Asset Integrity Management Market
PUBLISHED: 2022 ID: SMRC21533
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Asset Integrity Management Market

Asset Integrity Management Market Forecasts to 2028 – Global Analysis By Service Type (Corrosion Management, Hazard Identification (HAZID) Study), End User (Aerospace, Mining, Power), and By Geography

4.2 (90 reviews)
4.2 (90 reviews)
Published: 2022 ID: SMRC21533

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2021)

US $21.08 BN

Projected Year Value (2028)

US $33.63 BN

CAGR (2021 - 2028)

6.9%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market

North America


According to Stratistics MRC, the Global Asset Integrity Management Market is accounted for $21.08 billion in 2021 and is expected to reach $33.63 billion by 2028 growing at a CAGR of 6.9% during the forecast period. Asset integrity management (AIM) denotes the software and services utilized in systematic and coordinated activities to ensure the availability of critical assets and systems while protecting health, safety, and the environment. Also, asset integrity management (AIM) is a term used to describe the practice of managing an asset to ensure its ability to perform its function effectively and efficiently is maintained.



Market Dynamics:

Driver:

Rising need for operational safety 


Due to the degradation of old assets in several industries, there is a vital necessity for operational safety is one of the key driving factors of the market. Also, climate change affects the integrity of several assets, namely, oil & gas infrastructures, vessels, tanks, and pipelines. Improper maintenance of asset integrity not only disturbs human life and the environment but also impacts the financial aspect of the entire industry. Hence, governments of numerous countries are putting forward strict quality control standards and safety rules for the industries to safely undertake processes. These rules would also aid in causing less impairment to the environment.

Restraint:

Complexity of System


As this services helps to make decisions concerning to maintenance activities to avoid breakdowns and disastrous events. Installation of the systems required for asset integrity management services is complex and involves careful consideration of certain trade-offs flanked by short-term and long-term benefits. A fundamental review of the expectations of stakeholders is considered while implementing these solutions, which is supported by a consistent and scalable method for determining the criticality and value of assets.

Opportunity:

Booming power sector in emerging nations


The power industry is expected to generate the maximum demand for asset integrity management services in the future. Emerging countries are undergoing infrastructure development on a large scale, especially in the power generation sector. Most of this growth is focused in provinces where strong economic growth is driving demand, particularly in Asia. An increase in the number of nuclear power plants and the subsequent rise in the demand for machines used in these plants would present opportunities for the market.

Threat:

Lack of skilled personnel


For the operation of these services comprise numerous hardware, software and techniques, which need to be operated and administered by skilled individuals. Specially trained and educated workforce is necessary for operating software and equipment carrying out the inspection of asset integrity. Labours have to be trained specifically for these operations and require ample of relevant experience. Experience and training deliver them the ability to operate and make appropriate and timely decisions for ensuring the smooth operation of the plants.

Nondestructive Testing (NDT) Inspection segment is expected to be the largest during the forecast period

The Non-Destructive Testing (NDT) segment accounted for the leading share in the industry. As it plays vital role in several industries by ensuring assets’ safe, dependable, and cost-effective operation. These offerings are progressively being used by oil & gas exploration and production houses, offshore oil & gas framework manufacturing contractors, and onshore and offshore oil & gas pipeline companies, owners, and construction companies throughout the oil and gas industry.

The corrosion management segment is expected to have the highest CAGR during the forecast period

Corrosion management comprises chemical injection, protective coating, cathodic protection, and corrosion monitoring. Failure to manage corrosion properly imparts a huge impact on assets. Hence, it is imperative to indulge in effective corrosion management and recognize and mitigate corrosion problems as they become evident. The intensifying need to guard aging infrastructure across industries is driving the demand for corrosion management services. The use of advanced data analytics, the internet of things (IoT), and data visualization tools are set to transform corrosion management services and solutions from costly and presumptive to predictive and data-driven.

Region with highest share:

The Asia Pacific is projected to hold the highest market share, owing to the rising industrialization. The growth of the market is primarily driven by the increasing demand for oil and gas and the rise in merger and acquisition activities, which have increased investments in the regional energy sector. Advancements in terms of economic growth, infrastructural development, and construction of power plants boost the market in the Asia Pacific. Exhibitions and associations in Asia Pacific countries support the adoption of asset integrity management services.

Region with highest CAGR:

North America is projected to have the highest CAGR owing to increasing awareness programs regarding IoT and automation. The products are also cost-effective in this province. Additionally, the oil and gas industry is one of the dominant consumers of asset integrity management services in this province.



