Content Marketing Software Market
PUBLISHED: 2021 ID: SMRC21154
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Content Marketing Software Market

Digital and Content Marketing Software Market Forecasts to 2028 – Global Analysis By Organization Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), Component (Software, Services) and By Geography

4.2 (62 reviews)
4.2 (62 reviews)
Published: 2021 ID: SMRC21154

This report covers the impact of COVID-19 on this global market

Digital Marketing Software Market

According to Stratistics MRC, the Global Digital Marketing Software Market and Content Marketing Software Market is accounted for $5.72 billion in 2020 and is expected to reach $25.27 billion by 2028 growing at a CAGR of 20.4% during the forecast period. Factors such as increase in emphasis on the personalized content and increasing use of omnichannel message are driving the growth of the market. However, high deployment & staffing cost is hampering the growth of the market.

Content marketing software aids marketing organizations to centralize and manage all their marketing processes and methods. This software also helps enterprises to resolve some of their coordination and management issues by increasing effectiveness of their content and reducing legal risks.

Based on the component, the software segment is anticipated to expand at a rapid pace during the forecast period as it helps enterprises to enhance their customer experience in a cost-effective manner. By geography, North America is going to have high growth during the forecast period which can be attributed to the presence of large multinational companies in the region.

Some of the key players profiled in the Content Marketing Software Market include Oracle Corporation, Adobe Inc, Scribble Technologies Inc, Vendasta Technologies, Inc., Percolate Industries, Inc., NewsCred, Inc, Alma Media Oyj, PathFactory Inc , Contently, Inc., Kenscio Digital Marketing Pvt. Ltd, OneSpot, Inc, BrandMaker GmbH, Sprinklr Inc, Salesforce.com, Inc, Annex Publishing & Printing, Inc, Uberflip, Wedia SA, Skyword Inc, SnapApp, Inc, and Mintent. 

Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Components Covered:
• Software
• Services   

Types Covered:
• Cloud
• Installed

Content Types Covered:
• Social Media
• Research Reports
• Videos
• Infographics
• Online Articles
• Blogs
• Other Content Types

End Users Covered:
• Banking, Financial Services, and Insurance (BSFI)
• Healthcare and Life Sciences
• Government
• Media and Entertainment
• Travel and Hospitality
• Transportation and Logistics
• Manufacturing
• Telecom and IT
• Education
• Consumer Goods and Retail
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
      
2 Preface     
 2.1 Abstract    
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology  
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions  
      
3 Market Trend Analysis   
 3.1 Introduction   
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities   
 3.5 Threats    
 3.6 End User Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
      
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes   
 4.4 Threat of new entrants  
 4.5 Competitive rivalry   
      
5 Global Content Marketing Software Market, By Organization Size
 5.1 Introduction   
 5.2 Small and Medium-Sized Enterprises (SMEs)
 5.3 Large Enterprises   
      
6 Global Content Marketing Software Market, By Component
 6.1 Introduction   
 6.2 Software    
  6.2.1 Brand Awareness  
  6.2.2 Customer Acquisition 
  6.2.3 Lead Generation  
  6.2.4 Other Softwares  
   6.2.4.1 Search Engine Optimization
   6.2.4.2 Sales  
   6.2.4.3 Thought Leadership 
   6.2.4.4 Content Creation Software
   6.2.4.5 Content Distribution Software
   6.2.4.6 Content Experience Software
 6.3 Services    
  6.3.1 Managed Services  
  6.3.2 Professional Services  
   6.3.2.1 Integration 
   6.3.2.2 Consulting 
   6.3.2.3 Training and Support 
      
7 Global Content Marketing Software Market, By Type
 7.1 Introduction   
 7.2 Cloud    
  7.2.1 Web   
  7.2.2 Software as a Service (SaaS) 
 7.3 Installed    
  7.3.1 Mac   
  7.3.2 Windows   
      
8 Global Content Marketing Software Market, By Content Type
 8.1 Introduction   
 8.2 Social Media   
 8.3 Research Reports   
 8.4 Videos    
 8.5 Infographics   
 8.6 Online Articles   
 8.7 Blogs    
 8.8 Other Content Types    
  8.8.1 Podcasts   
  8.8.2 Case Studies  
  8.8.3 Digital Magazines  
  8.8.4 White Papers  
      
9 Global Content Marketing Software Market, By End User
 9.1 Introduction   
 9.2 Banking, Financial Services, and Insurance (BSFI)
 9.3 Healthcare and Life Sciences  
 9.4 Government   
 9.5 Media and Entertainment  
 9.6 Travel and Hospitality  
 9.7 Transportation and Logistics  
 9.8 Manufacturing   
 9.9 Telecom and IT   
 9.10 Education    
 9.11 Consumer Goods and Retail  
 9.12 Other End Users   
  9.12.1 Real Estate and Construction 
  9.12.2 Energy and Utilities  
      
10 Global Content Marketing Software Market, By Geography
 10.1 Introduction   
 10.2 North America   
  10.2.1 US   
  10.2.2 Canada   
  10.2.3 Mexico    
 10.3 Europe    
  10.3.1 Germany   
  10.3.2 UK   
  10.3.3 Italy   
  10.3.4 France   
  10.3.5 Spain   
  10.3.6 Rest of Europe  
 10.4 Asia Pacific   
  10.4.1 Japan   
  10.4.2 China   
  10.4.3 India   
  10.4.4 Australia   
  10.4.5 New Zealand  
  10.4.6 South Korea  
  10.4.7 Rest of Asia Pacific  
 10.5 South America   
  10.5.1 Argentina   
  10.5.2 Brazil   
  10.5.3 Chile   
  10.5.4 Rest of South America 
 10.6 Middle East & Africa   
  10.6.1 Saudi Arabia  
  10.6.2 UAE   
  10.6.3 Qatar   
  10.6.4 South Africa  
  10.6.5 Rest of Middle East & Africa 
      
