Print Label

Print Label

Print Label Market Forecasts to 2030 - Global Analysis By Product (Wet-glue labels, Linerless labels and Other products), Technology (Gravure, Screen and Inkjet), Material, End User and By Geography

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Published: 2024 ID: SMRC26333

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Print Label Market is accounted for $49.87 billion in 2024 and is expected to reach $71.14 billion by 2030 growing at a CAGR of 6.1% during the forecast period. A print label is a software or hardware tool used to generate and produce labels for various purposes, such as shipping, product identification, or organizing items. It allows users to design and customize labels according to their specific requirements, incorporating text, graphics, barcodes, and other relevant information. Print label systems are commonly integrated with databases or inventory management systems to streamline the labeling process and ensure accuracy. They are widely used in industries like manufacturing, retail, logistics, and healthcare to improve efficiency, traceability, and brand presentation. 

According to Invest India, the e-commerce market in India is also set to witness a CAGR of 30% for the gross merchandise value to reach USD 200 billion by 2026 and have a market penetration of 12%, as compared to the current 2%. According to the Federation of Indian Chambers of Commerce & Industry (FICCI), the expenditure on packaged foods is increasing (at an inflection point) due to increased per capita income, urbanization, and working hours for women.

Market Dynamics: 


E-commerce growth

The print label market's growth in e-commerce is driven by several factors. Firstly, as online shopping continues to surge, there's a heightened demand for efficient shipping and logistics, necessitating clear and accurate labeling for packages. Additionally, customization options for labels cater to the diverse branding needs of online businesses, enhancing their visibility and brand recognition. Moreover, the rise of direct-to-consumer brands in e-commerce fuels the demand for personalized and eye-catching labels to differentiate products in a crowded marketplace. Furthermore, technological advancements in printing processes have made it easier and more cost-effective to produce high-quality labels, further fueling market growth.


Brand loyalty

Brand loyalty can serve as a restraint in the print label market due to the strong attachment consumers develop toward particular brands. When customers are deeply committed to a brand, they may be less inclined to switch to alternatives, limiting the opportunities for new entrants or smaller players to gain traction. Established brands with loyal customer bases often command premium prices, making it challenging for competitors to penetrate the market with lower-priced offerings. Additionally, brand loyalty can lead to repeat purchases, further solidifying the dominance of established players in the print label market. 


Digital printing

Digital printing has revolutionized the print label market by offering unparalleled flexibility, customization, and speed. Unlike traditional methods like flexography, digital printing enables on-demand printing with minimal setup costs and no need for printing plates. This means shorter lead times, reduced waste, and cost-effectiveness for shorter print runs. Additionally, digital technology allows for variable data printing, enabling personalized labels for each item in a batch, perfect for targeted marketing or tracking purposes. With advancements in quality and versatility, digital printing presents a significant opportunity for label printers to meet evolving consumer demands and stand out in a competitive market.


Competition from alternate technologies

The threat of competition from alternate technologies in the print label market arises from advancements in digital printing, RFID (Radio Frequency Identification), and smart packaging solutions. Digital printing offers faster turnaround times and customization options challenging traditional print methods. RFID technology enables real-time tracking and data collection, offering efficiency and accuracy advantages. Smart packaging integrates technology like sensors and NFC (near-field communication), enhancing product visibility and consumer engagement. These alternatives pose a significant threat to traditional print labels by offering innovative solutions that cater to evolving consumer demands and industry needs. 

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the print label market in several ways. With disruptions in supply chains and manufacturing, demand for labels for certain products surged, such as pharmaceuticals and essential goods, while demand for others, like retail and hospitality, plummeted. The shift towards e-commerce also influenced label needs, with an increased demand for shipping labels. Moreover, safety regulations prompted the need for labels indicating hygiene practices and social distancing guidelines. The print label market experienced a mixed bag of challenges and opportunities due to the pandemic's wide-ranging effects on consumer behaviour and industry dynamics.

The plastic segment is expected to be the largest during the forecast period

The plastic segment in the print label market has experienced significant growth due to several factors. Plastic labels offer durability and versatility, making them suitable for various applications across industries such as food and beverage, cosmetics, and pharmaceuticals. Advancements in printing technologies have enabled high-quality graphics and customization options on plastic labels, meeting the demand for attractive packaging. Environmental concerns have also driven the adoption of recyclable and eco-friendly plastic materials, further boosting the segment's growth. 

