Behaviour Analytics Market
PUBLISHED: 2025 ID: SMRC28341
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Behaviour Analytics Market

Behaviour Analytics Market Forecasts to 2030 - Global Analysis By Analytics Type (Predictive Analytics, Prescriptive Analytics, Descriptive Analytics and Other Analytics Types), Component, Deployment Mode, Organization Size, Application, End User and By Geography

4.3 (77 reviews)
4.3 (77 reviews)
Published: 2025 ID: SMRC28341

This report covers the impact of COVID-19 on this global market
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Years Covered

2022-2030

Estimated Year Value (2024)

US $5.82 BN

Projected Year Value (2030)

US $14.57 BN

CAGR (2024 - 2030)

20.5%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Behaviour Analytics Market is accounted for $5.82 billion in 2024 and is expected to reach $14.57 billion by 2030 growing at a CAGR of 20.5% during the forecast period. Behaviour Analytics refers to the systematic collection, processing, and analysis of behavioural data from diverse sources across the globe to understand patterns, predict trends, and enhance decision-making. It integrates data from online activities, social media, IoT devices, transactions, and other interactions to identify actionable insights. Advanced tools like artificial intelligence, machine learning, and big data analytics enable precise interpretation, helping organizations improve operations, tailor services, and anticipate user or market behaviour effectively on a global scale.

According to the Cost of Insider Threat Report 2020, cybercrime costs are expected to increase by 15% year-on-year in the next four years.

Market Dynamics: 

Driver: 

Rising incidents of cyber attacks

As cyber threats become more sophisticated, traditional security measures often fail to detect complex and evolving attacks. Behaviour analytics helps organizations identify abnormal activities by monitoring patterns and detecting anomalies in real time. This proactive approach enables early detection of potential security breaches, insider threats, and fraud. As businesses prioritize cybersecurity and data protection, the adoption of behaviour analytics solutions has grown, making them essential tools for safeguarding sensitive information and maintaining operational integrity, thereby accelerating market demand.

Restraint:

Integration complexities

Integration complexities in behaviour analytics arise due to the need to incorporate advanced analytics tools with existing IT infrastructures, legacy systems, and diverse data sources. Organizations often face challenges in aligning behaviour analytics with current platforms, such as CRM or ERP systems. These integration issues can lead to delays in deployment, increased operational costs, and inefficiencies, ultimately hampering the market growth.

Opportunity:

Expanding IoT ecosystems

Devices such as smart appliances, wearables and industrial sensors, collect and transmit behavioural data, prompting organizations to require advanced analytics tools to process and derive actionable insights. Behaviour analytics helps identify patterns, predict trends, and detect anomalies across various sectors. The increased volume and diversity of IoT data necessitate sophisticated solutions to enhance decision-making, improve operational efficiency, and boost security, driving the adoption and expansion of behaviour analytics in multiple industries.

Threat:

Data privacy concerns

Data privacy concerns in behaviour analytics arise due to the extensive collection of personal and sensitive data, such as user behaviour, transaction details, and interactions. This raises risks of data breaches, misuse, and unauthorized access, especially with stricter data protection regulations like GDPR. Additionally, potential legal repercussions and loss of consumer trust can hamper market growth by limiting the willingness of organizations to fully embrace these technologies for analytics purposes.

Covid-19 Impact

The covid-19 pandemic accelerated the growth of the behaviour analytics market as businesses adapted to remote work and digital transformation. Increased reliance on online platforms, e-commerce, and digital services created a surge in behavioural data, prompting the need for advanced analytics to understand customer behaviour, detect fraud, and enhance security. Additionally, the pandemic underscored the importance of real-time data analysis, driving demand for behaviour analytics tools to monitor and respond to rapidly changing market dynamics.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is predicted to secure the largest market share throughout the forecast period. Behaviour analytics in large enterprises helps organizations monitor, analyze, and optimize customer and employee behaviour to enhance decision-making, security, and performance. It is widely used for detecting insider threats, fraud prevention, improving customer experience, and personalizing marketing strategies. By leveraging advanced AI and big data, large enterprises can identify trends, anomalies, and insights to drive operational efficiency.

