Speech Analytics Market

Speech Analytics Market

Speech Analytics Market Forecasts to 2030 - Global Analysis By Component (Services and Solutions), Business Function (Operations and Supply Chain, Contact Center/ Call Center, Sales and Marketing and Finance and Accounting), Organization Size, Deployment Mode, Application, End User and By Geography

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4.5 (88 reviews)
Published: 2023 ID: SMRC23717

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $2.74 BN

Projected Year Value (2030)

US $9.44 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

North America

According to Stratistics MRC, the Global Speech Analytics Market is accounted for $2.74 billion in 2023 and is expected to reach $9.44 billion by 2030 growing at a CAGR of 19.3% during the forecast period. Speech analytics is a system that uses artificial intelligence and natural language processing (NLP) to interpret and analyze consumer conversations from real-time or recorded audio data. Managers of contact centers generally utilize speech analytics to determine the words that are frequently used during customer interactions in order to identify and comprehend their top contact drivers. Information related to organizational operational concerns and strategy is determined using this data. With the aid of speech analytics software, businesses can learn vital details about their operations and products, increasing consumer satisfaction and elevating shipments.

Market Dynamics:


Increasing use in the telecom sector

With the use of voice analytics, the telecom industry is expected to be more profitable. Additionally, cloud-based audio analytics are being used by contact centers for telecom companies to track customer journeys in real time and determine consumer patterns, behaviors, and trends. Many call recordings can be easily and affordably examined and evaluated using speech analytics. Speech analytics has additional benefits that have improved customer experience (CX), customer acquisition, and customer retention. These benefits include less fraud, better service, more customer satisfaction, lower risk, and higher profitability.


Integration is necessary for the existing system

It can be difficult to decide on the most effective voice analytics software. Phonetics, transcription, and matching important terms spoken by users are just a few methods for drawing insights from data. It might be difficult to select the strategy that will best meet the needs of a firm. Selecting the best speech analytics solution is made more challenging by the abundance of providers offering services of an equivalent caliber. Therefore, one of the main obstacles to the widespread adoption of speech analytics is the requirement to integrate speech analytics with current CRM systems for data insights and to settle on a method to accomplish this.


Utilization of AI and ML technology to enable timely, actionable consumer insights

Modern businesses are utilizing AI and NLP technology to supplement corporate operations and cut operational costs. Real-time customer insights are provided by AI-powered speech analytics tools, which help support contact center agents concentrate on the caller, monitor customer sentiment, and use transcribed data to suggest responses and suggest solutions. For instance, the majority of contact centers in the banking industry became overwhelmed with consumer calls, making it impossible for them to deliver the best possible customer care. Thus, in the banking industry, voice analytics combined with NLP technology can aid human representatives in better understanding consumers and even foreseeing their demands.


Integration of speech analytics with other analytics

Predictive analytics is a precise method of predicting client behavior. In order to provide behavioral customization, it analyzes a customer's voice or speech patterns and connects them to usual behavioral patterns. Predictive analytics technology can foresee future behavior in consumerism, work culture, social habits, entertainment, and healthcare by understanding behavioral trends. Speech analytics concentrates on prosodic speech patterns, including emphasis, speed, and intonation. Currently, speech analytics are frequently used in the form of basic voice recognition tools or software.

Covid-19 Impact:

The potential end-user industries adopted cutting-edge technology-enabled speech analytics solutions during the COVID-19 epidemic, thus increasing market growth. The epidemic has hastened the general development of workplace automation, even though call centers have long been a major frontier. Additionally, AI and machine learning have dramatically increased the speed at which businesses may use speech analytics to categorize communications into pertinent groups in order to comprehend what's going on in a conversation.

The Telecom & IT segment is expected to be the largest during the forecast period

Telecom & IT segment commanded the largest share over the forecast period. Speech analytics has gained more and more traction in the telecom industry as a result of the enormous number of data produced by the introduction of the connected world concept. Speech analytics tools are commonly used by telecom service providers. Numerous benefits, such as higher profits, lower fraud, lower risk, better service, and more customer happiness, are aiding in attracting and keeping more customers as the business market grows.

