Vehicle Roadside Assistance Market
Vehicle Roadside Assistance Market Forecasts to 2030 - Global Analysis By Service Type (Towing Services, Battery Jump-Start, Fuel Delivery, Flat Tire Services, Lockout Assistance, Winching Services and Other Service Types), Vehicle Type, Platform, Distribution Channel, Subscription Model, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $25.0 BN |
|
Projected Year Value (2030) |
US $38.9 BN |
|
CAGR (2024 - 2030) |
7.6% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Vehicle Roadside Assistance Market is accounted for $25.0 billion in 2024 and is expected to reach $38.9 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Vehicle roadside assistance is a service that helps drivers with unexpected vehicle issues while on the road. It provides support for problems such as flat tires, dead batteries, lockouts, fuel shortages, or engine breakdowns. Services typically include towing, tire changes, jump-starts, fuel delivery, and locksmith services. Roadside assistance is often offered by insurance providers, auto clubs, or as part of a car warranty. It ensures quick resolution of issues, minimizing disruptions and ensuring safety for drivers in emergency situations.
According to the International Energy Agency, in 2023, SUVs represented 48% of global car sales. According to the Centers for Disease Control and Prevention data, nearly 3,700 people are killed daily in crashes worldwide involving bicycles, buses, cars, motorcycles, trucks, or pedestrians.

Market Dynamics:
Driver:
Rising vehicle ownership
The increasing vehicle ownership worldwide is driving the growth of the market. As more people rely on personal transportation, the demand for on-demand roadside support services such as tire changes, fuel delivery, and emergency towing is expanding. With vehicles becoming more complex and urban congestion rising, drivers seek reliable assistance to minimize downtime and ensure safety. This trend is further fueled by the rise of mobile apps and subscription-based services, offering convenience and faster response times.
Restraint:
Limited service availability
Limited service availability in the Vehicle Roadside Assistance market can negatively impact customer satisfaction and overall market growth. In areas with insufficient coverage, drivers may experience long wait times or be unable to access essential services during emergencies. This lack of reliability can lead to frustration, reduced trust in service providers, and a reluctance to invest in subscription-based assistance plans. Ultimately, it hinders the expansion and competitiveness of the industry.
Opportunity:
Increasing adoption of connected cars
The increasing adoption of connected cars is transforming the market by enabling real-time diagnostics and automatic alerts. These smart vehicles can detect issues such as low battery or tire malfunctions and immediately notify drivers or service providers. This proactive approach improves response times, enhances service efficiency, and reduces downtime. As connected car technology advances, it drives greater demand for integrated, data-driven roadside assistance solutions.
Threat:
Competition from third-party providers
Competition from third-party providers in the market can pressure traditional service providers to lower prices, potentially compromising service quality. With numerous independent players entering the market, consumers may face difficulty distinguishing between reliable and subpar services. This intense competition may also lead to fragmented offerings, reducing consistency in coverage and response times. As a result, customer satisfaction and brand loyalty can be negatively affected.
Covid-19 Impact:
The COVID-19 pandemic significantly disrupted the Vehicle Roadside Assistance market, with reduced road traffic and travel restrictions leading to a temporary decline in demand for services. However, the market gradually rebounded as vehicle usage increased post-lockdown. The pandemic also accelerated digital transformation, with more customers opting for app-based and contactless roadside assistance services, highlighting a shift toward more convenient, remote, and tech-driven solutions in the industry.
The fuel delivery segment is projected to be the largest during the forecast period
The fuel delivery segment is projected to account for the largest market share during the projection period offering drivers a convenient solution when they run out of fuel.. This service is increasingly popular due to its ability to save time and prevent drivers from having to walk to the nearest gas station. With mobile apps and GPS tracking, fuel delivery services provide quick and efficient assistance, contributing to enhanced customer satisfaction and the overall growth of the market.