The risk management segment is expected to have the highest CAGR during the forecast period

The risk management segment is anticipated to witness the highest CAGR during the forecast period. Behaviour analytics in risk management helps organizations identify, assess, and mitigate potential risks by analyzing behavioural patterns and anomalies in data. It is crucial for detecting fraud, insider threats, and cybersecurity breaches, enabling proactive risk mitigation. By leveraging AI and machine learning, behaviour analytics allows businesses to monitor real-time activities and predict risks, ensuring quick responses to emerging threats.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period due to increasing digitalization, rising cybersecurity threats, and growing adoption of advanced technologies like AI and big data. Countries like China, India, and Japan are driving market expansion with their large consumer bases and increasing e-commerce activities. Additionally, the surge in IoT device usage and the need for real-time data insights are boosting demand for behaviour analytics solutions.

Region with highest CAGR:

North America is expected to witness the highest CAGR over the forecast period driven by the region's advanced technological infrastructure, high adoption of AI and big data analytics, and increasing cybersecurity threats. The United States and Canada lead the market, with businesses focusing on improving customer experience, fraud detection, and real-time decision-making. The rise of remote work, e-commerce, and IoT devices further fuels demand for behaviour analytics solutions.

Key players in the market

Some of the key players profiled in the Behaviour Analytics Market include IBM Corporation, Splunk Inc., Google LLC, Microsoft Corporation, Oracle Corporation, SAP SE, Adobe Systems Incorporated, Teradata Corporation, SAS Institute Inc., Mixpanel, Inc., Hewlett Packard Enterprise, Salesforce.com, Inc., RapidMiner Inc., Tableau Software LLC, New Relic Inc. and Awareness Technologies.

Key Developments:

In August 2024, Hewlett Packard Enterprise has expanded its AI-powered networking portfolio by introducing behavioural analytics-based network detection and response (NDR) capabilities through its HPE Aruba Networking division. This division includes next-gen AI-powered Network Detection and Response and Campus-Based Zero Trust Network Access solutions. 

In January 2023, Awareness Technologies introduced Veriato’s workforce behaviour analytics software to the Indian market through a strategic partnership with Sectonics. This software is designed to provide comprehensive insights into employee behaviour, enabling organizations to monitor productivity, enhance workplace security, and ensure compliance with regulatory standards.

Analytics Types Covered:
• Predictive Analytics
• Prescriptive Analytics
• Descriptive Analytics
• Other Analytics Types

Components Covered:
• Software
• Services

Deployment Modes Covered:
• Cloud-based
• On-premise

Organization Sizes Covered:
• Small & Medium-sized Enterprises (SMEs)
• Large Enterprises

Applications Covered:
• Security & Fraud Detection
• Threat Management
• User Experience Management
• Risk Management
• Compliance Management
• Insider Threat Detection
• Other Applications

End Users Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• Retail & E-commerce
• Government & Defense
• Transportation & Logistics
• Education
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary            
              
2 Preface             

 2.1 Abstract            
 2.2 Stake Holders           
 2.3 Research Scope           
 2.4 Research Methodology          
  2.4.1 Data Mining          
  2.4.2 Data Analysis          
  2.4.3 Data Validation          
  2.4.4 Research Approach          
 2.5 Research Sources           
  2.5.1 Primary Research Sources         
  2.5.2 Secondary Research Sources         
  2.5.3 Assumptions          
              
3 Market Trend Analysis           
 3.1 Introduction           
 3.2 Drivers            
 3.3 Restraints           
 3.4 Opportunities           
 3.5 Threats            
 3.6 Application Analysis          
 3.7 End User Analysis           
 3.8 Emerging Markets           
 3.9 Impact of Covid-19           
              
