Head Up Display Market

Head Up Display Market

Head-up Display Market Forecasts to 2028 – Global Analysis By Type (Combiner-based, Head Mounted, Windshield-based), Technology, Component, Sales Channel, Application, and By Geography

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4.8 (70 reviews)
Published: 2022 ID: SMRC21573

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $1.98 BN

Projected Year Value (2028)

US $7.72 BN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market


According to Stratistics MRC, the Global Head-up Display Market is accounted for $1.98 billion in 2021 and is expected to reach $7.72 billion by 2028 growing at a CAGR of 21.5% during the forecast period. The head-up display is a projection unit that projects a brightly lit image or video onto a transparent surface. The primary function of head-up display is to eliminate users’ need to take away their gaze from road to infotainment dashboard. These displays emit details such as the posted road signs, blind spot warnings, current speed, and turn-by-turn navigation directly into the pilots’ or drivers’ field of view such that their vision remains forward where danger lies.

Market Dynamics:


Growing technological advancements

The industry has witnessed numerous technological advancements in the digital field from the last couple of decades. In the near future AR head-up displays will help to make driving even more comfortable and safe. For instance, in August 2019, Jaguar Land Rover announced that it is developing next-generation HUD technology which could beam real-time safety information in front of the driver, and allow passengers to stream 3D movies directly from their seats as part of the shared, autonomous future. In addition, the vehicle owners are increasingly considering advanced automotive safety functions and technologies while making purchase decisions.


Presence of substitutes

The laser-based volumetric displays are key substitutes for head-up displays. During the night and harsh driving conditions such as low-light vision, and heavy rains, fog, laser-based volumetric displays ensure enhanced safety and traveling information to drivers. In the automotive industry, volumetric head-up displays use laser rays to display images on windshields. In the aviation sector, volumetric displays play an important role in air traffic control. Therefore, the presence of these substitutes is hindering the market growth of head-up display market.


Rising awareness about safety

Regulatory authorities across the world are focusing on improving the safety of vehicles as safety of passengers and vehicles is of prime importance for vehicle buyers. Drivers take their eyes off the road to read an instrument cluster in most cases, which requires short distance vision adjustment. After reading the instrument clusters, the vision of drivers has to readjust to a large visual distance on the road. In this regard, the critical information related to vehicle speed and navigation, among other factors, offered by head-up displays in the line of sight of drivers reduces their distraction. Therefore, safety awareness across the world is expected to propel the demand for head-up displays in automobiles.


System Delays

Especially in military applications, head up displays need to display the relevant information within a desired time frame. However, system delays often occur as a result of several factors including sensor delay, system processing speed and display update rate. Regardless of the source, the overall system delay results in the presentation of information that is inconsistent with the aircraft’s current state, further leading to errors in flight operation and reduced overall efficiency.

The original equipment manufacturer (OEM) segment is expected to be the largest during the forecast period

The original equipment manufacturer (OEM) segment is estimated to have a lucrative growth. OEMs have been thinking and making them standard even in economy cars. In the year 2018, a Japanese manufacturer, Toyota, launched Camry with the largest windshield HUD, when compared to many other cars available in the market. The company has also made windshield HUD as a standard for its Prius model. Additionally, the implementation of AR has made HUD an important part of Advanced Driver Assistance Systems (ADAS). Hence the launch of new car models equipped with HUD is anticipated to boost the market's growth.

The automotive segment is expected to have the highest CAGR during the forecast period

The automotive segment is anticipated to witness the fastest CAGR growth during the forecast period. A vehicle’s HUD keeps drivers focused on the road, safely delivering speed, warning signals, and other vital vehicle and navigation information on the windshield directly in the driver’s line of sight. For instance, according to the World Health Organization, over 1.35 million people die each year as a result of road traffic crashes globally. Injuries from road-traffic accidents are the leading cause of death among people aged between 5 and 29 years. Luxury brands such as Audi, BMW, Lexus, Land Rover, and Mercedes-Benz, among others are offering a HUD system as a standard or optional add on feature across their premium vehicles.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to the growing standardization of autonomous driving and advanced driver assistance systems (ADAS). With the growth in automobile production, the need for HUD is expected to increase, thereby impacting the market’s growth positively. Recently, the Ministry of Industry and Information Technology of the Chinese government issued the key working points of Intelligent Connected Vehicle Standardization for 2018 to promote and facilitate the development of the intelligent connected vehicles industry. In addition, the Chinese aviation market is expected to witness significant growth over the next few years, as its three largest airlines, such as Air China, China Southern, and China Eastern, have ambitious fleet plans that will put their sizes at the top of airlines globally.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period due to the presence of significant number of market players. Moreover, rise in the demand for connected cars or premium cars during the forecast period make the Europe region a prominent market for head-up display. As head-up displays are among key safety features, most of the manufacturers of luxury/premium cars install head-up displays in their car models that are manufactured in Europe. The increasing demand for luxury or premium cars and SUVs equipped with head-up displays is expected to drive the growth of the market in Europe.

