Social Media Management Market
Social Media Management Market Forecasts to 2028 - Global Analysis By Component (Solution, Services and Other Components), By Deployment Mode (Cloud and On Premises), By Organization Size (Large Enterprises, Medium Sized Enterprises and Small Enterprises), By Application, By End User and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $18.71 BN |
|
Projected Year Value (2028) |
US $64.17 BN |
|
CAGR (2022 - 2028) |
22.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Social Media Management Market is accounted for $18.71 billion in 2022 and is expected to reach $64.17 billion by 2028 growing at a CAGR of 22.8% during the forecast period. Social Media Management is the act of gathering and evaluating audiences in order to create marketing and influence plans that are specialized for a certain audience or group of individuals. It serves as a platform for communication with the intended audience and content dissemination on websites like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. The administration of social media has the potential to present new ways for businesses to broaden their audience and exposure. It aids businesses in measuring and managing information acquired from various social media sites.
According to a Pew Trust survey, 80% of social media users are concerned about companies and advertising accessing and utilizing their posts on social media.
Market Dynamics:
Driver:
Increasing data volume across industries
Using social media management tools to strengthen client interactions, businesses are maximizing the data available from social media in order to acquire real-time insights and boost sales. Companies will certainly have a lot of chances to predict trends, monitor rival promotions, manage brands, and improve customer experience if the data is made public and used effectively. Moreover, data generated by internet users each day amounts to 2.5 quintillion bytes. These aspects are propelling the market growth.
Restraint:
Data manipulation and privacy leaks
Several users have been frightened by data breaches, prompting them to re-evaluate their social network connections and the security of their personal data. There is a risk of unauthorized access or disclosure of sensitive, confidential and protected data. Hackers have the ability to modify the software and extract data that is connected to social media networks. These issues are impeding the market expansion.
Opportunity:
Increase in cloud adoption
Cloud adoption has grown immensely as vendors are using Software-as-a-Service (SaaS) to deliver cloud computing solutions. Corporate users are constantly looking for the most efficient social media management solutions. Cloud computing is made feasible by the cloud, which enables the outsourcing of operational IT labor to a different business. The risks and costs involved are solely assumed by cloud service providers. Its benefits, including adaptability, dependability, scalability and affordability are fuelling the market demand.
Threat:
Lack of standards
As text was the primary form of material on social media, it was simple to evaluate. With the advancement of technology, this unstructured data has grown to encompass multimedia information in the form of photos, videos, audio files, and GIFs. The evaluated data must be genuine and dependable. Wrong decisions are being made as a result of the lack of data standards. The market need is being hampered since judgments cannot be made in a failsafe manner without the approach being able to be independently validated.
Covid-19 Impact
During the COVID-19 epidemic, the demand for work-from-home and remote working policies increased, which fuelled the expansion of the worldwide social media industry. Yet, it has been determined that the transmission of false information on social media and other digital platforms poses an even greater risk to public health than the virus itself. Social media became a crucial platform for communication during a period of social isolation and restricted interaction with others. The market was positively affected by the epidemic.
The solution segment is expected to be the largest during the forecast period
The solution segment is estimated to have a lucrative growth. Social media management solutions make it easier to reach a large audience. It alludes to a platform, tools and software that give various industry verticals end-to-end social media data. Marketers and advertisers are increasingly using social media management to boost sales, which is driving the segment's demand.
The cloud segment is expected to have the highest CAGR during the forecast period
The cloud segment is anticipated to witness the highest CAGR growth during the forecast period, due to its availability of numerous servers. It offers a way to view the data from different servers or data centers remotely. It comprises of servers, networks, storage, databases, analytical tools and software platforms to supply and access services. Vendors of social media management deal with client requests for IT infrastructure, data redundancy, data availability, creating security measures, audits, and configuration, which fuel the segment's expansion.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to its raising technological innovations. The region is a mature and well-established market with a widespread social media consumer base. It is well regarded among the social media management tools. Many key players in this region adopt social media networks as a key marketing and consumer interaction strategy which is driving the market demand in this region.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to the rising popularity and higher reach of social media apps. This region comprises an increasing number of tech-savvy people, a high internet penetration rate and improved connection which has led to widespread use of social media platforms. Digital media is being used by SMEs and start-ups in the area as a low-cost tool for company development and promotion. The market's expansion is being driven by a larger audience in this area without significant expenditure.