The Solutions segment is expected to have the highest CAGR during the forecast period

Solutions segment is estimated to witness lucrative growth during the projection period. By combining several technologies, including analytics, NLP, and AI, speech analytics systems can further build a deep analysis of voice communication and provide business-useful insights. The majority of businesses use speech analytics tools to comprehend the conversational data produced and use it to improve operational effectiveness. To meet the needs of verticals including BFSI, retail and eCommerce, telecom, manufacturing, travel and hospitality, healthcare and life sciences, and media and entertainment, speech analytics solution providers offer end-to-end solutions.

Region with largest share:

North America commanded the largest share throughout the domination period. The speech analytics industry in the US is driven by a number of factors, including rising digital marketing expenditures, greater government investment in technology, and a rising emphasis on the treatment of mental illness in the area. Additionally, organizations like the CIA aggressively support concepts that could aid in locating terrorists and foreign agents. The opportunity for Silicon Valley startups to actively design and innovate existing speech analytics technologies in order to create cutting-edge and appealing solutions is also greatly increased by this.

Region with highest CAGR:

Because more people are using voice controls on a variety of platforms, including connected TVs, PCs, tablets, cars, and wearables, North America is predicted to experience profitable growth over the projected period. Additionally, businesses in the area typically use these solutions to improve customer service. One of the biggest insurance companies in the US, MetLife, deployed an AI system largely to respond spontaneously to the emotional needs and demands of its consumers. Moreover, the technology was created with the specific goal of assisting the company's staff in tracking and monitoring clients' emotions throughout conversations, improving the caliber of customer support interactions.

Key players in the market

Some of the key players in Speech Analytics market include OpenText Corp, VoiceBase Inc., Calabrio Inc., Raytheon BBN Technologies, Callminer Inc, Genesys Telecommunications Laboratories Inc., Micro Focus International PLC, Avaya Inc and Verint System Inc.

Key Developments:

In February 2023, Nvidia and Airtel have announced the launch of a speech analytics solution for call center operations. Bharti Airtel has announced a solution based on artificial intelligence to improve the customer experience for all inbound calls to its contact center. The voice analytics system, which is built in conjunction with Nvidia, is designed to assist call center workers and customers better while lowering computer costs. Airtel used Nvidia's conversational AI toolkit NvidiaNeMo and a multi-framework inference serving software Triton Inference Server to create this specialized voice application.

In June 2022, Aural Analytics, Inc., a leader in clinical-grade speech analytics, announced a partnership with Koneksa in digital biomarker development to further strengthen its platform and research capabilities using Aural Analytics' technology, Speech Vitals. The premier research-grade technologies from Aural Analytics and Koneksa are optimized to enable clinical trials at scale throughout development and commercial pharma pipelines. This integration aims to make it simple to incorporate speech metrics into Koneksa research and digital biomarker development initiatives.

Components Covered:
• Services
• Solutions

Business Functions Covered:
• Operations and Supply Chain
• Contact Center/ Call Center
• Sales and Marketing
• Finance and Accounting

Organization Sizes Covered:
• SMEs
• Large Enterprises

Deployment Modes Covered:
• Cloud
• On-Premises
• On-Demand

Applications Covered:
• Operational Efficiency
• Revenue/ Lead Generation
• Customer Experience Management
• Call Monitoring and Summarization
• Quality Management
• Agent Performance Management
• Risk and Compliance Management
• Other Applications

End Users Covered:
• Travel and Hospitality
• Media and Entertainment
• Healthcare and Life Sciences
• Automotive and Transportation
• Retail and eCommerce
• Telecom & IT
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Speech Analytics Market, By Component
5.1 Introduction
5.2 Services
5.3 Solutions

6 Global Speech Analytics Market, By Business Function
6.1 Introduction
6.2 Operations and Supply Chain
6.3 Contact Center/ Call Center
6.4 Sales and Marketing
6.5 Finance and Accounting