The automotive segment is expected to have the highest CAGR during the forecast period

The growth in the automotive segment can be attributed to increasing demand for vehicle customization that drives the need for labels for branding, safety, and regulatory compliance. Additionally, advancements in printing technologies allow for more intricate and durable labels suitable for automotive applications. The rise of electric and autonomous vehicles necessitates specialized labelling for components and systems. Furthermore, stringent regulations regarding traceability and product information boost the demand for high-quality labels in the automotive sector. 

Region with largest share:

The print label market in North America has experienced robust growth due to the increasing demand for packaged goods across various industries, including food and beverage, pharmaceuticals, and retail. Moreover, stringent regulations regarding product labeling and traceability have necessitated the adoption of high-quality printing labels, further boosting market growth. The rise of e-commerce has also played a significant role, with online retailers requiring labels for shipping and branding purposes. Furthermore, the growing trend of product personalization and customization has spurred demand for unique and eye-catching labels, contributing to the market's upward trajectory in North America.

Region with highest CAGR:

The Asia-Pacific region has experienced significant growth in the print label market due to several factors. The expansion of industries such as food and beverage, pharmaceuticals, and retail has driven the demand for product labeling. Additionally, advancements in printing technology have made label production more efficient and cost-effective, attracting businesses to invest in labeling solutions. Moreover, increasing consumer awareness and demand for product information and branding have fuelled the need for high-quality labels. Furthermore, globalization has led to the emergence of Asia Pacific as a manufacturing hub, creating a vast market for printed labels to cater to both domestic and international customers. 

Key players in the market

Some of the key players in Print Label market include 3M Company, Ahlstrom-Munksjö, AUTAJON GROUP, Avery Dennison, Brady Corporation, CCL Industries, Fort Dearborn Company, Fuji Seal International, Inc., Klöckner Pentaplast Europe GmbH & Co. KG, Mondi Group, Resource Label Group, SATO Holdings Corporation, UPM Raflatac and Weber Packaging Solutions, Inc.     

Key Developments:

In May 2024, CCL Industries Inc, a world leader in specialty label, security and packaging solutions for global corporations announced that it has signed a binding agreement to acquire the remaining 50% equity interest in its Middle East joint venture, Pacman-CCL (""PCCL""), from its partner, Albwardy Investment LLC headquartered in Dubai.

In May 2024, UPM Raflatac, a self-adhesive paper and film products manufacturer, has unveiled its New Wave paper label material, which is said to be compatible with recycling systems. The new label material will deliver functionality for the full life cycle of products, particularly for home and personal care products such as soap bottles and washing detergent containers. According to UPM, the material is designed to ensure the purity of recycled materials, washing off cleanly at 40°C with plain water, without the need for chemicals.

Products Covered:
• Wet-glue labels   
• Linerless labels   
• Multi-part tracking labels   
• Shrink and Stretch Sleeves   
• In-mold labels   
• Pressure-sensitive labels   
• Other products    

Technologies Covered:
• Gravure  
• Screen  
• Electrophotography  
• Offset lithography  
• Flexography  
• Letterpress  
• Inkjet  

Materials Covered:
• Paper 
• Aluminum 
• Plastic  

End Users Covered:
• Beverage  
• Cosmetics  
• Industrial  
• Food  
• Healthcare  
• Househlod  
• Automotive  
• Other End Users   

