest CAGR during the forecast period
The small & medium enterprise segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the flexible pricing models provided by CSPs, the increase in staff productivity, and the enhancement of cooperation and innovation. The SMEs play a crucial role in utilizing technology for a variety of purposes, including marketing, financial management, project management, and customer connection building. However, monitoring and optimizing expenses, establishing guidelines for its usage, and determining which cloud to employ to run certain applications are the main priorities for businesses embracing cloud computing.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. It is anticipated that the presence of multiple suppliers in the region, including IBM Corporation, Amazon.com Inc., Oracle Corporation, Microsoft Corporation, and others, as well as a stronger inclination to embrace new technologies, will aid these areas in maintaining their market positions. Additionally, it is predicted that more than 50% of American government entities have implemented the services.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period. The regional market had a significant influence due to the fast rise of China and India as well as the emergence of local firms like the Alibaba Group. Additionally, hyper scale cloud providers like Azure, Amazon Web Services (AWS), and Google LLP are developing their data centers in countries like Indonesia and Thailand to accommodate the governments' demands for data sovereignty. The establishment of the Asia Cloud Computing Association, a regional forum including Cisco Systems, Rackspace, REACH, Telenor, EMC Corporation, NetApp, Nokia Siemens Networks, Microsoft, Alcatel-Lucent, Verizon, and PLDT/Smart as partners, is anticipated to spur regional development.
Key players in the market
Some of the key players profiled in the Public Cloud Market include Amazon Web Services, Inc., Alibaba Group Holding Limited, Adobe Inc., Cisco Systems, CenturyLink, Inc., OVHcloud, Rackspace Technology, Inc., Google LLC, Huawei Technologies Co., Ltd., IBM Corporation, DigitalOcean LLC, Microsoft Corporation, Joyent Inc., Oracle Corporation, Red Hat Inc., Salesforce.com Inc., Workday, Inc., SAP SE, NTT Communications Corporation and Fujitsu Limited.
Key Developments:
In June 2023, Amazon Web Services, Inc. (AWS) announced a new initiative to assist customers in effectively developinggenerative AI solutions called the AWS Generative AI Innovation Centre. This will pair its machine learning (ML) and AI professionals with global clients to assist with the conception, creation, and introduction of new generative AI products, services, and procedures.
In June 2023, Adobe announced Adobe Experience Cloud, which features strong generative AI advancements for enterprise businesses looking to boost productivity and personalize customer experiences. The new service powered by Adobe Sensei GenAI will be fully integrated across customer journey analytics, experience manager, and journey optimizer.
In June 2023, Microsoft Corporation announced new skills to aid organizations in managing and collecting more ESG data. Customers will soon have complete visibility into their environmental impact across carbon, water, and waste thanks to an expansion of Microsoft Sustainability Manager, a cloud for sustainability products.
In May 2023, SAP, the world leader in enterprise application software and cloud solutions, announced its support to transform Apollo Tyres Limited (ATL) into an intelligent, sustainable firm. It is going to assist Apollo Tyres Limited in putting its digital core onto the cloud.
In April 2023, Alibaba Cloud, the digital technology and intellectual backbone of Alibaba Group, unveiled its latest large language model, Tongyi Qianwen. Soon, the new AI model will be implemented across all of Alibaba's companies to enhance user experience cost-effectively.
Deployment Models Covered:
• Platform as a Service(PaaS)
• Software as a Service (SaaS)
• Infrastructure as a Service (IaaS)
Organization Sizes Covered:
• Small & Medium Enterprise
• Large Enterprise
Applications Covered:
• Government
• Banking, Financial Services & Insurance (BFSI)
• IT & Telecom
• Media & Entertainment
• Retail & Consumer Goods
• Automotive
• Manufacturing
• Healthcare
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Public Cloud Market, By Deployment Model
