Customer Analytics Market
PUBLISHED: 2020 ID: SMRC19026
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Customer Analytics Market

Customer Analytics - Global Market Outlook (2018-2027)

4.5 (99 reviews)
4.5 (99 reviews)
Published: 2020 ID: SMRC19026

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Customer Analytics market is accounted for $7.33 billion in 2018 and is expected to reach $36.97 billion by 2027 growing at a CAGR of 19.7% during the forecast period. Some of the key factors propelling the market growth include need to understand customer buying behaviour for a more personalized customer experience, rising demand for improved customer satisfaction, increase in social media concern to address customer behaviour. However, data security and privacy concern is restraining the market growth.

Customer analytics is defined as information collected of customer behaviour that is going to help business to make key decision through predictive analytics and market segmentation. It enables organization by providing them with efficient information about customer’s behaviour when interacting with their organization, so organization can respond accordingly. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics.

By organization size, large enterprises segment is expected to have lucrative growth during the forecast period, due to the huge inflow of customer data from multiple channels and growing need to generate actionable insights from the customer data. Large enterprises are one of the early adopters of big data and analytics solutions and services. Large enterprises invest on enhancing customer experiences to take a leading edge in the market. Thus, large organizations have started adopting customer journey analytics solutions that are able to extract meaningful real-time insights.

On the basis of geography, North America is expected to have considerable market growth during the forecast period, due to rising customer information through numerous data sources is forcing new development and better integrations in new and existing customer analytics solutions and services to cater to various business and customer needs. The region is led by the US and Canada, where organizations are has deployed customer analytics solutions to utilize customer data to stay competitive in the market.

Some of the key players in customer analytics market include Adobe Systems Inc., Alteryx Inc., Angoss Software Corporation, Axtria Inc., Bridgei2i Analytics Solution, Fair Isaac Corporation, IBM Corporation, Manthan Software Services Pvt. Ltd, Microsoft Corporation, NGDATA Inc., Oracle Corporation, Pitney Bowes Inc., Salesforce.Com Inc., SAP SE , SAS Institute Inc., Teoco Corporation, TIBCO Software Inc., Verint Systems, Google, and Clarity Insight.

Deployment Modes Covered:
• Cloud
• On-premises
• Hybrid

Data Sources Covered:
• Email
• Store
• Web
• Social Media
• Call Center
• Smartphone 

Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Components Covered:
• Services
• Solutions

Applications Covered:
• Customer Behavioral Analysis
• Product Management
• Brand Management
• Campaign Management
• Churn Management
• Customer Segmentation and Targeting

End Users Covered:
• Media and Entertainment
• Travel and Hospitality
• Banking, Financial Services, and Insurance (BFSI)
• Retail and eCommerce
• Manufacturing
• Transportation and Logistics
• Government and Defense
• Healthcare and Life Sciences
• Telecommunications and IT
• Energy and Utilities
• Consumer Goods

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary     
      
2 Preface  
   
 2.1 Abstract    
 2.2 Stake Holders    
 2.3 Research Scope    
 2.4 Research Methodology    
  2.4.1 Data Mining   
  2.4.2 Data Analysis   
  2.4.3 Data Validation   
  2.4.4 Research Approach   
 2.5 Research Sources    
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions   
      
3 Market Trend Analysis     
 3.1 Introduction    
 3.2 Drivers    
 3.3 Restraints    
 3.4 Opportunities    
 3.5 Threats    
 3.6 Application Analysis    
 3.7 End User Analysis     
 3.8 Emerging Markets    
 3.9 Impact of Covid-19    
      
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes    
 4.4 Threat of new entrants    
 4.5 Competitive rivalry    
      
5 Global Customer Analytics Market, By Deployment Mode     
 5.1 Introduction    
 5.2 Cloud    
 5.3 On-premises    
 5.4 Hybrid    
      
6 Global Customer Analytics Market, By Data Source     
 6.1 Introduction    
 6.2 Email    
 6.3 Store    
 6.4 Web    
 6.5 Social Media    
 6.6 Call Center    
 6.7 Smartphone    
      