11 Key Developments    
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
 11.2 Acquisitions & Mergers  
 11.3 New Product Launch   
 11.4 Expansions   
 11.5 Other Key Strategies   
      
12 Company Profiling    
 12.1 Oracle Corporation   
 12.2 Adobe Inc    
 12.3 Scribble Technologies Inc  
 12.4 Vendasta Technologies, Inc.  
 12.5 Percolate Industries, Inc.  
 12.6 NewsCred, Inc   
 12.7 Alma Media Oyj   
 12.8 PathFactory Inc   
 12.9 Contently, Inc.   
 12.10 Kenscio Digital Marketing Pvt. Ltd 
 12.11 OneSpot, Inc   
 12.12 BrandMaker GmbH   
 12.13 Sprinklr Inc   
 12.14 Salesforce.com, Inc   
 12.15 Annex Publishing & Printing, Inc  
 12.16 Uberflip    
 12.17 Wedia SA    
 12.18 Skyword Inc   
 12.19 SnapApp, Inc   
 12.20 Mintent    
      
List of Tables     
1 Global Content Marketing Software Market Outlook, By Region (2019-2028) ($MN)
2 Global Content Marketing Software Market Outlook, By Organization Size (2019-2028) ($MN)
3 Global Content Marketing Software Market Outlook, By Small and Medium-Sized Enterprises (SMEs) (2019-2028) ($MN)
4 Global Content Marketing Software Market Outlook, By Large Enterprises (2019-2028) ($MN)
5 Global Content Marketing Software Market Outlook, By Component (2019-2028) ($MN)
6 Global Content Marketing Software Market Outlook, By Software (2019-2028) ($MN)
7 Global Content Marketing Software Market Outlook, By Brand Awareness (2019-2028) ($MN)
8 Global Content Marketing Software Market Outlook, By Customer Acquisition (2019-2028) ($MN)
9 Global Content Marketing Software Market Outlook, By Lead Generation (2019-2028) ($MN)
10 Global Content Marketing Software Market Outlook, By Other Softwares (2019-2028) ($MN)
11 Global Content Marketing Software Market Outlook, By Services (2019-2028) ($MN)
12 Global Content Marketing Software Market Outlook, By Managed Services (2019-2028) ($MN)
13 Global Content Marketing Software Market Outlook, By Professional Services (2019-2028) ($MN)
14 Global Content Marketing Software Market Outlook, By Type (2019-2028) ($MN)
15 Global Content Marketing Software Market Outlook, By Cloud (2019-2028) ($MN)
16 Global Content Marketing Software Market Outlook, By Web (2019-2028) ($MN)
17 Global Content Marketing Software Market Outlook, By Software as a Service (SaaS) (2019-2028) ($MN)
18 Global Content Marketing Software Market Outlook, By Installed (2019-2028) ($MN)
19 Global Content Marketing Software Market Outlook, By Mac (2019-2028) ($MN)
20 Global Content Marketing Software Market Outlook, By Windows (2019-2028) ($MN)
21 Global Content Marketing Software Market Outlook, By Content Type (2019-2028) ($MN)
22 Global Content Marketing Software Market Outlook, By Social Media (2019-2028) ($MN)
23 Global Content Marketing Software Market Outlook, By Research Reports (2019-2028) ($MN)
24 Global Content Marketing Software Market Outlook, By Videos (2019-2028) ($MN)
25 Global Content Marketing Software Market Outlook, By Infographics (2019-2028) ($MN)
26 Global Content Marketing Software Market Outlook, By Online Articles (2019-2028) ($MN)
27 Global Content Marketing Software Market Outlook, By Blogs (2019-2028) ($MN)
28 Global Content Marketing Software Market Outlook, By Other Content Types (2019-2028) ($MN)
29 Global Content Marketing Software Market Outlook, By Podcasts (2019-2028) ($MN)
30 Global Content Marketing Software Market Outlook, By Case Studies (2019-2028) ($MN)
31 Global Content Marketing Software Market Outlook, By Digital Magazines (2019-2028) ($MN)
32 Global Content Marketing Software Market Outlook, By White Papers (2019-2028) ($MN)
33 Global Content Marketing Software Market Outlook, By End User (2019-2028) ($MN)
34 Global Content Marketing Software Market Outlook, By Banking, Financial Services, and Insurance (BSFI) (2019-2028) ($MN)
35 Global Content Marketing Software Market Outlook, By Healthcare and Life Sciences (2019-2028) ($MN)
36 Global Content Marketing Software Market Outlook, By Government (2019-2028) ($MN)
37 Global Content Marketing Software Market Outlook, By Media and Entertainment (2019-2028) ($MN)
38 Global Content Marketing Software Market Outlook, By Travel and Hospitality (2019-2028) ($MN)
39 Global Content Marketing Software Market Outlook, By Transportation and Logistics (2019-2028) ($MN)
40 Global Content Marketing Software Market Outlook, By Manufacturing (2019-2028) ($MN)
41 Global Content Marketing Software Market Outlook, By Telecom and IT (2019-2028) ($MN)
42 Global Content Marketing Software Market Outlook, By Education (2019-2028) ($MN)
43 Global Content Marketing Software Market Outlook, By Consumer Goods and Retail (2019-2028) ($MN)
44 Global Content Marketing Software Market Outlook, By Other End Users (2019-2028) ($MN)
45 Global Content Marketing Software Market Outlook, By Real Estate and Construction (2019-2028) ($MN)
46 Global Content Marketing Software Market Outlook, By Energy and Utilities (2019-2028) ($MN)
      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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