5.1 Introduction
5.2 Platform as a Service (PaaS)
5.3 Software as a Service (SaaS)
5.4 Infrastructure as a Service (IaaS)
6 Global Public Cloud Market, By Organization Size
6.1 Introduction
6.2 Small & Medium Enterprise
6.3 Large Enterprise
7 Global Public Cloud Market, By Application
7.1 Introduction
7.2 Government
7.3 Banking, Financial Services & Insurance (BFSI)
7.4 IT & Telecom
7.5 Media & Entertainment
7.6 Retail & Consumer Goods
7.7 Automotive
7.8 Manufacturing
7.9 Healthcare
7.10 Other Applications
8 Global Public Cloud Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Amazon Web Services, Inc.
10.2 Alibaba Group Holding Limited
10.3 Adobe Inc.
10.4 Cisco Systems
10.5 CenturyLink, Inc.
10.6 OVHcloud
10.7 Rackspace Technology, Inc.
10.8 Google LLC
10.9 Huawei Technologies Co., Ltd.
10.10 IBM Corporation
10.11 DigitalOcean LLC
10.12 Microsoft Corporation
10.13 Joyent Inc.
10.14 Oracle Corporation
10.15 Red Hat Inc.
10.16 Salesforce.com Inc.
10.17 Workday, Inc.
10.18 SAP SE
10.19 NTT Communications Corporation
10.20 Fujitsu Limited
List of Tables
1 Global Public Cloud Market Outlook, By Region (2021-2030) ($MN)
2 Global Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
3 Global Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
4 Global Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
5 Global Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
6 Global Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
7 Global Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
8 Global Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
9 Global Public Cloud Market Outlook, By Application (2021-2030) ($MN)
10 Global Public Cloud Market Outlook, By Government (2021-2030) ($MN)
11 Global Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
12 Global Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
13 Global Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
14 Global Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
15 Global Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
16 Global Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
17 Global Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
18 Global Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
19 North America Public Cloud Market Outlook, By Country (2021-2030) ($MN)
20 North America Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
21 North America Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
22 North America Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
23 North America Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
24 North America Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
25 North America Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
26 North America Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
27 North America Public Cloud Market Outlook, By Application (2021-2030) ($MN)
28 North America Public Cloud Market Outlook, By Government (2021-2030) ($MN)
29 North America Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
30 North America Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
31 North America Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
32 North America Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
33 North America Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
34 North America Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
35 North America Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
36 North America Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
37 Europe Public Cloud Market Outlook, By Country (2021-2030) ($MN)
38 Europe Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
39 Europe Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
40 Europe Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
41 Europe Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
42 Europe Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
43 Europe Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
44 Europe Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
45 Europe Public Cloud Market Outlook, By Application (2021-2030) ($MN)
46 Europe Public Cloud Market Outlook, By Government (2021-2030) ($MN)
47 Europe Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
48 Europe Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
49 Europe Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
50 Europe Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
51 Europe Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
52 Europe Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
53 Europe Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
54 Europe Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
55 Asia Pacific Public Cloud Market Outlook, By Country (2021-2030) ($MN)
56 Asia Pacific Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
57 Asia Pacific Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
58 Asia Pacific Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
59 Asia Pacific Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
60 Asia Pacific Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
61 Asia Pacific Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
62 Asia Pacific Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
63 Asia Pacific Public Cloud Market Outlook, By Application (2021-2030) ($MN)
64 Asia Pacific Public Cloud Market Outlook, By Government (2021-2030) ($MN)
65 Asia Pacific Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
66 Asia Pacific Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
67 Asia Pacific Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
68 Asia Pacific Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
69 Asia Pacific Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
70 Asia Pacific Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
71 Asia Pacific Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
72 Asia Pacific Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
73 South America Public Cloud Market Outlook, By Country (2021-2030) ($MN)
74 South America Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
75 South America Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
76 South America Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
77 South America Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
78 South America Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
79 South America Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
80 South America Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
81 South America Public Cloud Market Outlook, By Application (2021-2030) ($MN)
82 South America Public Cloud Market Outlook, By Government (2021-2030) ($MN)
83 South America Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
84 South America Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
85 South America Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
86 South America Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
87 South America Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
88 South America Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
89 South America Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
90 South America Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
91 Middle East & Africa Public Cloud Market Outlook, By Country (2021-2030) ($MN)
92 Middle East & Africa Public Cloud Market Outlook, By Deployment Model (2021-2030) ($MN)
93 Middle East & Africa Public Cloud Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
94 Middle East & Africa Public Cloud Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
95 Middle East & Africa Public Cloud Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
96 Middle East & Africa Public Cloud Market Outlook, By Organization Size (2021-2030) ($MN)
97 Middle East & Africa Public Cloud Market Outlook, By Small & Medium Enterprise (2021-2030) ($MN)
98 Middle East & Africa Public Cloud Market Outlook, By Large Enterprise (2021-2030) ($MN)
99 Middle East & Africa Public Cloud Market Outlook, By Application (2021-2030) ($MN)
100 Middle East & Africa Public Cloud Market Outlook, By Government (2021-2030) ($MN)
101 Middle East & Africa Public Cloud Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2021-2030) ($MN)
102 Middle East & Africa Public Cloud Market Outlook, By IT & Telecom (2021-2030) ($MN)
103 Middle East & Africa Public Cloud Market Outlook, By Media & Entertainment (2021-2030) ($MN)
104 Middle East & Africa Public Cloud Market Outlook, By Retail & Consumer Goods (2021-2030) ($MN)
105 Middle East & Africa Public Cloud Market Outlook, By Automotive (2021-2030) ($MN)
106 Middle East & Africa Public Cloud Market Outlook, By Manufacturing (2021-2030) ($MN)
107 Middle East & Africa Public Cloud Market Outlook, By Healthcare (2021-2030) ($MN)
108 Middle East & Africa Public Cloud Market Outlook, By Other Applications (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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