4 Porters Five Force Analysis           
 4.1 Bargaining power of suppliers          
 4.2 Bargaining power of buyers          
 4.3 Threat of substitutes          
 4.4 Threat of new entrants          
 4.5 Competitive rivalry           
              
5 Global Behaviour Analytics Market, By Analytics Type        
 5.1 Introduction           
 5.2 Predictive Analytics           
 5.3 Prescriptive Analytics          
 5.4 Descriptive Analytics          
 5.5 Other Analytics Types          
              
6 Global Behaviour Analytics Market, By Component         
 6.1 Introduction           
 6.2 Software            
  6.2.1 Standalone Behavior Analytics Software        
  6.2.2 Integrated Behavior Analytics Software        
  6.2.3 Analytics & Reporting Tools         
  6.2.4 Data Visualization Tools         
 6.3 Services            
  6.3.1 Professional Services         
  6.3.2 Managed Services          
  6.3.3 Consulting Services          
  6.3.4 System Integration & Deployment        
              
7 Global Behaviour Analytics Market, By Deployment Mode        
 7.1 Introduction           
 7.2 Cloud-based           
 7.3 On-premise           
              
8 Global Behaviour Analytics Market, By Organization Size        
 8.1 Introduction           
 8.2 Small & Medium-sized Enterprises (SMEs)        
 8.3 Large Enterprises           
              
9 Global Behaviour Analytics Market, By Application         
 9.1 Introduction           
 9.2 Security & Fraud Detection          
 9.3 Threat Management          
 9.4 User Experience Management          
 9.5 Risk Management           
 9.6 Compliance Management          
 9.7 Insider Threat Detection          
 9.8 Other Applications           
              
10 Global Behaviour Analytics Market, By End User         
 10.1 Introduction           
 10.2 Banking, Financial Services, and Insurance (BFSI)        
 10.3 Healthcare           
 10.4 Retail & E-commerce          
 10.5 Government & Defense          
 10.6 Transportation & Logistics          
 10.7 Education           
 10.8 Other End Users           
              
11 Global Behaviour Analytics Market, By Geography         
 11.1 Introduction           
 11.2 North America           
  11.2.1 US           
  11.2.2 Canada           
  11.2.3 Mexico           
 11.3 Europe            
  11.3.1 Germany           
  11.3.2 UK           
  11.3.3 Italy           
  11.3.4 France           
  11.3.5 Spain           
  11.3.6 Rest of Europe          
 11.4 Asia Pacific           
  11.4.1 Japan           
  11.4.2 China           
  11.4.3 India           
  11.4.4 Australia           
  11.4.5 New Zealand          
  11.4.6 South Korea          
  11.4.7 Rest of Asia Pacific          
 11.5 South America           
  11.5.1 Argentina          
  11.5.2 Brazil           
  11.5.3 Chile           
  11.5.4 Rest of South America         
 11.6 Middle East & Africa          
  11.6.1 Saudi Arabia          
  11.6.2 UAE           
  11.6.3 Qatar           
  11.6.4 South Africa          
  11.6.5 Rest of Middle East & Africa         
              
12 Key Developments            
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures       
 12.2 Acquisitions & Mergers          
 12.3 New Product Launch          
 12.4 Expansions           
 12.5 Other Key Strategies          
              
13 Company Profiling            
 13.1 IBM Corporation           
 13.2 Splunk Inc.           
 13.3 Google LLC           
 13.4 Microsoft Corporation          
 13.5 Oracle Corporation           
 13.6 SAP SE            
 13.7 Adobe Systems Incorporated          
 13.8 Teradata Corporation          
 13.9 SAS Institute Inc.           
 13.10 Mixpanel, Inc.           
 13.11 Hewlett Packard Enterprise          
 13.12 Salesforce.com, Inc.           
 13.13 RapidMiner Inc.           
 13.14 Tableau Software LLC          
 13.15 New Relic Inc.           
 13.16 Awareness Technologies          
              