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary      
2 Preface      
 2.1 Abstract     
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology     
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions    
3 Market Trend Analysis      
 3.1 Introduction     
 3.2 Drivers     
 3.3 Restraints     
 3.4 Opportunities     
 3.5 Threats     
 3.6 Product Analysis     
 3.7 Technology Analysis     
 3.8 End User Analysis     
 3.9 Emerging Markets     
 3.10 Impact of Covid-19     
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry     
5 Global Print Label Market, By Product      
 5.1 Introduction     
 5.2 Wet-glue labels     
 5.3 Linerless labels     
 5.4 Multi-part tracking labels     
 5.5 Shrink and Stretch Sleeves     
 5.6 In-mold labels     
 5.7 Pressure-sensitive labels     
 5.8 Other products     
6 Global Print Label Market, By Technology      
 6.1 Introduction     
 6.2 Gravure     
 6.3 Screen     
 6.4 Electrophotography     
 6.5 Offset lithography     
 6.6 Flexography     
 6.7 Letterpress     
 6.8 Inkjet     
7 Global Print Label Market, By Material      
 7.1 Introduction     
 7.2 Paper     
 7.3 Aluminum     
 7.4 Plastic     
8 Global Print Label Market, By End User      
 8.1 Introduction     
 8.2 Beverage     
 8.3 Cosmetics     
 8.4 Industrial     
 8.5 Food     
 8.6 Healthcare     
 8.7 Househlod     
 8.8 Automotive     
 8.9 Other End Users     
9 Global Print Label Market, By Geography      
 9.1 Introduction     
 9.2 North America     
  9.2.1 US    
  9.2.2 Canada    
  9.2.3 Mexico    
 9.3 Europe     
  9.3.1 Germany    
  9.3.2 UK    
  9.3.3 Italy    
  9.3.4 France    
  9.3.5 Spain    
  9.3.6 Rest of Europe    
 9.4 Asia Pacific     
  9.4.1 Japan    
  9.4.2 China    
  9.4.3 India    
  9.4.4 Australia    
  9.4.5 New Zealand    
  9.4.6 South Korea    
  9.4.7 Rest of Asia Pacific    
 9.5 South America     
  9.5.1 Argentina    
  9.5.2 Brazil    
  9.5.3 Chile    
  9.5.4 Rest of South America    
 9.6 Middle East & Africa     
  9.6.1 Saudi Arabia    
  9.6.2 UAE    
  9.6.3 Qatar    
  9.6.4 South Africa    
  9.6.5 Rest of Middle East & Africa    
10 Key Developments      
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures     
 10.2 Acquisitions & Mergers     
 10.3 New Product Launch     
 10.4 Expansions     
 10.5 Other Key Strategies     
11 Company Profiling      
 11.1 3M Company     
 11.2 Ahlstrom-Munksjö     
 11.3 AUTAJON GROUP     
 11.4 Avery Dennison     
 11.5 Brady Corporation     
 11.6 CCL Industries     
 11.7 Fort Dearborn Company     
 11.8 Fuji Seal International, Inc.     
 11.9 Klöckner Pentaplast Europe GmbH & Co. KG     
 11.10 Mondi Group     
 11.11 Resource Label Group     
 11.12 SATO Holdings Corporation     
 11.13 UPM Raflatac     
 11.14 Weber Packaging Solutions, Inc.     
List of Tables       
1 Global Print Label Market Outlook, By Region (2022-2030) ($MN)      
2 Global Print Label Market Outlook, By Product (2022-2030) ($MN)      
3 Global Print Label Market Outlook, By Wet-glue labels (2022-2030) ($MN)      
4 Global Print Label Market Outlook, By Linerless labels (2022-2030) ($MN)      
5 Global Print Label Market Outlook, By Multi-part tracking labels (2022-2030) ($MN)      
6 Global Print Label Market Outlook, By Shrink and Stretch Sleeves (2022-2030) ($MN)      
7 Global Print Label Market Outlook, By In-mold labels (2022-2030) ($MN)      
8 Global Print Label Market Outlook, By Pressure-sensitive labels (2022-2030) ($MN)      
9 Global Print Label Market Outlook, By Other products (2022-2030) ($MN)      
10 Global Print Label Market Outlook, By Technology (2022-2030) ($MN)      
11 Global Print Label Market Outlook, By Gravure (2022-2030) ($MN)      
12 Global Print Label Market Outlook, By Screen (2022-2030) ($MN)      
13 Global Print Label Market Outlook, By Electrophotography (2022-2030) ($MN)      
14 Global Print Label Market Outlook, By Offset lithography (2022-2030) ($MN)      
15 Global Print Label Market Outlook, By Flexography (2022-2030) ($MN)      
16 Global Print Label Market Outlook, By Letterpress (2022-2030) ($MN)      
17 Global Print Label Market Outlook, By Inkjet (2022-2030) ($MN)      
18 Global Print Label Market Outlook, By Material (2022-2030) ($MN)      
19 Global Print Label Market Outlook, By Paper (2022-2030) ($MN)      
20 Global Print Label Market Outlook, By Aluminum (2022-2030) ($MN)      
21 Global Print Label Market Outlook, By Plastic (2022-2030) ($MN)      
22 Global Print Label Market Outlook, By End User (2022-2030) ($MN)      
23 Global Print Label Market Outlook, By Beverage (2022-2030) ($MN)      
24 Global Print Label Market Outlook, By Cosmetics (2022-2030) ($MN)      
25 Global Print Label Market Outlook, By Industrial (2022-2030) ($MN)      
26 Global Print Label Market Outlook, By Food (2022-2030) ($MN)      
27 Global Print Label Market Outlook, By Healthcare (2022-2030) ($MN)      
28 Global Print Label Market Outlook, By Househlod (2022-2030) ($MN)      
29 Global Print Label Market Outlook, By Automotive (2022-2030) ($MN)      
30 Global Print Label Market Outlook, By Other End Users (2022-2030) ($MN)      
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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