Digital and Content Marketing Software Market Forecasts to 2028 – Global Analysis By Organization Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), Component (Software, Services) and By Geography
Digital Marketing Software Market
According to Stratistics MRC, the Global Digital Marketing Software Market and Content Marketing Software Market is accounted for $5.72 billion in 2020 and is expected to reach $25.27 billion by 2028 growing at a CAGR of 20.4% during the forecast period. Factors such as increase in emphasis on the personalized content and increasing use of omnichannel message are driving the growth of the market. However, high deployment & staffing cost is hampering the growth of the market.
Content marketing software aids marketing organizations to centralize and manage all their marketing processes and methods. This software also helps enterprises to resolve some of their coordination and management issues by increasing effectiveness of their content and reducing legal risks.
Based on the component, the software segment is anticipated to expand at a rapid pace during the forecast period as it helps enterprises to enhance their customer experience in a cost-effective manner. By geography, North America is going to have high growth during the forecast period which can be attributed to the presence of large multinational companies in the region.
Some of the key players profiled in the Content Marketing Software Market include Oracle Corporation, Adobe Inc, Scribble Technologies Inc, Vendasta Technologies, Inc., Percolate Industries, Inc., NewsCred, Inc, Alma Media Oyj, PathFactory Inc , Contently, Inc., Kenscio Digital Marketing Pvt. Ltd, OneSpot, Inc, BrandMaker GmbH, Sprinklr Inc, Salesforce.com, Inc, Annex Publishing & Printing, Inc, Uberflip, Wedia SA, Skyword Inc, SnapApp, Inc, and Mintent.
Organization Sizes Covered:
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises
Components Covered:
• Software
• Services
Types Covered:
• Cloud
• Installed
Content Types Covered:
• Social Media
• Research Reports
• Videos
• Infographics
• Online Articles
• Blogs
• Other Content Types
End Users Covered:
• Banking, Financial Services, and Insurance (BSFI)
• Healthcare and Life Sciences
• Government
• Media and Entertainment
• Travel and Hospitality
• Transportation and Logistics
• Manufacturing
• Telecom and IT
• Education
• Consumer Goods and Retail
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Content Marketing Software Market, By Organization Size