Key players in the market:

Some of the key players profiled in the Asset Integrity Management Market include Aker Solutions ASA, Applus+ Servicios Tecnológicos, S.L, Bureau Veritas SA, DNV GL AS, EM&I Ltd   Fluor Corporation, Genesis Oil and Gas Consultants Ltd., Intertek Group PLC, John Wood Group PLC, Lifetech Engineering Ltd., Meridium Inc., Metegrity Inc, Oceaneering International Inc, ROSEN Swiss AG, SGS SA, TechnipFMC plc, Cenosco.

Key developments:

In June 2021: Bureau Veritas signed an agreement with the Veolia group, which also implements water, waste, and power administration solutions worldwide and aspires to be the standard company for ecological transformation. The three-year contract calls for Bureau Veritas to be listed as a leading supplier for regulatory and non-regulatory verifications and certification of Veolia group sites.
In December 2020: Cenosco announced a provider of integrity management solutions has developed integrity management software to optimize maintenance and risk management of assets in heavy industry plants such as energy, oil, and gas, utilities space, and chemicals.

In August 2020: SGS partnered with Oilfield Production Enhancement Consulting Services Ltd. (OPECS) – a consultancy company based in Aberdeen, UK, to jointly deliver SGS ARPIN workflow consultancy services. They will also provide consultancy for hydraulic fracturing, well stimulation and geomechanics to support energy companies in optimizing their drilling and stimulation work.

Service Types Covered: 
• Corrosion Management
• Hazard Identification (HAZID) Study
• Reliability, Availability, and Maintainability (RAM) Study
• Pipeline Integrity Management
• Nondestructive Testing (NDT) Inspection
• Risk-Based Inspection (RBI)
• Structural Integrity Management 

End Users Covered:
• Aerospace 
• Mining  
• Power  
• Oil and Gas     

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

 

Table of Contents

1 Executive Summary   
    
2 Preface
   
 2.1 Abstract  
 2.2 Stake Holders  
 2.3 Research Scope  
 2.4 Research Methodology  
  2.4.1 Data Mining 
  2.4.2 Data Analysis 
  2.4.3 Data Validation 
  2.4.4 Research Approach 
 2.5 Research Sources  
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions 
    
3 Market Trend Analysis   
 3.1 Introduction  
 3.2 Drivers  
 3.3 Restraints  
 3.4 Opportunities  
 3.5 Threats  
 3.6 End User Analysis  
 3.7 Emerging Markets  
 3.8 Impact of Covid-19  
    
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes  
 4.4 Threat of new entrants  
 4.5 Competitive rivalry  
    
5 Global Asset Integrity Management Market, By Service Type    
 5.1 Introduction  
 5.2 Corrosion Management   
 5.3 Hazard Identification (HAZID) Study  
 5.4 Reliability, Availability, and Maintainability (RAM) Study  
 5.5 Pipeline Integrity Management  
 5.6 Nondestructive Testing (NDT) Inspection  
 5.7 Risk-Based Inspection (RBI)   
 5.8 Structural Integrity Management  
    
6 Global Asset Integrity Management Market, By End User   
 6.1 Introduction  
 6.2 Aerospace    
 6.3 Mining     
 6.4 Power     
 6.5 Oil and Gas    
  6.5.1 Offshore   
  6.5.2 Onshore   
  6.5.3 Subsea   
    
7 Global Asset Integrity Management Market, By Geography   
 7.1 Introduction  
 7.2 North America  
  7.2.1 US 
  7.2.2 Canada 
  7.2.3 Mexico 
 7.3 Europe  
  7.3.1 Germany 
  7.3.2 UK 
  7.3.3 Italy  
  7.3.4 France 
  7.3.5 Spain 
  7.3.6 Rest of Europe 
 7.4 Asia Pacific  
  7.4.1 Japan 
  7.4.2 China 
  7.4.3 India 
  7.4.4 Australia 
  7.4.5 New Zealand 
  7.4.6 South Korea 
  7.4.7 Rest of Asia Pacific 
 7.5 South America  
  7.5.1 Argentina 
  7.5.2 Brazil 
  7.5.3 Chile 
  7.5.4 Rest of South America 
 7.6 Middle East & Africa  
  7.6.1 Saudi Arabia 
  7.6.2 UAE 
  7.6.3 Qatar 
  7.6.4 South Africa 
  7.6.5 Rest of Middle East & Africa 
    
8 Key Developments   
 8.1 Agreements, Partnerships, Collaborations and Joint Ventures  
 8.2 Acquisitions & Mergers  
 8.3 New Product Launch  
 8.4 Expansions  
 8.5 Other Key Strategies  
    