Key players in the market
Some of the key players profiled in the Social Media Management Market include Adobe, BrandWatch Technologies Ltd, Clarabridge, Digimind, Google, HubSpot, IBM Corporation, Khoros, LLC, Likeable Hub, Meltwater, NetBase Quid, Inc., Oracle Corporation, Salesforce, Social Hub and Zoho Corporation Pvt. Ltd.
Key Developments:
In March 2023, Adobe launches generative AI model Firefly. The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered by the company.
In March 2022, Oracle cloud infrastructure launches new services and capabilities focused on giving customers even more flexibility. New offerings provide customers with truly flexible core infrastructure services, automatically optimizing resources to match application requirements and significantly reduce costs.
In March 2022, Zoho Corporation launched its latest version of its low-code offering, Zoho Creator. Low-code is a way to design and develop applications with little to no coding. The new version addresses the need for an easy-to-use platform that enables business users (or citizen developers) to create business applications, while empowering the IT teams to place sufficient guardrails and govern usage, ensuring security and compliance.
Components Covered:
• Solution
• Services
• Other Components
Deployment Modes Covered:
• Cloud
• On Premises
Organization Sizes Covered:
• Large Enterprises
• Medium Sized Enterprises
• Small Enterprises
Applications Covered:
• Sales and Marketing Management
• Customer Experience Management
• Risk Management and Fraud Detection
• Competitive Intelligence
• Other Applications
End Users Covered:
• Retail & Consumer Goods
• Banking, Financial Services and Insurance (BFSI)
• Government & Public Sector
• Healthcare & Life Sciences
• Media & Entertainment
• IT & Telecom
• Manufacturing
• Travel & Hospitality
• E Commerce
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Social Media Management Market, By Component