7 Global Customer Analytics Market, By Organization Size     
 7.1 Introduction    
 7.2 Small and Medium-Sized Enterprises (SMEs)    
 7.3 Large Enterprises    
      
8 Global Customer Analytics Market, By Component     
 8.1 Introduction    
 8.2 Services    
  8.2.1 Professional Services   
   8.2.1.1 Integration and Deployment  
   8.2.1.2 Education and Training  
   8.2.1.3 Consulting Services  
   8.2.1.4 Support and Maintenance  
  8.2.2 Managed Services   
 8.3 Solutions    
  8.3.1 Voice of Customer   
  8.3.2 Dashboard and Reporting   
  8.3.3 Web Analytical Tools   
  8.3.4 Social Media Analytical Tools   
  8.3.5 Data Management/Extract, Transform, and Load (ETL)   
  8.3.6 Analytical Modules/Tools   
      
9 Global Customer Analytics Market, By Application     
 9.1 Introduction    
 9.2 Customer Behavioral Analysis    
 9.3 Product Management    
 9.4 Brand Management    
 9.5 Campaign Management    
 9.6 Churn Management    
 9.7 Customer Segmentation and Targeting    
      
10 Global Customer Analytics Market, By End User     

 10.1 Introduction    
 10.2 Media and Entertainment    
 10.3 Travel and Hospitality    
 10.4 Banking, Financial Services, and Insurance (BFSI)    
 10.5 Retail and eCommerce    
 10.6 Manufacturing    
 10.7 Transportation and Logistics    
 10.8 Government and Defense    
 10.9 Healthcare and Life Sciences    
 10.10 Telecommunications and IT    
 10.11 Energy and Utilities    
 10.12 Consumer Goods    
      
11 Global Customer Analytics Market, By Geography     

 11.1 Introduction    
 11.2 North America    
  11.2.1 US   
  11.2.2 Canada   
  11.2.3 Mexico   
 11.3 Europe    
  11.3.1 Germany   
  11.3.2 UK   
  11.3.3 Italy   
  11.3.4 France   
  11.3.5 Spain   
  11.3.6 Rest of Europe   
 11.4 Asia Pacific    
  11.4.1 Japan   
  11.4.2 China   
  11.4.3 India   
  11.4.4 Australia   
  11.4.5 New Zealand   
  11.4.6 South Korea   
  11.4.7 Rest of Asia Pacific   
 11.5 South America    
  11.5.1 Argentina   
  11.5.2 Brazil   
  11.5.3 Chile   
  11.5.4 Rest of South America   
 11.6 Middle East & Africa    
  11.6.1 Saudi Arabia   
  11.6.2 UAE   
  11.6.3 Qatar   
  11.6.4 South Africa   
  11.6.5 Rest of Middle East & Africa   
      
12 Key Developments     
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 12.2 Acquisitions & Mergers    
 12.3 New Product Launch    
 12.4 Expansions    
 12.5 Other Key Strategies    
      
13 Company Profiling     
 13.1 Adobe Systems Inc.    
 13.2 Alteryx Inc.    
 13.3 Angoss Software Corporation    
 13.4 Axtria Inc.    
 13.5 Bridgei2i Analytics Solution    
 13.6 Fair Isaac Corporation    
 13.7 IBM Corporation    
 13.8 Manthan Software Services Pvt. Ltd    
 13.9 Microsoft Corporation    
 13.10 NGDATA Inc.    
 13.11 Oracle Corporation    
 13.12 Pitney Bowes Inc.    
 13.13 Salesforce.Com Inc.    
 13.14 SAP SE     
 13.15 SAS Institute Inc.    
 13.16 Teoco Corporation    
 13.17 TIBCO Software Inc.    
 13.18 Verint Systems    
 13.19 Google    
 13.20 Clarity Insight   