7 Global Speech Analytics Market, By Organization Size
7.1 Introduction
7.2 SMEs
7.3 Large Enterprises

8 Global Speech Analytics Market, By Deployment Mode
8.1 Introduction
8.2 Cloud
8.3 On-Premises
8.4 On-Demand

9 Global Speech Analytics Market, By Application
9.1 Introduction
9.2 Operational Efficiency
9.3 Revenue/ Lead Generation
9.4 Customer Experience Management
9.5 Call Monitoring and Summarization
9.6 Quality Management
9.7 Agent Performance Management
9.8 Risk and Compliance Management
9.9 Other Applications

10 Global Speech Analytics Market, By End User
10.1 Introduction
10.2 Travel and Hospitality
10.3 Media and Entertainment
10.4 Healthcare and Life Sciences
10.5 Automotive and Transportation
10.6 Retail and eCommerce
10.7 Telecom & IT
10.8 Other End Users

11 Global Speech Analytics Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 OpenText Corp
13.2 VoiceBase Inc.
13.3 Calabrio Inc.
13.4 Raytheon BBN Technologies
13.5 Callminer Inc
13.6 Genesys Telecommunications Laboratories Inc.
13.7 Micro Focus International PLC
13.8 Avaya Inc
13.9 Verint System Inc

List of Tables
1 Global Speech Analytics Market Outlook, By Region (2021-2030) ($MN)
2 Global Speech Analytics Market Outlook, By Component (2021-2030) ($MN)
3 Global Speech Analytics Market Outlook, By Services (2021-2030) ($MN)
4 Global Speech Analytics Market Outlook, By Solutions (2021-2030) ($MN)
5 Global Speech Analytics Market Outlook, By Business Function (2021-2030) ($MN)
6 Global Speech Analytics Market Outlook, By Operations and Supply Chain (2021-2030) ($MN)
7 Global Speech Analytics Market Outlook, By Contact Center/ Call Center (2021-2030) ($MN)
8 Global Speech Analytics Market Outlook, By Sales and Marketing (2021-2030) ($MN)
9 Global Speech Analytics Market Outlook, By Finance and Accounting (2021-2030) ($MN)
10 Global Speech Analytics Market Outlook, By Organization Size (2021-2030) ($MN)
11 Global Speech Analytics Market Outlook, By SMEs (2021-2030) ($MN)
12 Global Speech Analytics Market Outlook, By Large Enterprises (2021-2030) ($MN)
13 Global Speech Analytics Market Outlook, By Deployment Mode (2021-2030) ($MN)
14 Global Speech Analytics Market Outlook, By Cloud (2021-2030) ($MN)
15 Global Speech Analytics Market Outlook, By On-Premises (2021-2030) ($MN)
16 Global Speech Analytics Market Outlook, By On-Demand (2021-2030) ($MN)
17 Global Speech Analytics Market Outlook, By Application (2021-2030) ($MN)
18 Global Speech Analytics Market Outlook, By Operational Efficiency (2021-2030) ($MN)
19 Global Speech Analytics Market Outlook, By Revenue/ Lead Generation (2021-2030) ($MN)
20 Global Speech Analytics Market Outlook, By Customer Experience Management (2021-2030) ($MN)
21 Global Speech Analytics Market Outlook, By Call Monitoring and Summarization (2021-2030) ($MN)
22 Global Speech Analytics Market Outlook, By Quality Management (2021-2030) ($MN)
23 Global Speech Analytics Market Outlook, By Agent Performance Management (2021-2030) ($MN)
24 Global Speech Analytics Market Outlook, By Risk and Compliance Management (2021-2030) ($MN)
25 Global Speech Analytics Market Outlook, By Other Applications (2021-2030) ($MN)
26 Global Speech Analytics Market Outlook, By End User (2021-2030) ($MN)
27 Global Speech Analytics Market Outlook, By Travel and Hospitality (2021-2030) ($MN)
28 Global Speech Analytics Market Outlook, By Media and Entertainment (2021-2030) ($MN)
29 Global Speech Analytics Market Outlook, By Healthcare and Life Sciences (2021-2030) ($MN)
30 Global Speech Analytics Market Outlook, By Automotive and Transportation (2021-2030) ($MN)
31 Global Speech Analytics Market Outlook, By Retail and eCommerce (2021-2030) ($MN)
32 Global Speech Analytics Market Outlook, By Telecom & IT (2021-2030) ($MN)
33 Global Speech Analytics Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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