5.1 Introduction
5.2 Solution
5.2.1 Social Media Marketing
5.2.1.1 Social Advocacy
5.2.1.2 Social Ad Technology and Selling
5.2.2 Social Media Listening, Monitoring and Analytics
5.2.3 Social Media Risk and Compliance Management
5.2.4 Social Media Asset and Content Management
5.3 Services
5.3.1 Professional Services
5.3.1.1 Training and Support Services
5.3.1.2 Implementation and Consulting Services
5.3.2 Managed Services
5.4 Other Components
6 Global Social Media Management Market, By Deployment Mode
6.1 Introduction
6.2 Cloud
6.3 On Premises
7 Global Social Media Management Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.3 Medium Sized Enterprises
7.4 Small Enterprises
8 Global Social Media Management Market, By Application
8.1 Introduction
8.2 Sales and Marketing Management
8.3 Customer Experience Management
8.3.1 Social Care and Messaging
8.3.2 Customer Data Platform
8.4 Risk Management and Fraud Detection
8.5 Competitive Intelligence
8.6 Other Applications
9 Global Social Media Management Market, By End User
9.1 Introduction
9.2 Retail & Consumer Goods
9.3 Banking, Financial Services and Insurance (BFSI)
9.4 Government & Public Sector
9.5 Healthcare & Life Sciences
9.6 Media & Entertainment
9.7 IT & Telecom
9.8 Manufacturing
9.9 Travel & Hospitality
9.10 E Commerce
9.11 Other End Users
10 Global Social Media Management Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Adobe
12.2 BrandWatch Technologies Ltd
12.3 Clarabridge
12.4 Digimind
12.5 Google
12.6 HubSpot
12.7 IBM Corporation
12.8 Khoros, LLC
12.9 Likeable Hub
12.10 Meltwater
12.11 NetBase Quid, Inc.
12.12 Oracle Corporation
12.13 Salesforce
12.14 Social Hub
12.15 Zoho Corporation Pvt. Ltd.
List of Tables
1 Global Social Media Management Market Outlook, By Region (2020-2028) ($MN)
2 Global Social Media Management Market Outlook, By Component (2020-2028) ($MN)
3 Global Social Media Management Market Outlook, By Solution (2020-2028) ($MN)
4 Global Social Media Management Market Outlook, By Social Media Marketing (2020-2028) ($MN)
5 Global Social Media Management Market Outlook, By Social Advocacy (2020-2028) ($MN)
6 Global Social Media Management Market Outlook, By Social Ad Technology and Selling (2020-2028) ($MN)
7 Global Social Media Management Market Outlook, By Social Media Listening, Monitoring and Analytics (2020-2028) ($MN)
8 Global Social Media Management Market Outlook, By Social Media Risk and Compliance Management (2020-2028) ($MN)
9 Global Social Media Management Market Outlook, By Social Media Asset and Content Management (2020-2028) ($MN)
10 Global Social Media Management Market Outlook, By Services (2020-2028) ($MN)
11 Global Social Media Management Market Outlook, By Professional Services (2020-2028) ($MN)
12 Global Social Media Management Market Outlook, By Training and Support Services (2020-2028) ($MN)
13 Global Social Media Management Market Outlook, By Implementation and Consulting Services (2020-2028) ($MN)
14 Global Social Media Management Market Outlook, By Managed Services (2020-2028) ($MN)
15 Global Social Media Management Market Outlook, By Other Components (2020-2028) ($MN)
16 Global Social Media Management Market Outlook, By Deployment Mode (2020-2028) ($MN)
17 Global Social Media Management Market Outlook, By Cloud (2020-2028) ($MN)
18 Global Social Media Management Market Outlook, By On Premises (2020-2028) ($MN)
19 Global Social Media Management Market Outlook, By Organization Size (2020-2028) ($MN)
20 Global Social Media Management Market Outlook, By Large Enterprises (2020-2028) ($MN)
21 Global Social Media Management Market Outlook, By Medium Sized Enterprises (2020-2028) ($MN)
22 Global Social Media Management Market Outlook, By Small Enterprises (2020-2028) ($MN)
23 Global Social Media Management Market Outlook, By Application (2020-2028) ($MN)
24 Global Social Media Management Market Outlook, By Sales and Marketing Management (2020-2028) ($MN)
25 Global Social Media Management Market Outlook, By Customer Experience Management (2020-2028) ($MN)
26 Global Social Media Management Market Outlook, By Social Care and Messaging (2020-2028) ($MN)
27 Global Social Media Management Market Outlook, By Customer Data Platform (2020-2028) ($MN)
28 Global Social Media Management Market Outlook, By Risk Management and Fraud Detection (2020-2028) ($MN)
29 Global Social Media Management Market Outlook, By Competitive Intelligence (2020-2028) ($MN)
30 Global Social Media Management Market Outlook, By Other Applications (2020-2028) ($MN)
31 Global Social Media Management Market Outlook, By End User (2020-2028) ($MN)
32 Global Social Media Management Market Outlook, By Retail & Consumer Goods (2020-2028) ($MN)
33 Global Social Media Management Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
34 Global Social Media Management Market Outlook, By Government & Public Sector (2020-2028) ($MN)
35 Global Social Media Management Market Outlook, By Healthcare & Life Sciences (2020-2028) ($MN)
36 Global Social Media Management Market Outlook, By Media & Entertainment (2020-2028) ($MN)
37 Global Social Media Management Market Outlook, By IT & Telecom (2020-2028) ($MN)
38 Global Social Media Management Market Outlook, By Manufacturing (2020-2028) ($MN)
39 Global Social Media Management Market Outlook, By Travel & Hospitality (2020-2028) ($MN)
40 Global Social Media Management Market Outlook, By E Commerce (2020-2028) ($MN)
41 Global Social Media Management Market Outlook, By Other End Users (2020-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
