Ready To Drink Shakes Market

According to Stratistics MRC, the Global Ready To Drink Shakes Market is accounted for $12.04 billion in 2023 and is expected to reach $22.73 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Ready-to-drink shakes are fast food beverages made by combining ice cream, milk, fruit syrups, whole fruits, and sweeteners into a thick, cold, and sweet concoction. They are frequently marketed as healthy beverages and have their nutritional profiles improved by adding essential vitamins, minerals, and proteins. Moreover, ready-to-drink shakes are beverages that are prepared and ready to drink. They can be consumed anytime, including during meals and post-workout etc.

According to the National Institutes of Health (NIH), around 30 to 50 million Americans are estimated to be lactose intolerant. Due to the potential health benefits a vegan diet offers, the rising vegan population may act as a significant driver for the Plant-based Ready-to-Drink Protein Beverages Market.



Market Dynamics:

Driver:

Increasing the culture of fitness

A greater need for diets high in protein has arisen as a result of the expanding fitness and sports cultures, which support muscle growth and recovery. RTD shakes are a popular choice among athletes, fitness enthusiasts, and people looking to gain or maintain muscle mass because they offer a convenient way to satisfy these protein needs. Moreover, these shakes are frequently packed with high-quality protein sources like whey, casein, or plant-based alternatives.

Restraint:

Nutrition-related issues

RTD shakes can face concerns about their nutritional value despite being marketed as convenient sources of nutrition. Consumers are becoming more and more cautious about products that contain additives, artificial flavors, and hidden sugars. Additionally, these shakes may be perceived by health-conscious people as supplemental rather than full-meal replacements because they may not contain the variety of nutrients found in whole foods.

Opportunity:

Innovation with functional ingredients

Manufacturers have the chance to investigate cutting-edge functional ingredients that provide distinct health advantages over and above basic nutrition. Additionally, researching and utilizing ingredients such as adaptogens for stress management, probiotics for gut health, and antioxidant-rich super foods can give businesses a competitive edge by satisfying customers' needs for holistic well-being in a practical way.

Threat:

Competition with fresh foods

The RTD shakes market is seriously threatened by the accessibility of fresh, whole foods in stores, eateries, and meal delivery services. Customers who value a variety of tastes, the sensory experience, and the experience of eating a freshly prepared meal may choose substitutes that provide a more satisfying and varied eating experience. Moreover, customers may turn away from RTD shakes due to the allure of customizable ingredients and the perception that freshly prepared meals have higher nutritional value.

Covid-19 Impact:

The market for ready-to-drink (RTD) shakes was significantly impacted by the COVID-19 pandemic. Lockdowns, limitations, and changes in consumer behaviour caused changes in consumption patterns and a rise in demand for options that were convenient and focused on health. Others benefited as consumers sought out products that would boost their immunity and be shelf-stable, while some segments encountered production and supply chain difficulties. However, RTD shake manufacturers adjusted by providing functional ingredients and online ordering options in response to the pandemic's increased focus on health and wellness.

The supermarkets/hypermarkets segment is expected to be the largest during the forecast period

During the forecast period, it is anticipated that supermarkets and hypermarkets will hold the largest market share. Due to the availability of a large selection of options and the ability to scan product details prior to any purchase, customers prefer using these channels to make their product purchases. Additionally, sales volumes in supermarkets and hypermarkets have also increased as a result of store layout and advertising campaigns by well-known brands. The segment has been driven by growth in the organized retail sector, which has given existing and local brands plenty of room and visibility to sell their goods.

The Tetra packs segment is expected to have the highest CAGR during the forecast period

The highest CAGR is anticipated for the Tetra Packs segment during the forecasting period. The segment is also being significantly driven by rising consumer demand for packaged goods that can be used on the go. The tetra pack is a popular choice among manufacturers because it is inexpensive. Moreover, tetra packs are easily recyclable because they are made of paperboard, polyethylene, and aluminum. Due to their strength and lightness, consumers favor them. Most of the time, seals are integrated into the caps, making them more practical for the consumer.

Region with largest share:

In the market for ready-to-drink (RTD) shakes, North America held the largest share during the forecast period. This pre-eminence could be attributed to elements like hectic lifestyles, rising health consciousness, and convenience-driven consumer preferences, which have fuelled the demand for portable, wholesome foods. Moreover, the region's sizeable market share in RTD shakes was also boosted by the presence of well-known competitors, aggressive marketing plans, and a strong distribution network.

Region with highest CAGR:

During the anticipated period, Asia Pacific is anticipated to have the highest CAGR. The market is anticipated to grow more quickly as disposable income rises, particularly in developing nations like China and India. The large millennial population in Asia Pacific is a further factor in the market's expansion. The largest market in Asia Pacific is expected to be China, which will generate USD 0.91 billion in 2025. Moreover, the demand for the product has been greatly fuelled by the fact that a sizable portion of the population is employed.



Key players in the market

Some of the key players in Ready To Drink Shakes market include Nestle S.A, Orgain, Inc, Labrada Nutrition, Hormel Foods Corporation, The J.M Smucker Company, Kellogg Company, Arla Foods, Nutrineo, Amerpharma, Starbucks Corporation, Atkin Nutritionals Inc., Pure Protein, CytoSport, Inc., Vega, The Coca-Cola Company, Post Holdings Inc., Campbell Soup Company, Bolthouse Farms Inc., PepsiCo, Inc. and Abbott Laboratories.

Key Developments:

In June 2023, Nestlé Vietnam on Tuesday signed an agreement with the Vietnamese Ministry of Agriculture and Rural Development (MARD) to support the country’s transition to regenerative and low-emission agriculture.

In March 2023, Labrada Nutrition has announced a drink distribution agreement with the All Points Network to cover the state of Michigan.

In February 2023, The J.M. Smucker Co. announced that it has entered into a definitive agreement to sell several pet food brands to Post Holdings, Inc., a consumer-packaged goods holding company headquartered in St. Louis, Missouri. The transaction is valued at approximately $1.2 billion, consisting of $700 million in cash and approximately 5.39 million shares of common stock of Post Holdings, Inc.

Sources Covered:
• Soy
• Whey
• Casein
• Other Sources

Natures Covered:
• Organic
• Conventional
• Other Natures

Packaging Types Covered:
• Bottles
• Tetra packs
• Carton
• Cans
• Other Packaging Types

Flavors Covered:
• Chocolate
• Banana
• Strawberry
• Vanilla
• Citrus
• Berries
• Other Flavors

Distribution Channels Covered:
• Hypermarket/Supermarket
• Pharmacies/Drugstores
• Specialist Retailers
• Pharmacies
• Convenience Store
• Online Channels
• Other Distribution Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

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• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances