Content Marketing Software - Global Market Outlook (2017-2026)

Content Marketing Software - Global Market Outlook (2017-2026)

  • Published: November 2018
  • ID: SMRC17749

According to Stratistics MRC, the Global Content Marketing Software market is accounted for $3.20 billion in 2017 and is expected to reach $17.01 billion by 2026 growing at a CAGR of 20.4% during the forecast period. Growing edge on personalized content, increasing adoption of data-driven content marketing strategy and omnichannel consumer experience and rising insist for analytics-based content marketing software are some of the key driving factors for the market growth. However, lack of skills of marketers to analyze data from numerous sources is hindering the market growth. Moreover, rising use of advanced technologies for accelerating content production is providing ample opportunities for the market.

Content marketing software offers tools which help the marketers with content creation, content publishing and distribution, tracking and sourcing. These tools are designed to enable a content marketing strategy. The main purpose of the content marketing is to draw attention and look after the target spectators by providing useful content, rather than directly pitching a product. This software’s generally supports various media types including text, images, videos, infographics, and interactive content. Marketers use these platforms to build repository of marketing assets to be distributed or available for prospects to self-explore.

Based on professional services, integration services involve analyzing the organization’s needs, understanding the operational functionalities of the active systems, and integrating value-added features as per the specific needs of marketing teams of the organization. This services enable marketers to work impeccably and nonstop on the marketing platform and ensure that all the bequest systems work properly with the new content marketing platform.

By geography, Asia Pacific acquired largest market share due to technological advancements and rising digitalization. Multinational companies discover the APAC market by partnering with domestic companies, channel partners, and technology partners. Growing adoption of the cloud and mobile technologies by large diversified people has resulted in the quick implementation of content marketing software in the major APAC countries, such as Japan, China, and Australia.

Some of the key players profiled in the Content Marketing Software market include Vendasta Technologies, Inc., NewsCred, Inc., Contently, Inc., OneSpot, Inc., Sprinklr Inc., Scribble Technologies Inc., PathFactory Inc., Uberflip, SnapApp, Inc., Percolate Industries, Inc., Skyword Inc., Kenscio Digital Marketing Pvt. Ltd., Adobe Inc., Salesforce.com, inc., Oracle Corporation, Alma Media Oyj, DivvyHQ, Scoop.it Inc., BrandMaker GmbH, Mintent, Wedia SA, HubSpot, Inc. and Annex Publishing & Printing, Inc.

Organization Sizes Covered:  
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises
• Other Organization Sizes

Types Covered:
• Installed
• Cloud

Components Covered:
• Services
• Software

Content Types Covered:
• Videos
• Research Reports
• Online Articles
• Social Media
• Infographics
• Blogs
• Other Content Types

End Users Covered:
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Consumer Goods and Retail
• Travel and Hospitality
• Transportation and Logistics
• Manufacturing
• Telecom and IT
• Education
• Healthcare and Life Sciences
• Government
• Other End Users
 
Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan       
    • China       
    • India       
    • Australia 
    • New Zealand     
    • South Korea      
    • Rest of Asia Pacific   
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary         
           
2 Preface          
 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions        
           
3 Market Trend Analysis        
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 End User Analysis        
 3.7 Emerging Markets        
 3.8 Futuristic Market Scenario       
           
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
           
5 Global Content Marketing Software Market, By Organization Size    
 5.1 Introduction        
 5.2 Small and Medium-Sized Enterprises (SMEs)     
 5.3 Large Enterprises        
 5.4 Other Organization Sizes       
           
6 Global Content Marketing Software Market, By Type  
   
 6.1 Introduction        
 6.2 Installed         
  6.2.1 Windows        
  6.2.2 Mac        
 6.3 Cloud         
  6.3.1 Web        
  6.3.2 Software as a Service (SaaS)      
           
7 Global Content Marketing Software Market, By Component     
 7.1 Introduction        
 7.2 Services          
  7.2.1 Managed Services       
  7.2.2 Professional Services      
   7.2.2.1 Consulting      
   7.2.2.2 Integration      
   7.2.2.3 Training and Support     
 7.3 Software          
  7.3.1 Customer Acquisition      
  7.3.2 Lead Generation       
  7.3.3 Brand Awareness       
  7.3.4 Other Softwares       
   7.3.4.1 Sales       
   7.3.4.2 Search Engine Optimization     
   7.3.4.3 Thought Leadership      
           
8 Global Content Marketing Software Market, By Content Type     
 8.1 Introduction        
 8.2 Videos         
 8.3 Research Reports        
 8.4 Online Articles        
 8.5 Social Media        
 8.6 Infographics        
 8.7 Blogs         
 8.8 Other Content Types       
  8.8.1 Case Studies       
  8.8.2 Digital Magazines       
  8.8.3 Podcasts        
  8.8.4 White Papers       
           
9 Global Content Marketing Software Market, By End User     
 9.1 Introduction        
 9.2 Banking, Financial Services, and Insurance (BFSI)     
 9.3 Media and Entertainment       
 9.4 Consumer Goods and Retail       
 9.5 Travel and Hospitality       
 9.6 Transportation and Logistics       
 9.7 Manufacturing        
 9.8 Telecom and IT        
 9.9 Education        
 9.10 Healthcare and Life Sciences       
 9.11 Government        
 9.12 Other End Users        
  9.12.1 Real Estate and Construction      
  9.12.2 Energy and Utilities        
           
10 Global Content Marketing Software Market, By Geography     
 10.1 Introduction        
 10.2 North America        
  10.2.1 US        
  10.2.2 Canada        
  10.2.3 Mexico        
 10.3 Europe         
  10.3.1 Germany         
  10.3.2 UK        
  10.3.3 Italy        
  10.3.4 France        
  10.3.5 Spain        
  10.3.6 Rest of Europe       
 10.4 Asia Pacific        
  10.4.1 Japan        
  10.4.2 China        
  10.4.3 India        
  10.4.4 Australia        
  10.4.5 New Zealand       
  10.4.6 South Korea       
  10.4.7 Rest of Asia Pacific       
 10.5 South America        
  10.5.1 Argentina       
  10.5.2 Brazil        
  10.5.3 Chile        
  10.5.4 Rest of South America      
 10.6 Middle East & Africa       
  10.6.1 Saudi Arabia       
  10.6.2 UAE        
  10.6.3 Qatar        
  10.6.4 South Africa       
  10.6.5 Rest of Middle East & Africa      
           
11 Key Developments         
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 11.2 Acquisitions & Mergers       
 11.3 New Product Launch       
 11.4 Expansions        
 11.5 Other Key Strategies       
           
12 Company Profiling         
 12.1 Vendasta Technologies, Inc.       
 12.2 NewsCred, Inc.        
 12.3 Contently, Inc.        
 12.4 OneSpot, Inc.        
 12.5 Sprinklr Inc.        
 12.6 Scribble Technologies Inc.       
 12.7 PathFactory Inc.        
 12.8 Uberflip          
 12.9 SnapApp, Inc.        
 12.10 Percolate Industries, Inc.       
 12.11 Skyword Inc.        
 12.12 Kenscio Digital Marketing Pvt. Ltd.       
 12.13 Adobe Inc.        
 12.14 Salesforce.com, inc.        
 12.15 Oracle Corporation        
 12.16 Alma Media Oyj        
 12.17 DivvyHQ         
 12.18 Scoop.it Inc.        
 12.19 BrandMaker GmbH        
 12.20 Mintent          
 12.21 Wedia SA         
 12.22 HubSpot, Inc.         
 12.23 Annex Publishing & Printing, Inc.      


List of Tables          
1 Global Content Marketing Software Market Outlook, By Region (2016-2026) (US $MN)   
2 Global Content Marketing Software Market Outlook, By Organization Size (2016-2026) (US $MN) 
3 Global Content Marketing Software Market Outlook, By Small and Medium-Sized Enterprises (SMEs) (2016-2026) (US $MN)
4 Global Content Marketing Software Market Outlook, By Large Enterprises (2016-2026) (US $MN) 
5 Global Content Marketing Software Market Outlook, By Other Organization Sizes (2016-2026) (US $MN) 
6 Global Content Marketing Software Market Outlook, By Type (2016-2026) (US $MN)  
7 Global Content Marketing Software Market Outlook, By Installed (2016-2026) (US $MN)  
8 Global Content Marketing Software Market Outlook, By Windows (2016-2026) (US $MN)  
9 Global Content Marketing Software Market Outlook, By Mac (2016-2026) (US $MN)   
10 Global Content Marketing Software Market Outlook, By Cloud (2016-2026) (US $MN)  
11 Global Content Marketing Software Market Outlook, By Web (2016-2026) (US $MN)   
12 Global Content Marketing Software Market Outlook, By Software as a Service (SaaS) (2016-2026) (US $MN)
13 Global Content Marketing Software Market Outlook, By Component (2016-2026) (US $MN)  
14 Global Content Marketing Software Market Outlook, By Services (2016-2026) (US $MN)  
15 Global Content Marketing Software Market Outlook, By Managed Services (2016-2026) (US $MN) 
16 Global Content Marketing Software Market Outlook, By Professional Services (2016-2026) (US $MN) 
17 Global Content Marketing Software Market Outlook, By Software (2016-2026) (US $MN)  
18 Global Content Marketing Software Market Outlook, By Customer Acquisition (2016-2026) (US $MN) 
19 Global Content Marketing Software Market Outlook, By Lead Generation (2016-2026) (US $MN) 
20 Global Content Marketing Software Market Outlook, By Brand Awareness (2016-2026) (US $MN) 
21 Global Content Marketing Software Market Outlook, By Other Softwares (2016-2026) (US $MN) 
22 Global Content Marketing Software Market Outlook, By Content Type (2016-2026) (US $MN)  
23 Global Content Marketing Software Market Outlook, By Videos (2016-2026) (US $MN)  
24 Global Content Marketing Software Market Outlook, By Research Reports (2016-2026) (US $MN) 
25 Global Content Marketing Software Market Outlook, By Online Articles (2016-2026) (US $MN)  
26 Global Content Marketing Software Market Outlook, By Social Media (2016-2026) (US $MN)  
27 Global Content Marketing Software Market Outlook, By Infographics (2016-2026) (US $MN)  
28 Global Content Marketing Software Market Outlook, By Blogs (2016-2026) (US $MN)  
29 Global Content Marketing Software Market Outlook, By Other Content Types (2016-2026) (US $MN) 
30 Global Content Marketing Software Market Outlook, By Case Studies (2016-2026) (US $MN)  
31 Global Content Marketing Software Market Outlook, By Digital Magazines (2016-2026) (US $MN) 
32 Global Content Marketing Software Market Outlook, By Podcasts (2016-2026) (US $MN)  
33 Global Content Marketing Software Market Outlook, By White Papers (2016-2026) (US $MN)  
34 Global Content Marketing Software Market Outlook, By End User (2016-2026) (US $MN)  
35 Global Content Marketing Software Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) (US $MN)
36 Global Content Marketing Software Market Outlook, By Media and Entertainment (2016-2026) (US $MN)
37 Global Content Marketing Software Market Outlook, By Consumer Goods and Retail (2016-2026) (US $MN)
38 Global Content Marketing Software Market Outlook, By Travel and Hospitality (2016-2026) (US $MN) 
39 Global Content Marketing Software Market Outlook, By Transportation and Logistics (2016-2026) (US $MN)
40 Global Content Marketing Software Market Outlook, By Manufacturing (2016-2026) (US $MN)  
41 Global Content Marketing Software Market Outlook, By Telecom and IT (2016-2026) (US $MN)  
42 Global Content Marketing Software Market Outlook, By Education (2016-2026) (US $MN)  
43 Global Content Marketing Software Market Outlook, By Healthcare and Life Sciences (2016-2026) (US $MN)
44 Global Content Marketing Software Market Outlook, By Government (2016-2026) (US $MN)  
45 Global Content Marketing Software Market Outlook, By Other End Users (2016-2026) (US $MN) 
46 Global Content Marketing Software Market Outlook, By Real Estate and Construction (2016-2026) (US $MN)
47 Global Content Marketing Software Market Outlook, By Energy and Utilities (2016-2026) (US $MN) 
           
Note: North America, Europe, Asia Pacific, South America, and Middle East & Africa are represented in the above manner.

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