The insurance companies segment is expected to have the highest CAGR during the forecast period
The insurance companies segment is expected to have the highest CAGR during the extrapolated period. Many insurers partner with third-party providers to offer benefits like towing, flat tire assistance, and fuel delivery. This integration enhances customer value, offering convenience and peace of mind during emergencies. As a result, insurance-driven roadside assistance services are becoming increasingly popular, contributing to market expansion and customer retention.
Region with largest share:
North America region is projected to account for the largest market share during the forecast period driven by increasing vehicle ownership. With a well-developed infrastructure and a strong presence of both traditional and digital service providers, North American consumers benefit from fast, reliable assistance through mobile apps and subscription models. Rising urbanization, along with a focus on enhanced safety and efficiency, further fuels market expansion in the region.
Region with highest CAGR:
Asia Pacific is expected to register the highest growth rate over the forecast period driven by urbanization, and rising disposable incomes. Rising concerns over vehicle safety, along with the expansion of insurance companies and service providers, are further propelling market growth. Additionally, technological advancements such as mobile apps and GPS tracking are improving service efficiency, making roadside assistance more accessible and reliable across countries in the region.

Key players in the market
Some of the key players in Vehicle Roadside Assistance market include Falck A/S, Allstate Insurance Company, Agero, Inc., Best Roadside Service, Viking Assistance Group, ARC Europe SA, SOS International A/S, Allianz Partners, Good Sam Enterprise, LLC, Access Roadside Assistance, American Automobile Association, National General Insurance, Prime Assistance Inc., AutoVantage, Emirates Insurance Co. and CHUBB LIMITED.
Key Developments:
In September 2024, Agero announced it has renewed its multi-year partnership with Hagerty, an automotive enthusiast brand and a leading specialty vehicle insurance provider. With this agreement, Agero will continue providing unparalleled roadside assistance services to Hagerty clients and Hagerty Drivers Club members across the U.S.
In January 2024, Emirates Roads Assistance has launched its latest offering, a battery exhaustion support service, now available through its innovative ""Emirates Roads Assistance"" app. The new service enriches the existing suite of assistance provided by the company across the UAE, utilizing a robust fleet of 500 vehicles.
Service Types Covered:
• Towing Services
• Battery Jump-Start
• Fuel Delivery
• Flat Tire Services
• Lockout Assistance
• Winching Services
• Other Service Types
Vehicle Types Covered:
• Passenger Vehicles
• Commercial Vehicles
• Motorcycles
• Electric Vehicles (EVs)
Platforms Covered:
• Mobile Apps
• Telematics Systems
• On-Demand Platforms
• Traditional Call Centers
Subscription Models Covered:
• Annual Subscription
• Pay-Per-Service
• Pay-Per-Mile
• Freemium
End Users Covered:
• Individual Users
• Fleet Operators
• Insurance Companies
• Automobile Manufacturers
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Vehicle Roadside Assistance Market, By Service Type