Key players in the market

Some of the key players profiled in the Head-up Display Market include BAE Systems, Bosch, Continental, Denso, Elbit Systems Ltd, Nippon Seiki, Panasonic Corporation, Pioneer, Rockwell Collins, STMicroelectronics, Texas Instruments Incorporated, Thales Group, Visteon, and Yazaki Corporation.

Key Developments:

In January 2022, Visteon showcase its advanced display technology at CES® 2022 among an array of innovations that provide a superior user experience for driver information and in-vehicle infotainment. Visteon’s advanced display technology brings to vehicles the same kind of image quality consumers enjoy on their smartphones, televisions and other electronic devices. The company’s proprietary and patent-pending technology delivers screens in all shapes and sizes to provide occupants with exceptional optical performance while meeting challenging automotive requirements.

In October 2021, BAE Systems has unveiled its back side-illuminated (BSI) Hawkeye HWK1411 ultra low-light image sensor. The new 1.6-megapixel sensor features night vision capabilities with reduced size, weight, and power (SWaP). It provides high-performance imaging capabilities in any kind of light conditions and is claimed to be optimal for battery-powered soldier systems and un-crewed platforms.

In February 2021, Panasonic displayed a futuristic augmented reality (AR) head-up display (HUD) at the 2021 Consumer Electronics Show. The new HUD uses artificial intelligence to detect and highlight potential obstacles and hazards including pedestrians, cyclists, vehicles, and bridges.
Types Covered:
• Combiner-based
• Head Mounted
• Windshield-based
Technologies Covered:
• Augmented Reality (AR)-Based Head-Up Display
• Conventional Head-Up Display
• Cathode-ray Tube (CRT)
• Micro Electromechanical Systems (MEMS)
• Optical Waveguide
Components Covered:
• Control Panels
• Display Units
• Magnifying Glass
• Projectors/Projection Units
• Relay Optics
• Software
• Video Generators
Sales Channels Covered:
• Original Equipment Manufacturer (OEM)
• Aftermarket
Applications Covered:
• Automotive
• Aerospace
• Defense
• Manufacturing
• Wearable

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
2 Preface    
 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 Technology Analysis      
 3.7 Application Analysis      
 3.8 Emerging Markets       
 3.9 Impact of Covid-19       
4 Porters Five Force Analysis       

 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
5 Global Head-up Display Market, By Type      
 5.1 Introduction       
 5.2 Combiner-based       
 5.3 Head Mounted       
 5.4 Windshield-based       
6 Global Head-up Display Market, By Technology     
 6.1 Introduction       
 6.2 Augmented Reality (AR)-Based Head-Up Display    
 6.3 Conventional Head-Up Display     
 6.4 Cathode-ray Tube (CRT)      
 6.5 Micro Electromechanical Systems (MEMS)    
 6.6 Optical Waveguide       
7 Global Head-up Display Market, By Component     
 7.1 Introduction       
 7.2 Control Panels       
 7.3 Display Units       
  7.3.1 Digital Micro mirror Device(DMD) Display    
  7.3.2 Liquid Crystal Display(LCD) Technology    
  7.3.3 Liquid Crystal Silicon Technology    
 7.4 Magnifying Glass       
 7.5 Projectors/Projection Units      
  7.5.1 Liquid Crystal on Silicon (LCOS) Projector    
  7.5.2 Digital Light Processing(DLP) Projector    
  7.5.3 Laser Beam Steering (LBS) Projector    
 7.6 Relay Optics       
 7.7 Software        
 7.8 Video Generators       
8 Global Head-up Display Market, By Sales Channel     
 8.1 Introduction       
 8.2 Original Equipment Manufacturer (OEM)     
 8.3 Aftermarket       
9 Global Head-up Display Market, By Application     
 9.1 Introduction       
 9.2 Automotive       
  9.2.1 Light Commercial Vehicles (LCV)    
  9.2.2 Passenger Vehicles       
  9.2.3 Heavy Commercial Vehicles (HCV)    
 9.3 Aerospace       
  9.3.1 Aircraft       
  9.3.2 Helicopters      
  9.3.3 Unmanned Aerial Vehicle (UAV)    
 9.4 Defense        
  9.4.1 Air       
  9.4.2 Ground       
  9.4.3 Marine       
 9.5 Manufacturing       
 9.6 Wearable       
10 Global Head-up Display Market, By Geography     
 10.1 Introduction       
 10.2 North America       
  10.2.1 US       
  10.2.2 Canada       
  10.2.3 Mexico       
 10.3 Europe        
  10.3.1 Germany       
  10.3.2 UK       
  10.3.3 Italy       
  10.3.4 France       
  10.3.5 Spain       
  10.3.6 Rest of Europe      
 10.4 Asia Pacific       
  10.4.1 Japan       
  10.4.2 China       
  10.4.3 India       
  10.4.4 Australia       
  10.4.5 New Zealand      
  10.4.6 South Korea      
  10.4.7 Rest of Asia Pacific      
 10.5 South America       
  10.5.1 Argentina      
  10.5.2 Brazil       
  10.5.3 Chile       
  10.5.4 Rest of South America     
 10.6 Middle East & Africa      
  10.6.1 Saudi Arabia      
  10.6.2 UAE       
  10.6.3 Qatar       
  10.6.4 South Africa      
  10.6.5 Rest of Middle East & Africa     
11 Key Developments        
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 11.2 Acquisitions & Mergers      
 11.3 New Product Launch      
 11.4 Expansions       
 11.5 Other Key Strategies      
12 Company Profiling        
 12.1 BAE Systems       
 12.2 Bosch        
 12.3 Continental       
 12.4 Denso        
 12.5 Elbit Systems Ltd       
 12.6 Nippon Seiki       
 12.7 Panasonic Corporation      
 12.8 Pioneer        
 12.9 Rockwell Collins       
 12.10 STMicroelectronics       
 12.11 Texas Instruments Incorporated     
 12.12 Thales Group       
 12.13 Visteon        
 12.14 Yazaki Corporation       