List of Tables             
1 Global Behaviour Analytics Market Outlook, By Region (2022-2030) ($MN)      
2 Global Behaviour Analytics Market Outlook, By Analytics Type (2022-2030) ($MN)      
3 Global Behaviour Analytics Market Outlook, By Predictive Analytics (2022-2030) ($MN)     
4 Global Behaviour Analytics Market Outlook, By Prescriptive Analytics (2022-2030) ($MN)     
5 Global Behaviour Analytics Market Outlook, By Descriptive Analytics (2022-2030) ($MN)     
6 Global Behaviour Analytics Market Outlook, By Other Analytics Types (2022-2030) ($MN)     
7 Global Behaviour Analytics Market Outlook, By Component (2022-2030) ($MN)      
8 Global Behaviour Analytics Market Outlook, By Software (2022-2030) ($MN)      
9 Global Behaviour Analytics Market Outlook, By Standalone Behavior Analytics Software (2022-2030) ($MN)   
10 Global Behaviour Analytics Market Outlook, By Integrated Behavior Analytics Software (2022-2030) ($MN)   
11 Global Behaviour Analytics Market Outlook, By Analytics & Reporting Tools (2022-2030) ($MN)    
12 Global Behaviour Analytics Market Outlook, By Data Visualization Tools (2022-2030) ($MN)     
13 Global Behaviour Analytics Market Outlook, By Services (2022-2030) ($MN)      
14 Global Behaviour Analytics Market Outlook, By Professional Services (2022-2030) ($MN)     
15 Global Behaviour Analytics Market Outlook, By Managed Services (2022-2030) ($MN)     
16 Global Behaviour Analytics Market Outlook, By Consulting Services (2022-2030) ($MN)     
17 Global Behaviour Analytics Market Outlook, By System Integration & Deployment (2022-2030) ($MN)    
18 Global Behaviour Analytics Market Outlook, By Deployment Mode (2022-2030) ($MN)     
19 Global Behaviour Analytics Market Outlook, By Cloud-based (2022-2030) ($MN)      
20 Global Behaviour Analytics Market Outlook, By On-premise (2022-2030) ($MN)      
21 Global Behaviour Analytics Market Outlook, By Organization Size (2022-2030) ($MN)     
22 Global Behaviour Analytics Market Outlook, By Small & Medium-sized Enterprises (SMEs) (2022-2030) ($MN)   
23 Global Behaviour Analytics Market Outlook, By Large Enterprises (2022-2030) ($MN)     
24 Global Behaviour Analytics Market Outlook, By Application (2022-2030) ($MN)      
25 Global Behaviour Analytics Market Outlook, By Security & Fraud Detection (2022-2030) ($MN)     
26 Global Behaviour Analytics Market Outlook, By Threat Management (2022-2030) ($MN)     
27 Global Behaviour Analytics Market Outlook, By User Experience Management (2022-2030) ($MN)    
28 Global Behaviour Analytics Market Outlook, By Risk Management (2022-2030) ($MN)     
29 Global Behaviour Analytics Market Outlook, By Compliance Management (2022-2030) ($MN)     
30 Global Behaviour Analytics Market Outlook, By Insider Threat Detection (2022-2030) ($MN)     
31 Global Behaviour Analytics Market Outlook, By Other Applications (2022-2030) ($MN)     
32 Global Behaviour Analytics Market Outlook, By End User (2022-2030) ($MN)      
33 Global Behaviour Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2022-2030) ($MN)  
34 Global Behaviour Analytics Market Outlook, By Healthcare (2022-2030) ($MN)      
35 Global Behaviour Analytics Market Outlook, By Retail & E-commerce (2022-2030) ($MN)     
36 Global Behaviour Analytics Market Outlook, By Government & Defense (2022-2030) ($MN)     
37 Global Behaviour Analytics Market Outlook, By Transportation & Logistics (2022-2030) ($MN)     
38 Global Behaviour Analytics Market Outlook, By Education (2022-2030) ($MN)      
39 Global Behaviour Analytics Market Outlook, By Other End Users (2022-2030) ($MN)      
              
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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