Mobile Marketing Market
PUBLISHED: 2020 ID: SMRC18914
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Mobile Marketing Market

Mobile Marketing - Global Market Outlook (2018-2027)

4.3 (24 reviews)
4.3 (24 reviews)
Published: 2020 ID: SMRC18914

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Mobile Marketing Market accounted for $8.83 billion in 2018 and is expected to reach $48.71 billion by 2027 growing at a CAGR of 20.9% during the forecast period. Increased popularity of mobile web and applications, robust internet penetration in developing countries, and growth of social media and advertising are the factors driving the market growth. However, security concerns for confidential information may hinder the market growth.
 
Mobile marketing is a multi-channel digital marketing scheme aimed at reaching a particular type of audience on their smartphones, tablets, or any other associated devices through websites, E-mail, messages, social media, or mobile applications for product news and promotions.

By component, the services segment is likely to have a huge demand during the forecast period due to the integration of various marketing applications. Services help organizations in making successful customer relationships by constantly supporting them through their business term. They also promote organizations by enhancing marketing project implementation and streamlining marketing operations. Based on geography, North America is going to have a lucrative growth during the forecast period due to the fast acceptance of mobile marketing platform and services among enterprises in this region. A considerable number of mobile marketing platform vendors, including the giant players, have their presence in this region.

Some of the key players profiled in the Mobile Marketing Market include Oracle, SAP, Airship, FollowAnalytics, Adobe, Swrve, Marketo, Imimobile, Acoustic, Salesforce, Xtremepush, Localytics, Vibes, Braze, and Pyze.  
 
Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises 
  
Components Covered:
• Services
• Platform


Solutions Covered:
• Mobile E-mails
• Mobile Web
• Bluetooth Mobile Marketing
• Push Notifications
• Short Message Service (SMS)
• Quick Response Code
• Mobile Banner Advertisements
• Location-based Marketing
• In-app Messages
• Multimedia Messaging Service (MMS)
• Interactive voice response (IVR)

Distribution Channels Covered:
• Affiliate Marketing
• Content Marketing
• Omni-channel Marketing
• Online Public Relations
• Social Media Marketing

End Users Covered:
• Energy and Utilities 
• Banking, Financial Services, and Insurance 
• Media and Entertainment 
• Travel and Logistics 
• Telecom and IT 
• Education 
• Government 
• Retail and eCommerce 
• Healthcare 
• Automotive 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary        
          
2 Preface 
       
 2.1 Abstract        
 2.2 Stake Holders       
 2.3 Research Scope       
 2.4 Research Methodology      
  2.4.1 Data Mining      
  2.4.2 Data Analysis      
  2.4.3 Data Validation      
  2.4.4 Research Approach      
 2.5 Research Sources       
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions      
          
3 Market Trend Analysis       
 3.1 Introduction       
 3.2 Drivers        
 3.3 Restraints       
 3.4 Opportunities       
 3.5 Threats        
 3.6 End User Analysis       
 3.7 Emerging Markets       
 3.8 Futuristic Market Scenario      
          
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry       
          
5 Global Mobile Marketing Market, By Organization Size    
 5.1 Introduction       
 5.2 Large Enterprises       
 5.3 Small and Medium-Sized Enterprises     
          
6 Global Mobile Marketing Market, By Component     
 6.1 Introduction       
 6.2 Services        
 6.3 Platform        
          
7 Global Mobile Marketing Market, By Solution     
 7.1 Introduction       
 7.2 Mobile E-mails       
 7.3 Mobile Web       
 7.4 Bluetooth Mobile Marketing      
 7.5 Push Notifications       
 7.6 Short Message Service (SMS)      
 7.7 Quick Response Code      
 7.8 Mobile Banner Advertisements     
 7.9 Location-based Marketing      
 7.10 In-app Messages       
 7.11 Multimedia Messaging Service (MMS)     
 7.12 Interactive voice response (IVR)     
          
8 Global Mobile Marketing Market, By Distribution Channel    
 8.1 Introduction       
 8.2 Affiliate Marketing       
 8.3 Content Marketing       
 8.4 Omni-channel Marketing      
 8.5 Online Public Relations      
 8.6 Social Media Marketing      
          
9 Global Mobile Marketing Market, By End User     
 9.1 Introduction       
 9.2 Energy and Utilities       
 9.3 Banking, Financial Services, and Insurance    
 9.4 Media and Entertainment      
 9.5 Travel and Logistics       
 9.6 Telecom and IT       
 9.7 Education       
 9.8 Government       
 9.9 Retail and eCommerce      
 9.10 Healthcare       
 9.11 Automotive       
          