List of Tables         
1 Global Head-up Display Market Outlook, By Region (2020-2028) ($MN)   
2 Global Head-up Display Market Outlook, By Type (2020-2028) ($MN)   
3 Global Head-up Display Market Outlook, By Combiner-based (2020-2028) ($MN)  
4 Global Head-up Display Market Outlook, By Head Mounted (2020-2028) ($MN)  
5 Global Head-up Display Market Outlook, By Windshield-based (2020-2028) ($MN)  
6 Global Head-up Display Market Outlook, By Technology (2020-2028) ($MN)  
7 Global Head-up Display Market Outlook, By Augmented Reality (AR)-Based Head-Up Display (2020-2028) ($MN)
8 Global Head-up Display Market Outlook, By Conventional Head-Up Display (2020-2028) ($MN)
9 Global Head-up Display Market Outlook, By Cathode-ray Tube (CRT) (2020-2028) ($MN) 
10 Global Head-up Display Market Outlook, By Micro Electromechanical Systems (MEMS) (2020-2028) ($MN)
11 Global Head-up Display Market Outlook, By Optical Waveguide (2020-2028) ($MN)  
12 Global Head-up Display Market Outlook, By Component (2020-2028) ($MN)  
13 Global Head-up Display Market Outlook, By Control Panels (2020-2028) ($MN)  
14 Global Head-up Display Market Outlook, By Display Units (2020-2028) ($MN)  
15 Global Head-up Display Market Outlook, By Digital Micro mirror Device(DMD) Display (2020-2028) ($MN)
16 Global Head-up Display Market Outlook, By Liquid Crystal Display(LCD) Technology (2020-2028) ($MN)
17 Global Head-up Display Market Outlook, By Liquid Crystal Silicon Technology (2020-2028) ($MN)
18 Global Head-up Display Market Outlook, By Magnifying Glass (2020-2028) ($MN)  
19 Global Head-up Display Market Outlook, By Projectors/Projection Units (2020-2028) ($MN) 
20 Global Head-up Display Market Outlook, By Liquid Crystal on Silicon (LCOS) Projector (2020-2028) ($MN)
21 Global Head-up Display Market Outlook, By Digital Light Processing(DLP) Projector (2020-2028) ($MN)
22 Global Head-up Display Market Outlook, By Laser Beam Steering (LBS) Projector (2020-2028) ($MN)
23 Global Head-up Display Market Outlook, By Relay Optics (2020-2028) ($MN)  
24 Global Head-up Display Market Outlook, By Software (2020-2028) ($MN)   
25 Global Head-up Display Market Outlook, By Video Generators (2020-2028) ($MN)  
26 Global Head-up Display Market Outlook, By Sales Channel (2020-2028) ($MN)  
27 Global Head-up Display Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
28 Global Head-up Display Market Outlook, By Aftermarket (2020-2028) ($MN)  
29 Global Head-up Display Market Outlook, By Application (2020-2028) ($MN)  
30 Global Head-up Display Market Outlook, By Automotive (2020-2028) ($MN)  
31 Global Head-up Display Market Outlook, By Light Commercial Vehicles (LCV) (2020-2028) ($MN)
32 Global Head-up Display Market Outlook, By Passenger Vehicles (2020-2028) ($MN)  
33 Global Head-up Display Market Outlook, By Heavy Commercial Vehicles (HCV) (2020-2028) ($MN)
34 Global Head-up Display Market Outlook, By Aerospace (2020-2028) ($MN)  
35 Global Head-up Display Market Outlook, By Aircraft (2020-2028) ($MN)   
36 Global Head-up Display Market Outlook, By Helicopters (2020-2028) ($MN)  
37 Global Head-up Display Market Outlook, By Unmanned Aerial Vehicle (UAV) (2020-2028) ($MN)
38 Global Head-up Display Market Outlook, By Defense (2020-2028) ($MN)   
39 Global Head-up Display Market Outlook, By Air (2020-2028) ($MN)   
40 Global Head-up Display Market Outlook, By Ground (2020-2028) ($MN)   
41 Global Head-up Display Market Outlook, By Marine (2020-2028) ($MN)   
42 Global Head-up Display Market Outlook, By Manufacturing (2020-2028) ($MN)  
43 Global Head-up Display Market Outlook, By Wearable (2020-2028) ($MN)  
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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