5.1 Introduction
5.2 Small and Medium-Sized Enterprises (SMEs)
5.3 Large Enterprises
6 Global Content Marketing Software Market, By Component
6.1 Introduction
6.2 Software
6.2.1 Brand Awareness
6.2.2 Customer Acquisition
6.2.3 Lead Generation
6.2.4 Other Softwares
6.2.4.1 Search Engine Optimization
6.2.4.2 Sales
6.2.4.3 Thought Leadership
6.2.4.4 Content Creation Software
6.2.4.5 Content Distribution Software
6.2.4.6 Content Experience Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Integration
6.3.2.2 Consulting
6.3.2.3 Training and Support
7 Global Content Marketing Software Market, By Type
7.1 Introduction
7.2 Cloud
7.2.1 Web
7.2.2 Software as a Service (SaaS)
7.3 Installed
7.3.1 Mac
7.3.2 Windows
8 Global Content Marketing Software Market, By Content Type
8.1 Introduction
8.2 Social Media
8.3 Research Reports
8.4 Videos
8.5 Infographics
8.6 Online Articles
8.7 Blogs
8.8 Other Content Types
8.8.1 Podcasts
8.8.2 Case Studies
8.8.3 Digital Magazines
8.8.4 White Papers
9 Global Content Marketing Software Market, By End User
9.1 Introduction
9.2 Banking, Financial Services, and Insurance (BSFI)
9.3 Healthcare and Life Sciences
9.4 Government
9.5 Media and Entertainment
9.6 Travel and Hospitality
9.7 Transportation and Logistics
9.8 Manufacturing
9.9 Telecom and IT
9.10 Education
9.11 Consumer Goods and Retail
9.12 Other End Users
9.12.1 Real Estate and Construction
9.12.2 Energy and Utilities
10 Global Content Marketing Software Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Oracle Corporation
12.2 Adobe Inc
12.3 Scribble Technologies Inc
12.4 Vendasta Technologies, Inc.
12.5 Percolate Industries, Inc.
12.6 NewsCred, Inc
12.7 Alma Media Oyj
12.8 PathFactory Inc
12.9 Contently, Inc.
12.10 Kenscio Digital Marketing Pvt. Ltd
12.11 OneSpot, Inc
12.12 BrandMaker GmbH
12.13 Sprinklr Inc
12.14 Salesforce.com, Inc
12.15 Annex Publishing & Printing, Inc
12.16 Uberflip
12.17 Wedia SA
12.18 Skyword Inc
12.19 SnapApp, Inc
12.20 Mintent
List of Tables
1 Global Content Marketing Software Market Outlook, By Region (2019-2028) ($MN)
2 Global Content Marketing Software Market Outlook, By Organization Size (2019-2028) ($MN)
3 Global Content Marketing Software Market Outlook, By Small and Medium-Sized Enterprises (SMEs) (2019-2028) ($MN)
4 Global Content Marketing Software Market Outlook, By Large Enterprises (2019-2028) ($MN)
5 Global Content Marketing Software Market Outlook, By Component (2019-2028) ($MN)
6 Global Content Marketing Software Market Outlook, By Software (2019-2028) ($MN)
7 Global Content Marketing Software Market Outlook, By Brand Awareness (2019-2028) ($MN)
8 Global Content Marketing Software Market Outlook, By Customer Acquisition (2019-2028) ($MN)
9 Global Content Marketing Software Market Outlook, By Lead Generation (2019-2028) ($MN)
10 Global Content Marketing Software Market Outlook, By Other Softwares (2019-2028) ($MN)
11 Global Content Marketing Software Market Outlook, By Services (2019-2028) ($MN)
12 Global Content Marketing Software Market Outlook, By Managed Services (2019-2028) ($MN)
13 Global Content Marketing Software Market Outlook, By Professional Services (2019-2028) ($MN)
14 Global Content Marketing Software Market Outlook, By Type (2019-2028) ($MN)
15 Global Content Marketing Software Market Outlook, By Cloud (2019-2028) ($MN)
16 Global Content Marketing Software Market Outlook, By Web (2019-2028) ($MN)
17 Global Content Marketing Software Market Outlook, By Software as a Service (SaaS) (2019-2028) ($MN)
18 Global Content Marketing Software Market Outlook, By Installed (2019-2028) ($MN)
19 Global Content Marketing Software Market Outlook, By Mac (2019-2028) ($MN)
20 Global Content Marketing Software Market Outlook, By Windows (2019-2028) ($MN)
21 Global Content Marketing Software Market Outlook, By Content Type (2019-2028) ($MN)
22 Global Content Marketing Software Market Outlook, By Social Media (2019-2028) ($MN)
23 Global Content Marketing Software Market Outlook, By Research Reports (2019-2028) ($MN)
24 Global Content Marketing Software Market Outlook, By Videos (2019-2028) ($MN)
25 Global Content Marketing Software Market Outlook, By Infographics (2019-2028) ($MN)
26 Global Content Marketing Software Market Outlook, By Online Articles (2019-2028) ($MN)
27 Global Content Marketing Software Market Outlook, By Blogs (2019-2028) ($MN)
28 Global Content Marketing Software Market Outlook, By Other Content Types (2019-2028) ($MN)
29 Global Content Marketing Software Market Outlook, By Podcasts (2019-2028) ($MN)
30 Global Content Marketing Software Market Outlook, By Case Studies (2019-2028) ($MN)
31 Global Content Marketing Software Market Outlook, By Digital Magazines (2019-2028) ($MN)
32 Global Content Marketing Software Market Outlook, By White Papers (2019-2028) ($MN)
33 Global Content Marketing Software Market Outlook, By End User (2019-2028) ($MN)
34 Global Content Marketing Software Market Outlook, By Banking, Financial Services, and Insurance (BSFI) (2019-2028) ($MN)
35 Global Content Marketing Software Market Outlook, By Healthcare and Life Sciences (2019-2028) ($MN)
36 Global Content Marketing Software Market Outlook, By Government (2019-2028) ($MN)
37 Global Content Marketing Software Market Outlook, By Media and Entertainment (2019-2028) ($MN)
38 Global Content Marketing Software Market Outlook, By Travel and Hospitality (2019-2028) ($MN)
39 Global Content Marketing Software Market Outlook, By Transportation and Logistics (2019-2028) ($MN)
40 Global Content Marketing Software Market Outlook, By Manufacturing (2019-2028) ($MN)
41 Global Content Marketing Software Market Outlook, By Telecom and IT (2019-2028) ($MN)
42 Global Content Marketing Software Market Outlook, By Education (2019-2028) ($MN)
43 Global Content Marketing Software Market Outlook, By Consumer Goods and Retail (2019-2028) ($MN)
44 Global Content Marketing Software Market Outlook, By Other End Users (2019-2028) ($MN)
45 Global Content Marketing Software Market Outlook, By Real Estate and Construction (2019-2028) ($MN)
46 Global Content Marketing Software Market Outlook, By Energy and Utilities (2019-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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