5.1 Introduction
5.2 Towing Services
5.3 Battery Jump-Start
5.4 Fuel Delivery
5.5 Flat Tire Services
5.6 Lockout Assistance
5.7 Winching Services
5.8 Other Service Types
6 Global Vehicle Roadside Assistance Market, By Vehicle Type
6.1 Introduction
6.2 Passenger Vehicles
6.3 Commercial Vehicles
6.4 Motorcycles
6.5 Electric Vehicles (EVs)
7 Global Vehicle Roadside Assistance Market, By Platform
7.1 Introduction
7.2 Mobile Apps
7.3 Telematics Systems
7.4 On-Demand Platforms
7.5 Traditional Call Centers
8 Global Vehicle Roadside Assistance Market, By Subscription Model
8.1 Introduction
8.2 Annual Subscription
8.3 Pay-Per-Service
8.4 Pay-Per-Mile
8.5 Freemium
9 Global Vehicle Roadside Assistance Market, By End User
9.1 Introduction
9.2 Individual Users
9.3 Fleet Operators
9.4 Insurance Companies
9.5 Automobile Manufacturers
9.6 Other End Users
10 Global Vehicle Roadside Assistance Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Falck A/S
12.2 Allstate Insurance Company
12.3 Agero, Inc.
12.4 Best Roadside Service
12.5 Viking Assistance Group
12.6 ARC Europe SA
12.7 SOS International A/S
12.8 Allianz Partners
12.9 Good Sam Enterprise, LLC
12.10 Access Roadside Assistance
12.11 American Automobile Association
12.12 National General Insurance
12.13 Prime Assistance Inc.
12.14 AutoVantage
12.15 Emirates Insurance Co.
12.16 CHUBB LIMITED
List of Tables
1 Global Vehicle Roadside Assistance Market Outlook, By Region (2022-2030) ($MN)
2 Global Vehicle Roadside Assistance Market Outlook, By Service Type (2022-2030) ($MN)
3 Global Vehicle Roadside Assistance Market Outlook, By Towing Services (2022-2030) ($MN)
4 Global Vehicle Roadside Assistance Market Outlook, By Battery Jump-start (2022-2030) ($MN)
5 Global Vehicle Roadside Assistance Market Outlook, By Fuel Delivery (2022-2030) ($MN)
6 Global Vehicle Roadside Assistance Market Outlook, By Flat Tire Services (2022-2030) ($MN)
7 Global Vehicle Roadside Assistance Market Outlook, By Lockout Assistance (2022-2030) ($MN)
8 Global Vehicle Roadside Assistance Market Outlook, By Winching Services (2022-2030) ($MN)
9 Global Vehicle Roadside Assistance Market Outlook, By Other Service Types (2022-2030) ($MN)
10 Global Vehicle Roadside Assistance Market Outlook, By Vehicle Type (2022-2030) ($MN)
11 Global Vehicle Roadside Assistance Market Outlook, By Passenger Vehicles (2022-2030) ($MN)
12 Global Vehicle Roadside Assistance Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
13 Global Vehicle Roadside Assistance Market Outlook, By Motorcycles (2022-2030) ($MN)
14 Global Vehicle Roadside Assistance Market Outlook, By Electric Vehicles (EVs) (2022-2030) ($MN)
15 Global Vehicle Roadside Assistance Market Outlook, By Platform (2022-2030) ($MN)
16 Global Vehicle Roadside Assistance Market Outlook, By Mobile Apps (2022-2030) ($MN)
17 Global Vehicle Roadside Assistance Market Outlook, By Telematics Systems (2022-2030) ($MN)
18 Global Vehicle Roadside Assistance Market Outlook, By On-Demand Platforms (2022-2030) ($MN)
19 Global Vehicle Roadside Assistance Market Outlook, By Traditional Call Centers (2022-2030) ($MN)
20 Global Vehicle Roadside Assistance Market Outlook, By Subscription Model (2022-2030) ($MN)
21 Global Vehicle Roadside Assistance Market Outlook, By Annual Subscription (2022-2030) ($MN)
22 Global Vehicle Roadside Assistance Market Outlook, By Pay-Per-Service (2022-2030) ($MN)
23 Global Vehicle Roadside Assistance Market Outlook, By Pay-Per-Mile (2022-2030) ($MN)
24 Global Vehicle Roadside Assistance Market Outlook, By Freemium (2022-2030) ($MN)
25 Global Vehicle Roadside Assistance Market Outlook, By End User (2022-2030) ($MN)
26 Global Vehicle Roadside Assistance Market Outlook, By Individual Users (2022-2030) ($MN)
27 Global Vehicle Roadside Assistance Market Outlook, By Fleet Operators (2022-2030) ($MN)
28 Global Vehicle Roadside Assistance Market Outlook, By Insurance Companies (2022-2030) ($MN)
29 Global Vehicle Roadside Assistance Market Outlook, By Automobile Manufacturers (2022-2030) ($MN)
30 Global Vehicle Roadside Assistance Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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