9 Company Profiling   
 9.1 Aker Solutions ASA     
 9.2 Applus+ Servicios Tecnológicos, S.L.   
 9.3 Bureau Veritas SA     
 9.4 DNV GL AS     
 9.5 EM&I Ltd     
 9.6 Fluor Corporation     
 9.7 Genesis Oil and Gas Consultants Ltd.  
 9.8 Intertek Group PLC     
 9.9 John Wood Group PLC    
 9.10 Lifetech Engineering Ltd.   
 9.11 Meridium Inc.    
 9.12 Metegrity Inc.    
 9.13 Oceaneering International Inc.   
 9.14 ROSEN Swiss AG     
 9.15 SGS SA      
 9.16 TechnipFMC plc     
 9.17 Cenosco   
    
List of Tables    
1 Global Asset Integrity Management Market Outlook, By Region (2020-2028) (US $MN)    
2 Global Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
3 Global Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
4 Global Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
5 Global Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
6 Global Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
7 Global Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
8 Global Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
9 Global Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
10 Global Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
11 Global Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
12 Global Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)    
13 Global Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
14 Global Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
15 Global Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
16 Global Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
17 Global Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    
18 North America Asset Integrity Management Market Outlook, By Country (2020-2028) (US $MN)    
19 North America Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
20 North America Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
21 North America Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
22 North America Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
23 North America Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
24 North America Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
25 North America Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
26 North America Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
27 North America Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
28 North America Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
29 North America Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)    
30 North America Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
31 North America Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
32 North America Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
33 North America Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
34 North America Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    
35 Europe Asset Integrity Management Market Outlook, By Country (2020-2028) (US $MN)    
36 Europe Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
37 Europe Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
38 Europe Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
39 Europe Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
40 Europe Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
41 Europe Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
42 Europe Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
43 Europe Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
44 Europe Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
45 Europe Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
46 Europe Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)    
47 Europe Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
48 Europe Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
49 Europe Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
50 Europe Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
51 Europe Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    
52 Asia Pacific Asset Integrity Management Market Outlook, By Country (2020-2028) (US $MN)    
53 Asia Pacific Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
54 Asia Pacific Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
55 Asia Pacific Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
56 Asia Pacific Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
57 Asia Pacific Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
58 Asia Pacific Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
59 Asia Pacific Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
60 Asia Pacific Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
61 Asia Pacific Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
62 Asia Pacific Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
63 Asia Pacific Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)     
64 Asia Pacific Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
65 Asia Pacific Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
66 Asia Pacific Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
67 Asia Pacific Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
68 Asia Pacific Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    
69 South America Asset Integrity Management Market Outlook, By Country (2020-2028) (US $MN)    
70 South America Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
71 South America Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
72 South America Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
73 South America Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
74 South America Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
75 South America Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
76 South America Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
77 South America Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
78 South America Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
79 South America Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
80 South America Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)    
81 South America Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
82 South America Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
83 South America Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
84 South America Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
85 South America Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    
86 Middle East & Africa Asset Integrity Management Market Outlook, By Country (2020-2028) (US $MN)    
87 Middle East & Africa Asset Integrity Management Market Outlook, By Service Type (2020-2028) (US $MN)    
88 Middle East & Africa Asset Integrity Management Market Outlook, By Corrosion Management  (2020-2028) (US $MN)    
89 Middle East & Africa Asset Integrity Management Market Outlook, By Hazard Identification (HAZID) Study (2020-2028) (US $MN)    
90 Middle East & Africa Asset Integrity Management Market Outlook, By Reliability, Availability, and Maintainability (RAM) Study (2020-2028) (US $MN)    
91 Middle East & Africa Asset Integrity Management Market Outlook, By Pipeline Integrity Management (2020-2028) (US $MN)    
92 Middle East & Africa Asset Integrity Management Market Outlook, By Nondestructive Testing (NDT) Inspection (2020-2028) (US $MN)    
93 Middle East & Africa Asset Integrity Management Market Outlook, By Risk-Based Inspection (RBI)  (2020-2028) (US $MN)    
94 Middle East & Africa Asset Integrity Management Market Outlook, By Structural Integrity Management (2020-2028) (US $MN)    
95 Middle East & Africa Asset Integrity Management Market Outlook, By End User (2020-2028) (US $MN)    
96 Middle East & Africa Asset Integrity Management Market Outlook, By Aerospace   (2020-2028) (US $MN)    
97 Middle East & Africa Asset Integrity Management Market Outlook, By Mining    (2020-2028) (US $MN)    
98 Middle East & Africa Asset Integrity Management Market Outlook, By Power    (2020-2028) (US $MN)    
99 Middle East & Africa Asset Integrity Management Market Outlook, By Oil and Gas   (2020-2028) (US $MN)    
100 Middle East & Africa Asset Integrity Management Market Outlook, By Offshore   (2020-2028) (US $MN)    
101 Middle East & Africa Asset Integrity Management Market Outlook, By Onshore   (2020-2028) (US $MN)    
102 Middle East & Africa Asset Integrity Management Market Outlook, By Subsea   (2020-2028) (US $MN)    

 

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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