Customer Analytics Market

Customer Analytics - Global Market Outlook (2018-2027)

4.5 (99 reviews)
Published: April 2020 ID: SMRC19026
4.5 (99 reviews)
Published: April 2020 ID: SMRC19026

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Customer Analytics market is accounted for $7.33 billion in 2018 and is expected to reach $36.97 billion by 2027 growing at a CAGR of 19.7% during the forecast period. Some of the key factors propelling the market growth include need to understand customer buying behaviour for a more personalized customer experience, rising demand for improved customer satisfaction, increase in social media concern to address customer behaviour. However, data security and privacy concern is restraining the market growth.

Customer analytics is defined as information collected of customer behaviour that is going to help business to make key decision through predictive analytics and market segmentation. It enables organization by providing them with efficient information about customer’s behaviour when interacting with their organization, so organization can respond accordingly. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics.

By organization size, large enterprises segment is expected to have lucrative growth during the forecast period, due to the huge inflow of customer data from multiple channels and growing need to generate actionable insights from the customer data. Large enterprises are one of the early adopters of big data and analytics solutions and services. Large enterprises invest on enhancing customer experiences to take a leading edge in the market. Thus, large organizations have started adopting customer journey analytics solutions that are able to extract meaningful real-time insights.

On the basis of geography, North America is expected to have considerable market growth during the forecast period, due to rising customer information through numerous data sources is forcing new development and better integrations in new and existing customer analytics solutions and services to cater to various business and customer needs. The region is led by the US and Canada, where organizations are has deployed customer analytics solutions to utilize customer data to stay competitive in the market.

Some of the key players in customer analytics market include Adobe Systems Inc., Alteryx Inc., Angoss Software Corporation, Axtria Inc., Bridgei2i Analytics Solution, Fair Isaac Corporation, IBM Corporation, Manthan Software Services Pvt. Ltd, Microsoft Corporation, NGDATA Inc., Oracle Corporation, Pitney Bowes Inc., Salesforce.Com Inc., SAP SE , SAS Institute Inc., Teoco Corporation, TIBCO Software Inc., Verint Systems, Google, and Clarity Insight.

Deployment Modes Covered:
• Cloud
• On-premises
• Hybrid

Data Sources Covered:
• Email
• Store
• Web
• Social Media
• Call Center
• Smartphone 

Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Components Covered:
• Services
• Solutions

Applications Covered:
• Customer Behavioral Analysis
• Product Management
• Brand Management
• Campaign Management
• Churn Management
• Customer Segmentation and Targeting

End Users Covered:
• Media and Entertainment
• Travel and Hospitality
• Banking, Financial Services, and Insurance (BFSI)
• Retail and eCommerce
• Manufacturing
• Transportation and Logistics
• Government and Defense
• Healthcare and Life Sciences
• Telecommunications and IT
• Energy and Utilities
• Consumer Goods

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

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