List of Tables      
1 Global Customer Analytics Market Outlook, By Region (2017-2027) ($MN)     
2 Global Customer Analytics Market Outlook, By Deployment Mode (2017-2027) ($MN)     
3 Global Customer Analytics Market Outlook, By Cloud (2017-2027) ($MN)     
4 Global Customer Analytics Market Outlook, By On-premises (2017-2027) ($MN)     
5 Global Customer Analytics Market Outlook, By Hybrid (2017-2027) ($MN)     
6 Global Customer Analytics Market Outlook, By Data Source (2017-2027) ($MN)     
7 Global Customer Analytics Market Outlook, By Email (2017-2027) ($MN)     
8 Global Customer Analytics Market Outlook, By Store (2017-2027) ($MN)     
9 Global Customer Analytics Market Outlook, By Web (2017-2027) ($MN)     
10 Global Customer Analytics Market Outlook, By Social Media (2017-2027) ($MN)     
11 Global Customer Analytics Market Outlook, By Call Center (2017-2027) ($MN)     
12 Global Customer Analytics Market Outlook, By Smartphone (2017-2027) ($MN)     
13 Global Customer Analytics Market Outlook, By Organization Size (2017-2027) ($MN)     
14 Global Customer Analytics Market Outlook, By Small and Medium-Sized Enterprises (SMEs) (2017-2027) ($MN)     
15 Global Customer Analytics Market Outlook, By Large Enterprises (2017-2027) ($MN)     
16 Global Customer Analytics Market Outlook, By Component (2017-2027) ($MN)     
17 Global Customer Analytics Market Outlook, By Services (2017-2027) ($MN)     
18 Global Customer Analytics Market Outlook, By Professional Services (2017-2027) ($MN)     
19 Global Customer Analytics Market Outlook, By Managed Services (2017-2027) ($MN)     
20 Global Customer Analytics Market Outlook, By Solutions (2017-2027) ($MN)     
21 Global Customer Analytics Market Outlook, By Voice of Customer (2017-2027) ($MN)     
22 Global Customer Analytics Market Outlook, By Dashboard and Reporting (2017-2027) ($MN)     
23 Global Customer Analytics Market Outlook, By Web Analytical Tools (2017-2027) ($MN)     
24 Global Customer Analytics Market Outlook, By Social Media Analytical Tools (2017-2027) ($MN)     
25 Global Customer Analytics Market Outlook, By Data Management/Extract, Transform, and Load (ETL) (2017-2027) ($MN)     
26 Global Customer Analytics Market Outlook, By Analytical Modules/Tools (2017-2027) ($MN)     
27 Global Customer Analytics Market Outlook, By Application (2017-2027) ($MN)     
28 Global Customer Analytics Market Outlook, By Customer Behavioral Analysis (2017-2027) ($MN)     
29 Global Customer Analytics Market Outlook, By Product Management (2017-2027) ($MN)     
30 Global Customer Analytics Market Outlook, By Brand Management (2017-2027) ($MN)     
31 Global Customer Analytics Market Outlook, By Campaign Management (2017-2027) ($MN)     
32 Global Customer Analytics Market Outlook, By Churn Management (2017-2027) ($MN)     
33 Global Customer Analytics Market Outlook, By Customer Segmentation and Targeting (2017-2027) ($MN)     
34 Global Customer Analytics Market Outlook, By End User (2017-2027) ($MN)     
35 Global Customer Analytics Market Outlook, By Media and Entertainment (2017-2027) ($MN)     
36 Global Customer Analytics Market Outlook, By Travel and Hospitality (2017-2027) ($MN)     
37 Global Customer Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2017-2027) ($MN)     
38 Global Customer Analytics Market Outlook, By Retail and eCommerce (2017-2027) ($MN)     
39 Global Customer Analytics Market Outlook, By Manufacturing (2017-2027) ($MN)     
40 Global Customer Analytics Market Outlook, By Transportation and Logistics (2017-2027) ($MN)     
41 Global Customer Analytics Market Outlook, By Government and Defense (2017-2027) ($MN)     
42 Global Customer Analytics Market Outlook, By Healthcare and Life Sciences (2017-2027) ($MN)     
43 Global Customer Analytics Market Outlook, By Telecommunications and IT (2017-2027) ($MN)     
44 Global Customer Analytics Market Outlook, By Energy and Utilities (2017-2027) ($MN)     
45 Global Customer Analytics Market Outlook, By Consumer Goods (2017-2027) ($MN)     
      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.     

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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