10 Global Mobile Marketing Market, By Geography     
 10.1 Introduction       
 10.2 North America       
  10.2.1 US       
  10.2.2 Canada       
  10.2.3 Mexico       
 10.3 Europe        
  10.3.1 Germany       
  10.3.2 UK       
  10.3.3 Italy       
  10.3.4 France       
  10.3.5 Spain       
  10.3.6 Rest of Europe      
 10.4 Asia Pacific       
  10.4.1 Japan       
  10.4.2 China       
  10.4.3 India       
  10.4.4 Australia       
  10.4.5 New Zealand      
  10.4.6 South Korea      
  10.4.7 Rest of Asia Pacific      
 10.5 South America       
  10.5.1 Argentina      
  10.5.2 Brazil       
  10.5.3 Chile       
  10.5.4 Rest of South America     
 10.6 Middle East & Africa      
  10.6.1 Saudi Arabia      
  10.6.2 UAE       
  10.6.3 Qatar       
  10.6.4 South Africa      
  10.6.5 Rest of Middle East & Africa     
          
11 Key Developments        
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 11.2 Acquisitions & Mergers      
 11.3 New Product Launch      
 11.4 Expansions       
 11.5 Other Key Strategies      
          
12 Company Profiling        
 12.1 Oracle        
 12.2 SAP        
 12.3 Airship        
 12.4 FollowAnalytics       
 12.5 Adobe        
 12.6 Swrve        
 12.7 Marketo        
 12.8 Imimobile       
 12.9 Acoustic        
 12.10 Salesforce       
 12.11 Xtremepush       
 12.12 Localytics        
 12.13 Vibes        
 12.14 Braze        
 12.15 Pyze


List of Tables         
1 Global Mobile Marketing Market Outlook, By Region (2017-2027) ($MN)   
2 Global Mobile Marketing Market Outlook, By Organization Size (2017-2027) ($MN)  
3 Global Mobile Marketing Market Outlook, By Large Enterprises (2017-2027) ($MN)  
4 Global Mobile Marketing Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
5 Global Mobile Marketing Market Outlook, By Component (2017-2027) ($MN)  
6 Global Mobile Marketing Market Outlook, By Services (2017-2027) ($MN)  
7 Global Mobile Marketing Market Outlook, By Platform (2017-2027) ($MN)  
8 Global Mobile Marketing Market Outlook, By Solution (2017-2027) ($MN)  
9 Global Mobile Marketing Market Outlook, By Mobile E-mails (2017-2027) ($MN)  
10 Global Mobile Marketing Market Outlook, By Mobile Web (2017-2027) ($MN)  
11 Global Mobile Marketing Market Outlook, By Bluetooth Mobile Marketing (2017-2027) ($MN) 
12 Global Mobile Marketing Market Outlook, By Push Notifications (2017-2027) ($MN)  
13 Global Mobile Marketing Market Outlook, By Short Message Service (SMS) (2017-2027) ($MN) 
14 Global Mobile Marketing Market Outlook, By Quick Response Code (2017-2027) ($MN) 
15 Global Mobile Marketing Market Outlook, By Mobile Banner Advertisements (2017-2027) ($MN)
16 Global Mobile Marketing Market Outlook, By Location-based Marketing (2017-2027) ($MN) 
17 Global Mobile Marketing Market Outlook, By In-app Messages (2017-2027) ($MN)  
18 Global Mobile Marketing Market Outlook, By Multimedia Messaging Service (MMS) (2017-2027) ($MN)
19 Global Mobile Marketing Market Outlook, By Interactive voice response (IVR) (2017-2027) ($MN)
20 Global Mobile Marketing Market Outlook, By Distribution Channel (2017-2027) ($MN) 
21 Global Mobile Marketing Market Outlook, By Affiliate Marketing (2017-2027) ($MN) 
22 Global Mobile Marketing Market Outlook, By Content Marketing (2017-2027) ($MN) 
23 Global Mobile Marketing Market Outlook, By Omni-channel Marketing (2017-2027) ($MN) 
24 Global Mobile Marketing Market Outlook, By Online Public Relations (2017-2027) ($MN) 
25 Global Mobile Marketing Market Outlook, By Social Media Marketing (2017-2027) ($MN) 
26 Global Mobile Marketing Market Outlook, By End User (2017-2027) ($MN)  
27 Global Mobile Marketing Market Outlook, By Energy and Utilities (2017-2027) ($MN) 
28 Global Mobile Marketing Market Outlook, By Banking, Financial Services, and Insurance (2017-2027) ($MN)
29 Global Mobile Marketing Market Outlook, By Media and Entertainment (2017-2027) ($MN) 
30 Global Mobile Marketing Market Outlook, By Travel and Logistics (2017-2027) ($MN) 
31 Global Mobile Marketing Market Outlook, By Telecom and IT (2017-2027) ($MN)  
32 Global Mobile Marketing Market Outlook, By Education (2017-2027) ($MN)  
33 Global Mobile Marketing Market Outlook, By Government (2017-2027) ($MN)  
34 Global Mobile Marketing Market Outlook, By Retail and eCommerce (2017-2027) ($MN) 
35 Global Mobile Marketing Market Outlook, By Healthcare (2017-2027) ($MN)  
36 Global Mobile Marketing Market Outlook, By Automotive (2017-2027) ($MN)  
          
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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